Perhaps this will change soon, but when it does it will have to be marketed, and marketed well. More new people are going to have to understand that something new and different is happening.
Along those lines the International Union of Cinemas has issued a request for ideas. A handful of ‘winners’ will get an expense paid visit to CineEurope in Barcelona and watch the ultimate winner receive a cash prize of 5,000€. Attached is the press release.
This reminds one of the early days of digital. The cinemas who were able to promote to their potential audience were able to get crowds 3 to 5 times larger than their cross-town competition…and remember, these were the days of 1.3k chips!
Get on the thinking caps! 31 May is the final submission date.
The CineEurope Convention is being held this year (and for the first time) in Barcelone, Spain on Monday thru Thursday, 18-21 June. Click for CineEurope Schedule of Events
The winner of the UNIC competition will be announced at the:
Operating in a Digital World – Digital Innovation Award (Room 112, Level 1)
Mark de Quervain, Sales and Marketing Director, Vue Entertainment
Jan Runge, CEO, UNIC
Pete Buckingham, Kube Consulting
Digitizing cinema screens is part of a wider revolution in the way people find out about film content.
Growth in smartphone use and tailored ‘apps’ offer huge potential for better engagement with the cinema-going audience.
This session will see the culmination of a competition which invited software developers and others to put forward proposals for a cinema-related ‘app’. After a judging process, dozens of entrants have been reduced to a shortlist of three, who will explain their application and how it would benefit the sector. The convention audience will then have a chance to vote on the winner.