Category Archives: Ingest

Ingest…it just isn't the same anymore.

Ashes of Dalsa Alight

Digital cinema startup attracts $1 million in capital

KITCHENER — Cineflow Corp. has raised $1 million in new investment capital and received orders worth more than $500,000 for its digital cinema workflow systems.

The funding came from several sources including the provincial government’s Ontario Centres of Excellence and a Los Angeles-based digital production veteran who is joining the Kitchener company’s team in a sales and marketing capacity.

Marker Karahadian, who sold his video equipment rental network to Panavision in 2006, has invested $500,000 in Cineflow and will lead its sales and marketing activities, the company said in a news release.

In addition, Cineflow will deliver equipment worth more than $500,000 over the next eight weeks to two Toronto firms, the 3D Camera Co. and Sim Video. The products for 3D Camera will be used on a major 3D film being shot in Toronto beginning in April, Cineflow said.

Based on Otonabee Drive, Cineflow provides hardware and software solutions that allow movie directors and editors to review, edit, transfer and archive digital cinema footage.

The company, which employs 12 people, was formed in 2009 by former employees of Dalsa Corp. who left the Waterloo-based firm after it ended its digital cinema camera project.

John Coghill, Cineflow’s chief executive officer, said the latest developments are good news after a potentially lucrative deal last spring with distributer Band Pro Film was delayed by circumstances beyond the company’s control.

With venture capital scarce in recent years, the provincial funding “was instrumental in enabling us to continue to move forward with our compelling story and attracting someone of Marker’s caliber to our team,” he said.

Coghill is optimistic about the company’s fortunes.

“We have a pretty clear read on the market for file-based (production) systems now and this year is shaping up to be pretty exciting.”

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Fluff but fun article on Drive-A-Tron/Sway/2012

2012 VFX Drive-A-Tron™

SWAY Studio used its proprietary Drive-A-Tron™ technology to create the sequence. Used in campaigns for Lexus Hybrid, BMW, Mini, and countless others, the Drive-A-Tron™ is a virtual stunt driving machine that simulates the real physics of an automobile. It creates scenes in real-time, with the artist literally in the driver’s seat.
In this behind-the-scenes video, Director of New Business Addie Hall walks viewers through the studio’s pre-visualization process for “2012.” She also offers insight into why SWAY Studio was chosen for this project, and describes the features that make Drive-A-Tron™ a game changer in the world of visual effects.

VFX: SWAY Studio
Creative Director: Mark Glaser
VFX artist: Robert Glazer
Producer: Aaron Abt
Artist: Cesar Chavez
General Manager: Stephanie Heinson

Digital Domain Florida eyes games

Read the entire article at:               [The press releases are at Digital Domain’s bizarre flash based website.]

Digital Domain Florida eyes games – Variety
By DAVID S. COHEN

David Rivera, chairman of the appropriations committee for the Florida House of Representatives, told Daily Variety, “Anything we can do to incentivize growth of (the film) industry is good for our state.”

DD Florida will focus on videogames and animation, said Cliff Plumer, CEO of Digital Domain. “We can do that now …

Digital Domain has been developing its own animation projects internally, and with the new…

The new studio also will have a defense division working on creating high-quality graphics for military simulation and training,…

The incentive package requires DD Florida to have at least 500 employees, paid an average of $65,000, within four years….

That will greatly expand DD’s total workforce, which now numbers around…

Plumer also reiterated that Venice-based DD will keep its headquarters…

“The decisionmakers, the filmmakers, are all in L.A. We need to have our core presence there for that part of the business,” he said.

 

DVExpo – Pasadena Education Details

The Digital Video Conference is produced by the editors of DV and Videography magazines and the Creative Planet Community sites. The conference offers tracks in postproduction, Web video, new HD cameras, content distribution, HD workflow, 3D production, using HD-capable DSLRs, editing, digital cinematography, lighting for HD, and career development.

Also offered will be RED Boot Camp session from the Los Angeles RED User Group, a digital camera “Super Session” profiling new units seen at NAB, and a series of lighting workshops.

Session topics include:

  • Postproduction Trends for 2009/2010
  • Building a Cost-Effective Editing Suite
  • Tapeless Media Post Workflows
  • Codecs, Encoding & Compression
  • HD DSLR Basics and Production
  • DVD Distribution
  • Introduction to Stereoscopic Production
  • New Camera Overview
  • Flavors of HD
  • Final Cut Pro Plug-Ins
  • iPhone Apps for Production
  • NLE Update
  • Growing Your Business
  • Top 10 Tips: Career Development

Additional conference and educational programs running alongside Digital Video Expo include Broadcast Symposium West and Apple Certified Training.

For complete event and registration information, please visit http://www.dvexpo.com.DVEExpo Logo