Category Archives: The Future Holds…

Help with connecting the dots…

The Laser Trend

LLE then publicized an industry effort to shift the regulatory basis for lasers in cinemas. Sony has announced participation with that effort, though they haven’t made any further announcements since their 2008 technology release (or the recent rumor that they are working with a French group on a cinema-based laser project.) And now NATO, the US-centric national association of theater owners, is forming a laser task force 

Here are a few paragraphs of the Optics.com article. Er note that the anti-green speckle effort that is mentioned in the article takes on significance when reports come back from Rochester indicating that they haven’t completely handled the problem yet.

Optics.org – Laser projectors promise brighter 3D experience – Excerpts:

“Xenon lamps have reached their practical limit for high-brightness applications,” said Bill Beck, a co-founder of LLE. “High-lumen projection tops out at about 30,000 lumens with an 8 kW power supply. Most of the size, weight and power consumption of these projectors is driven by the illumination system and supporting optics, which is why they are very big.”

Laser alternative
LLE’s alternative is a light engine producing red, green and blue primaries from the same laser source, with the output coupled to a digital projector using optical fiber. With virtually all the laser power successfully reaching the projector chips, the result is a system that can deliver two- to five-times the brightness level of a xenon lamp.

“Our design is a diode-pumped, solid-state laser system using very mature, low-cost GaAs pump diode bars, MOPA architecture, and non-linear optics for wavelength conversion,” commented Beck. “It satisfies all the key requirements: power for 3D brightness, a long lifetime, and high wall-plug efficiency for decreased operating costs. The beam also has a low etendue, which is beneficial for fiber delivery and for scaling the power to higher levels.”

The company says that it can scale up the power of its system by aggregating the output from several light engines. “Our strategy is to provide RGB engines in increments of 30,000 white balanced lumens,” said Beck. “These will initially be aggregated, so as to supply projectors with input powers of up to 60-90,000 lm. In terms of watts, these modules would output 75-90 watts of RGB.” The company envisages these multiple RGB engines being delivered to a digital projector by optical fiber, potentially 50 feet away, allowing “a very small box to become a very bright box.”

Speckle secret
LLE also says it has cracked one of the field’s particular headaches: green speckle. When a highly coherent light source is used for projection displays, viewers can sometimes perceive an interference pattern as an image artifact, although the severity of this problem can be very subjective. It just so happens that the green channel is the hardest to acceptably ‘de-speckle’, because of the eye’s high sensitivity to those wavelengths.

Beck is keeping the secret of LLE’s victory over green speckle to himself, but admits that it was not an easy fight. “Dealing with speckle was one of the key challenges, up there alongside the development of a low-cost middle-volume manufacturing platform. We have worked for three years to eliminate the speckle, and have existing and pending IP in this area. All I can tell you is that it is really, really hard and lots of people have tried.”

The LLE light engine is also green in spirit, contributing to the energy savings that the cinema industry expects to make as digital projection systems become more widely adopted. LLE predicts that RGB laser illumination will reduce operating costs for movie theater owners by potentially $10,000 per screen per year, by eliminating the need to replace expensive xenon arc lamp projector bulbs and reducing electricity use by as much as 50 per cent. As Beck noted: “Our business model is very much in line with the trend to replace low-efficiency lamps with solid-state solutions, offsetting higher up-front price with lower total cost of ownership.”

Other Articles in this series:

Laser Light Engines gets IMAX funding– Putting Light on the Subject

3D Wonders

4K; And Then There Were Two

What does this mean for exhibitors and the audience? More light, and more dark. It seems that each generation of the DLP chip constantly refines the edges of, and space between the mirrors, which refines the amount of “off” – the non-reflecting space – and makes the reflecting segments comparatively more “on”…thus a boost in the dynamic range, or “contrast” spec, which the larger size also adds to. The PR doesn’t list how the 2500:1 contrast ratio is measured, but it is a 25% increase from what Barco prints as their C Series spec of 2000:1, while Christie now specifies >2100:1 full field on/off. Presuming that everyone is using the same measuring technique, with more light, larger screens can be lit. [Side note: Barco’s spec says that it takes 32,000 BTUs per hour to get that kind of light from a 6.5kW zenon bulb, which has an average life of 900 hours. No one is saying that this advance will imply less electricity or longer life for the bulbs.]

4K is a nice number, but no one ever walks out of the theater saying that there were too few pixels. There are those who point out that the constraining factor in quadrupling the pixels from 2K to 4K is actually the lens, which can’t resolve that much resolution anyway. 

Because of the increased area, more light will reflect off the same number of micro-mirrors. Therefore, 3D should get the largest noticeable boost – 5% was the number that one OEM used. In a universe that is starting from 10 candela/meter2, 5% more light would be a greater benefit for a 3D audience than the same higher gain would bring for the 2D audience in a larger auditorium.

So, what does this chip do with a 4K 3D image? It doesn’t. We know that there was surprise when Sony announced that they were creating 3D by breaking up their LCOS imager into two 2K sections, one for each eye’s image. But there doesn’t seem to be any loss for orders after exhibitors saw the results.

TI is also keeping a 3D image at 2K, but they make the point that with this release “we will use the entire imager to display 3D in order to pass the maximum amount of light which is needed for 3D display. In other words the 2K image will be scaled up to 4K. We say, All the Imager, All the Time.”  

It makes sense to go for the increase in light, however small it is. The other part of the equation is the amount of bandwidth that can be pushed into the TI cards, but that is more math than is comfortable in this commentary on a simple press release.

References:

23 degrees…half the light. 3D What?

Laser Light Engines gets IMAX funding– Putting Light on the Subject

Optical Efficiency in Digital Cinema Projectors

3Questions – Laser Light Engines

Laser Light Engines gets IMAX funding– Putting Light on the Subject

This year marks the transition from the InterOp set of standards to a full SMPTE implementation. This transition is supposed to be completed world-wide by April of 2011. But there is one part of the DCI and SMPTE specs that is being ignored; the need for 48 candelas per meter2 (14 foot Lamberts) of light bouncing off the screen during presentation. This is attainable and probably done regularly for 2D movies, but because of the nature of current 3D technology (some versions which suck up 80% of the light sent from the projector), most facilities are barely getting 3 ftL (10 cd/m2) to the eyes during 3D movies.*

Against this background, Laser Light Engines of Salem New Hampshire USA announces that the IMAX group has made an investment in their company and their technologies. This is auspicious for several reasons.

IMAX once had an unmatchable system for making and presenting movies. Their film stock recorded nearly post card sized frames which could be presented in an immersive style, saturating screens of immense proportions. They took a PR hit for allowing the IMAX name to be used for movies shot in 35mm and upgraded digitally during the mastering and print phase, but still shown in 15/70 (15 perf/70millimeter). They took another hit for surviving by creating a multiplex version of IMAX. Recently they have taken a hit for showing 3D movies digitally, which although done in the best way possible, could never match the dual 15/70 versions.

Using two Christie projectors allowed a full 2K image to be triple flashed to the screen with far more intensity than a single projector could produce. (Although the Sony digital system produces a 4K image, with 4 times the data of 2K, their 3D system divides their 4K chip into 2 x 2K images. Sony also hasn’t progressed their LCOS system into the very largest screens due to contrast issues.) But even with two projectors, the amount of available light to the screen still doesn’t meet SMPTE specifications.

Enter LASER technology from Laser Light Engines (LLE). For several years this company in Salem, New Hampshire, USA, has been approaching and dealing with the detailed challenges which will usher in the next technology leap for digital cinema. This week they have announced an agreement with IMAX which should help each company meet internal goals, as well as the expectations of their audience.

[Press Release attached as pdf for logged in readers.]

If it were as simple as finding 3 LASERs and firing them at the Texas Instruments DLP or Sony LCOS chip, this would have been done long ago. But it is not that simple. At this year’s ShoWest convention, LLE announced that they had met one of the lingering challenges, eliminating the effects of speckle in the green channel, in this case a LASER of 546 nm. (Blue and Red LASERs are at 455 nm and 615 nm.)

It might be difficult for IMAX to portray this to the blogosphere, where they have taken the most hits recently. It is also not prudent to pollute one’s own bathwater by speculating upon a future technology that shows the compromises of existing technology. On the other hand, there is a growing realization that 3D technology may have been generally introduced before it is ready, and speculation is rampant that it is being pushed merely for commercial reasons. That speculation does a dis-service to several hundreds of artists who have done incredible work in the field. Perhaps some clever marketing guru will figure a way to explain that today’s version of 3D is above good enough, well worth paying more for, as there  are extra costs in the production/post-production and exhibition chain…but wow~! the future.

The mantra of this news magazine is that Engineering is the Art of Compromise. Continuous refinements knock away at these compromises, which is why this news is so exciting…there is nothing so refined as LASER technology and no bigger need than to become more green, more efficient, safer, brighter – issues that LASER technology can handle. There will be more on this topic, as well as its companion – optical fibre – in further issues.

[There is a Boston Globe:Boston.com:Business:Technology article named
Casting some light on 3-D of 11 July 2010 that came before the IMAX news. Conjecture on whether exhibitors would change the high heat, short life Xenon bulbs for a slightly more expensive, much longer life, lower heat LASER seems a bit mis-placed, but the article explains many other issues very well.]

* Our series that begins with Scotopic Issues with 3D, and Silver Screens examines these issues.

Excellent Analysis of Dolby’s 7.1 – DCinema Report

Digital Cinema Report has an excellent analysis of the reasons and technology of Dolby’s new 7.1 Audio system. There is no need for a pull-quote as it is all good. Read it at:

A Sound Idea

Bloomberg has a good article as well:
Pixar Gets Dolby to Invent ‘Rain of Sound’ to Match 3-D Movies
excerpt:

The current setup in most theaters, known as 5.1, couldn’t direct sounds precisely enough to specific parts of the theater, says Paul Cichocki, post-production supervisor at Pixar. The audio didn’t feel like it was putting the viewer in the middle of the action, he says.

“We really wanted to take sound to the next level, and we just weren’t able to do much in 5.1,” Cichocki said. “If we could put sound in the right places, it helps your brain look in the right place.”

That’s why Pixar urged Dolby Laboratories Inc. to develop a new version of its sound system, the dominant audio technology in theaters. The resulting Dolby Surround 7.1 standard lets movies deliver sounds through seven speakers, plus one subwoofer, which handles bass. For Dolby, the technology helps the company keep pace with other cinema improvements — from crisper digital images to reclining seats — and give audiences a reason to keep coming back.

All 3D–All The Time…Over?

The 2007 Cookson prediction that the manufacturers of consumer equipment wouldn’t stop at a quality equivalent of what is seen in the theater proved true with a twist at CES 2010. Instead of educating their market, pointing out that with the latest USB 1.4 and Blu-ray specs they are able to saturate the screen with more colors and higher frame rates, they put their chips into the 3D basket. Maybe it will play out for them.

Looking at the professional market, one has to suspect that if an exhibitor didn’t change for Avatar, they are going to wait until everything makes sense. The Series II projectors will help – perhaps getting some equipment through the compliance check-out pipeline would help as well. Likely, it is greater availability of money. Not a great time for Mr. Iger to be changing the rules for Disney releases as far as the cinemas are concerned. [Is there a master plan behind Disney’s house cleaning?]

Notwithstanding, there are movies in the pipeline, and from the looks of things, the ability to make 3D movies is becoming commoditized. I’ll have to wait until there’s an iPhone app. (Reminds me…did everyone pick up the AJA iPhone app?)

altPANASONIC UNVEILS WORLD’S FIRST INTEGRATED FULL HD 3D CAMCORDER AT CES 2010

 

 

altElement Technica Quasar™ 3D Rigs Now in Use

 

 

 

 

alt3D Film Factory Introduces First Affordable 3D Rig For Red One Cameras

Christie Calls It Quits – For Film Projectors

(I had to ask the Press Consultant, having to use a few thousand email electrons from my personal stash to get approval.) Or, perhaps it is because no one thought anyone would care. Or perhaps because the press release hide the story 3 paragraphs in, clearly not wanting to give the wrong impression. Notwithstanding, this marks the end of an era.

Cinemeccanica, an OEM licensee of Barco’s in the digital domain, will still make 35mm projection equipment from their factory in Milano, and Kinoton’s web-site still has 3 product lines of their superb equipment listed.

Attached is a pdf of their press release, in English and French.

And just to prove that I don’t want to leave the wrong impression, here’s Christie’s Brian Claypool talking about their latest innovations to the digital line:

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Laser Light Engines | Doug Darrow | CEO

Originally published as: Laser Light Engines Hires Industry Veteran Doug Darrow as CEO | Business Wire
October 26, 2009 08:00 AM Eastern Time  

Continues:

“Doug’s experience developing the Digital Cinema market is unparalleled,” said Jiong Ma, principal, Braemar Energy Ventures, and director of Laser Light Engines. “His leadership will be invaluable to the continued progress of Laser Light Engines.”

Mr. Darrow succeeds Bill Beck, Laser Light Engines’ co-founder, who will remain active in the company as executive vice president, business development. “We started Laser Light Engines two years ago to bring the benefits of high brightness, energy efficient solid-state laser illumination to Digital Cinema and other large scale projection applications. Having demonstrated our technology, it is now time to drive commercialization and widespread adoption,” said Mr. Beck. “We are all very pleased to have one of the most experienced players in the industry to lead the next phase of the company’s growth.”

Laser Light Engines combines advanced laser technology with high volume manufacturing processes to provide high brightness, energy efficient, long lifetime, color-controllable light sources for demanding illumination applications worldwide. The company is developing solid-state light sources for 2D and 3D Digital Cinema and other large venue projectors. Laser Light Engines will produce light sources that have three to five times the brightness, 100 times the life and half the power consumption of arc lamps, the incumbent technology. The company will manufacture a light source module that can be incorporated into a standard Digital Cinema or advertising projection system.

“I am very excited to be joining the Laser Light Engines team and look forward to bringing high brightness laser engines into the market,” said Mr. Darrow. “These innovative solutions have many advantages that promise to revolutionize large screen applications.”

Prior to joining Laser Light Engines, Mr. Darrow spent twenty-three years with Texas Instruments. His most recent role was in the DLP Cinema® Products Division where he led all marketing for the division, as well as its effort to develop break-though solutions for Digital Cinema. He played a key role in changing the entertainment industry, driving digital movie distribution and transitioning the theatrical industry away from its 100-year old film format. A leading expert on the future of movie distribution and 3D, Mr. Darrow has been a featured panel member at CES 2009, a keynote speaker at 2008’s ShoWest and a recipient of that event’s “Digital Cinema Pioneer Award.”

Laser Light Engines’ investors include Braemar Energy Ventures and Harris & Harris Group.

About Laser Light Engines

Laser Light Engines designs, develops and manufactures OEM laser-driven light engines that enable broad new product categories. The company’s advanced solid state lighting combines advanced laser technology with high volume manufacturing processes to provide high brightness, long lifetime, energy efficient, and color controllable light engines for demanding illumination applications worldwide.

Laser Light Engines was recently named to the 2009 AlwaysOn OnHollywood Top 100 Private Companies list, which honors the best up and coming companies in digital media and entertainment.

Contacts

Laser Light Engines
Bill Beck, 617-290-3861
[email protected]
or
CJP Communications
Gina Sorice, 212-279-3115 ext. 243
[email protected]

New DCinema 3D Solution Enters Market–TrioScopics3D

Recently, there was a presentation of the system at the 3D Industry Summit in Universal City. As reported in Variety: “TrioScopics3D President and CEO John Lowry premiered his 3D system, which requires no investment in equipment from exhibitors…”

What is required at the exhibition end?
•    A DCP* master created with the TrioScopic process  (*DCP=Digital Cinema Package)
•    Glasses from a TrioScopic licensee.

What isn’t required
•    Color wheels or electro-optical modulators.
•    Silver screen.
•    Polarizing lenses.
•    Left eye/right eye sequencing.

By definition, it is an anaglyph system, though just by looking at the glasses it is obviously different. (Anaglyph [from the Greek, to carve up – a method of encoding a three-dimensional image in a single picture by superimposing a pair of pictures.]

“I hate the word “anaglyph”, John says, “because it is associated with those horrible comic-book glasses, and bad effects. But there are other digital systems that are using anaglyph. During some research on another project, we decided that we could create and apply some interesting science to anaglyph.”

The system begins with a unique process during mastering. Instead of cyan/red lenses, it ends with a pair of glasses that have a lens pair of magenta and green, the hues of which, when combined, create white.

Hues of red and cyan can get close to white, but red has other problems in the human visual system. Red wavelengths create different focusing challenges for the eye/brain pair for example. Older systems have tried to fix the many problems by adding magnification into the red eye, and leaking red into both pictures to handle obvious reds like lipstick.

“Our hues of magenta/green are far more comfortable for long-term viewing. We have had 3 major movie studio releases to the home, plus other presentations. We have enough experience now to know that our system doesn’t cause headaches or other problems.

“It isn’t only the glasses; the precision of our processing creates a great image with a full range of colors and perfectly balanced luminance. This has evolved with each movie we have been involved in. We are quite proud of what we can do now.”

What about contracts or per movie royalties?

“We’re not going in that direction. We do make a royalty on the glasses, but it doesn’t greatly influence the price of those. We will know the quantity pricing for theatrical glasses very soon, but we know that they will be comparably inexpensive, and either recyclable or disposable.

“Up until now, the system has been used for Blu Ray releases on 3 major movies: Journey to the Center of the Earth, My Bloody Valentine, and Coraline. There is also a great clip that uses everything that we have learned to date called B.O.B.’S Big Break on the Monsters v Aliens disk.

“There are over 60 million sets of glasses in homes now, being used on all types of current televisions. Again, just like what we can propose to the studios and exhibitors, this doesn’t require anything more than the end user already has.

“This is a proven technology now, one that will continue to make a market that can help drive 3D all the way through the chain. It will help make theatrical release viable, it will help make 2D to 3D conversion of the studios libraries by groups such as InThree viable. The process even works well all the way down to movies on the iPhone.”

In the background of 3D and all things digital, there are several concepts that make the market unsettled. There is yet to be any system that has been through the DCI Compliance steps. The 3D standards are still a work in process. There are several 3D systems available, all of which are satisfying customers, but all of which are also in the process of being bettered. A new 3D system was recently proposed by Technicolor that works with film projectors, which, by the nature of its over/under technique, stabilizes several of the difficulties of prior film-based systems. So, one wonders, is this a stop-gap system, an interim system?

“Well, it depends on what you mean by interim. We think of interim as 5-10 years. We couldn’t tell you what might happen with technology out that far.

“But our system will work for exhibitors for as long as the current specs and DCP are around.”

Other answers:

  • Watermarking – Don’t anticipate a problems, but that is in test.
  • Macrovision? (now Rovi) – Have delivered 3 movies without problems.
  • Application with live events? We are moving on this now, with several interesting prospects to talk about soon. Our process is very fast, so we can offer an economical method of putting live 3D pictures on a stadium screen, into a theater and onto a high-def screen in the bar or home.

Questions not asked.

  • We were unable to get specifics on the technology (what is done).
  • What is the White Point chosen. What is the color space, and color depth.
  • What level of light hits the eyes.
  • Application with games? During a Lenny Lipton interview recently, he mentioned that his kids would be found playing 3D games with the glasses off. The speed hit and the faux color seemed to be worse than the distortion of watching the game in 3D.
  • Any association with DTS/Reliance?
  • Patented Process? or remain a proprietary process?
  • Prospect for simultaneous 2D and 3D system?
  • Extra bandwidth for 3D HD broadcast format?
  • European prospects/Opinions on subtitling

TrioScopics3D Site – A 3-D Distribution Solution for 3-D Entertainment

Apollo 11 moonwalk video restored by Lowry Digital

Same topic writen up well at Home Cinema Choice

John Lowry Bio
Co-Founder, TrioScopics 3D
John Lowry is an imaging visionary who has worked 57 years in the motion picture and television industry. Behind Lowry’s long history of image science breakthroughs is his resolutely unconventional approach to solving problems.

In the early 1970s, Lowry was a pioneer in designing digital video systems and tools. For the past 35 years, his primary focus has been the design and development of digital image processing systems to improve the quality of motion picture images. The Lowry Process™, a unique proprietary image processing technology that he developed, has been used to fine tune motion pictures like The Curious Case of Benjamin Button, as well as to restore hundreds of cinema classics including Citizen Kane, Rashomon and the James Bond and Disney Classics libraries.

Most recently, The Lowry Process was used to restore video images from the Apollo 11 moonwalk for NASA.

Today, Lowry is active with Lowry Digital, which he founded 11 years ago, and TrioScopics, the 3-D company he founded almost three years ago with Ian Caven.
TrioScopics has developed a 3-D system for distribution applications that, unlike other current 3-D techniques, does not require specialized players, projectors or display equipment, and utilizes inexpensive glasses with proprietary green-magenta filters.

Lowry holds numerous patents on motion image processing technology and is a Life Fellow of the Society of Motion Picture and Television Engineers.

Device would zap pirate camcorders

The entire article in Variety is at:
Device would zap pirate camcorders –
Entertainment News, Technology News, Media – Variety

October 9, 2009 – By
MARK SCHILLING

[Editor: This has proved to be a difficult problem, and was spoken of at SMPTE Conferences several years ago. The trouble has to do with timing and the cleverness of being able to make the camera change when the pirates figure out that the standard doesn’t work.] The story continues…

Sharp aims to commercialize the technology within two or three years.

The Motion Picture Producers Assn. of Japan, or Eiren, estimates that pirates have trimmed 10%, or $220 million, off the $2.2 billion annual local B.O., while taking a similarly large chunk from the DVD biz. And pirates have been steadily improving …

No Badges Sent from IBC

Great~! The IBC is following the trend of the age. Who picks up big packages of brochures these days?

The common practice is to get something that reminds one of the website of the interesting company, equipment or booth, and look it up when one is back in the office.

Congratulations IBC on implementing another good idea. Just make certain that you don’t do what we have seen so many times recently…the badge prints on a full sized sheet of paper, gets peeled off, and the entire rest of the sheet is thrown away!

Christie Remains at the Forefront of the Digital Frontier

Christie, a global leader in visual solutions for entertainment, business and industry, continues to demonstrate its commitment to helping independent theatres reap the full benefits of digital and 3D cinema.

In conjunction with its authorized Digital Cinema resellers, Christie has developed more customizable programs that provide marketing and sales support, technical advice and expertise, maintain spare parts inventory, and deliver a streamlined RMA process which resolves issues quickly and speeds up the advanced warranty replacement process. These critical issues are often stumbling blocks for independent theatres that want to go digital.

Read more…

Smaller, More Powerful Computers.

As computing becomes ever more powerful, and “Netbooks” offer mobile computing power on the road with low-power chips, diminutive boxes with powerhouse capabilities are not only inevitable- they’re already here. While home theatre machines may be a “hobby” to some electronics companies, others are taking it seriously and offering some horsepower under the hood…

Read more…