Tag Archives: SMPTE

Black Screen Alert~! InterOp Losing Life Support

Long Live InterOp

It was the best of times, it was the worst of times. The engineers contributing to SMPTE, and the studios who contributed to DCI, came up with enough elements to create a secure and beautiful D-Cinema environment. The same studios financed the equipment qualification standards and partially financed equipment purchases for many exhibitors. These exhibitors agreed to buy this qualified equipment and use it in a way that somewhat assured that copyrights and quality-better-than-film would be typical on screens world-wide.

Fortunately, there were written and unwritten agreements which allowed the simple DCinema origins of MPEG and a fairly loose mechanism of security keys to transition to the full on (and just recently completed) versions of standards, specifications and practices known as SMPTE Compliant Digital Cinema, with SMPTE Compliant DCPs and Security and screen fulls of other ingredients. These transitional agreements are known as InterOp.

Unfortunately, InterOp worked well enough to be added to…and added to…and added to…

For example, the simplest multimedia tools use metadata to describe computer needed info and human interface info within the songs or movies that we get to and from iTunes and Hulu and Netflix. Workers who had to get equipment and people working together in the InterOp world had to come up with an interim…maybe one year or so to live…Naming Convention. It wasn’t useful for computers at all, and cumbersome for humans at best and kept getting added to without increasing the number of characters since some old equipment only had so many display characters…kinda like computers in the 60’s. There were (and are, since years later it is still in use) dozens of ways for it to go wrong, beginning with the fact that some studios chose to ignore it when it gets in the way (according to the logic at their end of the string) while projectionists might miss some nuance that is needed for logic at their end of the string.

What happened to adding metadata like modern sciences do, and which everyone knows eventually will be needed? There are other panics with higher priority. It sits partly formed, probably until it becomes a keystone item needed for some other important development.

There are other examples of InterOp and loose de facto ‘standards’ living beyond their time, the most garish being what is hopelessly called 3D.

Instead of using valuable engineering time to progress the computer to computer interface and give exhibitors a fighting chance at perfection, engineers have had to shoehorn one feature after another into the InterOp structure. It is done with the best intentions, of course. It begins with, “My customers were asking for this now, not at some point in the SMPTE-Compliant future.” It ends with, “I have to do this because my competitor is bragging about how they can do this at no extra cost even though it violates the spirit and the essence of every standard.”

There are too many examples to mention ranging from forensics and audio mapping. Specifics aren’t as important as the fact that the entire industry has floated out far enough from land that some see letters in the water, and some seem to think that they spell H – E – R – E    B – E    D – R – A – G – O – N – S

DCinema Dragons don’t breathe fire. They are light suckers. They cause Dark Screens. Coming to theaters and drive-ins near you.


Why?

Many reasons, partly centered around the effects of software upgrades. Because the upgrade from InterOp to SMPTE-Compliant software is not a simple ‘add a feature or two’ software upgrade. At the best of times, you just never know what you will be causing when you hit that ‘Upgrade’ button. Did the software writer anticipate every single parameter of combinations of hardware and software that is in your situation?

There just are some odds that you come out of the hospital feeling worse than how you went in (look up HAI). Anyone with a computer has had software upgrades that worked for thousands of others, but did not work for them (look up: damn, not again.) There is probably some inverse squared proportionality involved as well. Getting closer to a deadline quadruples the odds of failure.

So, don’t change~! Jeez. That is sooo obvious. Which is what many do. Don’t get the first generation of anything, including upgrades. Especially during summer when all the big movies are playing.

But a horizon event approaches. Some InterOp juggling just won’t work for some combinations of . There are an amalgam of changes coming though, prompted by the teams of Jackson and Cameron. It might be easy to ignore the 60 frames per second requirement of a Cameron release (famous for pushing deadlines forward as he is), but The Hobbit will probably not be delayed. 48 frames per second, stereoscopic 3D. Will it work in the InterOp world? And what other changes will be made

Why 48fps? Phil Oatley, the post group head of technology from Park Road Post (Mr. Jackson’s facility in New Zealand) who spoke at the SMPTE/NAB DCinema Days last April said that they choose 48 because they didn’t know if equipment and exhibitors could change to 60fps in time and in significant numbers. As it turns out, all server and projector manufacturers have announced 48 and 60 fps capability. Sony even put a price on it…$3,000…which they can more easily do for their 13,000 users as they have always used an internal media block in their system.

In this case, Sony has something like the Apple advantage: They control the server, the media block and the projector so the odds are higher of getting a smooth transition. And, they have gotten DCI Compliance (at one moment of software version time…does HFR cause enough of a technology disruption that they need to re-certify?)

A TI-based projector with an SD-HDI interface will be a lot more complicated. An IMB (internal media block) needs purchasing and inserting, which isn’t a cheap investment. It is dependent upon TI-code and code from the projector manufacturer as well as code from the server all working together. How different is the server, which will have had its graphics-serving guts ripped out? …will that need a new cert? Check the DCI site for Compliance passed equipment.

But we have gotten off point. Back a few years ago you could sign a VPF deal and promise that you would use DCI-Compliant equipment and run with the latest SMPTE specs and recommended practices. At the time there wasn’t one piece of gear through the compliance procedures. And since you know that there is no SMPTE Police checking your screen for the required 48 candela/square meter luminance standard, you didn’t feel bad breaking the luminance number when showing 3D, a number that approached moonlight-equivalence at the sides of the theater and barely reached 10cd/m2 in the center. (For info on the light fall off from silver screens, see: 23 degrees…half the light. 3D What?)

But the history of the studios has been to look the other way until there is a technology that fulfills the DCI requirement. When Doremi proved they could do JPEG as the standard required, MPEG suppliers were given notice. When laser light engines can provide 3D at 48 cd/m2 (14 foot-lamberts), will the studios insist that passive 3D systems with their horrid high gain silver screens are no longer allowed (as was done in France recently? See: The Death of Silver Screens~! Vive la France)

We’ll see, but this doesn’t have anything to do with HFR. HFR is outside the DCI specs. It falls into the ‘no less than’ zone, similar to the color primaries. Laser suppliers can pick primaries outside the capabilities of xenon if that is financially and politically worthwhile, just as long as they don’t chose primaries inside the DCI/SMPTE limits.

So what does HFR and SMPTE compliance have to do with each other? Only that they are two locomotives that are running on two separate but not parallel lines. There is no firm deadline for SMPTE compliant DCPs, and no one is saying that InterOp compliant DCPs have a limited life. In fact, the studios expect that DCI equipment will play future SMPTE-compliant DCPs as well as what will become ‘legacy’ InterOp DCPs.

But something, at some time, is going to bulge the balloon of InterOp to the point that going SMPTE-Compliant is the logical move. Engineers at the manufacturers are just going to say, “I can’t play this game anymore. We were promised SMPTE would be the container that fit everything, I did the work, I will InterOp no more.”

There is rumor that this will happen soon. There is a particular setup that is rubbing against the InterOp balloon. Exhibitors are saying, “We don’t want to change until the summer season is over.” Will everything play nice together if only one condition is changed in a system? Possibly. How can you increase your odds?

Go to the ISDCF site that lists all the latest software/firmware versions for the equipment in the field. See to it that you have the latest. That will increase the odds. ISDCF Current Versions

Another thing you can do is prepare a database listing all of your equipment at each projection position, all of the software and firmware versions and all the serial numbers, and leave a field where you can download your .pem file from each piece of gear. Save this and get ready for a note from your distribution center asking for this info.

 

It was the best of times, it was the worst of times,
it was the age of wisdom, it was the age of foolishness,
it was the epoch of belief, it was the epoch of incredulity,
it was the season of Light, it was the season of Darkness,
it was the spring of hope, it was the winter of despair,
we had everything before us, we had nothing before us,
we were all going direct to heaven, we were all going direct the other way
– in short, the period was so far like the present period,
that some of its noisiest authorities insisted on its being received, for good or for evil,
in the superlative degree of comparison only.

Charles Dickens – Tale of Two Cities

Black Screen Alert~! InterOp Losing Life Support

Long Live InterOp

It was the best of times, it was the worst of times. The engineers contributing to SMPTE, and the studios who contributed to DCI, came up with enough elements to create a secure and beautiful D-Cinema environment. The same studios financed the equipment qualification standards and partially financed equipment purchases for many exhibitors. These exhibitors agreed to buy this qualified equipment and use it in a way that somewhat assured that copyrights and quality-better-than-film would be typical on screens world-wide.

Fortunately, there were written and unwritten agreements which allowed the simple DCinema origins of MPEG and a fairly loose mechanism of security keys to transition to the full on (and just recently completed) versions of standards, specifications and practices known as SMPTE Compliant Digital Cinema, with SMPTE Compliant DCPs and Security and screen fulls of other ingredients. These transitional agreements are known as InterOp.

Unfortunately, InterOp worked well enough to be added to…and added to…and added to…

For example, the simplest multimedia tools use metadata to describe computer needed info and human interface info within the songs or movies that we get to and from iTunes and Hulu and Netflix. Workers who had to get equipment and people working together in the InterOp world had to come up with an interim…maybe one year or so to live…Naming Convention. It wasn’t useful for computers at all, and cumbersome for humans at best and kept getting added to without increasing the number of characters since some old equipment only had so many display characters…kinda like computers in the 60’s. There were (and are, since years later it is still in use) dozens of ways for it to go wrong, beginning with the fact that some studios chose to ignore it when it gets in the way (according to the logic at their end of the string) while projectionists might miss some nuance that is needed for logic at their end of the string.

What happened to adding metadata like modern sciences do, and which everyone knows eventually will be needed? There are other panics with higher priority. It sits partly formed, probably until it becomes a keystone item needed for some other important development.

There are other examples of InterOp and loose de facto ‘standards’ living beyond their time, the most garish being what is hopelessly called 3D.

Instead of using valuable engineering time to progress the computer to computer interface and give exhibitors a fighting chance at perfection, engineers have had to shoehorn one feature after another into the InterOp structure. It is done with the best intentions, of course. It begins with, “My customers were asking for this now, not at some point in the SMPTE-Compliant future.” It ends with, “I have to do this because my competitor is bragging about how they can do this at no extra cost even though it violates the spirit and the essence of every standard.”

There are too many examples to mention ranging from forensics and audio mapping. Specifics aren’t as important as the fact that the entire industry has floated out far enough from land that some see letters in the water, and some seem to think that they spell H – E – R – E    B – E    D – R – A – G – O – N – S

DCinema Dragons don’t breathe fire. They are light suckers. They cause Dark Screens. Coming to theaters and drive-ins near you.


Why?

Many reasons, partly centered around the effects of software upgrades. Because the upgrade from InterOp to SMPTE-Compliant software is not a simple ‘add a feature or two’ software upgrade. At the best of times, you just never know what you will be causing when you hit that ‘Upgrade’ button. Did the software writer anticipate every single parameter of combinations of hardware and software that is in your situation?

There just are some odds that you come out of the hospital feeling worse than how you went in (look up HAI). Anyone with a computer has had software upgrades that worked for thousands of others, but did not work for them (look up: damn, not again.) There is probably some inverse squared proportionality involved as well. Getting closer to a deadline quadruples the odds of failure.

So, don’t change~! Jeez. That is sooo obvious. Which is what many do. Don’t get the first generation of anything, including upgrades. Especially during summer when all the big movies are playing.

But a horizon event approaches. Some InterOp juggling just won’t work for some combinations of . There are an amalgam of changes coming though, prompted by the teams of Jackson and Cameron. It might be easy to ignore the 60 frames per second requirement of a Cameron release (famous for pushing deadlines forward as he is), but The Hobbit will probably not be delayed. 48 frames per second, stereoscopic 3D. Will it work in the InterOp world? And what other changes will be made

Why 48fps? Phil Oatley, the post group head of technology from Park Road Post (Mr. Jackson’s facility in New Zealand) who spoke at the SMPTE/NAB DCinema Days last April said that they choose 48 because they didn’t know if equipment and exhibitors could change to 60fps in time and in significant numbers. As it turns out, all server and projector manufacturers have announced 48 and 60 fps capability. Sony even put a price on it…$3,000…which they can more easily do for their 13,000 users as they have always used an internal media block in their system.

In this case, Sony has something like the Apple advantage: They control the server, the media block and the projector so the odds are higher of getting a smooth transition. And, they have gotten DCI Compliance (at one moment of software version time…does HFR cause enough of a technology disruption that they need to re-certify?)

A TI-based projector with an SD-HDI interface will be a lot more complicated. An IMB (internal media block) needs purchasing and inserting, which isn’t a cheap investment. It is dependent upon TI-code and code from the projector manufacturer as well as code from the server all working together. How different is the server, which will have had its graphics-serving guts ripped out? …will that need a new cert? Check the DCI site for Compliance passed equipment.

But we have gotten off point. Back a few years ago you could sign a VPF deal and promise that you would use DCI-Compliant equipment and run with the latest SMPTE specs and recommended practices. At the time there wasn’t one piece of gear through the compliance procedures. And since you know that there is no SMPTE Police checking your screen for the required 48 candela/square meter luminance standard, you didn’t feel bad breaking the luminance number when showing 3D, a number that approached moonlight-equivalence at the sides of the theater and barely reached 10cd/m2 in the center. (For info on the light fall off from silver screens, see: 23 degrees…half the light. 3D What?)

But the history of the studios has been to look the other way until there is a technology that fulfills the DCI requirement. When Doremi proved they could do JPEG as the standard required, MPEG suppliers were given notice. When laser light engines can provide 3D at 48 cd/m2 (14 foot-lamberts), will the studios insist that passive 3D systems with their horrid high gain silver screens are no longer allowed (as was done in France recently? See: The Death of Silver Screens~! Vive la France)

We’ll see, but this doesn’t have anything to do with HFR. HFR is outside the DCI specs. It falls into the ‘no less than’ zone, similar to the color primaries. Laser suppliers can pick primaries outside the capabilities of xenon if that is financially and politically worthwhile, just as long as they don’t chose primaries inside the DCI/SMPTE limits.

So what does HFR and SMPTE compliance have to do with each other? Only that they are two locomotives that are running on two separate but not parallel lines. There is no firm deadline for SMPTE compliant DCPs, and no one is saying that InterOp compliant DCPs have a limited life. In fact, the studios expect that DCI equipment will play future SMPTE-compliant DCPs as well as what will become ‘legacy’ InterOp DCPs.

But something, at some time, is going to bulge the balloon of InterOp to the point that going SMPTE-Compliant is the logical move. Engineers at the manufacturers are just going to say, “I can’t play this game anymore. We were promised SMPTE would be the container that fit everything, I did the work, I will InterOp no more.”

There is rumor that this will happen soon. There is a particular setup that is rubbing against the InterOp balloon. Exhibitors are saying, “We don’t want to change until the summer season is over.” Will everything play nice together if only one condition is changed in a system? Possibly. How can you increase your odds?

Go to the ISDCF site that lists all the latest software/firmware versions for the equipment in the field. See to it that you have the latest. That will increase the odds. ISDCF Current Versions

Another thing you can do is prepare a database listing all of your equipment at each projection position, all of the software and firmware versions and all the serial numbers, and leave a field where you can download your .pem file from each piece of gear. Save this and get ready for a note from your distribution center asking for this info.

 

It was the best of times, it was the worst of times,
it was the age of wisdom, it was the age of foolishness,
it was the epoch of belief, it was the epoch of incredulity,
it was the season of Light, it was the season of Darkness,
it was the spring of hope, it was the winter of despair,
we had everything before us, we had nothing before us,
we were all going direct to heaven, we were all going direct the other way
– in short, the period was so far like the present period,
that some of its noisiest authorities insisted on its being received, for good or for evil,
in the superlative degree of comparison only.

Charles Dickens – Tale of Two Cities

Get Your HI Tracks On

After a decade of hopes and promises, several large theater chains, entire countries like Australia and major studios have broken the technology and chicken-and-egg barriers to implementing complete access for this part of society who have asserted their right to be included. That the digital caption and listening technology caught up in a flurry in the last year is no coincidence to these moves, but it has taken a lot of work and rigorous testing “plug fests” for years to get to this point.

Regal Cinemas has thrown the latest and greatest gauntlet – all screenings, in all their auditoriums, will be “Accessible” by the end of the year.

There are more than a few challenges ahead for them. They have chosen the Sony glasses and sound systems [See:Previous Story], which are just becoming available. They have the largest number of screens to accommodate, nearly 7,000, which means a lot of people to train and a lot of expectant customers.

But the hardest moment is when the customer puts on the glasses to see the closed captions or the headsets to hear the sound…and nothing happens. Everyone can identify with that sinking feeling. Why? Will they fix themselves? I was promised~!

Oops!!! It was only the trailers that didn’t have the tracks for the hearing impaired (HI). Whoa…I sure wish that wouldn’t happen.


The ISDCF, a association of technical staff from many exhibitor and distributor and manufacturing groups have put out a request from via their chair:

Open letter to Content Providers,

ISDCF has discussed problems in delivery of the HI track (hearing impaired) for digital releases, in particular trailers. In the “old” days the HI track was generated by the “B” chain through the cinema processor – and this worked pretty well. 

Today the delivered DCP movies sometimes contain a studio-mixed HI track and this dedicated channel is used to feed the HI system in the theater. When a product does not have a HI track, in particular trailers, the theater HI system is silent. This is unacceptable. 

The best solution is for every delivered DCP movie or trailer to include an HI track. This could be an HI track created in a studio mixing room or one using a formula like the one used by “B” chain cinema processor systems. 

I would like to ask the help of ISDCF members to get the message out and help encourage release of HI tracks for all digital releases.

Best,

Jerry Pierce
Chairman ISDCF

Get Your HI Tracks On

After a decade of hopes and promises, several large theater chains, entire countries like Australia and major studios have broken the technology and chicken-and-egg barriers to implementing complete access for this part of society who have asserted their right to be included. That the digital caption and listening technology caught up in a flurry in the last year is no coincidence to these moves, but it has taken a lot of work and rigorous testing “plug fests” for years to get to this point.

Regal Cinemas has thrown the latest and greatest gauntlet – all screenings, in all their auditoriums, will be “Accessible” by the end of the year.

There are more than a few challenges ahead for them. They have chosen the Sony glasses and sound systems [See:Previous Story], which are just becoming available. They have the largest number of screens to accommodate, nearly 7,000, which means a lot of people to train and a lot of expectant customers.

But the hardest moment is when the customer puts on the glasses to see the closed captions or the headsets to hear the sound…and nothing happens. Everyone can identify with that sinking feeling. Why? Will they fix themselves? I was promised~!

Oops!!! It was only the trailers that didn’t have the tracks for the hearing impaired (HI). Whoa…I sure wish that wouldn’t happen.


The ISDCF, a association of technical staff from many exhibitor and distributor and manufacturing groups have put out a request from via their chair:

Open letter to Content Providers,

ISDCF has discussed problems in delivery of the HI track (hearing impaired) for digital releases, in particular trailers. In the “old” days the HI track was generated by the “B” chain through the cinema processor – and this worked pretty well. 

Today the delivered DCP movies sometimes contain a studio-mixed HI track and this dedicated channel is used to feed the HI system in the theater. When a product does not have a HI track, in particular trailers, the theater HI system is silent. This is unacceptable. 

The best solution is for every delivered DCP movie or trailer to include an HI track. This could be an HI track created in a studio mixing room or one using a formula like the one used by “B” chain cinema processor systems. 

I would like to ask the help of ISDCF members to get the message out and help encourage release of HI tracks for all digital releases.

Best,

Jerry Pierce
Chairman ISDCF

500Mbps Good Enough Tests

hfr test logo image mattersMany eyes and many tests later, the specifications for quality digital cinema playback was decided upon by the community. Then, in the spirit of ‘good enough’, Stereoscopic 3D quality problems were ignored. And more recently, it appears that High Frame Rate (HFR) and in particular HFR S3D is moving like an unexamined juggarnaut into the future.

At the SMPTE event last month held in conjunction with NAB, Dr. Marty Banks tossed some landmines into the Knowledge Base. Then one of the people who did tests that made the 48 frame per second decision for the Hobbit gave their historical view. His bombshell was that 48 was chosen because it wasn’t known whether (enough…any?) hardware manufacturers  could come to the plate with working equipment by the time of the release in late 2012.

One part of the DCI and SMPTE and ISO Specification for D-Cinema is a 250Mbps interface between the projector and the media player. In the early days this meant the link from the server, but since Series II TI systems capable of running 4K material (and all systems from Sony), this means an internal media block.

[Update: Qube announced at CinemaCon that their IMB supplies a 1Gig stream to the projector. A quick scan of the interwebz and the memory of other visits at CinemaCon puts the rest of the manufacturers at 500Mbps.]

24 frames per second times 2…OK, let’s double the Mbps into the projector…500Mbps is the bar that seems to be accepted wisdom for ‘good enough’ 48 frames per second stereoscopic 3D material, such as The Hobbit. Anyone got a problem with that? Answer: Who could? No one really has varied sources of material or even firm software to test it with.

Enter the new company image-matters. They have assembled equipment that will be able to show material at speeds above and below 1Gbps. They will show this at 6 cities around the world for the next 6 months. People will look and talk.

Here is the link for the press announcement:

High Frame Rate & High Bit Rate Test Equipment and Test Series

April 14, 2012, NAB Show, Las Vegas, for immediate release.

Image Matters, intoPIX, MikroM and Virident collaborate beyond the state of the art. The target is a series of tests on June 7 and 8 2012 in Burbank CA, coordinated by Michael Karagosian of MKPE Consulting, and cinematographers Kommer Kleijn SBC and David Stump ASC, as co-chairs of the SMPTE 21DC Study Group for Higher Frame Rates.

These tests will be conducted in collaboration with studios and the creative community. They will measure the minimum JPEG 2000 codestream bit rate requested by high frame rate content to reach the visually lossless quality demanded by digital cinema applications.

The experimental equipment set will enable playback of JPEG 2000 codestream bit rate higher than 1 Gbps (i.e. more than 4 times the current DCI specification). The decoded 2K images will be transmitted to a single projector at a frame rate of up to 120 fps (i.e. 60 fpe for Stereoscopic 3D content).

In order to speed up the test process and to allow the easy production of multiple encoding flavours, the equipment set will also be capable of encoding high frame rate content from uncompressed files in near real-time.

The assembled equipment will consist of one server incorporating 4 Virident FlashMAX boards and one intoPIX JPEG 2000 PRISTINE-P4 board. The PRISTINE will playback the decoded codestream on four 3G SDI links to the MikroM IMB inserted into the projector. The MikroM’s IMB will receive the four 3G-SDI links and pass the uncompressed image data directly to the projector backplane. Image Matters will insure project coordination and integration.

The integration has enough headroom to allow, on request, multiple equipments to be combined to achieve higher bit rates and/or higher frame rates.

Storage

  • Four 1.4 TB Virident FlashMAX MLC cards: 
    • total capacity of 5.6TB
    • total read bandwidth of 5.2 GB/s
    • total write bandwidth of 2.2GB/s on XFS file system.
  • Each Virident card has: 
    • a half height and half length form factor
    • a PCIe x8 Gen1 bus • power consumption of 25 W
    • a sustainable random read of 1,3 GB/s

JPEG 2000 Encoding/decoding

  • One intoPIX PRISTINE P4 board
    • 2K & 4K JPEG2000 decoder FPGA IP-cores
    • high frame rates capacity: up to 120 Fps
    • high bitrate capacity: up to 1 Gbps
    • four 3G-SDI outputs
    • one Genlock input
    • One MikroM Integrated MediaBlock MVC 201
      • four 3G-SDI input
      • Formatting and pass through of uncompressed image data
      • Up to 120 2K fps

      Information

      Please contact Jean-François Nivart
      [email protected]
      +32 495 23 00 08

      About Image Matters

      Image Matters offers innovative hardware and software modules for professional image and sound handling. This new venture helps OEMs, integrators and end-users to develop advanced imaging systems and applications easily and quickly.

      More information on www.image.matters.pro

      About intoPIX

      intoPIX is a leading supplier of image compression technology to audiovisual equipment manufacturers. We are passionate about offering people a higher quality image experience and have developed FPGA IP cores that enable leading edge JPEG 2000 image compression, security and hardware enforcement. Achieving a major breakthrough in digital cinema, intoPIX has achieved a leading position in the professional image compression industry based on the JPEG 2000 standard. More information on our company, customers and products can be found on www.intopix.com

      Interested in HFR technology? Contact Gael Rouvroy, intoPIX C.T.O. – [email protected] – +32479774944

      About MikroM

      MikroM is a leading design house and provider of state-of-the-art audio/video technologies for selected professional markets. The portfolio covers silicon-proven IPs, ASICs, PCBs and Systems in combination with professional design services. With a variety of products and services MikroM focus on application-specific and reliable solutions for system integrators and OEMs in quality-driven markets as HD Broadcast, Digital Cinema and Advertisement/Presentation.

      About Virident

      Virident Systems’ professional Storage Class Memory (SCM) solutions deliver unconditional consistent performance that supports the most data-intensive content and applications. Virident Systems is backed by strategic investors, Intel®, Cisco® Systems and a leading storage hardware and software solutions provider as well as venture investors Globespan CapitalPartners, Sequoia Capital, and Artiman Ventures. For more information visit www.virident.com.

      References:

      High Frame Rates – The New Black, Getting to Speed

      HFR-S3D Post SMPTE/CinemaCon Hobbit

      Combine 3, Drop 2, 120 becomes 24

500Mbps Good Enough Tests

hfr test logo image mattersMany eyes and many tests later, the specifications for quality digital cinema playback was decided upon by the community. Then, in the spirit of ‘good enough’, Stereoscopic 3D quality problems were ignored. And more recently, it appears that High Frame Rate (HFR) and in particular HFR S3D is moving like an unexamined juggarnaut into the future.

At the SMPTE event last month held in conjunction with NAB, Dr. Marty Banks tossed some landmines into the Knowledge Base. Then one of the people who did tests that made the 48 frame per second decision for the Hobbit gave their historical view. His bombshell was that 48 was chosen because it wasn’t known whether (enough…any?) hardware manufacturers  could come to the plate with working equipment by the time of the release in late 2012.

One part of the DCI and SMPTE and ISO Specification for D-Cinema is a 250Mbps interface between the projector and the media player. In the early days this meant the link from the server, but since Series II TI systems capable of running 4K material (and all systems from Sony), this means an internal media block.

[Update: Qube announced at CinemaCon that their IMB supplies a 1Gig stream to the projector. A quick scan of the interwebz and the memory of other visits at CinemaCon puts the rest of the manufacturers at 500Mbps.]

24 frames per second times 2…OK, let’s double the Mbps into the projector…500Mbps is the bar that seems to be accepted wisdom for ‘good enough’ 48 frames per second stereoscopic 3D material, such as The Hobbit. Anyone got a problem with that? Answer: Who could? No one really has varied sources of material or even firm software to test it with.

Enter the new company image-matters. They have assembled equipment that will be able to show material at speeds above and below 1Gbps. They will show this at 6 cities around the world for the next 6 months. People will look and talk.

Here is the link for the press announcement:

High Frame Rate & High Bit Rate Test Equipment and Test Series

April 14, 2012, NAB Show, Las Vegas, for immediate release.

Image Matters, intoPIX, MikroM and Virident collaborate beyond the state of the art. The target is a series of tests on June 7 and 8 2012 in Burbank CA, coordinated by Michael Karagosian of MKPE Consulting, and cinematographers Kommer Kleijn SBC and David Stump ASC, as co-chairs of the SMPTE 21DC Study Group for Higher Frame Rates.

These tests will be conducted in collaboration with studios and the creative community. They will measure the minimum JPEG 2000 codestream bit rate requested by high frame rate content to reach the visually lossless quality demanded by digital cinema applications.

The experimental equipment set will enable playback of JPEG 2000 codestream bit rate higher than 1 Gbps (i.e. more than 4 times the current DCI specification). The decoded 2K images will be transmitted to a single projector at a frame rate of up to 120 fps (i.e. 60 fpe for Stereoscopic 3D content).

In order to speed up the test process and to allow the easy production of multiple encoding flavours, the equipment set will also be capable of encoding high frame rate content from uncompressed files in near real-time.

The assembled equipment will consist of one server incorporating 4 Virident FlashMAX boards and one intoPIX JPEG 2000 PRISTINE-P4 board. The PRISTINE will playback the decoded codestream on four 3G SDI links to the MikroM IMB inserted into the projector. The MikroM’s IMB will receive the four 3G-SDI links and pass the uncompressed image data directly to the projector backplane. Image Matters will insure project coordination and integration.

The integration has enough headroom to allow, on request, multiple equipments to be combined to achieve higher bit rates and/or higher frame rates.

Storage

  • Four 1.4 TB Virident FlashMAX MLC cards: 
    • total capacity of 5.6TB
    • total read bandwidth of 5.2 GB/s
    • total write bandwidth of 2.2GB/s on XFS file system.
  • Each Virident card has: 
    • a half height and half length form factor
    • a PCIe x8 Gen1 bus • power consumption of 25 W
    • a sustainable random read of 1,3 GB/s

JPEG 2000 Encoding/decoding

  • One intoPIX PRISTINE P4 board
    • 2K & 4K JPEG2000 decoder FPGA IP-cores
    • high frame rates capacity: up to 120 Fps
    • high bitrate capacity: up to 1 Gbps
    • four 3G-SDI outputs
    • one Genlock input
    • One MikroM Integrated MediaBlock MVC 201
      • four 3G-SDI input
      • Formatting and pass through of uncompressed image data
      • Up to 120 2K fps

      Information

      Please contact Jean-François Nivart
      [email protected]
      +32 495 23 00 08

      About Image Matters

      Image Matters offers innovative hardware and software modules for professional image and sound handling. This new venture helps OEMs, integrators and end-users to develop advanced imaging systems and applications easily and quickly.

      More information on www.image.matters.pro

      About intoPIX

      intoPIX is a leading supplier of image compression technology to audiovisual equipment manufacturers. We are passionate about offering people a higher quality image experience and have developed FPGA IP cores that enable leading edge JPEG 2000 image compression, security and hardware enforcement. Achieving a major breakthrough in digital cinema, intoPIX has achieved a leading position in the professional image compression industry based on the JPEG 2000 standard. More information on our company, customers and products can be found on www.intopix.com

      Interested in HFR technology? Contact Gael Rouvroy, intoPIX C.T.O. – [email protected] – +32479774944

      About MikroM

      MikroM is a leading design house and provider of state-of-the-art audio/video technologies for selected professional markets. The portfolio covers silicon-proven IPs, ASICs, PCBs and Systems in combination with professional design services. With a variety of products and services MikroM focus on application-specific and reliable solutions for system integrators and OEMs in quality-driven markets as HD Broadcast, Digital Cinema and Advertisement/Presentation.

      About Virident

      Virident Systems’ professional Storage Class Memory (SCM) solutions deliver unconditional consistent performance that supports the most data-intensive content and applications. Virident Systems is backed by strategic investors, Intel®, Cisco® Systems and a leading storage hardware and software solutions provider as well as venture investors Globespan CapitalPartners, Sequoia Capital, and Artiman Ventures. For more information visit www.virident.com.

      References:

      High Frame Rates – The New Black, Getting to Speed

      HFR-S3D Post SMPTE/CinemaCon Hobbit

      Combine 3, Drop 2, 120 becomes 24

[Update] LLE, Sony, NAB and CinemaCon

Since Bill Beck will be on the EDCF Bus Trip for the various sound system demos and visit to the Academy, we’ll hopefully get enough info to fill a new article on the current state of the technology and politics of laser. For example, the LIPA group’s lawyer [Laser Illuminated Projectors, Laser Illuminated Projector Association] gave an excellent slide presentation and talk on the legal aspects of public use lasers.


[Original Article] The Art of Reading Press Releases Kit includes chicken bones and Roman dice. But what are we to make of the first paragraph of LLE’s fresh press release issued days in front of the SMPTE/NAB Technology Symposium on Cinema on April 14th?

Laser Light Engines, Inc. (LLE), a venture-backed, laser-illumination developer today announced the world’s first public demonstration of fully-despeckled, high brightness 3D, high frame rate (HFR), wide color gamut (WCG) laser projection on a silver 3D screen at the upcoming NAB Technology Symposium on Cinema (TSC), on April 14, 2012 from 4:14pm-5:45pm PDT in Room #S222.

Bill Beck, founder and EVP of Business Development for LLE will be presenting an invited talk on Laser Illumination Systems for 2D and 3D Digital Cinema. “We appreciate the opportunity to educate and update the NAB Digital Cinema community with both a tutorial and a live demonstration of laser 3D on a silver screen in conjunction with SONY,” Beck said. “Since its founding, LLE has been committed to laser-driven light sources that exceed the requirements of digital cinema”. LLE was the first to achieve full laser despeckling on a white screen in 2010, but with the rapid proliferation of 3D, and other advancements to be discussed at this year’s TSC, had to develop additional technology to meet new, more challenging requirements.

Venture-backed: Well, we know that LLE has had a number of interesting investors over the last few years. All laser technologies have been money consumers as obvious and thrilling ideas need a extraordinary effort to get past the vagaries of such precision.

Laser-Illumination developer: There are many, of course. Polaroid Kodak used the engines of a California company rather than LLE’s system for their one-off, pre-prototype projector system. Sony R&D has had releases in the past about their engines, so the fact that this Technology Symposium exhibition is with Sony is interesting…though both companies are careful to point out that this is a technology showing (nothing more, nothing less.) Barco has had some great demonstrations in the recent past, and RED is promising to blow everyone out of the water with their offering. Christie’s mother company Ushio is known to have laser technology, but ‘focused’ more in the IR region.

“world’s first public demonstration of fully-despeckled, high brightness 3D, high frame rate (HFR), wide color gamut (WCG) laser projection on a silver 3D screen”: To parse this, it may appear that the “silver 3D screen” portion that modifies enough to make the “world’s first public demonstration” be valid. But it also may be the “fully-despeckled” phrase. Other companies give their buzz-words that indicate that they have gotten the speckles down to a responsible level, currently an unmeasurable quantity since there is no agreed-upon way to compare one to one. An industry group has been set up to change this, but until then we only know that getting the speckle out of green is the most difficult, and we know that LLE says: Fully-despeckled. One presumes: Zero doesn’t need an industry standard.

But is there a downside to being fully despeckled? Despeckling must, to some degree, be as simple as broadening the Q of the light since it is the narrowness that causes the effect of speckling. But that would have a negative effect as the light approaches the mirrors perhaps. We’ll see if anyone can phrase a question that makes Bill speak to their secret sauce. I suspect 4th and 5th dimension activity.

But what about “wide gamut”? The DCI spec does the opposite of constrict the gamut. It invites manufacturers to get as broad as possible in the XYZ space. But there are limits and distortions with every light. Going “negative” on one or more points to get better effects along the line of purples will have effects in the greens, where the eye is most sensitive. Hopefully Bill Beck will give details here too.

But it is that “silver 3D screen” part that is the rub. Silver implies aluminum and high-gain. Aluminum holds the photon polarity of the RealD and MasterImage systems, so even if the laser light engine were to give them full brightness at the screen with a low gain screen, they would still have to use the silver screen to keep their left-right effect working. Some would say that it is the high-gain problem, giving much of the auditorium less than responsible light levels as the window of ‘gain’ decreases…and they would be right. 23 degrees off the horizontal and/or vertical center and the viewer typically has half the light or less.

But the aluminum also distorts the screen’s image, usually making it impossible to get the 70-90% luminosity level at the sides (as measured from the center), or to get a responsible white point anywhere. This is much of the reason that France’s CNC has banned the silver screen for cinemas showing 2D films and will probably force them out completely as time goes on.

Notwithstanding, this is an interesting release and an interesting step for both technical and political reasons. It will be interesting to see if LLE can parlay this into interesting motion at CinemaCon the following week.

Also interesting is that both parties, Sony and LLE, are being careful in their press releases to say that this joint project is only for this demo. No way to tell how to parse that for absolute truth.

[Update] LLE, Sony, NAB and CinemaCon

Since Bill Beck will be on the EDCF Bus Trip for the various sound system demos and visit to the Academy, we’ll hopefully get enough info to fill a new article on the current state of the technology and politics of laser. For example, the LIPA group’s lawyer [Laser Illuminated Projectors, Laser Illuminated Projector Association] gave an excellent slide presentation and talk on the legal aspects of public use lasers.


[Original Article] The Art of Reading Press Releases Kit includes chicken bones and Roman dice. But what are we to make of the first paragraph of LLE’s fresh press release issued days in front of the SMPTE/NAB Technology Symposium on Cinema on April 14th?

Laser Light Engines, Inc. (LLE), a venture-backed, laser-illumination developer today announced the world’s first public demonstration of fully-despeckled, high brightness 3D, high frame rate (HFR), wide color gamut (WCG) laser projection on a silver 3D screen at the upcoming NAB Technology Symposium on Cinema (TSC), on April 14, 2012 from 4:14pm-5:45pm PDT in Room #S222.

Bill Beck, founder and EVP of Business Development for LLE will be presenting an invited talk on Laser Illumination Systems for 2D and 3D Digital Cinema. “We appreciate the opportunity to educate and update the NAB Digital Cinema community with both a tutorial and a live demonstration of laser 3D on a silver screen in conjunction with SONY,” Beck said. “Since its founding, LLE has been committed to laser-driven light sources that exceed the requirements of digital cinema”. LLE was the first to achieve full laser despeckling on a white screen in 2010, but with the rapid proliferation of 3D, and other advancements to be discussed at this year’s TSC, had to develop additional technology to meet new, more challenging requirements.

Venture-backed: Well, we know that LLE has had a number of interesting investors over the last few years. All laser technologies have been money consumers as obvious and thrilling ideas need a extraordinary effort to get past the vagaries of such precision.

Laser-Illumination developer: There are many, of course. Polaroid Kodak used the engines of a California company rather than LLE’s system for their one-off, pre-prototype projector system. Sony R&D has had releases in the past about their engines, so the fact that this Technology Symposium exhibition is with Sony is interesting…though both companies are careful to point out that this is a technology showing (nothing more, nothing less.) Barco has had some great demonstrations in the recent past, and RED is promising to blow everyone out of the water with their offering. Christie’s mother company Ushio is known to have laser technology, but ‘focused’ more in the IR region.

“world’s first public demonstration of fully-despeckled, high brightness 3D, high frame rate (HFR), wide color gamut (WCG) laser projection on a silver 3D screen”: To parse this, it may appear that the “silver 3D screen” portion that modifies enough to make the “world’s first public demonstration” be valid. But it also may be the “fully-despeckled” phrase. Other companies give their buzz-words that indicate that they have gotten the speckles down to a responsible level, currently an unmeasurable quantity since there is no agreed-upon way to compare one to one. An industry group has been set up to change this, but until then we only know that getting the speckle out of green is the most difficult, and we know that LLE says: Fully-despeckled. One presumes: Zero doesn’t need an industry standard.

But is there a downside to being fully despeckled? Despeckling must, to some degree, be as simple as broadening the Q of the light since it is the narrowness that causes the effect of speckling. But that would have a negative effect as the light approaches the mirrors perhaps. We’ll see if anyone can phrase a question that makes Bill speak to their secret sauce. I suspect 4th and 5th dimension activity.

But what about “wide gamut”? The DCI spec does the opposite of constrict the gamut. It invites manufacturers to get as broad as possible in the XYZ space. But there are limits and distortions with every light. Going “negative” on one or more points to get better effects along the line of purples will have effects in the greens, where the eye is most sensitive. Hopefully Bill Beck will give details here too.

But it is that “silver 3D screen” part that is the rub. Silver implies aluminum and high-gain. Aluminum holds the photon polarity of the RealD and MasterImage systems, so even if the laser light engine were to give them full brightness at the screen with a low gain screen, they would still have to use the silver screen to keep their left-right effect working. Some would say that it is the high-gain problem, giving much of the auditorium less than responsible light levels as the window of ‘gain’ decreases…and they would be right. 23 degrees off the horizontal and/or vertical center and the viewer typically has half the light or less.

But the aluminum also distorts the screen’s image, usually making it impossible to get the 70-90% luminosity level at the sides (as measured from the center), or to get a responsible white point anywhere. This is much of the reason that France’s CNC has banned the silver screen for cinemas showing 2D films and will probably force them out completely as time goes on.

Notwithstanding, this is an interesting release and an interesting step for both technical and political reasons. It will be interesting to see if LLE can parlay this into interesting motion at CinemaCon the following week.

Also interesting is that both parties, Sony and LLE, are being careful in their press releases to say that this joint project is only for this demo. No way to tell how to parse that for absolute truth.

Certificate Authorities and DCinema

Another has been found to have introduced a man-in-the-middle attack vector, meaning that once a legitimate user opened the door by giving the correct credentials, someone slipped in and assumes the identity of that user with all their rights (usually kicking them off the system – something that should arouse suspicion but which happens so often, seems normal.

Last week the Big Kahuna of CAs, Verisign, had to admit that they also were hacked into and that data was stolen from their systems. Coming so long after the break-in and after people got used to the news that smaller sites were hacked (relatively smaller sites…still significant to the system though), this isn’t getting a lot of play. When Belgian CA GlobalSign was broken into the hue and cry approached ChickenLittle-ish. This week I see articles on Verisign that don’t get any clicks.

Is it that all the tech geniuses at all the dcinema installers and installation and distribution sites double-triple checked their firewalls and decided they were nuke free and nuke-proof? Or perhaps we are complacent, feeling that the industry is not like the bank industry, with no immediate link to buckets of spendable cash, and no one really focusing the industry. Or, perhaps more logically, the dcinema industry is just hoping that the entire unbuilt fortress of SMPTE compliance will get together before the jewels that the studios need to protect get too exposed, because – “Hey, we’re pedaling as fast as we can, and see, you wanted all these updates put into legacy equipment with constant patching to the legacy InterOp format…”

For bettor or worse, there is no universal trusted device list in the industry, most likely due to potential liability issues. This has led to every company and their brother having a separate list – though there is enough interplay that these are presumed to have enough intercourse that if one list is polluted with a rogue ‘signed’ utensil, it would be disseminated throughout the lists. So, the best and the worse of all possible worlds.

Into this is a RFI from a company (last week) suggesting that they can build a system…

This article is a work in progress. Here are some of the industry articles that provoked the issue:

Who to trust after the VeriSign hack? | IT PRO

VeriSign admits 2010 hack | IT PRO

Trustwave issued a man-in-the-middle certificate – The H Security: News and Features

Break-ins at domain registrar VeriSign in 2010 – The H Security: News and Features

Backdoor in TRENDnet IP cameras – The H Security: News and Features

Certificate fraud: Protection against future “DigiNotars” – The H Security: News and Features

OpenPGP in browsers – The H Security: News and Features

Google researchers propose way out of the SSL dilemma – The H Security: News and Features

Google wants to do away with online certificate checks – The H Security: News and Features

Is the end nigh for Certificate Authorities? | IT PRO

Certificate issuing stopped at KPN after server break-in discovered – The H Security: News and Features

Certificate Authorities and DCinema

Another has been found to have introduced a man-in-the-middle attack vector, meaning that once a legitimate user opened the door by giving the correct credentials, someone slipped in and assumes the identity of that user with all their rights (usually kicking them off the system – something that should arouse suspicion but which happens so often, seems normal.

Last week the Big Kahuna of CAs, Verisign, had to admit that they also were hacked into and that data was stolen from their systems. Coming so long after the break-in and after people got used to the news that smaller sites were hacked (relatively smaller sites…still significant to the system though), this isn’t getting a lot of play. When Belgian CA GlobalSign was broken into the hue and cry approached ChickenLittle-ish. This week I see articles on Verisign that don’t get any clicks.

Is it that all the tech geniuses at all the dcinema installers and installation and distribution sites double-triple checked their firewalls and decided they were nuke free and nuke-proof? Or perhaps we are complacent, feeling that the industry is not like the bank industry, with no immediate link to buckets of spendable cash, and no one really focusing the industry. Or, perhaps more logically, the dcinema industry is just hoping that the entire unbuilt fortress of SMPTE compliance will get together before the jewels that the studios need to protect get too exposed, because – “Hey, we’re pedaling as fast as we can, and see, you wanted all these updates put into legacy equipment with constant patching to the legacy InterOp format…”

For bettor or worse, there is no universal trusted device list in the industry, most likely due to potential liability issues. This has led to every company and their brother having a separate list – though there is enough interplay that these are presumed to have enough intercourse that if one list is polluted with a rogue ‘signed’ utensil, it would be disseminated throughout the lists. So, the best and the worse of all possible worlds.

Into this is a RFI from a company (last week) suggesting that they can build a system…

This article is a work in progress. Here are some of the industry articles that provoked the issue:

Who to trust after the VeriSign hack? | IT PRO

VeriSign admits 2010 hack | IT PRO

Trustwave issued a man-in-the-middle certificate – The H Security: News and Features

Break-ins at domain registrar VeriSign in 2010 – The H Security: News and Features

Backdoor in TRENDnet IP cameras – The H Security: News and Features

Certificate fraud: Protection against future “DigiNotars” – The H Security: News and Features

OpenPGP in browsers – The H Security: News and Features

Google researchers propose way out of the SSL dilemma – The H Security: News and Features

Google wants to do away with online certificate checks – The H Security: News and Features

Is the end nigh for Certificate Authorities? | IT PRO

Certificate issuing stopped at KPN after server break-in discovered – The H Security: News and Features

Superb Future Technology Article

The official IMF site is at: Interoperable Mastering Format Forum (IMFF)

Thunderbolt – This is taking off with 

Post-IBC: Six Things to Watch

Written by Carolyn Giardina

Thunderbolt, IMF, UltraViolet, and Cloud technologies generate buzz.

The 2011 IBC conference, held September 8-13 in Amsterdam, generated news and discussion about all areas of production, post and content distribution. Here is a sampling of just some of the developments to watch for in the coming months.

DVS-ClipsterIMF

The Interoperable Master Format, or IMF, has been a big topic in the US, and at IBC word was spreading in the international community.

“The purpose of IMF is to create a high-quality, standardized and interoperable file framework for finished content,” explained SMPTE’s IMF Working Group chair Annie Chang, who is Disney’s VP Post-Production Technology. “IMF allows for flexible versioning so that multiple language versions and edits can be put together without the need to create full linear versions of each language/edit. IMF can store only the different pieces (audio, image and subtitles) and uses a Composition Play List to ‘mix and match’ and create the various versions needed.”

According to Chang, some of the IMF draft documents should start rolling out this Fall.

Chang encourages involvement in the SMPTE effort from hardware and software manufacturers that have systems that edit, play out and/or transcode files.

DVS has already stepped up to the plate, introducing version 4.3 of its Clipster, which debuted at IBC with new features including mezzanine format mastering for IMF workflows with extended JPEG2000 support.

Clipster’s batchlist function enables independent and automated processing of IMF, as well DCI and other distribution jobs.

Also during IBC, the Advanced Media Workflow Association (AMWA), the European Broadcast Union (EBU), and SMPTE agreed to work together to accelerate their respective efforts at driving interoperability and delivering efficient media workflows.

This will include meeting regularly and collecting input from users.

Said SMPTE President Pete Ludé: “As more media organizations rely on rapidly developed software-based tools, it is particularly important that standards-development processes meet these fast-paced needs.”

AJA-Io-XTTHUNDERBOLT

Numerous manufacturers introduced Thunderbolt-enabled devices at IBC, demonstrating the promise of the technology.

“Thunderbolt is important because it’s incredibly fast, supporting standard protocols, which means we can create devices to work all the way up to uncompressed 4:4:4 HD on systems that before could not handle it, such as a MacBook Pro,” said AJA President Nick Rashby. “We’re very excited to see how new Thunderbolt-enabled technologies help evolve workflows.”

AJA introduced Io XT, an I/O device with two Thunderbolt ports. Said Rashby: “Io XT won’t be your ‘endpoint’ on your setup, because we support daisy-chaining connectivity of multiple Thunderbolt-enabled devices.”

This is the developing I/O device that was first exhibited as a technology demonstration at NAB. The product is slated for availability in Q4 for $1495.

At IBC, Matrox and Promise Technology hosted a demonstration of multi-layer realtime editing of uncompressed HD projects using Matrox’s MXO2 LE MAX video I/O devices and Promise Pegasus RAID storage connected to the Apple iMac via Thunderbolt technology.

Pricing for Thunderbolt-enabled Matrox MXO2 devices starts at $549, and Matrox Thunderbolt adapters for MXO2 devices are available for $199.

Blackmagic Design also made Thunderbolt-supported products a big part of its IBC exhibit.

Now available for $995, Thunderbolt-enabled UltraStudio 3D offers portable capture and playback with full resolution dual stream 3D support, as well as full SD, HD and 2K support.

Blackmagic’s second Thunderbolt-supported product, Intensity Extreme, will be available later this year. The $299 video capture and playback product is designed for professional videographers with HDMI and analog video. “We think the combination of HDMI and analog on an extremely compact Thunderbolt bus powered design combined with an affordable price will change the lives of thousands of professional videographers,” said Grant Petty, CEO, Blackmagic.

cs55_productionpremium_boxshotCHANGE IN THE PROFESSIONAL FINISHING SPACE

Following news that Adobe acquired Iridas for an undisclosed sum, there was plenty of talk about what that might mean in the professional finishing space.

Adobe’s announcement of the deal suggested that Adobe Creative Suite Production Premium and Adobe Creative Suite Master Collection “are expected to gain a comprehensive set of tools so video editors can manipulate color and light for any type of content, including professional film and television.”

Bill Roberts, Adobe’s director of video product management, did not discuss specifics, but said of Adobe’s vision: “We think that the tasks of audio, effects, finishing, editing should all have dedicated interfaces and the workflow should be simple and seamless and lossless between the applications. Historically that is what we have done and that should not change going forward as we start to integrate this technology.”

Adobe was not the only company making acquisition news at IBC. In late August, 3ality Digital bought Element Technica, renaming the company 3ality Technica and making IBC its first trade show under the new brand name. The company had a booth and also hosted a reception during IBC. Plans are to beef up its R&D, while continuing to offer products from both companies with emphasis on integration. That includes integration with Element Technica rigs and 3ality’s Stereo Image Processor (SIP).

DaVinciResolveSoftware-2IIF ACES

In Hollywood, momentum has been building around the Image Interchange Framework, or IIF, an architecture developed by an Academy of Motion Picture Arts and Sciences-led committee of industry professionals, coupled with ACES (Academy Color Encoding Spec). The goal is to create a way to manage color consistency throughout production.

IIF ACES has already started to find its way into production, including at Encore, where colorist Pankaj Bajpai used a workflow on FX series Justified, shot by Francis Kenny, ASC.

At IBC, Blackmagic Design featured the new DaVinci Resolve 8.1 software update, which now includes ACES color space support.

In related news, Blackmagic announced that DaVinci Resolve for Microsoft Windows will be accompanied by the Mac OS X version, meaning that when a customer purchases DaVinci Resolve, he or she can choose which operating system to use.

Digital-Rapids-Transcode-Manager-20ULTRAVIOLET

Digital Entertainment Content Ecosystem (DECE) – an industry consortium of more than 70 stakeholders including Hollywood studios and manufacturers – are getting ready to launch UltraViolet, a DRM system that effectively would allow each customer to create a content library in the cloud that could be accessed on any supported device.

At IBC, preparations for the launch were evident at the DTS booth, which was demoing its MediaPlayer using UltraViolet Common File Format (CFF) files created with upcoming version 2.0 of the Digital Rapids Transcode Manager automated transcoding software (which was demoed at the Digital Rapids booth).

“From mobile phones and tablets to PCs and connected TVs, multi-screen viewing and the increasing volume of digital content are driving fundamental shifts in the way media is distributed and consumed,” said Brick Eksten, president of Digital Rapids. “UltraViolet will play a crucial role in unlocking the potential of multi-screen media consumption, and we’re excited to be continuing our successful partnership with DTS by working together in support of the standard.”

Just after IBC came the earliest content announcements. Upcoming home entertainment releases of Horrible Bosses, Green Lantern, Harry Potter and the Deathly Hallows Part 2 (Warner Bros.), as well as The Smurfsand Friends With Benefits (Sony) will support UltraViolet.

DECE members include Fox, Lionsgate, Paramount, Sony, Universal, Warner Bros., Deluxe, Technicolor, LG, Samsung, Microsoft, Netflix, and Best Buy.

UltraViolet’s rollout begins next week in North America.

Quantel-Qtube-UpdateTHE CLOUD

The entertainment technology community continues to explore ways that the cloud can be incorporated into workflows to create efficiencies. The models that were featured this year at IBC primarily surrounded broadcast applications.

Quantel, for instance, showed the next stage of its QTube cloud-based broadcast production workflow at IBC, which now includes the ability to integrate files held on generic IT storage, and well as to access and combine content from multiple sites.

Rogers Media in Canada is already using QTube for coverage of live events including MLB and NHL games. Said Frank Bruno, VP Engineering for Rogers Media: “For us, QTube is a problem solver; we have so many stations across the country and also camera people going to multiple venues and events. As long as you are near a connection, you have contact back and forth. We don’t have to worry about shipping disks or hard drives.”

At IBC, Chyron offered a look at its AXIS World Graphics cloud-based graphics creation system. Also aimed at broadcasters, the system is designed for reporters, production assistants, and news producers who would have access to prebuilt templates via a web browser to quickly create graphics for outlets including websites and mobile devices.

Avid Technology released a white paper outlining its view of the media cloud. It explained: “Avid strongly believes that the successful media enterprise will focus on delivering new consumer experiences via distribution platforms that create new revenue models.

“Forward-looking digital media strategies must include cloud-based services in addition to traditional intranet and internet-based solutions. Avid’s Integrated Media Enterprise (IME) framework provides a blueprint for organizations to confidently embark on this journey and take full advantage of the opportunities presented by cloud computing – now.”

Superb Future Technology Article

The official IMF site is at: Interoperable Mastering Format Forum (IMFF)

Thunderbolt – This is taking off with 

Post-IBC: Six Things to Watch

Written by Carolyn Giardina

Thunderbolt, IMF, UltraViolet, and Cloud technologies generate buzz.

The 2011 IBC conference, held September 8-13 in Amsterdam, generated news and discussion about all areas of production, post and content distribution. Here is a sampling of just some of the developments to watch for in the coming months.

DVS-ClipsterIMF

The Interoperable Master Format, or IMF, has been a big topic in the US, and at IBC word was spreading in the international community.

“The purpose of IMF is to create a high-quality, standardized and interoperable file framework for finished content,” explained SMPTE’s IMF Working Group chair Annie Chang, who is Disney’s VP Post-Production Technology. “IMF allows for flexible versioning so that multiple language versions and edits can be put together without the need to create full linear versions of each language/edit. IMF can store only the different pieces (audio, image and subtitles) and uses a Composition Play List to ‘mix and match’ and create the various versions needed.”

According to Chang, some of the IMF draft documents should start rolling out this Fall.

Chang encourages involvement in the SMPTE effort from hardware and software manufacturers that have systems that edit, play out and/or transcode files.

DVS has already stepped up to the plate, introducing version 4.3 of its Clipster, which debuted at IBC with new features including mezzanine format mastering for IMF workflows with extended JPEG2000 support.

Clipster’s batchlist function enables independent and automated processing of IMF, as well DCI and other distribution jobs.

Also during IBC, the Advanced Media Workflow Association (AMWA), the European Broadcast Union (EBU), and SMPTE agreed to work together to accelerate their respective efforts at driving interoperability and delivering efficient media workflows.

This will include meeting regularly and collecting input from users.

Said SMPTE President Pete Ludé: “As more media organizations rely on rapidly developed software-based tools, it is particularly important that standards-development processes meet these fast-paced needs.”

AJA-Io-XTTHUNDERBOLT

Numerous manufacturers introduced Thunderbolt-enabled devices at IBC, demonstrating the promise of the technology.

“Thunderbolt is important because it’s incredibly fast, supporting standard protocols, which means we can create devices to work all the way up to uncompressed 4:4:4 HD on systems that before could not handle it, such as a MacBook Pro,” said AJA President Nick Rashby. “We’re very excited to see how new Thunderbolt-enabled technologies help evolve workflows.”

AJA introduced Io XT, an I/O device with two Thunderbolt ports. Said Rashby: “Io XT won’t be your ‘endpoint’ on your setup, because we support daisy-chaining connectivity of multiple Thunderbolt-enabled devices.”

This is the developing I/O device that was first exhibited as a technology demonstration at NAB. The product is slated for availability in Q4 for $1495.

At IBC, Matrox and Promise Technology hosted a demonstration of multi-layer realtime editing of uncompressed HD projects using Matrox’s MXO2 LE MAX video I/O devices and Promise Pegasus RAID storage connected to the Apple iMac via Thunderbolt technology.

Pricing for Thunderbolt-enabled Matrox MXO2 devices starts at $549, and Matrox Thunderbolt adapters for MXO2 devices are available for $199.

Blackmagic Design also made Thunderbolt-supported products a big part of its IBC exhibit.

Now available for $995, Thunderbolt-enabled UltraStudio 3D offers portable capture and playback with full resolution dual stream 3D support, as well as full SD, HD and 2K support.

Blackmagic’s second Thunderbolt-supported product, Intensity Extreme, will be available later this year. The $299 video capture and playback product is designed for professional videographers with HDMI and analog video. “We think the combination of HDMI and analog on an extremely compact Thunderbolt bus powered design combined with an affordable price will change the lives of thousands of professional videographers,” said Grant Petty, CEO, Blackmagic.

cs55_productionpremium_boxshotCHANGE IN THE PROFESSIONAL FINISHING SPACE

Following news that Adobe acquired Iridas for an undisclosed sum, there was plenty of talk about what that might mean in the professional finishing space.

Adobe’s announcement of the deal suggested that Adobe Creative Suite Production Premium and Adobe Creative Suite Master Collection “are expected to gain a comprehensive set of tools so video editors can manipulate color and light for any type of content, including professional film and television.”

Bill Roberts, Adobe’s director of video product management, did not discuss specifics, but said of Adobe’s vision: “We think that the tasks of audio, effects, finishing, editing should all have dedicated interfaces and the workflow should be simple and seamless and lossless between the applications. Historically that is what we have done and that should not change going forward as we start to integrate this technology.”

Adobe was not the only company making acquisition news at IBC. In late August, 3ality Digital bought Element Technica, renaming the company 3ality Technica and making IBC its first trade show under the new brand name. The company had a booth and also hosted a reception during IBC. Plans are to beef up its R&D, while continuing to offer products from both companies with emphasis on integration. That includes integration with Element Technica rigs and 3ality’s Stereo Image Processor (SIP).

DaVinciResolveSoftware-2IIF ACES

In Hollywood, momentum has been building around the Image Interchange Framework, or IIF, an architecture developed by an Academy of Motion Picture Arts and Sciences-led committee of industry professionals, coupled with ACES (Academy Color Encoding Spec). The goal is to create a way to manage color consistency throughout production.

IIF ACES has already started to find its way into production, including at Encore, where colorist Pankaj Bajpai used a workflow on FX series Justified, shot by Francis Kenny, ASC.

At IBC, Blackmagic Design featured the new DaVinci Resolve 8.1 software update, which now includes ACES color space support.

In related news, Blackmagic announced that DaVinci Resolve for Microsoft Windows will be accompanied by the Mac OS X version, meaning that when a customer purchases DaVinci Resolve, he or she can choose which operating system to use.

Digital-Rapids-Transcode-Manager-20ULTRAVIOLET

Digital Entertainment Content Ecosystem (DECE) – an industry consortium of more than 70 stakeholders including Hollywood studios and manufacturers – are getting ready to launch UltraViolet, a DRM system that effectively would allow each customer to create a content library in the cloud that could be accessed on any supported device.

At IBC, preparations for the launch were evident at the DTS booth, which was demoing its MediaPlayer using UltraViolet Common File Format (CFF) files created with upcoming version 2.0 of the Digital Rapids Transcode Manager automated transcoding software (which was demoed at the Digital Rapids booth).

“From mobile phones and tablets to PCs and connected TVs, multi-screen viewing and the increasing volume of digital content are driving fundamental shifts in the way media is distributed and consumed,” said Brick Eksten, president of Digital Rapids. “UltraViolet will play a crucial role in unlocking the potential of multi-screen media consumption, and we’re excited to be continuing our successful partnership with DTS by working together in support of the standard.”

Just after IBC came the earliest content announcements. Upcoming home entertainment releases of Horrible Bosses, Green Lantern, Harry Potter and the Deathly Hallows Part 2 (Warner Bros.), as well as The Smurfsand Friends With Benefits (Sony) will support UltraViolet.

DECE members include Fox, Lionsgate, Paramount, Sony, Universal, Warner Bros., Deluxe, Technicolor, LG, Samsung, Microsoft, Netflix, and Best Buy.

UltraViolet’s rollout begins next week in North America.

Quantel-Qtube-UpdateTHE CLOUD

The entertainment technology community continues to explore ways that the cloud can be incorporated into workflows to create efficiencies. The models that were featured this year at IBC primarily surrounded broadcast applications.

Quantel, for instance, showed the next stage of its QTube cloud-based broadcast production workflow at IBC, which now includes the ability to integrate files held on generic IT storage, and well as to access and combine content from multiple sites.

Rogers Media in Canada is already using QTube for coverage of live events including MLB and NHL games. Said Frank Bruno, VP Engineering for Rogers Media: “For us, QTube is a problem solver; we have so many stations across the country and also camera people going to multiple venues and events. As long as you are near a connection, you have contact back and forth. We don’t have to worry about shipping disks or hard drives.”

At IBC, Chyron offered a look at its AXIS World Graphics cloud-based graphics creation system. Also aimed at broadcasters, the system is designed for reporters, production assistants, and news producers who would have access to prebuilt templates via a web browser to quickly create graphics for outlets including websites and mobile devices.

Avid Technology released a white paper outlining its view of the media cloud. It explained: “Avid strongly believes that the successful media enterprise will focus on delivering new consumer experiences via distribution platforms that create new revenue models.

“Forward-looking digital media strategies must include cloud-based services in addition to traditional intranet and internet-based solutions. Avid’s Integrated Media Enterprise (IME) framework provides a blueprint for organizations to confidently embark on this journey and take full advantage of the opportunities presented by cloud computing – now.”

NAB / CinemaCon Future Space.Time Conjunctions

The schedule for the NATO convention now known as CinemaCon* and the NAB Convention has taken on interesting time intersection. They both occur in Las Vegas. 

In the past the NATO convention (then known as ShoWest) was 4 or 5 weeks before NAB. With the first CinemaCon this year (2011) there was a 9 day difference between the end of CinemaCon and the beginning of NAB (if you consider the SMPTE/NATO “DCienmaDays” as the beginning of NAB…the weekend before the NAB Exhibits open.

In 2012 this takes an interesting twist. NAB begins on the 14th and closes on the 19th of April, with CinemaCon beginning just a few days later on the 23rd (and closing on Thursday the 26th.

2013 brings NAB on 6-11 April with CinemaCon on 15-18.

2014 switches them; first CinemaCon on 24-27 March and NAB on 5-10 April. (Perhaps these dates were chosen because Passover is on the 15th and Easter that year is on the 20th. There is no conflicts with these floating holidays the other years.)

Now if only the Hollywood Post Alliance festival in Palm Springs were moved from February to the week before CinemaCon us Europeans could schedule one trip and get our tech fix all in one long drip-fed dose. 

 

 

*It has been confirmed that the Con in CinemaCon has nothing to do with “Putting the Con back in Cinema” as has been suspected. 

3Questions: OpenDCP – Now with GUI

Open Source tools are described throughout the DCI specifications, and the nuance of using them is detailed in the myriad SMPTE (and ISO) documents of Digital Cinema. The Digital Cinema Package (DCP) is a complex joining of various video and audio standards coupled with several security protocols that make the transport, local storage and playout of entertainment able to be used by any combination of the available ‘compliant’ media players and projectors.

Since official compliance is a new part of the dcinema world, this hasn’t been an easy task. It is made more complicated by the several transitions that the equipment is going through; Series One and Series Two projectors, external to internal media blocks (IMBs), InterOp to SMPTE compliant systems are a few of the major examples.

For the last 10 years packages have been made by the classic companies, Technicolor and Deluxe, and more recently by some of the integrators such as Cinedigm, ArtsAlliance and XDC. Dolby has long had a separate group making packages.

There are several manufacturers who make package creation systems. The two most popular are from Doremi (CineAsset) and Qube (QubeMaster Pro and Xpress). Fraunhofer makes a package named EasyDCP. All of these systems cost in excess of $5,000. All are using somewhat user-cuddly front ends to steer the user through the many details and choices available. It is well known in the field that any product that pops out the other side needs to be tested on each variation of cinema player and projector to make certain that it will play when needed.

OpenDCP is no different2, but until now its interface was by command line (CLI), which added a layer of complexity to the learning curve. This month a new release was posted on the open source code site http://code.google.com/p/opendcp/.

The package roadmap tells of some of the features that hold it back from being the perfect tool for all users. One item not listed is that the GUI version will only create single reel packages (though the CLI will create multi-reel packages). And like all DCP creation packages, the user needs to test the package on the target system.

This brings up the point of “Why”, which becomes easily understood if one searches the net for requests by film-makers and directors who want their product played at film festivals and local cinemas that use digital projection systems. These artists commonly have eaten their relatively small budgets getting the entertainment shot and edited, where there is enough format and standards confusion. Often the festival site doesn’t know the answers either since this is yet another technical area in flux, manned by volunteers who only get fragments of data to pass on to their constituents. The topics of using DVDs or Blu Ray discs comes up. There is a commonality of panic as each question brings up further confusion. The nuance of multi-track audio and going from TV-centric HD standards to truly HD cinema standards (wider color space, 4:4:4 color depth instead of 4:2:0 and different White Points for example) brings up more decision points that can’t be universally answered.

Thus, one more complication in the road to cinema salvation by Alternative Content. While there are many good arguments that these details are best handled by pros who have experience with permanently set-up and maintained professional tools, the reality is that many of these artists just don’t have the money (or rather, they have time that they are forced by circumstances to value at less per hour.) One recent local film festival worked with a patron who charged a flat 200€ fee for the transfers, while the Venice Film Festival transfers materials gratis (in exchange for publicity, which Qube and D2 have taken advantage of for the last two years.)

There is also a need at cinemas to create and package local commercials or theater policy trailers for insertion into the pre-show of the movies and sport and concerts that they show through their digital projection systems. This might be easily handled in larger cities where there are companies who can make economies of scale work in their favor. But spending thousands getting a DCP made will eat all the profits from a quickly shot local pizza parlor ad. New tools such as the RED Scarlet, the Canon 5D MkIIGoPro or Drift cameras and easy to use editing software make this a nice adjunct to a clever facility…only held up by the expense and ease of creating the DCP.


With this background, we spoke to Terrence, the lead programmer for the OpenDCP project. He is a cinema owner of a 7 theater cinema facility which was one of the first independent complexes in the US to go completely digital. He has had extensive experience in the computer field as well, and it was just this need for making local commercials that got him on the project. After listing some of the features of this new DCP creation system with the Graphical User Interface, we’ll ask our Three Questions.

Features

  • JPEG2000 encoding from 8/12/16-bit TIFF images
  • Supports all major frame rates (24,25,30,48,50,60)
  • Cinema 2K and 4K
  • MPEG2 MXF
  • XYZ color space conversion
  • MXF file creation
  • SMPTE and MXF Interop
  • Full 3D support
  • DCP XML file creation
  • SMPTE subtitles
  • Linux/OSX/Windows
  • Multithreaded for encoding performance
  • XML Digital signatures
  • GUI

One last point – Open Source does not necessarily imply free. There is a lot of nuance in just this point, but for example, the EasyDCP system of Fraunhofer also uses tools that follow Open Source standards within its structure, yet it is a highly priced (and highly valued) package. More detail can be found at: GNU, Free Software, and Open Source Software – Linux 101

Hello Terrence. For all the great and required features of the OpenDCP software, what in reality should a user expect as they dive into its use? Without knocking any other package, what advantages and disadvantages will one see when using OpenDCP?

OpenDCP: Let’s continue on the conversation about Open Source tools to illustrate some points. In the current version of the OpenDCP package we use an open source encoder named “openjpeg” that does the work of encoding from the TIFF images to JPEG2000 package. The commercial products can afford to license much faster encoders. Their highend tools might create packages at 15 frames per second (fps) while the OpenDCP packages are converted at 3fps. On long-form projects this can make a significant difference in time. Not quality, of course, and for the short commercial or under 20 minute project this would be an acceptable compromise.

Another advantage that open source projects seem to take better advantage of is the methods of communication with their users. Where commercial entities have to beware of odd statements that live forever on the internet, as well as hackers and spammers and the like, our control issues are not as great and so the OpenDCP user forum can be more open and vibrant. It fits our spirit of cooperation to point to the work of an independent expert in the digital signatures field like Wolfgang Woehl of Filmmuseum Munich whose github digital_cinema_tools social coding site is filled with practical and historical information. He, as a support board monitor, and others of his skill are able to help guide the product and test it in ways that build on the fundamentals of Open Source. People can look through the code and make certain that the standards are kept, and that we don’t do things that commercial entities are often tempted to do.

It isn’t out of the question that we could license a faster JPEG 2000 encoder. We’ve discussed ways to do this on the site – there is a yearly cost of $10,000 to meet. Maybe we could do this with a Pro version, spreading the cost over a number of users. Or maybe we can help spur the OpenJPEG programmers along…anyone out there who is a math genius that wants to help?

DCTools: That’s out of our league, but hopefully there’s someone out there who can apply their genius to the task. How did you decide to take on this OpenDCP task?

OpenDCP: The origins of OpenDCP started in Oct 2010. I had wanted to create a policy trailer for my movie theater. Unfortunately, the cost to have one converted was around $2000 and the cost of the commercial DCP software was in the $5000 range. After some research I came across some people that were attempting to create DCPs using various open source tools. They had success, but the process was a bit involved. It required a half dozen tools, some knowledge of the DCI specifications, compiling of tools. I had some programming experience, so I decided I could take what I had learned and create a tool everyone could use. The first version had a command line interface and it’s feature set grew over a few months. It simplified the process a lot, but I really wanted to add a GUI and last month I released the first GUI version of the tool.

There is certainly a lot of interest in film festivals. A couple have floated the idea of an OpenDCP Film Festival. Unfortunately, I have neither the time or knowledge to plan that sort of thing.

DCTools: There is a great deal of interest toward the inclusion of the hard of hearing and the hearing and visually impaired audience into the great culture known as “Going To The Movies”. Indie producers who I’ve spoken to point out that there are thousands of professional movies shot but only hundreds get finished. Of those, only a small percentage get distribution. So added features like closed captions, narrative tracks and even sub-titles for other markets gets put on the “If List”.

On the other hand, the US Department of Justice will be handing down their directives or rulings soon on how many open and closed caption movies should be played in the commercial cinemas, and the EU is walking toward that path with the recent inclusion of the UN Human Rights documents being used as the basis for inclusion of people’s with handicaps in the marketplace.

How does OpenDCP handle these things, and what else is on your road map?

OpenDCP: Right now, we handle one narrative track per DCP. [DCTools: Many HI/VI equipment manufacturers can switch up to 4 narrative tracks per DCP.] Thus far the typical user hasn’t been doing anything too complex in those regards. OpenDCP will create SMPTE subtitle tracks. But we’ll get there with more options. For example, the GUI currently limits you to one reel per DCP. The command line allows multiple reels and the GUI will as well, just didn’t get done for the first release.

Subtitles are probably the biggest thing people want support for. OpenDCP can handle SMPTE subtitle tracks, but it doesn’t do anything with MXF Interop/Cinecanvas. For my own personal needs, I don’t use subtitles, they are pretty rare in the U.S. However, it seems almost everyone outside the U.S. really needs that support. The problem is that the majority want the Cinecanvas because they mention that SMPTE compliant packages are still not in the field. Most cinemas think that they aren’t going to upgrade their software until InterOp stops working, which is another challenge for SMPTE in general. My issue is that I don’t really want to spend my limited development time implementing features that will be deprecated.

As different packages are usable in the field it seemed like the DCPs that OpenDCP generated wouldn’t play on different sets of equipment all the time. Some media players seemed finicky while others would accept anything. It took several weeks of trying, but it finally worked. It was good because it helped find some slight differences between the MXF Interop and SMPTE packages and flushed out some bugs in my code.

I actually wasn’t even all that aware of how closed caption support in DCPs was handled until a month or so ago. Most of the information I used building OpenDCP came from the DCI 1.2 specification and sort of reverse engineering countless DCPs I had collected from my theater. Then when somebody was having trouble getting a DCP working on the player they were using, they donated a set of SMPTE documents to the project. Reading through the various documents really helped and thats when I learned about the CC stuff.

We hope to have material at the next ISDCF Plugfest. That will hopefully give us more feedback from the professional users.

I’ve gotten feedback from people of all different skill sets that have been able to use OpenDCP to create DCPs. Some have been using it for preshow/commericals, a few are using it for archiving, and independent film makers are quite happy with the results. The current version takes a tiff image sequence and does the jpeg2000 and XYZ color conversion for the picture track. The audio track is created from 24-bit 48/96khz PCM wav files. It supports pretty much supports the entire DCI specification – 3D, 2K/4K, 24, 25, 30, 50, 60fps, digital signatures, etc.

Future features including being able to convert more image types, read directly from video files, image resizing, and simplify the process even more.

Developing OpenDCP has been a great process, first just trying to meet the needs I had as a cinema owner, then really putting my EE degree and programming skills to use. One of the neatest things has been meeting and discussing digital cinema with all kinds of people. I’ve been lucky enough to see some really excellent independent short films and learn so much along the way.

1 GNU GPL v3

2 The OpenDCP author wants to be clear that the project is still considered beta, and that the user should expect some issues depending on different factors. For example, while reading the forum this article’s author noticed that one user had difficulties with an older computer with a slow processor – changing the number of threads in the set-up let the build complete successfully. Thus, the recommendation is to start the DCP process with a small with 5-10 second clip. Get a successful workflow and then do a full conversion.

3Questions on HI/VI Issues – European Union of the Deaf

After many years of HI/VI Issues Logoworking on the issues at the UN level, then keeping the issues clarified for the different arms of the European Union structure, on 23 December 2010 the EU officially ratified the United Nations Convention on the Rights of Persons with Disabilities. The EU is the first and only regional government body to accede to any international human rights treaty.

All EU countries have signed the documents, with only a handful who must still to ratify the treaty

, making the treaty binding law. By ratifying the treaty, countries pledge to uphold non-discrimination and other protections and to provide people with disabilities services they need to participate fully in society.

What does this mean? The European Disability Forum states:

All the institutions of the European Union will now have to endorse the values of the Convention in all policies under their competence ensuring mainstreaming of disability: from transport to employment and from information and communication technologies to development cooperation. It also means that they have to adjust the accessibility of their own buildings, their own employment and communications policy.

For example?

Recent statistics say that in the European Union, more than 80 million persons have a disability. This number is approximately 33% larger than the population of the UK, Italy, or France, or about equal to the population of Germany. It is 15% of the residents from all 27 EU countries. Again, from the EDF:

The Convention binds its States Parties to a revision of all existing legislation, policies and programs to ensure they are in compliance with its provisions. Concretely, it will mean actions in many areas such as access to education, employment, transport, infrastructures and buildings open to the public, granting right to vote and political participation, ensuring full legal capacity of all persons with disabilities, and a shift from institutions where persons with disabilities live separated from society into community and home-based services promoting independent living.

All the institutions of the European Union will now have to endorse the values of the Convention in all policies under their competence: from transport to employment and from information and communication technologies to development cooperation. It also means that they have to adjust the accessibility of their own buildings, their own employment and communications policy.

In human speak that means that each country is now charged with the requirement of reviewing, and changing where required, all laws, zoning codes, rights and privileges codes and any other mechanism that that might hamper the rights of persons with disabilities in all areas of life, or doesn’t advance those rights when required. The aim is for persons with disabilities to fully enjoy:

Equal access and opportunities in education

Equal access and treatment in employment

Minimum income and social protection

Equal opportunities in social protection, social security systems and social services, including personal assistance and personal budgets, when moving to another EU country

Independent living and equal participation with the choice of social services of high quality

Access to goods and services, transport and built environment

It is no small task to have gotten and kept the European Commission, the European Parliament, the European Council and all the 27 member states on the same agenda, signing onto a major piece of legislation less than 3 years after passage in the UN.


 

120k screens with deviation of installed dcinema systems by end 2010

Meanwhile, the Digital Cinema world is over 10 years into the process of digitization, with approximately 33% of auditoriums converted from film-based equipment to digital media players and projectors. In some ways it is just leaving the science experiment stage. For example, almost

  • 6 years after the March 2005 release of Version 1.0 of the DCI specification,
  • 3+ years since the v 1.0 Digital Cinema Compliance Test Plan,
  • 2 years since the majority of DCinema SMPTE Specifications became ISO documents,

— There are still no media servers through the test plan, and the first SMPTE Compliant movie packages (Digital Cinema Package – DCP) are hoped to be released in 3 months.

— Industry Plugfest tests, even one this year, have shown technical problems that prevent closed captions from consistently working with SMPTE or InterOp DCPs, even with the latest equipment and the latest software. Steady progress has been made, but results are still “uneven”.

This has left many people, companies and organizations frustrated. Many groups in the Deaf and Hard of Hearing communities took the promise given to them by experts, the technical explanations of what digital conversion would mean to them, and cooperated with studios and exhibitors in holding back their calls for specific equipment requirements. The logic was that the current analog equipment would be obsoleted soon, equipment which exhibitors could ill-afford while they were recovering from the overbuild and collapse of the industry in 2000/2001.

But digital cinema didn’t roll out as quickly as hoped, for many reasons. Manufacturers were kept busy during a transition from MPEG to the Motion JPEG format and several other major changes. Some failed and disappeared. New security mechanisms between the media player and projectors were put in place. There was, and continues to be, literally always something. And while the major Hollywood Studios were able to create their minimum standards documents (the DCI Specifications and Compliance Test Plans), the Society of Motion Picture and Television Engineers (SMPTE) took until 2008 to finish the majority of their detailed documents.

While their work continues, the finished documents were submitted and accepted by the ISO, the International Organization for Standardization. Countries like France (CNC document) and Germany have stated that these specifications and recommended practices would take the force of law.

The first major rollouts began in 2002 with the release of Star Wars II, but it took years to get to 1,000 installs, and it wasn’t until 2009 that the 10,000 number was reached. Large companies like Boeing and hard disk manufacturer Quantum got frustrated with the slow development of the industry and stopped their projects after spending millions. Likewise, the advocacy groups and the US Department of Justice restarted several lawsuits, and began another process that asked community participants to give their opinion on deadlines and solutions, the most recent being an Advance Notices of Proposed Rulemaking (ANPRMs), one on the matter of Nondiscrimination on the Basis of Disability; Movie Captioning and Video Description – Department of Justice Request for Comments. Transcripts of hearings for these notices can be obtained here: Webcasts of Public Hearings on Advance Notices of Proposed Rulemakings(ANPRM).

In the US, it is 20 years since the Americans with Disability Act, and 10 years since the Department of Justice settled the assisted listening case (Crown Settlement re: Assistive Listening – 1991). There are further cases pending, the most watched being the Harkings case, and the most recent being a case from the Association of Late-Deafened Adults (ALDA) v Cinemark. Representatives of the Hearing Loss Association of America, the Harkings case, the National Association for the Deaf, NATO (National Association of Theater Owners, AMC Entertainment, and others can be found in the transcripts of the DoJ hearings. (Transcripts highlighted at places where the speaker discusses cinema issues here.)

As it stands now, the DoJ asked if 50% compliance in 5 years was reasonable, NATO responds that:

However, this is all so new that testing is still underway to ensure that everything works in a theater setting.

We need to know that the equipment is reliable, that movie goers can use the equipment, and we need to get hard numbers on what captioning and video description will cost.

We don’t have these answers. And we can’t answer the 90 questions that are before us. But we believe that these answers will be available within the next 24 months.

Somehow the advocacy groups for the hard of hearing didn’t find that 50% was in compliance with the language of 50 percent of the films shown would not result in “a full and equal enjoyment” as required by Title II of the ADA. One by one they insisted on 100%, and pushed the Overton window toward an insistence upon open caption for the 36 million deaf and hard of hearing Americans. Two clips from the testimonty:

to provide captioning for no more than 50 percent of the films shown would not result in “full and equal enjoyment” required by title III of the ADA.

The Department notes the movie industry opposed any regulation that would require captioning. Had the movie industry moved ahead over the 20 years making movies fully accessible, we would not be sitting here today. We turn to the Department after years of frustration, years of waiting for captioning to be provided regularly by theaters anywhere, anytime, any screen.
— Hearing Loss Association of America


Our legal objection is that ADA clearly states that auxiliary aids and services like captioning are required unless the entity, singular and specific, the entity, can demonstrate that providing those aids and services would be an undue burden.

Because captioning is technically available, we think the undue burden inquiry is purely financial, and must be done on n individualized case by case basis, probably by a court. We don’t believe that substituting a broad performance-based standard which may ask too much of some but require too little of others, is consistent with a statutory undue burden standard.  …

Regal, the nations largest theater chain, has informed us that essentially the incremental cost of captioning the second half of its 6800 theaters to show captioned movies would be about $3 million. That is big money, but put it in context. In 2009, according to publicly available documents, Regal paid over $110 million in dividends. Dividends. After the staff has been paid. After the leases have been paid. After the debt has been serviced. After you pay taxes on it. Dividends basically, according to some, are money that companies can’t figure out anything else to do with.

So they pay it in dividends. I would submit that 3 percent of your annual dividend cannot constitute an undue burden.
— John Waldo, attorney representing plaintiffs in ongoing movie captioning litigation in both Washington and California.


While the US experts have continued the adversarial tactic, cinema associations in England and Australia have settled their cases and worked along side the advocacy groups to bring more assistance to the hard of sight and hearing communities. Australia helped fund equipment in a rollout that is just beginning, while english cinemas have set up more open captioned and closed-captioned screenings and issues passes for people who assist the handicapped to get to the cinemas.

But much of the benefits still must wait until the rollout of SMPTE compliant DCinema Packages that begins in April 2011 and the equipment being developed and being released with that change.

One company in particular has been instrumental in pushing new ideas has been USL of California, introducing personal closed caption devices including glasses that float the words over the movie. Doremi has also introduced their CaptiView system, which has been used in the Australian rolll-out. Recently, Sony has announced a glasses based system.


Against this background, we introduce Mark Wheatley of the European Union of the Deaf. The EUD is a European non-profit organisation whose membership comprises National Associations of Deaf people in Europe. Established in 1985, EUD is the only organisation representing the interests of Deaf Europeans at European Union level. As part of our 3Questions Series, we ask him the following:

Q1) The European Union has now officially ratified the United Nations Convention on the Rights of Persons with Disabilities. How will this assist the needs of the Deaf and Hard of Hearing community in the effort to participate – as it applies to cinemas – with:

Access to goods and services, transport and built environment
and

Equal access and treatment in employment

Mark WHEATLEY responds: Of all the 50 articles listed in the UN CRPD, the one that is most relevant in relation to participation in life to the above question is Article 30.
Specifically 1. c) and 2.

Article 30 – Participation in cultural life, recreation, leisure and sport

1. States Parties recognize the right of persons with disabilities to take part on an equal basis with others in cultural life, and shall take all appropriate measures to ensure that persons with disabilities:

(c) Enjoy access to places for cultural performances or services, such as theatres, museums, cinemas, libraries and tourism services, and, as far as possible, enjoy access to monuments and sites of national cultural importance.

2. States Parties shall take appropriate measures to enable persons with disabilities to have the opportunity to develop and utilize their creative, artistic and intellectual potential, not only for their own benefit, but also for the enrichment of society.

The main issue deaf people face when going to the cinema is captioning to understand the communication on the screen but also the sounds (scary or ominous music or even setting the theme … Star Wars perhaps, Jaws even).  For a number of European countries this is a none issue, when foreign films are shown, as they will often be captioned in the language of that country (I.e. A Japanese or Canadian film shown in Belgium, will more often than not, have captioning in French and Flemish) minus the scary music though.

Going to the cinema is something most people have done at some point in their life. People who do not rely on captioning really do take for granted the ease of being able to pick and choose the movie, time and location of what they wish to see, without any thought of needing to check if there will be captioning.

Many people have gone to the movies with family members when younger and with friends and partners when older.  It is something most people have experienced in their life. What is sad is when hearing children have to interpret for their deaf parents in the sections where there is lots of dialogue (most movies), or parents with deaf children who choose a) not to take their deaf children to the movies because it is impossible to expect a child to focus for 1hour and half on a movie they do not understand or b) not go to the movies at all.  Young people miss out on sharing popular and current cinema culture with their friends and families because the next captioned movie is not for many weeks or not being shown at all with captions.

People who are deaf do not wish to be marginalised by being offered screenings of movies (decided by others) or at times when nobody else wants to go to the cinema. Everyone wants to go to the cinema with friends or family at convenient times. We all expect freedom of choice, spontaneity, convenience and flexibility when we go to the cinema.

But it is a lose lose situation, Deaf people don’t have access and cinemas are losing out on a huge market of Deaf and hard of hearing people, a market estimated to be in the 80 millions across Europe.
Another aspect to the UNCRPD discusses employment is:

Article 27 – Work and employment

1. States Parties recognize the right of persons with disabilities to work, on an equal basis with others; this includes the right to the opportunity to gain a living by work freely chosen or accepted in a labour market and work environment that is open, inclusive and accessible to persons with disabilities. States Parties shall safeguard and promote the realization of the right to work, including for those who acquire a disability during the course of employment, by taking appropriate steps, including through legislation, to, inter alia: …

 The area of cinematography and film making is vast and a large employer.  There are many talented deaf film makers who now make films specifically for a deaf audience.  While this is a band aid fix to a systematic flaw, it is hoped that in time cinemas will embrace a diversity of people within its staff and see how having people (such as Deaf individuals) can improve the overall service provided to the general public. Furthermore, many high school and university students have worked part time at their local cinema while making their way through school.  I am not aware of any Deaf person who has ever worked in a cinema. That is not to say there have never been, but it does highlight how rare, even basic part time positions have not been made available for Deaf people.

Q2) It seems that cinemas in England have worked with various advocacy groups somewhat successfully and via their Cinema Exhibitors’ Association have implemented several programs and guidelines such as their document Best Practice Guidelines for the Provision of Services to Disabled Customer and Employment of Disabled People. We haven’t the impression that this is widespread throughout Europe though. How do you see this changing and what would be optimal from your viewpoint?

Mark WHEATLEY: Optimal would be people (read cinema managers) not thinking that they have to do things just for the sake of a guideline/law to allow a Deaf and hard of hearing people access to watch a popular movie now and then. Rather, by providing systematic access so that ANYONE can watch a movie. The family of 5 who have a Deaf child, means that for that whole family to watch and enjoy the movie, it needs to be captioned, even though captioning is technically for ONE person, the benefit would extend to 5 people, and 4 of them can hear.

It also means that people who are learning the language of that country would also come and pay to watch these movies.

Furthermore … the world population recently grew to 7 billion people.  With people living longer, and many older people are losing their hearing and the current crop of Generation Y will lose their hearing earlier than any group before it, due to MP3 players and sub woofers in cars played at very high decibels, means that all these people will NEED captioned movies in the future to actually understand and enjoy the movies, not just Deaf people who communicate in sign language.  By rolling out captioning across cinemas in Europe, it is not just best practice but ensuring cinemas houses will have people who will purchase tickets to watch movies in the future.

FYI, there is a very large group of people who do not purchase ANY TimeLife DVDs, as none of them come with captions, shameful considering the DVD collection is extensive that TimeLife release, and many are historic and related to past military battles, which mean many former soldiers who have lost their hearing in later life can not understand information about wars they actually fought in … its a travesty beyond words. Fortunately the BBC has an excellent collection, all with captions. This has garnered a large following of people who purchase their stock.

So providing captioning is not only a goodwill gesture to ensure accessibility, but it makes economic and business sense.

Q3) Is marketing and communication just as instrumental as technology and law, and how can your association assist with this element?

Mark WHEATLEY: EUD is working with the European Federation of Hard of Hearing People (EFHOH) and the European Association of Cochlear Implant Users (EURO-CIU) along with European Federation of Parents of Hearing Impaired Children (FEPEDA), to advance this very issue.  EUD is meeting with these groups in the next few months to discuss campaign strategy. 

Please contact EUD if you would like any further information.

Mark WHEATLEY
EUD Executive Director

European Union of the Deaf (EUD)
rue de la Loi – Wetstraat 26/15
B-1040 Brussels
BELGIUM

Fax : +32 228 03439
www.eud.eu
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