Tag Archives: Sony

Captioning CinemaCon 2013–CineTech Geek

Captioning CinemaCon 2013–CineTech Geek

Get Your HI Tracks On

After a decade of hopes and promises, several large theater chains, entire countries like Australia and major studios have broken the technology and chicken-and-egg barriers to implementing complete access for this part of society who have asserted their right to be included. That the digital caption and listening technology caught up in a flurry in the last year is no coincidence to these moves, but it has taken a lot of work and rigorous testing “plug fests” for years to get to this point.

Regal Cinemas has thrown the latest and greatest gauntlet – all screenings, in all their auditoriums, will be “Accessible” by the end of the year.

There are more than a few challenges ahead for them. They have chosen the Sony glasses and sound systems [See:Previous Story], which are just becoming available. They have the largest number of screens to accommodate, nearly 7,000, which means a lot of people to train and a lot of expectant customers.

But the hardest moment is when the customer puts on the glasses to see the closed captions or the headsets to hear the sound…and nothing happens. Everyone can identify with that sinking feeling. Why? Will they fix themselves? I was promised~!

Oops!!! It was only the trailers that didn’t have the tracks for the hearing impaired (HI). Whoa…I sure wish that wouldn’t happen.


The ISDCF, a association of technical staff from many exhibitor and distributor and manufacturing groups have put out a request from via their chair:

Open letter to Content Providers,

ISDCF has discussed problems in delivery of the HI track (hearing impaired) for digital releases, in particular trailers. In the “old” days the HI track was generated by the “B” chain through the cinema processor – and this worked pretty well. 

Today the delivered DCP movies sometimes contain a studio-mixed HI track and this dedicated channel is used to feed the HI system in the theater. When a product does not have a HI track, in particular trailers, the theater HI system is silent. This is unacceptable. 

The best solution is for every delivered DCP movie or trailer to include an HI track. This could be an HI track created in a studio mixing room or one using a formula like the one used by “B” chain cinema processor systems. 

I would like to ask the help of ISDCF members to get the message out and help encourage release of HI tracks for all digital releases.

Best,

Jerry Pierce
Chairman ISDCF

Get Your HI Tracks On

After a decade of hopes and promises, several large theater chains, entire countries like Australia and major studios have broken the technology and chicken-and-egg barriers to implementing complete access for this part of society who have asserted their right to be included. That the digital caption and listening technology caught up in a flurry in the last year is no coincidence to these moves, but it has taken a lot of work and rigorous testing “plug fests” for years to get to this point.

Regal Cinemas has thrown the latest and greatest gauntlet – all screenings, in all their auditoriums, will be “Accessible” by the end of the year.

There are more than a few challenges ahead for them. They have chosen the Sony glasses and sound systems [See:Previous Story], which are just becoming available. They have the largest number of screens to accommodate, nearly 7,000, which means a lot of people to train and a lot of expectant customers.

But the hardest moment is when the customer puts on the glasses to see the closed captions or the headsets to hear the sound…and nothing happens. Everyone can identify with that sinking feeling. Why? Will they fix themselves? I was promised~!

Oops!!! It was only the trailers that didn’t have the tracks for the hearing impaired (HI). Whoa…I sure wish that wouldn’t happen.


The ISDCF, a association of technical staff from many exhibitor and distributor and manufacturing groups have put out a request from via their chair:

Open letter to Content Providers,

ISDCF has discussed problems in delivery of the HI track (hearing impaired) for digital releases, in particular trailers. In the “old” days the HI track was generated by the “B” chain through the cinema processor – and this worked pretty well. 

Today the delivered DCP movies sometimes contain a studio-mixed HI track and this dedicated channel is used to feed the HI system in the theater. When a product does not have a HI track, in particular trailers, the theater HI system is silent. This is unacceptable. 

The best solution is for every delivered DCP movie or trailer to include an HI track. This could be an HI track created in a studio mixing room or one using a formula like the one used by “B” chain cinema processor systems. 

I would like to ask the help of ISDCF members to get the message out and help encourage release of HI tracks for all digital releases.

Best,

Jerry Pierce
Chairman ISDCF

HFR-S3D Post SMPTE/CinemaCon Hobbit

Your analogy Michael, of going from standard definition to high definition or from VHS to DVD is a good one, but it doesn’t inform one of how it is similar. It is not that there are more pixels, it is that more pixels are able to be a discernible part of the picture…or can be if the director chooses. Another analogy would be to say that there is more depth of field, but instead of talking about the amount of available focus behind the point of focus, we get more ability to focus in front of the point of focus. Normally all that area in front is not only out of focus, but during any kind of motion in the scene or the camera, there is a smearing that contributes to destroying contrast in the picture. It is also very tiring for the eyes.

Cameron’s demonstration a year ago at CinemaCon made use of sword fighting and sweeping the camera around a fairly large room. The most vivid shot that allowed the technology to prove itself was a long, medium speed pan of several actors and actresses sitting at a long table with food and candles in front of them. There was also another set of actors whose backs were to us, so we’d see the back of their heads, with the view of the candles going in and out. At 24 frames per second (fps) the scene was typical, in-focus faces and quasi-focused candle flames with smeared blurs of the actors backs in front. At 48 frames per second, the smearing left. It wasn’t so important that the backs of these heads and shoulders were in focus, but that the smearing was gone so the discernible luminance of the scene increased – loosely, more contrast means colors and more colors means more natural feeling. The candle flames were brighter without being any more in focus.

Now I will bring 3D into the conversation and tell you that you are wrong Michael. 3D is not just a gimmick, and not just another tool. In fact, each picture that we see has dozens of clues of dimensionality without the parallax clues that stereoscopy brings. Everything from colors fading as we see them in the distance, to a fuzziness at the intersection of two objects (notice the shoulders compared to their background) to comparative sizes and not seeing a person’s legs when a table is in front of them, all tell the human visual system of eyes and brain and mind that there is a third dimension in the scene we are looking at. On the other hand, my guess is that most technical people in the business generally dislike the current implementations of Stereoscopic 3D, but for reasons that don’t have to do with the ugliness of the glasses or the upcharge or whether a well written scene could have served just as well. Most dislike it because even with the inherent horrors of the combination of high gain and silver screens (each with their own set of insurmountable problems), there isn’t enough light to do the process justice. And again, less light means more in-the-mud colors and fewer colors overall, especially whites and the light subtle colors that we normally use to discern subtle things.

I also was not a fan of S-3D until I saw the ‘dimensionalization’ of the final scene of Casablanca. I thought it was marvelous. It was on the other side of compelling. It was as if there needed to be an excuse to leave out the parallax. That doesn’t make badly shot or poorly dimensionalized S-3D OK, but it does make any S-3D ‘Not Ready for Prime Time’ when it isn’t then presented correctly – and that mostly has to do with the amount of light from the screen to the eyes. Which brings us back to High Frame Rates.

There was a two day set of SMPTE seminars dealing with digital cinema before NAB, which was the week before CinemaCon. Several thousand engineers got full geek treatment with an hour of ‘why lasers in the projector’ then seeing 6 minutes of demonstrations of Sony projectors with retrofit Laser Light Engines, Inc.’ laser systems, and 40 minutes on the various problems that high frame rates bring to the post production workflow, then 20 minutes of presentation from a technical representative from Peter Jackson’s team who explained some technical considerations of HFR.

There is a commonly held misconception that 24 frames per second was chosen because testing determined that this speed had something to do with the natural flutter rate of the eyes. In fact, 24 fps was chosen because it brought a movies sound to the point where it was not horrible. Similarly, there is some magic above 50 something fps and as we also learned (while Sperling was at Coachella missing the SMPTE event), there are potential problems to be wary of at 48 frames per second, demonstrated by Dr. Marty Banks of Cal Berkeley. So…

To answer one of your questions Michael, 48 frames was chosen at the time because they weren’t certain if equipment manufacturers would be able to get a working high frame rate system available by the time that The Hobbit was going to be released. But anyone who reads the trades most certainly knows that frame rates up to 60 have been in the specifications and doable since Series II projectors became available from Texas Instruments. Ah! but not in S-3D. As Sperling pointed out, this requires “in the projector” electronics to be fitted (or retrofitted) and a whole new way of thinking servers for the projector. An example: Sony announced to their 13,000 customers – give us $3,000 and we will retrofit your software to do S3D-HFR.

Going back though, to the demonstrations that Cameron did a year ago. In addition to 48fps S3D – which got rid of the front of focus blur – there were also identical shots taken at 60fps S3D. They were less WOW! but still importantly beneficial. Because of time constraints and the fact that we were sitting among Cameron’s other several thousand friends in the auditorium, there wasn’t a lot of time to look at these shots, but they reminded me of the arguments that George Massenburg made in a famous 3 part article entitled Lace and Filigree, written during audio’s transition to digital in the mid-80’s. There is something special as the speed improves akin to the benefits of increasing signal to noise in its various forms. Perhaps it all serves to put technology into the sphere of philosophy where it belongs. It certainly reminds us that all technology involves the art of compromise.

Last short aside, during the SMPTE event with the HFR panelists still on stage. One engineer came to the open mic and made a statement about government S3D skunkwork experiments that he had been part of which indicated that there was something that ‘popped’ at 53 fps and wondered if anyone else had run into that phenomena. The chair answered with a few speculations then expressed regret that Douglas Trumbull wasn’t there to give insights to his experiments in the field, since he not only had the longest record of making high frame rate movies but just opened a new digital high frame rate studio that has made several technical break-thoughs. And just like the Annie Hall/Marshall McLuhan moment, Doug came to the mic and added a few quips… OK; so that’s all we geeks get for high-level entertainment.

Keep up the good work. I enjoy the show and don’t begrudge any extra minutes you take to get all the interesting news of the week to us.

[Author’s salutations]

References:

 

High Frame Rates – The New Black, Getting to Speed

Combine 3, Drop 2, 120 becomes 24

 

HFR-S3D Post SMPTE/CinemaCon Hobbit

Your analogy Michael, of going from standard definition to high definition or from VHS to DVD is a good one, but it doesn’t inform one of how it is similar. It is not that there are more pixels, it is that more pixels are able to be a discernible part of the picture…or can be if the director chooses. Another analogy would be to say that there is more depth of field, but instead of talking about the amount of available focus behind the point of focus, we get more ability to focus in front of the point of focus. Normally all that area in front is not only out of focus, but during any kind of motion in the scene or the camera, there is a smearing that contributes to destroying contrast in the picture. It is also very tiring for the eyes.

Cameron’s demonstration a year ago at CinemaCon made use of sword fighting and sweeping the camera around a fairly large room. The most vivid shot that allowed the technology to prove itself was a long, medium speed pan of several actors and actresses sitting at a long table with food and candles in front of them. There was also another set of actors whose backs were to us, so we’d see the back of their heads, with the view of the candles going in and out. At 24 frames per second (fps) the scene was typical, in-focus faces and quasi-focused candle flames with smeared blurs of the actors backs in front. At 48 frames per second, the smearing left. It wasn’t so important that the backs of these heads and shoulders were in focus, but that the smearing was gone so the discernible luminance of the scene increased – loosely, more contrast means colors and more colors means more natural feeling. The candle flames were brighter without being any more in focus.

Now I will bring 3D into the conversation and tell you that you are wrong Michael. 3D is not just a gimmick, and not just another tool. In fact, each picture that we see has dozens of clues of dimensionality without the parallax clues that stereoscopy brings. Everything from colors fading as we see them in the distance, to a fuzziness at the intersection of two objects (notice the shoulders compared to their background) to comparative sizes and not seeing a person’s legs when a table is in front of them, all tell the human visual system of eyes and brain and mind that there is a third dimension in the scene we are looking at. On the other hand, my guess is that most technical people in the business generally dislike the current implementations of Stereoscopic 3D, but for reasons that don’t have to do with the ugliness of the glasses or the upcharge or whether a well written scene could have served just as well. Most dislike it because even with the inherent horrors of the combination of high gain and silver screens (each with their own set of insurmountable problems), there isn’t enough light to do the process justice. And again, less light means more in-the-mud colors and fewer colors overall, especially whites and the light subtle colors that we normally use to discern subtle things.

I also was not a fan of S-3D until I saw the ‘dimensionalization’ of the final scene of Casablanca. I thought it was marvelous. It was on the other side of compelling. It was as if there needed to be an excuse to leave out the parallax. That doesn’t make badly shot or poorly dimensionalized S-3D OK, but it does make any S-3D ‘Not Ready for Prime Time’ when it isn’t then presented correctly – and that mostly has to do with the amount of light from the screen to the eyes. Which brings us back to High Frame Rates.

There was a two day set of SMPTE seminars dealing with digital cinema before NAB, which was the week before CinemaCon. Several thousand engineers got full geek treatment with an hour of ‘why lasers in the projector’ then seeing 6 minutes of demonstrations of Sony projectors with retrofit Laser Light Engines, Inc.’ laser systems, and 40 minutes on the various problems that high frame rates bring to the post production workflow, then 20 minutes of presentation from a technical representative from Peter Jackson’s team who explained some technical considerations of HFR.

There is a commonly held misconception that 24 frames per second was chosen because testing determined that this speed had something to do with the natural flutter rate of the eyes. In fact, 24 fps was chosen because it brought a movies sound to the point where it was not horrible. Similarly, there is some magic above 50 something fps and as we also learned (while Sperling was at Coachella missing the SMPTE event), there are potential problems to be wary of at 48 frames per second, demonstrated by Dr. Marty Banks of Cal Berkeley. So…

To answer one of your questions Michael, 48 frames was chosen at the time because they weren’t certain if equipment manufacturers would be able to get a working high frame rate system available by the time that The Hobbit was going to be released. But anyone who reads the trades most certainly knows that frame rates up to 60 have been in the specifications and doable since Series II projectors became available from Texas Instruments. Ah! but not in S-3D. As Sperling pointed out, this requires “in the projector” electronics to be fitted (or retrofitted) and a whole new way of thinking servers for the projector. An example: Sony announced to their 13,000 customers – give us $3,000 and we will retrofit your software to do S3D-HFR.

Going back though, to the demonstrations that Cameron did a year ago. In addition to 48fps S3D – which got rid of the front of focus blur – there were also identical shots taken at 60fps S3D. They were less WOW! but still importantly beneficial. Because of time constraints and the fact that we were sitting among Cameron’s other several thousand friends in the auditorium, there wasn’t a lot of time to look at these shots, but they reminded me of the arguments that George Massenburg made in a famous 3 part article entitled Lace and Filigree, written during audio’s transition to digital in the mid-80’s. There is something special as the speed improves akin to the benefits of increasing signal to noise in its various forms. Perhaps it all serves to put technology into the sphere of philosophy where it belongs. It certainly reminds us that all technology involves the art of compromise.

Last short aside, during the SMPTE event with the HFR panelists still on stage. One engineer came to the open mic and made a statement about government S3D skunkwork experiments that he had been part of which indicated that there was something that ‘popped’ at 53 fps and wondered if anyone else had run into that phenomena. The chair answered with a few speculations then expressed regret that Douglas Trumbull wasn’t there to give insights to his experiments in the field, since he not only had the longest record of making high frame rate movies but just opened a new digital high frame rate studio that has made several technical break-thoughs. And just like the Annie Hall/Marshall McLuhan moment, Doug came to the mic and added a few quips… OK; so that’s all we geeks get for high-level entertainment.

Keep up the good work. I enjoy the show and don’t begrudge any extra minutes you take to get all the interesting news of the week to us.

[Author’s salutations]

References:

 

High Frame Rates – The New Black, Getting to Speed

Combine 3, Drop 2, 120 becomes 24

 

Post CinemaCon HI/VI Review–Sony CC Glasses

They did this by putting the letters into a small, see-through portion of both lenses and with a little magic sauce the words are suspended in the void between the viewer and the screen. The distance and font size and lateral position were all adjustable. And they were wonderful. But they needed refining and productization. The pairs that USL showed were made with 3D casting techniques that are not fit for production (fragile and expensive.) But the nice part was that they worked with the other equipment that USL has sold for years to the hearing and sight impaired audience members and the theaters who installed them.

At CinemaCon 2011 there was a wonderful off-the-exhibit-floor display of vendors who supplied equipment to the accessibility community. USL was positioned very close to the entrance of the room, but alongside Sony…who were showing a very refined version of the glasses technology that USL had been developing. What appeared to be happening was an interesting combo for exhibitors; the Sony glasses were receiving their signal from USL’s transmitter. But the glasses were light and nicely shaped and amazingly one could see the letters against the screen even in a bright room.

Expectations were that the system would be available around the end of the year…which came and went without any announcements. There were pictures that were smuggled out and passed around the community, but went unpublished even with the news that other vendors were taking orders around the globe. Some examples are the government grants purchasing equipment for hundreds of theaters in Australia and the recent announcement of complete fitting out of closed caption and descriptive audio or audio enhancement equipment at the complete chain of Marcus Theaters (675 screens in 56 theater locations.) Marcus Theatres(R) Completes Rollout of CaptiView(TM) and Fidelio(TM) Systems. Harkness and AMC have made announcements as well.

But Regal was quiet until they made the announcement at CinemaCon with Sony that they would be installing the new Sony glasses and audio system at all their theaters, with the intention of having closed captioning and assisted listening screenings at every show in every theater. Generally speaking this is not impossible but there are still difficulties on the distribution side. The greatest difficulty lies in the narration track which often isn’t completed until after the main movie is ready for shipping. Who wants to take responsibility for missing a release date because the narration track isn’t done? and how many languages are you going to hold the movie for?

Two years ago this dilemma was on no one’s radar. The promise of digital was gaining momentum everywhere but in the accessibility field. The basic standard was set out in the specifications, but they were made without any equipment being made to test whether the ideas worked in reality. Real world experiments proved that the smooth work flow that gave captions and audio in the analog world of film…with equipment that not only wasn’t available but wouldn’t work if it was…was capable of inconsistent jumbles in the digital world. USL’s engineers worked with engineers of other equipment manufacturers to work out compatibility problems during the times of transition between TI’s Series One and Series Two methods of creating letters and shapes accurately positioned on the screen from data files of text. Hundreds of hours of plugfests with no other manufacturer of HI/VI equipment showing up.

Against this background, USL becomes one of a million companies who help shape a technology and get the arrows of the pioneer as the reward. Sony announced that their clients preferred an all Sony implementation rather than a mixed vendor version. The new glasses system are sold with a receiver that also includes an audio jack so that this rechargeable receiver can also provide audio from the stereo assisted listening or the mono narrative tracks. But, they won’t supply the glasses and the audio headsets (not shown at the demo) at the same time.

Notwithstanding, a nice implementation. And yes, before you ask, 3D lenses can be used in combination with the glasses. The implementation shown at CinemaCon had a Regal logo centered on a flat set of lenses that were made to fit (if somewhat clumsily) into invisible grooves in the glasses frame.

Like Doremi, USL also makes a device that is mounted on a goose-neck that fits into the cupholder. As nice as these units are, and as nice as they have worked to block the light from interfering from adjacent seats…these are Model T implementations compared to the Sony glasses. There is no comparison to the comfort of not having to constantly look down and refocus to read the lines of text. Once an audience member gets used to using these glasses, that’s it. They will only go to a theater that supports them. In the United States, this is a good thing, since Regal has nearly 7,000 screens.

Regal has also put a lot of effort into working with CaptionFish, an online group who can guide the audience to open and closed caption screening times as well as note what type of narration equipment is available. Some narration equipment is able to work with the hearing aids of the user, and some users have purchased their own headsets.

It remains to be seen whether audience members will be able to buy their own glasses and listening device, letting the theater be responsible for the transmitter and link to the movie. One would think that it would be a great opportunity for a sponsor to get involved with partial or complete funding. They are more used to working with this model in the legit theater, which also supplies multiple languages for the scenes in opera or during plays.

All in all this is a wonderful time for accessibility in the US. In England, Your Local Cinema has helped the industry move along for some time there, but there is no great motion anywhere else in the EU…and the growth in accessibility seems stalled even in England. No one is talking of universal accessibility the way that Regal is. Perhaps it was the way that the lawyer who had lawsuits against them put it, when he gave his public presentation to the US Department of Justice. (In it he pointed out how minuscule the cost of accessibility equipment would be compared to the previous year’s corporate dividend.) Who knows? But it is a great thing to have happen after so many promises were broken for so long. In the end it is a mutually beneficial enhancement.

References:

Digital accessibility: Exhibition industry aims to deliver entertainment for all – Film Journal, 18 August 2011

Sony Closed Caption Glasses

 

 

Multiple HI/VI equipments

Post CinemaCon HI/VI Review–Sony CC Glasses

They did this by putting the letters into a small, see-through portion of both lenses and with a little magic sauce the words are suspended in the void between the viewer and the screen. The distance and font size and lateral position were all adjustable. And they were wonderful. But they needed refining and productization. The pairs that USL showed were made with 3D casting techniques that are not fit for production (fragile and expensive.) But the nice part was that they worked with the other equipment that USL has sold for years to the hearing and sight impaired audience members and the theaters who installed them.

At CinemaCon 2011 there was a wonderful off-the-exhibit-floor display of vendors who supplied equipment to the accessibility community. USL was positioned very close to the entrance of the room, but alongside Sony…who were showing a very refined version of the glasses technology that USL had been developing. What appeared to be happening was an interesting combo for exhibitors; the Sony glasses were receiving their signal from USL’s transmitter. But the glasses were light and nicely shaped and amazingly one could see the letters against the screen even in a bright room.

Expectations were that the system would be available around the end of the year…which came and went without any announcements. There were pictures that were smuggled out and passed around the community, but went unpublished even with the news that other vendors were taking orders around the globe. Some examples are the government grants purchasing equipment for hundreds of theaters in Australia and the recent announcement of complete fitting out of closed caption and descriptive audio or audio enhancement equipment at the complete chain of Marcus Theaters (675 screens in 56 theater locations.) Marcus Theatres(R) Completes Rollout of CaptiView(TM) and Fidelio(TM) Systems. Harkness and AMC have made announcements as well.

But Regal was quiet until they made the announcement at CinemaCon with Sony that they would be installing the new Sony glasses and audio system at all their theaters, with the intention of having closed captioning and assisted listening screenings at every show in every theater. Generally speaking this is not impossible but there are still difficulties on the distribution side. The greatest difficulty lies in the narration track which often isn’t completed until after the main movie is ready for shipping. Who wants to take responsibility for missing a release date because the narration track isn’t done? and how many languages are you going to hold the movie for?

Two years ago this dilemma was on no one’s radar. The promise of digital was gaining momentum everywhere but in the accessibility field. The basic standard was set out in the specifications, but they were made without any equipment being made to test whether the ideas worked in reality. Real world experiments proved that the smooth work flow that gave captions and audio in the analog world of film…with equipment that not only wasn’t available but wouldn’t work if it was…was capable of inconsistent jumbles in the digital world. USL’s engineers worked with engineers of other equipment manufacturers to work out compatibility problems during the times of transition between TI’s Series One and Series Two methods of creating letters and shapes accurately positioned on the screen from data files of text. Hundreds of hours of plugfests with no other manufacturer of HI/VI equipment showing up.

Against this background, USL becomes one of a million companies who help shape a technology and get the arrows of the pioneer as the reward. Sony announced that their clients preferred an all Sony implementation rather than a mixed vendor version. The new glasses system are sold with a receiver that also includes an audio jack so that this rechargeable receiver can also provide audio from the stereo assisted listening or the mono narrative tracks. But, they won’t supply the glasses and the audio headsets (not shown at the demo) at the same time.

Notwithstanding, a nice implementation. And yes, before you ask, 3D lenses can be used in combination with the glasses. The implementation shown at CinemaCon had a Regal logo centered on a flat set of lenses that were made to fit (if somewhat clumsily) into invisible grooves in the glasses frame.

Like Doremi, USL also makes a device that is mounted on a goose-neck that fits into the cupholder. As nice as these units are, and as nice as they have worked to block the light from interfering from adjacent seats…these are Model T implementations compared to the Sony glasses. There is no comparison to the comfort of not having to constantly look down and refocus to read the lines of text. Once an audience member gets used to using these glasses, that’s it. They will only go to a theater that supports them. In the United States, this is a good thing, since Regal has nearly 7,000 screens.

Regal has also put a lot of effort into working with CaptionFish, an online group who can guide the audience to open and closed caption screening times as well as note what type of narration equipment is available. Some narration equipment is able to work with the hearing aids of the user, and some users have purchased their own headsets.

It remains to be seen whether audience members will be able to buy their own glasses and listening device, letting the theater be responsible for the transmitter and link to the movie. One would think that it would be a great opportunity for a sponsor to get involved with partial or complete funding. They are more used to working with this model in the legit theater, which also supplies multiple languages for the scenes in opera or during plays.

All in all this is a wonderful time for accessibility in the US. In England, Your Local Cinema has helped the industry move along for some time there, but there is no great motion anywhere else in the EU…and the growth in accessibility seems stalled even in England. No one is talking of universal accessibility the way that Regal is. Perhaps it was the way that the lawyer who had lawsuits against them put it, when he gave his public presentation to the US Department of Justice. (In it he pointed out how minuscule the cost of accessibility equipment would be compared to the previous year’s corporate dividend.) Who knows? But it is a great thing to have happen after so many promises were broken for so long. In the end it is a mutually beneficial enhancement.

References:

Digital accessibility: Exhibition industry aims to deliver entertainment for all – Film Journal, 18 August 2011

Sony Closed Caption Glasses

 

 

Multiple HI/VI equipments

CineEurope Basics – Barcelona, 18-21 June

CineEurope 2012 will be held in Barcelona this year, not Amsterdam. ISE tried this twice, going to Brussels once, then Barcelona, just to avoid the inevitable of Amsterdam…expensive, gangly, but able to accommodate 100,000 people, Amsterdam. The dates are 18-21 June, with equipment exhibits on the last 3 days.

But CineEurope is not as huge as IBC or ISE, so perhaps a little corner of the El Centro de Convenciones Internacional de Barcelona will be just right.

We’ll be updating this article frequently with links to sources of info. The first is a map of the public transportation of Barcelona. You can find the convention center at the Forum exit of the T5 Glories Line…which follows the end of the Diagonal if you are looking at a map map.

This site points out which public transport card to purchase:Barcelona Metro, Subway System, Barcelona Underground Guide

Monday thru Thursday, 18-21 June. Click for CineEurope Schedule of Events

The winner of the UNIC competition will be announced at the:

Operating in a Digital World – Digital Innovation Award (Room 112, Level 1)15.15–16.30

Mark de Quervain, Sales and Marketing Director, Vue Entertainment
Jan Runge, CEO, UNIC
Pete Buckingham, Kube Consulting

Digitizing cinema screens is part of a wider revolution in the way people find out about film content.

Growth in smartphone use and tailored ‘apps’ offer huge potential for better engagement with the cinema-going audience.

This session will see the culmination of a competition which invited software developers and others to put forward proposals for a cinema-related ‘app’. After a judging process, dozens of entrants have been reduced to a shortlist of three, who will explain their application and how it would benefit the sector. The convention audience will then have a chance to vote on the winner.

Disability and Access (Room 120, Level 1) 13.00-13.45

Cinema operators across the World are coming under increasing pressure to make their cinemas more accessible to disabled customers, particularly those with hearing or sight problems. In this session, some of the foremost companies offering equipment to deal with these issues will explain the potential that currently exists, and look ahead to future developments.Disability and Access

Clint Koch, Sales Director, USL, Inc
Chris Mullins, Product Manager, Sony Professional Solutions Europe
Herve Baujard, EMA Sales Director, Doremi Cinema
Moderator: Phil Clapp, CEO, UK Cinema Exhibitors’ Association

CineEurope Basics – Barcelona, 18-21 June

CineEurope 2012 will be held in Barcelona this year, not Amsterdam. ISE tried this twice, going to Brussels once, then Barcelona, just to avoid the inevitable of Amsterdam…expensive, gangly, but able to accommodate 100,000 people, Amsterdam. The dates are 18-21 June, with equipment exhibits on the last 3 days.

But CineEurope is not as huge as IBC or ISE, so perhaps a little corner of the El Centro de Convenciones Internacional de Barcelona will be just right.

We’ll be updating this article frequently with links to sources of info. The first is a map of the public transportation of Barcelona. You can find the convention center at the Forum exit of the T5 Glories Line…which follows the end of the Diagonal if you are looking at a map map.

This site points out which public transport card to purchase:Barcelona Metro, Subway System, Barcelona Underground Guide

Monday thru Thursday, 18-21 June. Click for CineEurope Schedule of Events

The winner of the UNIC competition will be announced at the:

Operating in a Digital World – Digital Innovation Award (Room 112, Level 1)15.15–16.30

Mark de Quervain, Sales and Marketing Director, Vue Entertainment
Jan Runge, CEO, UNIC
Pete Buckingham, Kube Consulting

Digitizing cinema screens is part of a wider revolution in the way people find out about film content.

Growth in smartphone use and tailored ‘apps’ offer huge potential for better engagement with the cinema-going audience.

This session will see the culmination of a competition which invited software developers and others to put forward proposals for a cinema-related ‘app’. After a judging process, dozens of entrants have been reduced to a shortlist of three, who will explain their application and how it would benefit the sector. The convention audience will then have a chance to vote on the winner.

Disability and Access (Room 120, Level 1) 13.00-13.45

Cinema operators across the World are coming under increasing pressure to make their cinemas more accessible to disabled customers, particularly those with hearing or sight problems. In this session, some of the foremost companies offering equipment to deal with these issues will explain the potential that currently exists, and look ahead to future developments.Disability and Access

Clint Koch, Sales Director, USL, Inc
Chris Mullins, Product Manager, Sony Professional Solutions Europe
Herve Baujard, EMA Sales Director, Doremi Cinema
Moderator: Phil Clapp, CEO, UK Cinema Exhibitors’ Association

[Update] LLE, Sony, NAB and CinemaCon

Since Bill Beck will be on the EDCF Bus Trip for the various sound system demos and visit to the Academy, we’ll hopefully get enough info to fill a new article on the current state of the technology and politics of laser. For example, the LIPA group’s lawyer [Laser Illuminated Projectors, Laser Illuminated Projector Association] gave an excellent slide presentation and talk on the legal aspects of public use lasers.


[Original Article] The Art of Reading Press Releases Kit includes chicken bones and Roman dice. But what are we to make of the first paragraph of LLE’s fresh press release issued days in front of the SMPTE/NAB Technology Symposium on Cinema on April 14th?

Laser Light Engines, Inc. (LLE), a venture-backed, laser-illumination developer today announced the world’s first public demonstration of fully-despeckled, high brightness 3D, high frame rate (HFR), wide color gamut (WCG) laser projection on a silver 3D screen at the upcoming NAB Technology Symposium on Cinema (TSC), on April 14, 2012 from 4:14pm-5:45pm PDT in Room #S222.

Bill Beck, founder and EVP of Business Development for LLE will be presenting an invited talk on Laser Illumination Systems for 2D and 3D Digital Cinema. “We appreciate the opportunity to educate and update the NAB Digital Cinema community with both a tutorial and a live demonstration of laser 3D on a silver screen in conjunction with SONY,” Beck said. “Since its founding, LLE has been committed to laser-driven light sources that exceed the requirements of digital cinema”. LLE was the first to achieve full laser despeckling on a white screen in 2010, but with the rapid proliferation of 3D, and other advancements to be discussed at this year’s TSC, had to develop additional technology to meet new, more challenging requirements.

Venture-backed: Well, we know that LLE has had a number of interesting investors over the last few years. All laser technologies have been money consumers as obvious and thrilling ideas need a extraordinary effort to get past the vagaries of such precision.

Laser-Illumination developer: There are many, of course. Polaroid Kodak used the engines of a California company rather than LLE’s system for their one-off, pre-prototype projector system. Sony R&D has had releases in the past about their engines, so the fact that this Technology Symposium exhibition is with Sony is interesting…though both companies are careful to point out that this is a technology showing (nothing more, nothing less.) Barco has had some great demonstrations in the recent past, and RED is promising to blow everyone out of the water with their offering. Christie’s mother company Ushio is known to have laser technology, but ‘focused’ more in the IR region.

“world’s first public demonstration of fully-despeckled, high brightness 3D, high frame rate (HFR), wide color gamut (WCG) laser projection on a silver 3D screen”: To parse this, it may appear that the “silver 3D screen” portion that modifies enough to make the “world’s first public demonstration” be valid. But it also may be the “fully-despeckled” phrase. Other companies give their buzz-words that indicate that they have gotten the speckles down to a responsible level, currently an unmeasurable quantity since there is no agreed-upon way to compare one to one. An industry group has been set up to change this, but until then we only know that getting the speckle out of green is the most difficult, and we know that LLE says: Fully-despeckled. One presumes: Zero doesn’t need an industry standard.

But is there a downside to being fully despeckled? Despeckling must, to some degree, be as simple as broadening the Q of the light since it is the narrowness that causes the effect of speckling. But that would have a negative effect as the light approaches the mirrors perhaps. We’ll see if anyone can phrase a question that makes Bill speak to their secret sauce. I suspect 4th and 5th dimension activity.

But what about “wide gamut”? The DCI spec does the opposite of constrict the gamut. It invites manufacturers to get as broad as possible in the XYZ space. But there are limits and distortions with every light. Going “negative” on one or more points to get better effects along the line of purples will have effects in the greens, where the eye is most sensitive. Hopefully Bill Beck will give details here too.

But it is that “silver 3D screen” part that is the rub. Silver implies aluminum and high-gain. Aluminum holds the photon polarity of the RealD and MasterImage systems, so even if the laser light engine were to give them full brightness at the screen with a low gain screen, they would still have to use the silver screen to keep their left-right effect working. Some would say that it is the high-gain problem, giving much of the auditorium less than responsible light levels as the window of ‘gain’ decreases…and they would be right. 23 degrees off the horizontal and/or vertical center and the viewer typically has half the light or less.

But the aluminum also distorts the screen’s image, usually making it impossible to get the 70-90% luminosity level at the sides (as measured from the center), or to get a responsible white point anywhere. This is much of the reason that France’s CNC has banned the silver screen for cinemas showing 2D films and will probably force them out completely as time goes on.

Notwithstanding, this is an interesting release and an interesting step for both technical and political reasons. It will be interesting to see if LLE can parlay this into interesting motion at CinemaCon the following week.

Also interesting is that both parties, Sony and LLE, are being careful in their press releases to say that this joint project is only for this demo. No way to tell how to parse that for absolute truth.

[Update] LLE, Sony, NAB and CinemaCon

Since Bill Beck will be on the EDCF Bus Trip for the various sound system demos and visit to the Academy, we’ll hopefully get enough info to fill a new article on the current state of the technology and politics of laser. For example, the LIPA group’s lawyer [Laser Illuminated Projectors, Laser Illuminated Projector Association] gave an excellent slide presentation and talk on the legal aspects of public use lasers.


[Original Article] The Art of Reading Press Releases Kit includes chicken bones and Roman dice. But what are we to make of the first paragraph of LLE’s fresh press release issued days in front of the SMPTE/NAB Technology Symposium on Cinema on April 14th?

Laser Light Engines, Inc. (LLE), a venture-backed, laser-illumination developer today announced the world’s first public demonstration of fully-despeckled, high brightness 3D, high frame rate (HFR), wide color gamut (WCG) laser projection on a silver 3D screen at the upcoming NAB Technology Symposium on Cinema (TSC), on April 14, 2012 from 4:14pm-5:45pm PDT in Room #S222.

Bill Beck, founder and EVP of Business Development for LLE will be presenting an invited talk on Laser Illumination Systems for 2D and 3D Digital Cinema. “We appreciate the opportunity to educate and update the NAB Digital Cinema community with both a tutorial and a live demonstration of laser 3D on a silver screen in conjunction with SONY,” Beck said. “Since its founding, LLE has been committed to laser-driven light sources that exceed the requirements of digital cinema”. LLE was the first to achieve full laser despeckling on a white screen in 2010, but with the rapid proliferation of 3D, and other advancements to be discussed at this year’s TSC, had to develop additional technology to meet new, more challenging requirements.

Venture-backed: Well, we know that LLE has had a number of interesting investors over the last few years. All laser technologies have been money consumers as obvious and thrilling ideas need a extraordinary effort to get past the vagaries of such precision.

Laser-Illumination developer: There are many, of course. Polaroid Kodak used the engines of a California company rather than LLE’s system for their one-off, pre-prototype projector system. Sony R&D has had releases in the past about their engines, so the fact that this Technology Symposium exhibition is with Sony is interesting…though both companies are careful to point out that this is a technology showing (nothing more, nothing less.) Barco has had some great demonstrations in the recent past, and RED is promising to blow everyone out of the water with their offering. Christie’s mother company Ushio is known to have laser technology, but ‘focused’ more in the IR region.

“world’s first public demonstration of fully-despeckled, high brightness 3D, high frame rate (HFR), wide color gamut (WCG) laser projection on a silver 3D screen”: To parse this, it may appear that the “silver 3D screen” portion that modifies enough to make the “world’s first public demonstration” be valid. But it also may be the “fully-despeckled” phrase. Other companies give their buzz-words that indicate that they have gotten the speckles down to a responsible level, currently an unmeasurable quantity since there is no agreed-upon way to compare one to one. An industry group has been set up to change this, but until then we only know that getting the speckle out of green is the most difficult, and we know that LLE says: Fully-despeckled. One presumes: Zero doesn’t need an industry standard.

But is there a downside to being fully despeckled? Despeckling must, to some degree, be as simple as broadening the Q of the light since it is the narrowness that causes the effect of speckling. But that would have a negative effect as the light approaches the mirrors perhaps. We’ll see if anyone can phrase a question that makes Bill speak to their secret sauce. I suspect 4th and 5th dimension activity.

But what about “wide gamut”? The DCI spec does the opposite of constrict the gamut. It invites manufacturers to get as broad as possible in the XYZ space. But there are limits and distortions with every light. Going “negative” on one or more points to get better effects along the line of purples will have effects in the greens, where the eye is most sensitive. Hopefully Bill Beck will give details here too.

But it is that “silver 3D screen” part that is the rub. Silver implies aluminum and high-gain. Aluminum holds the photon polarity of the RealD and MasterImage systems, so even if the laser light engine were to give them full brightness at the screen with a low gain screen, they would still have to use the silver screen to keep their left-right effect working. Some would say that it is the high-gain problem, giving much of the auditorium less than responsible light levels as the window of ‘gain’ decreases…and they would be right. 23 degrees off the horizontal and/or vertical center and the viewer typically has half the light or less.

But the aluminum also distorts the screen’s image, usually making it impossible to get the 70-90% luminosity level at the sides (as measured from the center), or to get a responsible white point anywhere. This is much of the reason that France’s CNC has banned the silver screen for cinemas showing 2D films and will probably force them out completely as time goes on.

Notwithstanding, this is an interesting release and an interesting step for both technical and political reasons. It will be interesting to see if LLE can parlay this into interesting motion at CinemaCon the following week.

Also interesting is that both parties, Sony and LLE, are being careful in their press releases to say that this joint project is only for this demo. No way to tell how to parse that for absolute truth.

[Reply: NATO] Sony and the Un-free glasses

New Articles with NATO’s and Sony’s responses

UPDATE: Sony Responds To NATO’s Claim That Studio’s 3D Glasses Plan Is Myopic – Deadline.com

Movie Theaters Upset, Won’t Approve Sony’s New 3D Glasses Policy | FirstShowing.net

Two articles and the priceless comments from the anti-3D-fanz:

Sony to Stop Paying for 3D Glasses in May 2012 (Exclusive) – The Hollywood Reporter

Trouble in the 3D World? Sony to Stop Paying for Free RealD 3D Glasses | FirstShowing.net

Lot of steam in those articles. A lot of money in play.

But let’s get this straight: The exhibitors have a problem with some people not enjoying some 3D. Which system uses the cheapest glasses and the worst screen possible? Which system is trying to keep those glasses free instead of figuring a truly enviromental solution? Only RealD. The active system, XpanD and the other non-polarizing system, Dolby, use a much better pair of lenses. 

There is a lot learn in this story.

Lasers…somebody knows…Barco? RED???

The basic exception was Laser Light Engines (LLE), who have a deal with IMAX to put lasers into the big room cinemas. If ever there were a nice niche to start this adventure with, this is it. Specialized, contained to dozens and hundreds instead of 10’s of thousands, able to absorb any exceptional pricing, able to evolve. Delivery was scheduled to begin in Spring 2012.

Then the film maker turned digital imaging specialist Kodak shows a system that they clearly are not productizing. But they are playing in the game. They helped set up the organization which is working (throughout the world?) to take projection booth laser systems out of the field of laser entertainment systems, which require a special technology variance for every set-up. Kodak was able to get one by themselves, but the Laser Illuminated Projection Association – LIPA – includes Sony and IMAX, plus LLE and Kodak in this effort. In the US, the over-riding entity is the Food and Drug Administration’s Center for Devices and Radiological Health, which is in charge of ensuring laser equipment safety.

This spring, LLE showed up in Hollywood at that chapter’s SMPTE meeting with Sony and Barco giving powerpoint presentations. Sony had made a couple of public remarks previously, but one had to be culling their online tech papers to notice. And until this point Barco had been quiet…except that the week before they did a demo at the RED Studios Hollywood lot. Nice splash.

Then nothing. No remarks from anyone at CineExpo or CineEurope. The idea has gelled that digital laser projection is 2 years away, or more.

Then this week. The RED user group message board lit up after two pre-viewer comments placed at the head of a thread by RED owner Jim Jannard: Mark L. Pederson of OffHollywood and Stephen Pizzo, Co-Founder of Element Technica and now partner of 3ality Technica, make remarks about having watched a demo of RED’s laser projector. “Vibrant”, “clean”, “never seen projection so …”, etc. Then a few non-answers to poorly phrased guesses (for example, that 4K is a benchmark, and passive 3D did leak out, but both could mean several things) and that was that…25 pages of wasted time thereafter. [Can anyone please vouch for the merits of Misters Pederson and Pizzo as to their ability to discern whether the technology they viewed is comparibly better than what has been seen otherwise?)

Barco, on the hand (and yet similarly) have made an announcement that 9 and 10 January will be their big days. – D3D Cinema to Present Giant Screen 4K 3D Laser Projection Demo at 2nd Annual Moody Digital Cinema Symposium – Well, actually, no. Barco only said, “We’re fully committed to providing the highest quality solutions for giant screen theaters” and some similar non-relevent info about how wonderful their partner is. Basically though, their name is on a press release announcing that they will butterfly laser driven digital cinema light against 15 perf 70mm and 4 other “revolutions”:

  • The FIRST demonstration of Barco’s revolutionary laser light engine on a giant screen
  • The FIRST demonstration of true DLP 4K resolution 3D on a giant screen
  • The FIRST 4K 3D comparison of ‘ultra-reality’ 48 frame/sec & 60 frame/sec content
  • The FIRST giant 3D 500 mbps comparison, nearly double the current cinema bit rate standard

Not withstanding the lack of filtering for marketing bits, and regardless of how some of the terms have been ill-defined in the past (4K 3D, for example), this is still a pretty good line-up.

Prediction: 2012 will be the year that several studios tell their exhibition partners a final date for film distribution (in 2013) and 2012 will have more than one commercial laser system in the field.

Prediction 3 – there may not be more than one DCI compliant system in the field though. RED might find that, if they thought bringing a small camera to market was a difficult trick, supporting projectors is a whole different matter…even if it is only to post-houses and their owners.

Regardless, this is mostly good news. That the RED is using passive doesn’t exactly mean silver screen passive. Perhaps Dolby passive, which would certainly be good news. If it is silver screen passive, that is bad news. Since silver screens don’t comply with SMPTE standards, they may end up on the scrap heap of history. But that is a different story for another article.

[Update] Scathing 2D/3D Light Boston.com Article…True?

There are many problems with 3D presentations, especially those with the supposedly high-gain, polarizing-friendly ‘silver screens.

(See: 
23 degrees…half the light. 3D What? 
Scotopic Issues with 3D,  
Silver ScreensRealD and Polaroid — Possible Promise PR). 

But at first glance through the breathy-for-scandle article, it seems like there is un-required hyperbole that makes one want to wait for Sony’s and RealD’s response.

This also amplifies the need for professional projectionists constantly in the projection booth, and a method for maintaining consistent quality control. If it takes a grass roots effort because of articles like this, perhaps it is OK.

But the real solution is probably to have the same “Constant Vigilance” policy for post-installation quality control as there is for security – an effort that has to come from studios, distributors, and exhibition management. In a sense, those exhibitors who signed VPF deals with studios have signed that they will make their exhibitions according to the SMPTE specification. Perhaps if the grass root effort wore t-shirts that said “48 Candelas or not at all”. 

Here are a couple of shots of the lens and the projector, one with the RealD polarizers over the lenses. One suspects that this is sometimes the problem that is being talked about. 

Sony Projector with Dual lens  removed

RealD Polarizers over Sony dual lens system

There are other shorter articles with a little more data at the links below. Sometimes the comments are the most interesting part, though a lot of them are just steam…though steam that the industry should be aware of.

Are 3D-capable theaters delivering dim 2D movies? – Digital Trends

Report: 3-D Lenses and Lazy Theaters Dim 2-D Projection by Up to 85 Percent | Movieline

Cinema chains dimming movies “up to 85%” on digital projectors – Boing Boing

Movie theaters could screw up your 2D movies by leaving the digital projector set up for 3D — Engadget

Finally, the graphic from the article: Just looking at the curve of the bulb life and the description of the Polarizing is enough to make me wonder about the truthiness of the entire article.

Sony 3D and RealD Light Problem according to Boston globe article

Asserted to be a Sony Press Release – 1 June 2011

The projectionist that Boston.com spoke with clearly has little to no understanding of how the systems work and is likely a manager that also works in the booth to start shows, the projectionists of yore are long gone in most cases. While the 3D lenses in the Sony are polarized, the images do not alternate, they are projected at the same time and split through a prism system in the lens, but really that’s besides the point. All of the 3D systems we have installed have been selected based on a number of variables such as screen size and auditorium length. Based on that information we can determine if the Sony projector will be able to light the screen to SMPTE spec. The SMPTE specifications on light are very clear and the DCI specification for digital equipment follows in line with that. Basically 2D digital projection should have 14 footlamberts (a measurement of reflected light) at the center of the screen, in comparison 35mm spec is 16fl of light through an open gate (meaning no film and no shutter movement) if a projector is installed to meet that spec the light output of the digital will be seen to exceed that of film. in any house where we cannot make the required light we use a bigger system, most recently these have been made by Barco.

In addition to the light levels the digital projectors are color corrected to within ±.005 of the DCI color spec. This means that when we correct with the polarizers in place on the Sony system for 2D movies that the color will be virtually identical to that seen on a DLP projector without a polarizer in the light path.

They also fail to mention some of the advantages of the way the Sony system works, such as reduced eye fatigue. DLP systems alternate images as implied in the article, they do so by electronically shifting the polarizer state for the left and right eye 3 times per frame per second. This ultimately results in the same situation you find with shutter glasses in that there is flicker that causes headaches and sometimes motion sickness, the difference is that the glasses do not actively perform this task, but close on eye while watching a 3D film ad you may see it (you may not, the system is projecting 144fps or 72 per eye, though make no mistake the content is still 24fps). The Sony system does not have this issue as it splits the 2K image across the top and bottom of the chip and then overlays them on the screen, the dual polarizers on the Sony are completely passive with not electronics involved.

To give a brief background of my knowledge base, I have been a technician for going on a decade, I have been installing digitals since the first “wide” roullout of 100 screens that Disney purchased for Chicken Little 3D. I have industry certifications through Sony, Barco and Dolby on D-Cinema equipment as well as my department’s highest level of internal certification and I am Net+ and A+ certified.

As far as why the film and digitally projected showing had such a difference, I think it’s likely one of two things, the 35mm could have been way above spec, which can happen easily due to the way the lamps are adjusted in many cases or the lamp in the digital was not adjusted properly. The biggest issue I run into is a lack of training within the theaters. I do my best to train when the systems are installed or when I am onsite for service calls, but these days so many people get rotated through the booth that should a lamp go out Friday night they just slap one in without making any of the necessary adjustments.

I’d like to know what was wrong with the management of that theater though, how do you host a premiere without making sure everything is perfect first? I myself haven’t done any due to my location within the country, but I have talked to a number of my coworkers about them and they are on site days before they happen making sure every detail is perfect. In fact many directors want to specify special color corrections for their premieres in digital or ask that sound be tweaked out of spec and so on.

I think the biggest problem digital cinema faces is that the operations departments of most chains think we can take a hands off approach to this equipment, and that is not currently the case. Proper lamp maintenance is crucial in any theater, but even more so in digital. 5-10 years from now when the laser light sources are in the field no-one will ever have need to go in the booth outside of cleaning the port glass and the maintenance calls myself and my cohorts perform.