All posts by Like Tangents In The Rain

Get Your HI Tracks On

After a decade of hopes and promises, several large theater chains, entire countries like Australia and major studios have broken the technology and chicken-and-egg barriers to implementing complete access for this part of society who have asserted their right to be included. That the digital caption and listening technology caught up in a flurry in the last year is no coincidence to these moves, but it has taken a lot of work and rigorous testing “plug fests” for years to get to this point.

Regal Cinemas has thrown the latest and greatest gauntlet – all screenings, in all their auditoriums, will be “Accessible” by the end of the year.

There are more than a few challenges ahead for them. They have chosen the Sony glasses and sound systems [See:Previous Story], which are just becoming available. They have the largest number of screens to accommodate, nearly 7,000, which means a lot of people to train and a lot of expectant customers.

But the hardest moment is when the customer puts on the glasses to see the closed captions or the headsets to hear the sound…and nothing happens. Everyone can identify with that sinking feeling. Why? Will they fix themselves? I was promised~!

Oops!!! It was only the trailers that didn’t have the tracks for the hearing impaired (HI). Whoa…I sure wish that wouldn’t happen.


The ISDCF, a association of technical staff from many exhibitor and distributor and manufacturing groups have put out a request from via their chair:

Open letter to Content Providers,

ISDCF has discussed problems in delivery of the HI track (hearing impaired) for digital releases, in particular trailers. In the “old” days the HI track was generated by the “B” chain through the cinema processor – and this worked pretty well. 

Today the delivered DCP movies sometimes contain a studio-mixed HI track and this dedicated channel is used to feed the HI system in the theater. When a product does not have a HI track, in particular trailers, the theater HI system is silent. This is unacceptable. 

The best solution is for every delivered DCP movie or trailer to include an HI track. This could be an HI track created in a studio mixing room or one using a formula like the one used by “B” chain cinema processor systems. 

I would like to ask the help of ISDCF members to get the message out and help encourage release of HI tracks for all digital releases.

Best,

Jerry Pierce
Chairman ISDCF

More Quality Assurance From USL

USL LSS-100 Test DeviceImportantly, it is also a networked device, making it possible for theater owners to monitor auditoriums continuously from a Network Operation Center (NOC) anywhere in the world, providing instantaneous monitoring of luminance, chromaticity, and SPL data.

“We decided to build on the success of our PSA light and PCA color meters to create an automated way to ensure excellent picture quality,” said Jack Cashin, USL’s founder, president and chief technical designer.


The release of these products show that the industry has matured beyond the one-time post-installation set-up. The idea that digital is everything, including stable and reliable, requires one thing that the cost of digital did away with: constant and consistent monitoring. The Projectionist has largely been replaced by the “booth attendant”, which who is not a substitute.

Not that there is anything wrong with the booth attendant, as long as they are able to use the tools given them to learn how to create a better environment for their audience. The advantage of the Meyer/NTi Cinema Audio Analyser, in conjunction with the Harkness Screen Checker is that it brings a pair of eyes and ears into the auditorium.

They can test the picture and the audio from several positions in the room and learn their environment. They can listen for rattles and new hum components. They may not pick it up at first, but just like the audience, they will be aware that something is wrong and seek to get it fixed before the audience decides that their home system is more pleasing.

They can, once a week, run the SMPTE DProVe DCP in every room to check whether things have changed.

SMPTE Digital Leader Demonstration – YouTube
DProVe | Digital Projector Verifier – DCinemaTools
Digital PROjection VErifier – SMPTE Store

They can walk around with a pair of Sony caption Glasses or USL headsets or Doremi OptiGrabs and check the HI/VI system.


“To some extent, this is the problem with a device like the Digital Test Tools Digital eXperience Guardian (DxG) and the USL LSS-100. They rely upon someone setting the parameters so that alarms go off at the right time, and get to the right people,” says Digital Test Tools evangelist (and DCinemaTools editor) C J Flynn.

“Sure, the DxG can let the NOC know that the THD of the left woofer has gone south, or a new rattle has appeared at the right front of the screen, or that the white point has shifted out of the SMPTE spec. But if the NOC is filled with generalists who don’t realize what that means for the picture, then it is little better than a booth assistant who sends an SMS to the Regional Tech Chief that says, “I got some reports that the audio sucks in Theater 6. What changed yesterday? I don’t know – these reports are from a couple weeks ago – when you left on vacation.

“But these tools used in their proper place would be as an adjunct to a constant and consistent Quality Assurance Plan, a procedure that involves everyone in the organization like ISO-9001 does – that would be optimum. That’s way we push Post-Installation Compliance concepts like what was presented to UNIC for CineEurope2012 Innovation Award. This is what we mean by having a feedback loop in the operation, which is the only way that digital can “take care of itself”.

“One has to beware of any press release that “ensures” anything, that says there is “no compromise”. Engineering is the Art of Compromise. There can only be so many seats in prime position, but the most astute owners can minimize the flaws when they pay attention to details and don’t get seduced by simple solutions that “ensure” success.”

For these and other reasons, DCinemaTools has begun the series called, The Art of Compromise: A Series of White Papers Explaining the Considerations and Choices Involved in Getting from There to Here.

[Was the editor really quoting himself? Yes, just to make sure it was clear that he was wearing a different hat as a manufacturer for that bit and not as the writer of this piece…weird but trying to be disclosing.]

More Quality Assurance From USL

USL LSS-100 Test DeviceImportantly, it is also a networked device, making it possible for theater owners to monitor auditoriums continuously from a Network Operation Center (NOC) anywhere in the world, providing instantaneous monitoring of luminance, chromaticity, and SPL data.

“We decided to build on the success of our PSA light and PCA color meters to create an automated way to ensure excellent picture quality,” said Jack Cashin, USL’s founder, president and chief technical designer.


The release of these products show that the industry has matured beyond the one-time post-installation set-up. The idea that digital is everything, including stable and reliable, requires one thing that the cost of digital did away with: constant and consistent monitoring. The Projectionist has largely been replaced by the “booth attendant”, which who is not a substitute.

Not that there is anything wrong with the booth attendant, as long as they are able to use the tools given them to learn how to create a better environment for their audience. The advantage of the Meyer/NTi Cinema Audio Analyser, in conjunction with the Harkness Screen Checker is that it brings a pair of eyes and ears into the auditorium.

They can test the picture and the audio from several positions in the room and learn their environment. They can listen for rattles and new hum components. They may not pick it up at first, but just like the audience, they will be aware that something is wrong and seek to get it fixed before the audience decides that their home system is more pleasing.

They can, once a week, run the SMPTE DProVe DCP in every room to check whether things have changed.

SMPTE Digital Leader Demonstration – YouTube
DProVe | Digital Projector Verifier – DCinemaTools
Digital PROjection VErifier – SMPTE Store

They can walk around with a pair of Sony caption Glasses or USL headsets or Doremi OptiGrabs and check the HI/VI system.


“To some extent, this is the problem with a device like the Digital Test Tools Digital eXperience Guardian (DxG) and the USL LSS-100. They rely upon someone setting the parameters so that alarms go off at the right time, and get to the right people,” says Digital Test Tools evangelist (and DCinemaTools editor) C J Flynn.

“Sure, the DxG can let the NOC know that the THD of the left woofer has gone south, or a new rattle has appeared at the right front of the screen, or that the white point has shifted out of the SMPTE spec. But if the NOC is filled with generalists who don’t realize what that means for the picture, then it is little better than a booth assistant who sends an SMS to the Regional Tech Chief that says, “I got some reports that the audio sucks in Theater 6. What changed yesterday? I don’t know – these reports are from a couple weeks ago – when you left on vacation.

“But these tools used in their proper place would be as an adjunct to a constant and consistent Quality Assurance Plan, a procedure that involves everyone in the organization like ISO-9001 does – that would be optimum. That’s way we push Post-Installation Compliance concepts like what was presented to UNIC for CineEurope2012 Innovation Award. This is what we mean by having a feedback loop in the operation, which is the only way that digital can “take care of itself”.

“One has to beware of any press release that “ensures” anything, that says there is “no compromise”. Engineering is the Art of Compromise. There can only be so many seats in prime position, but the most astute owners can minimize the flaws when they pay attention to details and don’t get seduced by simple solutions that “ensure” success.”

For these and other reasons, DCinemaTools has begun the series called, The Art of Compromise: A Series of White Papers Explaining the Considerations and Choices Involved in Getting from There to Here.

[Was the editor really quoting himself? Yes, just to make sure it was clear that he was wearing a different hat as a manufacturer for that bit and not as the writer of this piece…weird but trying to be disclosing.]

More Quality Assurance From USL

USL LSS-100 Test DeviceImportantly, it is also a networked device, making it possible for theater owners to monitor auditoriums continuously from a Network Operation Center (NOC) anywhere in the world, providing instantaneous monitoring of luminance, chromaticity, and SPL data.

“We decided to build on the success of our PSA light and PCA color meters to create an automated way to ensure excellent picture quality,” said Jack Cashin, USL’s founder, president and chief technical designer.


The release of these products show that the industry has matured beyond the one-time post-installation set-up. The idea that digital is everything, including stable and reliable, requires one thing that the cost of digital did away with: constant and consistent monitoring. The Projectionist has largely been replaced by the “booth attendant”, which who is not a substitute.

Not that there is anything wrong with the booth attendant, as long as they are able to use the tools given them to learn how to create a better environment for their audience. The advantage of the Meyer/NTi Cinema Audio Analyser, in conjunction with the Harkness Screen Checker is that it brings a pair of eyes and ears into the auditorium.

They can test the picture and the audio from several positions in the room and learn their environment. They can listen for rattles and new hum components. They may not pick it up at first, but just like the audience, they will be aware that something is wrong and seek to get it fixed before the audience decides that their home system is more pleasing.

They can, once a week, run the SMPTE DProVe DCP in every room to check whether things have changed.

SMPTE Digital Leader Demonstration – YouTube
DProVe | Digital Projector Verifier – DCinemaTools
Digital PROjection VErifier – SMPTE Store

They can walk around with a pair of Sony caption Glasses or USL headsets or Doremi OptiGrabs and check the HI/VI system.


“To some extent, this is the problem with a device like the Digital Test Tools Digital eXperience Guardian (DxG) and the USL LSS-100. They rely upon someone setting the parameters so that alarms go off at the right time, and get to the right people,” says Digital Test Tools evangelist (and DCinemaTools editor) C J Flynn.

“Sure, the DxG can let the NOC know that the THD of the left woofer has gone south, or a new rattle has appeared at the right front of the screen, or that the white point has shifted out of the SMPTE spec. But if the NOC is filled with generalists who don’t realize what that means for the picture, then it is little better than a booth assistant who sends an SMS to the Regional Tech Chief that says, “I got some reports that the audio sucks in Theater 6. What changed yesterday? I don’t know – these reports are from a couple weeks ago – when you left on vacation.

“But these tools used in their proper place would be as an adjunct to a constant and consistent Quality Assurance Plan, a procedure that involves everyone in the organization like ISO-9001 does – that would be optimum. That’s way we push Post-Installation Compliance concepts like what was presented to UNIC for CineEurope2012 Innovation Award. This is what we mean by having a feedback loop in the operation, which is the only way that digital can “take care of itself”.

“One has to beware of any press release that “ensures” anything, that says there is “no compromise”. Engineering is the Art of Compromise. There can only be so many seats in prime position, but the most astute owners can minimize the flaws when they pay attention to details and don’t get seduced by simple solutions that “ensure” success.”

For these and other reasons, DCinemaTools has begun the series called, The Art of Compromise: A Series of White Papers Explaining the Considerations and Choices Involved in Getting from There to Here.

[Was the editor really quoting himself? Yes, just to make sure it was clear that he was wearing a different hat as a manufacturer for that bit and not as the writer of this piece…weird but trying to be disclosing.]

Testing!!! Audio Quality Control Possible (Meyer Sound)

a specialist in high quality auditorium sound which has been introducing a cinema-centric line for the last two years. They have worked with another specialist company, NTi Audio, a group that designs and manufactures handheld audio analyzers for the professional market.

The press release describes the new cinema meter option as adding a software package which includes a MeyerSound test script that can be used for tuning any cinema system. Test signals can be sourced through storage in the cinema system or from the NTi MR-PRO generator.

NTi Sound Meter with Meyer Cinema SoftwareGet the big picture here and here.

 

This article will be updated as testing details and price information is given. The screen shot is provocative though, with a question on the number of seats in the room. Obviously the Meyer group put into the NTi the experience they gained from the penultimate product of the field, their SIM 3 System (Source Independent Measurement).

Testing!!! Audio Quality Control Possible (Meyer Sound)

a specialist in high quality auditorium sound which has been introducing a cinema-centric line for the last two years. They have worked with another specialist company, NTi Audio, a group that designs and manufactures handheld audio analyzers for the professional market.

The press release describes the new cinema meter option as adding a software package which includes a MeyerSound test script that can be used for tuning any cinema system. Test signals can be sourced through storage in the cinema system or from the NTi MR-PRO generator.

NTi Sound Meter with Meyer Cinema SoftwareGet the big picture here and here.

 

This article will be updated as testing details and price information is given. The screen shot is provocative though, with a question on the number of seats in the room. Obviously the Meyer group put into the NTi the experience they gained from the penultimate product of the field, their SIM 3 System (Source Independent Measurement).

Testing!!! Audio Quality Control Possible (Meyer Sound)

a specialist in high quality auditorium sound which has been introducing a cinema-centric line for the last two years. They have worked with another specialist company, NTi Audio, a group that designs and manufactures handheld audio analyzers for the professional market.

The press release describes the new cinema meter option as adding a software package which includes a MeyerSound test script that can be used for tuning any cinema system. Test signals can be sourced through storage in the cinema system or from the NTi MR-PRO generator.

NTi Sound Meter with Meyer Cinema SoftwareGet the big picture here and here.

 

This article will be updated as testing details and price information is given. The screen shot is provocative though, with a question on the number of seats in the room. Obviously the Meyer group put into the NTi the experience they gained from the penultimate product of the field, their SIM 3 System (Source Independent Measurement).

File Festival Deliverables

Only a few years ago there were no festivals which offered to take DCPs (Digital Cinema Packages) as a regular item, then the big ones made the effort by making the DCPs from digital masters. Two years ago it was confusing and still uncommon for a DCP to be accepted, but rules were being set out and tested. This year it would be uncommon for a festival not to have a procedure for accepting a DCP.

But it is still a complicated process, for a lot of obvious and a lot of obscure reasons. The first question always seems to be, “Can’t I just deliver a QuickTime file? DCPs are soooo expensive.” The answer is: Yes you can. You can deliver something on tape as well, or an 8 bit DVD or 10 bit Blu Ray. (Oops! There is no 10 bit Blu Ray!!! only 8 bit.) You can introduce yourself in a suit that has been in mothballs for 10 years as well and give away 5 day old pre-buttered popcorn with your festival submission. But you don’t want to. The difference in quality between those and a correctly made DCP will be too striking, doing an injustice to your great plot and characters.

This will be the first in a series of festival information articles, and we start with a good package of data from Cine Tech Geek in the form of YouTube videos.

One last note before CineTech Geek’s great videos: DCinemaTraining.com would like to accept any materials to make a Film Festival Course. If you have interest in contributing, please write the editor of dcinematraining


James at CineTech Geek has been working as an integrator for cinemas in Australia, and also as a manufacturer and software engineer. His various websites are:

Company Site: DigitAll: http://www.digitall.net.au

YouTube – http://www.youtube.com/cinetechgeek

Personal Tech Blog – http://www.crafted.com.au/blog/

The clips begin with an ad for the digitAll dcpPlayer Version 2. If you are interested in DCPs, you should be interested in spending a mere $250 for a program that will allow you to play several formats of dcp. Previewing your work is a topic that will be fleshed out in a future article. Using a tool like this isn’t the same as trying out the DCP on the exact models of server and projector that is used in the festival, but it is an advisable start. In one of the videos, James shows a high frame rate 3D DCP playing through a portable computer.

This digitAll software is a Windows application, so it plays natively on a Windows PC, or on a speedy Mac with a virtual partition. (Either the free Apple Bootcamp, or VirtualBox from Sun (now Oracle), or systems from VMWare or Parallels (each about $79.)

One thing that James doesn’t bring up is the interface between bluray (and other consumer format) audio, which is different than most cinema theater set-ups, in many ways. Consider buying or renting the Gefen Inc EXT AVCINEMAAD A/V Cinema Scaler. You may think, “I don’t need a scaler.” In reality, if you are screening many different types of inputs, you probably will need a scaler. But the audio transitions between different consumer and professional deliverables are the real difficulty in interfacing. (James points out that those cinemas with a Dolby 750 Audio Processor will have the required audio interchange capability already. It should also be pointed out that Christie’s new SKA-3D is the latest iteration of Gefen’s everything to everything box. But we digress.)

On with the show(s):

Film Festival Deliverables: Part 1 Media

Film Festival Deliverables: Part 2 – On the Cheap

Fim Festival Devliverables: Part 3 – Film Producer

Film Festival Deliverables: Part 4 – Festival Producer

The presentation can also be found in PDF format at:

http://www.d-cine.net/cinetechgeek/FilmFestivalDeliverables.pdf

File Festival Deliverables

Only a few years ago there were no festivals which offered to take DCPs (Digital Cinema Packages) as a regular item, then the big ones made the effort by making the DCPs from digital masters. Two years ago it was confusing and still uncommon for a DCP to be accepted, but rules were being set out and tested. This year it would be uncommon for a festival not to have a procedure for accepting a DCP.

But it is still a complicated process, for a lot of obvious and a lot of obscure reasons. The first question always seems to be, “Can’t I just deliver a QuickTime file? DCPs are soooo expensive.” The answer is: Yes you can. You can deliver something on tape as well, or an 8 bit DVD or 10 bit Blu Ray. (Oops! There is no 10 bit Blu Ray!!! only 8 bit.) You can introduce yourself in a suit that has been in mothballs for 10 years as well and give away 5 day old pre-buttered popcorn with your festival submission. But you don’t want to. The difference in quality between those and a correctly made DCP will be too striking, doing an injustice to your great plot and characters.

This will be the first in a series of festival information articles, and we start with a good package of data from Cine Tech Geek in the form of YouTube videos.

One last note before CineTech Geek’s great videos: DCinemaTraining.com would like to accept any materials to make a Film Festival Course. If you have interest in contributing, please write the editor of dcinematraining


James at CineTech Geek has been working as an integrator for cinemas in Australia, and also as a manufacturer and software engineer. His various websites are:

Company Site: DigitAll: http://www.digitall.net.au

YouTube – http://www.youtube.com/cinetechgeek

Personal Tech Blog – http://www.crafted.com.au/blog/

The clips begin with an ad for the digitAll dcpPlayer Version 2. If you are interested in DCPs, you should be interested in spending a mere $250 for a program that will allow you to play several formats of dcp. Previewing your work is a topic that will be fleshed out in a future article. Using a tool like this isn’t the same as trying out the DCP on the exact models of server and projector that is used in the festival, but it is an advisable start. In one of the videos, James shows a high frame rate 3D DCP playing through a portable computer.

This digitAll software is a Windows application, so it plays natively on a Windows PC, or on a speedy Mac with a virtual partition. (Either the free Apple Bootcamp, or VirtualBox from Sun (now Oracle), or systems from VMWare or Parallels (each about $79.)

One thing that James doesn’t bring up is the interface between bluray (and other consumer format) audio, which is different than most cinema theater set-ups, in many ways. Consider buying or renting the Gefen Inc EXT AVCINEMAAD A/V Cinema Scaler. You may think, “I don’t need a scaler.” In reality, if you are screening many different types of inputs, you probably will need a scaler. But the audio transitions between different consumer and professional deliverables are the real difficulty in interfacing. (James points out that those cinemas with a Dolby 750 Audio Processor will have the required audio interchange capability already. It should also be pointed out that Christie’s new SKA-3D is the latest iteration of Gefen’s everything to everything box. But we digress.)

On with the show(s):

Film Festival Deliverables: Part 1 Media

Film Festival Deliverables: Part 2 – On the Cheap

Fim Festival Devliverables: Part 3 – Film Producer

Film Festival Deliverables: Part 4 – Festival Producer

The presentation can also be found in PDF format at:

http://www.d-cine.net/cinetechgeek/FilmFestivalDeliverables.pdf

Password Ideas…There Will Be No Sympathy

There are some who say to pick a song: I Got To Get You Out of My Life become IGTGYOOML, then add number and lower case letters over time.

 

Good luck. Whatever you do, do it soon.

GRC’s | Password Haystacks: How Well Hidden is Your Needle?

xkcd: Password Strength

Memorable PassPhrase

GRC’s | Password Haystacks: How Well Hidden is Your Needle?

What are mnemonics? | Learn Language Vocabulary with Mnemonics @ Memorista.com

 

 

Password Ideas…There Will Be No Sympathy

There are some who say to pick a song: I Got To Get You Out of My Life become IGTGYOOML, then add number and lower case letters over time.

 

Good luck. Whatever you do, do it soon.

GRC’s | Password Haystacks: How Well Hidden is Your Needle?

xkcd: Password Strength

Memorable PassPhrase

GRC’s | Password Haystacks: How Well Hidden is Your Needle?

What are mnemonics? | Learn Language Vocabulary with Mnemonics @ Memorista.com

 

 

File Festival–Melzo, International

Melzo International File Festival LogoWhat fun. Third Year. In Melzo, which means, Arcadia, the nicest cinema in the world.

We believe that culture is of fundamental importance.
It is essential to invest in culture rather than to cut funds.

As Albert Camus wrote “Without culture and the related freedom that is derived from it, society, even if it were a perfect one, would be a jungle. This is why every authentic creation is a gift for the future”.

I don’t know that Camus made a comment about 3D.

Read the rest of the literature at:

http://www.imeff.org/wp-content/uploads/2012/05/dossier_ENG_2012.pdf


File Festival–Melzo, International

Melzo International File Festival LogoWhat fun. Third Year. In Melzo, which means, Arcadia, the nicest cinema in the world.

We believe that culture is of fundamental importance.
It is essential to invest in culture rather than to cut funds.

As Albert Camus wrote “Without culture and the related freedom that is derived from it, society, even if it were a perfect one, would be a jungle. This is why every authentic creation is a gift for the future”.

I don’t know that Camus made a comment about 3D.

Read the rest of the literature at:

http://www.imeff.org/wp-content/uploads/2012/05/dossier_ENG_2012.pdf


[UPDATE] UNIC Crowdsources Innovation–Orange Involved

Perhaps this will change soon, but when it does it will have to be marketed, and marketed well. More new people are going to have to understand that something new and different is happening.

Along those lines the International Union of Cinemas has issued a request for ideas. A handful of ‘winners’ will get an expense paid visit to CineEurope in Barcelona and watch the ultimate winner receive a cash prize of 5,000€.  Attached is the press release.

This reminds one of the early days of digital. The cinemas who were able to promote to their potential audience were able to get crowds 3 to 5 times larger than their cross-town competition…and remember, these were the days of 1.3k chips!

Get on the thinking caps! 31 May is the final submission date.

 

The CineEurope Convention is being held this year (and for the first time) in Barcelone, Spain on Monday thru Thursday, 18-21 June. Click for CineEurope Schedule of Events

The winner of the UNIC competition will be announced at the:

Operating in a Digital World – Digital Innovation Award (Room 112, Level 1)

Mark de Quervain, Sales and Marketing Director, Vue Entertainment 
Jan Runge, CEO, UNIC
Pete Buckingham, Kube Consulting

Digitizing cinema screens is part of a wider revolution in the way people find out about film content.

Growth in smartphone use and tailored ‘apps’ offer huge potential for better engagement with the cinema-going audience.

This session will see the culmination of a competition which invited software developers and others to put forward proposals for a cinema-related ‘app’. After a judging process, dozens of entrants have been reduced to a shortlist of three, who will explain their application and how it would benefit the sector. The convention audience will then have a chance to vote on the winner.

[UPDATE] UNIC Crowdsources Innovation–Orange Involved

Perhaps this will change soon, but when it does it will have to be marketed, and marketed well. More new people are going to have to understand that something new and different is happening.

Along those lines the International Union of Cinemas has issued a request for ideas. A handful of ‘winners’ will get an expense paid visit to CineEurope in Barcelona and watch the ultimate winner receive a cash prize of 5,000€.  Attached is the press release.

This reminds one of the early days of digital. The cinemas who were able to promote to their potential audience were able to get crowds 3 to 5 times larger than their cross-town competition…and remember, these were the days of 1.3k chips!

Get on the thinking caps! 31 May is the final submission date.

 

The CineEurope Convention is being held this year (and for the first time) in Barcelone, Spain on Monday thru Thursday, 18-21 June. Click for CineEurope Schedule of Events

The winner of the UNIC competition will be announced at the:

Operating in a Digital World – Digital Innovation Award (Room 112, Level 1)

Mark de Quervain, Sales and Marketing Director, Vue Entertainment 
Jan Runge, CEO, UNIC
Pete Buckingham, Kube Consulting

Digitizing cinema screens is part of a wider revolution in the way people find out about film content.

Growth in smartphone use and tailored ‘apps’ offer huge potential for better engagement with the cinema-going audience.

This session will see the culmination of a competition which invited software developers and others to put forward proposals for a cinema-related ‘app’. After a judging process, dozens of entrants have been reduced to a shortlist of three, who will explain their application and how it would benefit the sector. The convention audience will then have a chance to vote on the winner.