Category Archives: Alternative Content

Digital, though costing more, allows for more variety, sometimes at a lower cost and a better return. That variety is called “alternative content.”

Update: Countering the “Maltin Rant”

I love a good rant as much as the next person, but I don’t like it when it doesn’t stay on point, is too anecdotal, or uses too many “everybody knows” to make the argument…all of which I think the film critic Leonard Maltin got trapped in during his now infamous rant about…well, watch it yourself at:

▶ Leonard Maltin’s First Rant – YouTube

It’s his first rant. Maybe he’ll get better when he has ranted more. My counter-points can be seen after clicking the Read More button.

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Update: Countering the “Maltin Rant”

I love a good rant as much as the next person, but I don’t like it when it doesn’t stay on point, is too anecdotal, or uses too many “everybody knows” to make the argument…all of which I think the film critic Leonard Maltin got trapped in during his now infamous rant about…well, watch it yourself at:

▶ Leonard Maltin’s First Rant – YouTube

It’s his first rant. Maybe he’ll get better when he has ranted more. My counter-points can be seen after clicking the Read More button.

[……]

Read more

Latest Buzzword – H.265

MPEG standards can be ignored in a Motion JPEG world, if all we need to do is pass DCI and InterOp and SMPTE compliant hard disks with movies from one place to the other.

But somewhere along the way, the swirling heap of new technology ideas ends up as a connector or interface in your hands and you must do something about it. The latest, as we see from CES articles is HEVC – High Efficiency Video Coding.

The back story is that MPEG 2 was nice for its time, but its time was the beginning of modern microprocessors; small pathways for minor amounts of data in a world used to ‘good enough’ – NTSC anyone?

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Latest Buzzword – H.265

MPEG standards can be ignored in a Motion JPEG world, if all we need to do is pass DCI and InterOp and SMPTE compliant hard disks with movies from one place to the other.

But somewhere along the way, the swirling heap of new technology ideas ends up as a connector or interface in your hands and you must do something about it. The latest, as we see from CES articles is HEVC – High Efficiency Video Coding.

The back story is that MPEG 2 was nice for its time, but its time was the beginning of modern microprocessors; small pathways for minor amounts of data in a world used to ‘good enough’ – NTSC anyone?

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Read more

High Frame Rate 3D Demonstration

At the 2011 CinemaCon, James Cameron hosted a demonstration for the attending exhibitors that showed many variations of several scenes that he had shot at higher frame rates than the standard typical 24 frame rate for a movie.

The attached document was put together to summarize the set-up that made this all work. It was put together by Reiner Doetzkies of Texas Instruments and Geoff Burdick of Lightstorm.

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Broadcasting Live Events to Cinema: DTG

The Digital TV Group, the industry association for digital television in the UK, has issued a very inclusive report on Alternative Content in the Digital Cinema universe: Broadcasting Live Events to Cinema: Recommendations for the preparation, transmission, reception and presentation of live audio-visual events into cinemas.

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What About Cannes This Year [Summary]

For winners:

2011 Cannes Film Festival Winners – ‘Tree of Life’ Takes Palme d’Or « FirstShowing.net

And, a great round-up on the festival site itself:

Festival de Cannes – From 11 to 22 may 2011


Two sites to monitor if you want to follow the Cannes Film Festival:

Complete 64th Cannes Film Festival Official Selection is Announced « FirstShowing.net

IONCINEMA.com: We heart subtitles

 

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UltraViolet | Your Future Consumer Everything Format

UltraViolet LogoIt’s about time. Hollywood is taking a huge step forward in digital distribution today. Six major studios have announced a new “service and format” called UltraViolet, created by the Digital Entertainment Content Ecosystem (DECE). Although I cherish my always-growing Blu-Ray collection, I recognize that the future is headed towards digital disc-less distribution, and along with Netflix Instant, which I already use and love, UltraViolet sounds like it’s the next step in evolving the digital distribution medium. There are various press releases and details arriving in from multiple events at CES in Las Vegas, so there’s plenty to read on this.

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3D Wonders

exhibition logoProfessional critics are still whining about 3D at the movies. Some is valid, but ill-expressed. None creates the desired effect of educating and motivating a grass-roots effort to insist that the cinemas and studios improve the situation.

This month Patrick Goldstein summarized some of the arguments, and while he had the time and space to round up some past negative articles of others, he spared no space for explaining the good parts of 3D, or the fact that there was plenty of bad CGI in its early days of its evolution. Here is a list of those articles in case our professional readers have been too busy to notice that some part of the populace is speaking out against one-size-fits-all-uncomfortably-glasses and poorly illuminated screens:

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