Tag Archives: 3D

ShowEast [Update]: HFR, 3D Sound, HI/VI Glasses, Test Tools and Duqu

In a clever move, Christie took the URL highframerate.com – It now points to a story on their site: Expect a higher standard- higher frame rates. They tell the hyped part of the story, and don’t tell any of the grusome details like, how is the technology going to get there? what standards are going to need to change? How many of these standards are going to be backwards compatable? But it is good to see an effort to educate their audience.

What we can glean is that Christie now has their own internal media block and screen management system for their projectors. We’ll post the PR for you to read yourselves. When people start touting “Future Proof Your Long Term Investment”, it might be read as “We haven’t paid attention to this before, but we have nailed it now!”

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Barco has two facilities with their new Auro 3D Sound system now…one in Moscow and a new one in Antwerp at Kinepolis. Barco announced IMB/SMS integration at CineEurope.

That makes a lot of parties interested in selling IMBs. We seem to remember a ShoWest that <3 letter company> secretly showed a network panel and IMB that would do the same over a high speed network several years ago…and everyone said it was too early to talk about. We also remember Laser Light Engine’s Bill Beck describing the vision of fibre running from an engineering room to some DLP chips and a lens at the port hole back in 2004. Looks like the time is going to be here before we know it.

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[Update] USL has just released some new information about their new IMB, which will be used for several of the demonstrations of HFR at ShowEast – The input is 500 Megabits per second, twice the DCI spec datarate of 250 for a DCP. It will push to the projector the data rate of just over 10 Gigabits per second, displaying 60 fps stereoscopic 2K (2048×1080), 12 bit JPEG 2000 color plates. An interested party describes it as absolutely stunning.

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Sony showed the incredible Closed Caption glasses at CinemaCon – then the project went into silent mode. They were working with the USL system (speaking of 3 letter companies), which is the gold standard in the market for several reasons; the first being what was mentioned before – they did a good job of evolving their product line so that a client could upgrade without throwing away their current product.

USL also invested heavily to get people noticing the the closed caption space in general, and the glasses idea in particular. They showed them at plugfests and conventions for a few years, and really invested the time for the industry and client’s benefit.

Closed Caption in glasses is a big deal. Other solutions work, like the small screens that fit into popcorn holders. But they seperate the kids who can’t from the kids who can’t…and we all know how kids are. So a product that allows people with impairments, but who can read, now have a pair of glasses available that don’t look bizarre. The effect of placing the words out in the distance is great, so that they don’t have to keep changing focus. There are many questions to follow-up on, and we are expecting a call with Sony immenently – it sure looked as if USL was going to be able to incorporate the Sony technology into their sales flow, so it could be the best of both worlds.

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Harkness has an announcement that is under embargo until Monday and USL has a rumored announcement. Both show a certain maturity to the industry, and just in time. Several cinematographers have measured light levels in hundreds of cinemas around the world and found deplorable circumstances. One got the impression that, until recently, putting any impediments like quality in the stream would be too much for the industry to bear. In the next update we will have links to articles that are embargoed for pre-release, but the potential for Quality Control takes a couple steps forward at ShowEast.

===>> So now it can be revealed. Hopefully we will get more news as the product matures toward release, which is promised to be early next year.

Like IMBs above, the topic of test tools deserves a full article. Doremi has a new product in test, USL has a new product in test, Harkness has a new product in test, Digital Test Tools has a new product in test. Perhaps the industry is ready for a good examination of luminance on the screen.

The Harkness product is called a Digital Screen Checker, and looks like this.

Harkness Screen Checker
Just what the doctor ordered, though we don’t know much about it. What is the price? What corrolation does it have with a NIST certified device? The viewfinder window leaves some confusion in our simple minds. And is this a plot to impose Foot Lamberts on the other 96% of the world that uses the ISO standard unit of candelas per meter.

On/Off us interesting on something that looks like a USB device. But maybe it is also battery powered? Does the USB aspect imply some database and/or network capability?

The press release is attached at the bottom of this document.

 


USL is also in the process of introducing its LSS-100 Light and Sound Sensor. This product is based upon our 2006 design which combined proprietary luminance and audio level measuring technologies. Their other products in this field are pretty inclusive so, like the Harkness device we look forward to seeing people actually use these devices to make the audience experience more like the director’s intent.USL LSS100


One thing that won’t be talked about at ShowEast is Stuxnet and its new evolution, Duqu. Why would the dcinema industry need to concern itself with a virus that randomly attempts to get into any network to find out information about machine control? We present the link above without comment.

[Reply: NATO] Sony and the Un-free glasses

New Articles with NATO’s and Sony’s responses

UPDATE: Sony Responds To NATO’s Claim That Studio’s 3D Glasses Plan Is Myopic – Deadline.com

Movie Theaters Upset, Won’t Approve Sony’s New 3D Glasses Policy | FirstShowing.net

Two articles and the priceless comments from the anti-3D-fanz:

Sony to Stop Paying for 3D Glasses in May 2012 (Exclusive) – The Hollywood Reporter

Trouble in the 3D World? Sony to Stop Paying for Free RealD 3D Glasses | FirstShowing.net

Lot of steam in those articles. A lot of money in play.

But let’s get this straight: The exhibitors have a problem with some people not enjoying some 3D. Which system uses the cheapest glasses and the worst screen possible? Which system is trying to keep those glasses free instead of figuring a truly enviromental solution? Only RealD. The active system, XpanD and the other non-polarizing system, Dolby, use a much better pair of lenses. 

There is a lot learn in this story.

Lasers…somebody knows…Barco? RED???

The basic exception was Laser Light Engines (LLE), who have a deal with IMAX to put lasers into the big room cinemas. If ever there were a nice niche to start this adventure with, this is it. Specialized, contained to dozens and hundreds instead of 10’s of thousands, able to absorb any exceptional pricing, able to evolve. Delivery was scheduled to begin in Spring 2012.

Then the film maker turned digital imaging specialist Kodak shows a system that they clearly are not productizing. But they are playing in the game. They helped set up the organization which is working (throughout the world?) to take projection booth laser systems out of the field of laser entertainment systems, which require a special technology variance for every set-up. Kodak was able to get one by themselves, but the Laser Illuminated Projection Association – LIPA – includes Sony and IMAX, plus LLE and Kodak in this effort. In the US, the over-riding entity is the Food and Drug Administration’s Center for Devices and Radiological Health, which is in charge of ensuring laser equipment safety.

This spring, LLE showed up in Hollywood at that chapter’s SMPTE meeting with Sony and Barco giving powerpoint presentations. Sony had made a couple of public remarks previously, but one had to be culling their online tech papers to notice. And until this point Barco had been quiet…except that the week before they did a demo at the RED Studios Hollywood lot. Nice splash.

Then nothing. No remarks from anyone at CineExpo or CineEurope. The idea has gelled that digital laser projection is 2 years away, or more.

Then this week. The RED user group message board lit up after two pre-viewer comments placed at the head of a thread by RED owner Jim Jannard: Mark L. Pederson of OffHollywood and Stephen Pizzo, Co-Founder of Element Technica and now partner of 3ality Technica, make remarks about having watched a demo of RED’s laser projector. “Vibrant”, “clean”, “never seen projection so …”, etc. Then a few non-answers to poorly phrased guesses (for example, that 4K is a benchmark, and passive 3D did leak out, but both could mean several things) and that was that…25 pages of wasted time thereafter. [Can anyone please vouch for the merits of Misters Pederson and Pizzo as to their ability to discern whether the technology they viewed is comparibly better than what has been seen otherwise?)

Barco, on the hand (and yet similarly) have made an announcement that 9 and 10 January will be their big days. – D3D Cinema to Present Giant Screen 4K 3D Laser Projection Demo at 2nd Annual Moody Digital Cinema Symposium – Well, actually, no. Barco only said, “We’re fully committed to providing the highest quality solutions for giant screen theaters” and some similar non-relevent info about how wonderful their partner is. Basically though, their name is on a press release announcing that they will butterfly laser driven digital cinema light against 15 perf 70mm and 4 other “revolutions”:

  • The FIRST demonstration of Barco’s revolutionary laser light engine on a giant screen
  • The FIRST demonstration of true DLP 4K resolution 3D on a giant screen
  • The FIRST 4K 3D comparison of ‘ultra-reality’ 48 frame/sec & 60 frame/sec content
  • The FIRST giant 3D 500 mbps comparison, nearly double the current cinema bit rate standard

Not withstanding the lack of filtering for marketing bits, and regardless of how some of the terms have been ill-defined in the past (4K 3D, for example), this is still a pretty good line-up.

Prediction: 2012 will be the year that several studios tell their exhibition partners a final date for film distribution (in 2013) and 2012 will have more than one commercial laser system in the field.

Prediction 3 – there may not be more than one DCI compliant system in the field though. RED might find that, if they thought bringing a small camera to market was a difficult trick, supporting projectors is a whole different matter…even if it is only to post-houses and their owners.

Regardless, this is mostly good news. That the RED is using passive doesn’t exactly mean silver screen passive. Perhaps Dolby passive, which would certainly be good news. If it is silver screen passive, that is bad news. Since silver screens don’t comply with SMPTE standards, they may end up on the scrap heap of history. But that is a different story for another article.

3ality Technica Combo

 

Technica, a geek’s wonderlab that was first to market with dual RED 3D systems, will be at IBC next month, as will 3ality.

The new website isn’t online as of now, but the link will be: 3alitytechnica.com

The press release follows:

(Burbank, California–August 24, 2011) 3ality Digital, considered to be the leading innovator of the most sophisticated S3D production technology in the industry, announced today it has acquired Element Technica, a company long-known for its manufacturing expertise, accessories, and mechanical engineering of motorized S3D camera rigs.

3ality Digital has been named in the 2011 Inc. 500 list and is considered one of the fastest growing companies in the nation.

3ality Digital is now 3ality Technica, and with its acquisition of Element Technica, 3ality Technica now provides all of the control, accuracy, breadth, automation, modularity, accessories, and design of both existing product lines. 

Element Technica’s product line has become synonymous with ease of use, great design, affordability, and durability. 3ality Digital’s product line has become synonymous with precision components, speed of use, incredible accuracy, and advanced image processing. In acquiring Element Technica, – the Company gains an in house manufacturing and design capability, and the opportunity to further expand its already sizable R&D infrastructure. Physically, the companies will combine in an expansion to the 3ality Digital headquarters in Burbank, CA. 

““As our primary competitor, we have always had great respect for Element Technica and their achievements. The complete compatibility and lack of redundancy between the companies has made this an ideal acquisition, strengthening the Company’s position to provide the most advanced and dependable S3D solutions to the market. Perhaps the greatest benefit of this acquisition will be to the motion picture and broadcast producers who will now have an unprecedented amount of tools and technology tailored to meet their specific needs” said Steve Schklair, CEO of 3ality Technica. 

The combined engineering skills of the two companies will help push 3D production to levels of integration and refinement previously unmatched. Many of Hollywood’s major theatrical releases which have been shot utilizing these two companies systems and technology include “Jack the Giant Killer,” “The Amazing Spider-Man, “The Hobbit: An Unexpected Journey,” “Prometheus,” “Underworld 4,” “Oz,” and “The Great Gatsby.” Also, companies like BSkyB, the world’s leading 3D broadcaster, and the HBS feeds from the FIFA World Cup have based their productions of live events on the backbone of 3ality Technica technology. 

“With this acquisition, 3ality Technica will be a decade ahead of the rest of the industry. Not only will automation become more common, it will be the standard as the industry begins to enjoy the simplicity and speed it affords,” said Hector Ortega, Senior Vice President of 3ality Technica.

“Integration will fast-forward as the merging systems require fewer and fewer ancillary components. Compatibility with other industry systems will cease to be an issue as 3ality Technica alone already leads the way in seamless connectivity from post production, to VFX, and live broadcast,” said Stephen Pizzo, Senior Vice President of 3ality Technica.

The combined expertise that forms 3ality Technica ranges from Hollywood feature films and television, to live-broadcast sports events and concert performances, to NASA. It also positions the company to offer the world the most comprehensive advanced 3D educational program (3DIQ™) to filmmakers, broadcasters, and craftspeople. 

Element Technica is also well known for their line of both 2D and 3D accessories, and it is planned that this product line will continue under the existing Element Technica banner. 

“You cannot believe the level of excitement we all share, but it’s not just us that are so elated. Some of our key customers and partners that were recently made aware of this deal have shared in this excitement as they all understand the benefit this will have to their work. We have already integrated some of the best aspects of both companies’ product offerings, so the market will see an immediate improvement in tool sets, component integration, and customer service,” said Schklair.

About 3ality Technica™
3ality Technica is headquartered in Burbank, California, and is the leading provider of advanced stereoscopic 3D (S3D) production products that
enable the highest quality live-action S3D. 3ality Technica systems have been deployed for “The Amazing Spider-Man,” “The Hobbit: An Unexpected Journey,” “Jack the Giant Killer, “Oz,” “Prometheus,” “The Great Gatsby,” and “Underworld 4.” 3ality Technica has enabled most of the world’s first S3D cinematic and broadcast achievements, including U2 3D (the movie), and the first live S3D broadcasts from the NFL, BCS Championship, BSkyB, the Super Bowl, the World Cup and NBC television.

In broadcast, 3ality Technica is the technology and production systems behind the BSkyB launch of their 3D channels, and has been used on a wide range of events including the Isle of Wight Festival, the Ryder Cup, and Champions League Football. To learn more about the advanced products and services available from 3ality Technica, visit http://3alitytechnica.com

3D Lab in the Middle East – Real Vision

The 3D Lab was inaugurated last week, and has been well received by the press.

In a nutshell the 3D Lab has been built to encourage best practices in stereoscopic 3D production.

Production studios and professionals from the GCC, Arabian gulf region, and India have already shown keen interest to attend workshops to be conducted at the 3D Lab, and to meet like minded professionals in this collaborative environment.

Mutually beneficial Opportunity:

The 3DLab welcomes hardware and software manufacturers to place on permanent loan, equipment and NFR versions of software, which will be exposed to regional production houses and potential clients.

The 3DLab can act as showcase and will not be polarized or biased toward any one technology or vendor.

Feel free to contact Clyde in this regard.

More on the 3DLab in pictures: http://bit.ly/rsray9

Current equipment and facilities in the 3DLab

  • ET Quasar Rig (for broadcast 3DTV and cinema configs)
  • Panasonic AG3DA1
  • Prosumer 3D cameras from Sony and GOPro
  • Digital Projection’s Titan 2K 3D projector
  • Real D polarizer projection system
  • JVC professional 3D monitors
  • Cineform NEO 3D (full license)
  • The Foundry NUKE + Ocula (full license)
  • Classroom collaborative environment for workshops.
  • Studio zone, Hardware beta test zone and dedicated Software sandbox area.

Areas of exploration and interest:

  • Laser scanning and data set visualization
  • Stereoscopic Caves
  • 3D Rigs
  • Camera systems
  • Virtual Sets and Realtime tracking
  • Broadcast 3DTV infra structure and workflows
  • Stereo 3D gaming

and more…

 

Clyde DeSouza can be reached at Real Vision at [email protected] – The Real Vision site is at: RealVision.ae Knowledge Base and stereoscopic 3D Blog

What Is A Projectionist? In The Digital Age

In addition to being the last expert in the post-production chain, the projectionist also is the last person in the chain that starts with the security experts who literally keep the keys to the safe. 

No less urgent is the organization of the presentation, which begins with the negotiations between the studios and distribution and advertising groups and involve the exhibition management. Soon this will include the added duty of presenting more and better closed and open caption presentations for an audience who have been largely left out of the mainstream cinema theater culture, the deaf, hard of hearing and visually impaired audience. 

Add to that the mixing in of various forms of alternative content, which means satellite feeds and interface boxes with very nuanced choices (neither the NOC nor the cinema manager is going to change from side to side from sequential or make certain the encryption code is set right for a particular show.) Bluray means audio changes, and last years inexpensive cable boxes won’t work soon in the cinema. [Unmentioned: a truly professional satellite presentation always has backup everything – dish, electronics, test gear. The kit is incredibly cheap, especially compared to returning the cost of premium tickets. Of course, this should never be brought up since we don’t want to scare the cinema owner who already has made a 4X investment in dcinema gear compared to the film equipment it is replacing. (“We are solving a problem that didn’t exist”, as one studio exec said.)] 

In the rapidly disappearing days of film presentation, the projectionist assembled the film from multiple cans, put it onto the mechanical film chain, and made certain that the focus was correct. In the best of cases they made certain that the gates and pull-downs and pulleys weren’t physically harming the film, although there wasn’t much that could be done to prevent the enormous amounts of heat from bringing the plastic to its melting point, with its two harmful effects: desaturating the colors from the film, and creating a dust magnet from the electrostatic condition of all that heat and change that melts the dust into the cooling film. Except for keeping the bulb fresh and the voltage up, there wasn’t much more that a person could do for the picture. [We are, but we shouldn’t be, avoiding the audio topics of dcinema in this document.]

With digital projectors, all of the parameters of the color and luminance are available to perfect. There is no reason for a properly sized system to be anything less than up to SMPTE/ISO specifications. According to some manufacturers, today’s xenon bulbs don’t really even gain much more time or use less electricity by tweaking them down.

The recent kerflufle brought on by the Boston Globe article points to other issues that a projectionist should be solving. 3D alone is an issue that involved color shifts and brightness issues that should be controlled between each movie. When cinemas play 2D and 3D on the same screen, it isn’t surprising that something will suffer. It shouldn’t be the audience, but that is what is happening.

Then there is the system itself. Not the media player (SMS)/projection/audio/satellite feed/bluray player system at every port hole, but the IT system that holds all the SMS systems to one theater management system – with all the projectors filtering data back as required for keeping logs and ‘state of health’ info to network operation centers (NOCs). The projectionist is the person who has to respond quickly and well to the experts at the other end. For all the hype about what can be monitored at a NOC, it is hundreds of times better if there is a person to communicate with at the other end who is versed in perceiving the extant situation.

Perhaps there are people who have been around banks of computers that work flawlessly for days and months and years. But more common is the reality that computers always need some attention from someone on-site. 

[The unwritten topic concerns the issue of how well D-Cinema systems are defended in this age when nothing seems sacred. There are weekly reports about corporations with elaborate staff and technology, who still have secure information exposed. So far, dcinema has been flying under the radar, but with ugly habits. The US military took two years to clean up vital systems after an infected (probably targeted) USB stick put secret data into criminals control. See: Infected USB caused biggest US military breach ever.]

Point being, a trained projectionist in the digital age is a Solution to many a Why. 

Yet when asked, two large cinema chains acknowledged that they didn’t have an updated job description for Projectionist. Booth Monitor was one recently seen posting.

What is a projectionist in the digital age? What are the responsibilities? Is it reasonable that these responsibilities will get fewer as the technology evolves? 

High Frame Rate 3D Demonstration

The document speaks to the technology but make no mention of what people thought after seeing the demonstration. Generally speaking it seemed very clear that the benefits of 48 frames to the eye was easily seen. Motion judder was eliminated. The picture looked more natural.

When 60 frames to the eye was shown, not only was the judder removed but the foreground ‘resolution’ popped out. In a sense, this is unnatural since when one is focused on a distant object the foreground objects are not focused. On the other hand, directing with focus is a tool that directors use. If the director doesn’t want to limit focus, it is nice that this resolution becomes available.

[Update] Scathing 2D/3D Light Boston.com Article…True?

There are many problems with 3D presentations, especially those with the supposedly high-gain, polarizing-friendly ‘silver screens.

(See: 
23 degrees…half the light. 3D What? 
Scotopic Issues with 3D,  
Silver ScreensRealD and Polaroid — Possible Promise PR). 

But at first glance through the breathy-for-scandle article, it seems like there is un-required hyperbole that makes one want to wait for Sony’s and RealD’s response.

This also amplifies the need for professional projectionists constantly in the projection booth, and a method for maintaining consistent quality control. If it takes a grass roots effort because of articles like this, perhaps it is OK.

But the real solution is probably to have the same “Constant Vigilance” policy for post-installation quality control as there is for security – an effort that has to come from studios, distributors, and exhibition management. In a sense, those exhibitors who signed VPF deals with studios have signed that they will make their exhibitions according to the SMPTE specification. Perhaps if the grass root effort wore t-shirts that said “48 Candelas or not at all”. 

Here are a couple of shots of the lens and the projector, one with the RealD polarizers over the lenses. One suspects that this is sometimes the problem that is being talked about. 

Sony Projector with Dual lens  removed

RealD Polarizers over Sony dual lens system

There are other shorter articles with a little more data at the links below. Sometimes the comments are the most interesting part, though a lot of them are just steam…though steam that the industry should be aware of.

Are 3D-capable theaters delivering dim 2D movies? – Digital Trends

Report: 3-D Lenses and Lazy Theaters Dim 2-D Projection by Up to 85 Percent | Movieline

Cinema chains dimming movies “up to 85%” on digital projectors – Boing Boing

Movie theaters could screw up your 2D movies by leaving the digital projector set up for 3D — Engadget

Finally, the graphic from the article: Just looking at the curve of the bulb life and the description of the Polarizing is enough to make me wonder about the truthiness of the entire article.

Sony 3D and RealD Light Problem according to Boston globe article

Asserted to be a Sony Press Release – 1 June 2011

The projectionist that Boston.com spoke with clearly has little to no understanding of how the systems work and is likely a manager that also works in the booth to start shows, the projectionists of yore are long gone in most cases. While the 3D lenses in the Sony are polarized, the images do not alternate, they are projected at the same time and split through a prism system in the lens, but really that’s besides the point. All of the 3D systems we have installed have been selected based on a number of variables such as screen size and auditorium length. Based on that information we can determine if the Sony projector will be able to light the screen to SMPTE spec. The SMPTE specifications on light are very clear and the DCI specification for digital equipment follows in line with that. Basically 2D digital projection should have 14 footlamberts (a measurement of reflected light) at the center of the screen, in comparison 35mm spec is 16fl of light through an open gate (meaning no film and no shutter movement) if a projector is installed to meet that spec the light output of the digital will be seen to exceed that of film. in any house where we cannot make the required light we use a bigger system, most recently these have been made by Barco.

In addition to the light levels the digital projectors are color corrected to within ±.005 of the DCI color spec. This means that when we correct with the polarizers in place on the Sony system for 2D movies that the color will be virtually identical to that seen on a DLP projector without a polarizer in the light path.

They also fail to mention some of the advantages of the way the Sony system works, such as reduced eye fatigue. DLP systems alternate images as implied in the article, they do so by electronically shifting the polarizer state for the left and right eye 3 times per frame per second. This ultimately results in the same situation you find with shutter glasses in that there is flicker that causes headaches and sometimes motion sickness, the difference is that the glasses do not actively perform this task, but close on eye while watching a 3D film ad you may see it (you may not, the system is projecting 144fps or 72 per eye, though make no mistake the content is still 24fps). The Sony system does not have this issue as it splits the 2K image across the top and bottom of the chip and then overlays them on the screen, the dual polarizers on the Sony are completely passive with not electronics involved.

To give a brief background of my knowledge base, I have been a technician for going on a decade, I have been installing digitals since the first “wide” roullout of 100 screens that Disney purchased for Chicken Little 3D. I have industry certifications through Sony, Barco and Dolby on D-Cinema equipment as well as my department’s highest level of internal certification and I am Net+ and A+ certified.

As far as why the film and digitally projected showing had such a difference, I think it’s likely one of two things, the 35mm could have been way above spec, which can happen easily due to the way the lamps are adjusted in many cases or the lamp in the digital was not adjusted properly. The biggest issue I run into is a lack of training within the theaters. I do my best to train when the systems are installed or when I am onsite for service calls, but these days so many people get rotated through the booth that should a lamp go out Friday night they just slap one in without making any of the necessary adjustments.

I’d like to know what was wrong with the management of that theater though, how do you host a premiere without making sure everything is perfect first? I myself haven’t done any due to my location within the country, but I have talked to a number of my coworkers about them and they are on site days before they happen making sure every detail is perfect. In fact many directors want to specify special color corrections for their premieres in digital or ask that sound be tweaked out of spec and so on.

I think the biggest problem digital cinema faces is that the operations departments of most chains think we can take a hands off approach to this equipment, and that is not currently the case. Proper lamp maintenance is crucial in any theater, but even more so in digital. 5-10 years from now when the laser light sources are in the field no-one will ever have need to go in the booth outside of cleaning the port glass and the maintenance calls myself and my cohorts perform.

 

More on DCP Creation – Qube

Qube has a new DCP creator that works as a plug-in for Final Cut Compressor. There are 4 versions that range from generic to 3D/4K packages and from $800 (570€) to nearly $2,800 (2,000€).The title is QubeMaster Xport.

Qube Online Store Product Catalog

Qube is also announcing that in June they will have a KDM key generation service for QubeMaster Xport users to add security to the DCPs.

QubeMaster Xport enables Final Cut Pro users to save pre-defined settings as Compressor Droplets and simply drag-and-drop files to create DCI-compliant masters. All of the file formats supported in Final Cut Studio can be output to 2K and 4K, and the software can handle XYZ color space conversions, or apply custom 3D LUTs to source files while encoding.

“With major film festivals like Cannes and Venice now endorsing DCPs as their preferred delivery format, we’re seeing a surge of interest from independent filmmakers looking for better ways to master and deliver their films,” explained Eric Bergez, director of sales and marketing at Qube Cinema. “This new website gives them access to all the tools they need for generating DCP masters without the expense and complication of going to a major facility.”

Bergez pointed out that QubeMaster Xport also opens the door to the growing digital cinema market for boutique post houses and pre-show content creators. “It’s about putting distribution capabilities into the hands of those who create the content,” he added.

CinemaCon Official PR [Updated]

CinemCon PR not yet linkable to CinemaCon PR Site

RYAN REYNOLDS TO RECEIVE CINEMACON MALE STAR OF THE YEAR AWARD
WARNER BROS. PICTURES TO RELEASE “GREEN LANTERN” ON JUNE 17, 2011

HARRY POTTER FILM FRANCHISE TO RECEIVE CINEMACON HALL OF FAME AWARD
WARNER BROS. PICTURES TO RELEASE “HARRY POTTER AND THE DEATHLY HALLOWS—PART 2” 
ON JULY 15, 2011

CinemaCon 2011 Press Releases

CinemaCon 2010 Press Releases

HPA Keeps Giving…Schubin Cafe

The HPA Technical Retreat has come and gone, but the Schubin Cafe keeps posting slide shows and videos from the event.

Don’t miss these two posts:
Schubin Cafe » Blog Archive » Alternatives to Two-Lens 3D (HPA 2011 Tech Retreat Presentation #2)
Schubin Cafe » Blog Archive » Alternatives to Two-Lens 3D (HPA 2011 Tech Retreat Presentation #2)

and subscribe to the RSS link:
Schubin Cafe

Pearls of 3D–Audio Interview, Steve Schklair

Broadcast Engineering has an exclusive interview with 3D entrepreneur Steve Schklair, founder and CEO of 3Ality Digital. The conversation weaves broadcast 3D concerns with feature information. 20 minutes of Must Hear.

TRAINING 3-D CREWS REACHES CRITICAL LEVEL

Mandatory listening for anyone who has read the Walter Murch/Roger Ebert article.

 

3Questions – Laser Light Engines

As we understand it, the replacement of the Xenon bulb with lasers makes a better overall match to the etendue limits of the chip. By their nature, lasers have a very small emission area and a very narrow emission angle. Therefore, they can use less power to put more light at the proper etendue angles of the chip, and can therefore allow the chip to put more light through the projector’s lens. They also allow the use of lenses with higher f#, which in the real world means less expensive lenses.

The most notorious problem with lasers thus far is described as “speckle”, due in large part to the extreme narrow band of color that the laser emits. This speckle is known to cause not only color distortions, but unless reduced below obvious levels can also cause fatigue and even nausea and headaches. Lasers also require active temperature stabilization which in many cases requires a lot of power.

Against this background, we introduce and thank Bill Beck for this opportunity to ask 3Questions.

Bill Beck is a founder of Laser Light Engines Inc., based in southern New Hampshire near the famous R&D centers of Boston (MIT, Harvard, BU Photonics). Their website is polite but also light on detail – one suspects that they were in research mode with little to say, then exploded into development mode and have been too busy to say much.

Recent news items have announced a relatively large infusion of capital, both from typical venture capital sources, and also from the IMAX Corporation to develop a laser light source for their digital projectors. Secondly, they have helped found an industry group with Sony, IMAX and others – Laser Illuminated Projection Association (LIPA) – to help regulatory agencies differentiate the established needs of protecting the public who watch laser-light shows (and which require FDA exemptions for each show) from what they are hoping will be a new category called “laser-illuminated projection”. There is also word of another industry association that is trying to pin down how to quantify speckle: how to measure and what it does.

Separately, Sony has announced their research and development of laser engines (links below) and there are rumors of assistance from a French company which might imply that their development is not as advanced as the Sony website seems to indicate. Kodak also showed their first versions of a laser system for digital cinema which they speak of as being two years away from application.

Q1: We understand that the initial Laser Light Engine concept is to supply a module that replaces the Xenon light engine. Would that include replacing the optical block of condenser lenses and the prism?

Bill Beck: We see this as a multi-step process.  In the future, there won’t be a need for a condenser and splitter as our laser makes narrow band RGB which could easily be delivered directly to the chips. But the optical block of the typical projector, which includes these items, is not part of the module that we can easily modify after the fact. We conceive that our first product offerings will be packages, adapted for each brand and model, which will work with existing optical blocks. It will be a one-time replacement of the lamp and reflector housing that that won’t require a great deal of customer difficulty.

Q2) The optical block is an expensive part of a projector, and your lasers must have costs associated compared to a bulb and the reflective surfaces they replace. Where is the savings?

A2) As you know, the human visual system responds to a very narrow band of wavelengths, and in that band, to some frequencies more than others. The typical xenon bulb is quite efficient compared to other choices. For example, they are quite white balanced. But they still generate significant amounts of infrared and ultraviolet light, which is all wasted energy (typically, ~95% of the energy created) and which requires special designs to eliminate both the heat and the O3 (ozone) created.

And, when you think about it, the design of RGB laser systems won’t require all the interband light between the frequencies needed to mix colors – more wasted light. Plus, the basic laws of physics apply, such that the light is incredibly bright at the arc point, but the power decreases inversely proportional at the square of the distance. By the time the light gets bounced around and focused to the very narrow slit cone the chip can accept, an incredible amount of the light is wasted and the energy used to create it is for naught.

So, yes. In comparison, it takes significant power to create the laser light, but we can generate just to amounts that we need, at the frequencies that we need, and supply it to the chip at the angle that it needs. This allows us to bring an exact ratio of power (which isn’t equal amounts of R and G and B by the way) at the specific frequencies we choose (615/546/455 nanometers.)

The nature of high pressure bulbs (25 atmospheres in an IMAX bulb) also requires them to be replaced quite often, often before their time – we’re talking 100’s, not 1000’s of hours of use. At 5 movie showings a day, 2 hours each, a thousand hours can be reached in 3 months. Because the special glass, and coatings on the glass, get bombarded with such high amounts of energy they become brittle – an exploding bulb can cause 10’s of thousands in damage. They are not inexpensive, so exhibitors have to turn them on and off between each show. Still, a single high duty-cycle projector might use 10,000 dollars worth of bulbs per year, or more.

While the first generation units won’t have all the power consumption reduction optimized, we estimate that we will ultimately get 2X the light to the screen for the same power consumption, without considering the reduced requirements for AC pulling heat away (which is not insignificant.)

Finally, and also not insignificant, our tests show that the system can use high f# laser input and achieve 4000:1 sequential contrast with DLP and 3300:1 with LCOS. With the appropriate f# projection lens, the contrast ratio could go even higher.

It is premature for us to speak about projected pricing for our systems. But even apart from direct costs, we feel that offering a constant source of more energy efficient light, which won’t required a projectionist to suit up in full-body protective clothing every 3 months, will bring advantages in every column.

Q3) It is hard to decide on the third question. Lumens per watt of RGB power, input v output to the screen, or how you got the speckle out, or whether you mean all the speckle or just enough that we don’t notice…or should we ask about what you imply about this multi-step evolution, or what this means for less expensive lenses or what the implications are for 3D, both for more light and, for example, we understand that lasers can, by their nature, coherently spin photons in one direction then another, obviating the need for expensive 3D solutions external to the projector. Please take your pick, but please keep it simple. It took me 20 hours of research just to understand etendue.

A3) Yes, the light people do speak in tongues sometimes. The same effect will often have a different name depending on if you are looking from the source point or if you are looking from the receipt point. I’m an optical fibre guy myself, so I’ll start with our concept and try to keep it in one language.

We speak in terms of lumens per beamliine. In the first system that we propose there can be up to 7 beamlines, each with about 30,000 lumens coming out, which combined, that is about 200,000 lumens going toward the chip and getting 60-100,000 lumens out. Depending on the projector efficiency, that is at least 2 times and approaching 3 times the brightness of a big (6Kw) Xenon lamp.

Our research shows that because of the low etendue of the source, we can keep scaling up, which has been a problem for digital cinema. As you alluded, lamp technology could not scale much further. Even with larger chip sizes, there was only minimal brightness gain in the system. With the ability to further cool the chips, we can foresee putting 3 times the light through each optical cable – that’s about 80k lumens per beamline; about 250 optical watts of white balanced of RGB light to the projector. Looking at this another way, that is about 5 times brighter than the brightest Xenon powered digital projector. [Editor’s note: Wow! Bill Beck’s note: Again, that will require not insignificant work to keep the chips cool.]

As far as alternating polarization of the photons pre-chip, that is another benefit of lasers, and the implications are huge…but  it will take some work with the chip engineers. That subject can take up 3Questions on its own.

 


 

Links: 

Sony Insider » The Science Of The Laser Projector

 

Sony Develops Highly Efficient RGB Laser Light Source Module for Large Screen Projectors

 

Sony Insider » Sony Details New RGB Laser Light Source Module For Projectors

Kodak Laser_Projection_Technology; Large Display Report article.pdf

KODAK Advances Lasers’ March on DCinema

Display Daily » Blog Archive » News on the Laser Cinema Front

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