Great~! The IBC is following the trend of the age. Who picks up big packages of brochures these days?
The common practice is to get something that reminds one of the website of the interesting company, equipment or booth, and look it up when one is back in the office.
Congratulations IBC on implementing another good idea. Just make certain that you don’t do what we have seen so many times recently…the badge prints on a full sized sheet of paper, gets peeled off, and the entire rest of the sheet is thrown away!