Tag Archives: cinema

Loudness in Cinema – IBC 2016 Presentation

A Complete Facility Inventory tool with RESTful hooks for an FLM interface is basically working. A Manufacturer’s Product Line Input Tool is in the works.

Loudness Intro Inventory System

 

The Audio Maintenance and Set-up sheets from the upcoming SMPTE Modern Calibration Procedures are laid out and working.

Loudness Intro SMPTE Audio Survey and Maintenance System

Daily/Weekly/Monthly Checklists are working, but need some detail added.

Loudness Intro Checklist System

These are all available for testing at the site: DCinemaCompliance.com

The Projectionist Training site DCinemaTraining.com needs 2 more chapters and a QA pass.

Loudness Intro Projectionist Training

Digital Test Tools, the hardware company, has a developed monitoring product waiting for production financing.


Today’s topic is that major tangent of Quality Assurance, Loudness in Cinemas.

Loudness In Cinema Intro MainSlide

We’re not dealing here today with Fletcher Munson Curve-like loudness. We’re dealing with what it is when the audience member says “It’s too loud.”

Loudness In Cinema Definition 0

We’ll start with the reminder that in a quiet room, the mosquito which generates 20/100,000th of a Pascal is too loud (20 x 10-6).

The attempt to create a clever Venn Diagram and a Loudness Matrix turned out to be a ridiculous proposition.

Loudness In Cinema DCPs - Definitions Venn

Too many tangents.

Every time I interviewed someone else, it was obvious: It’s tangents all the way around.

Loudness In Cinema Tangents of Goals and Purposes

One thing was clear throughout: The word of the year is “Annoyance”.

We’ll take up the tangents by Stakeholder segment, attempting to include a

  • What Can Be Done or
  • What Should Be Studied

for each stakeholder.

Loudness In Cinema Stakeholder Goals and Purposes

We start with this poignant quote from Hans Zimmer, who has taken a lot of abuse in the last couple years, along with Christopher Nolan.

Loudness In Cinema Hans Zimmer Quote

Creative Intent

Not much can be said about this – It is why we chose this field, this technology. For people in sound post production, it means that after years of getting a movie made and locked, music, dialog and effects are forced largely be created and assembled in a few weeks.

A few items on the To Be Studied List is:

  • whether mixes are actually louder and
  • why are mixes louder, and
  • how to communicate better that turning down a mix at the audio processor actually makes the critical dialog more unintelligible.
  • to separate fact from anecdote are stories that mixers in the EU are messing with the master gain to match what is happening in auditoriums.
    (From several interviews at major stages and mix rooms in LA, this isn’t happening there and most engineers sneer at the idea of it.)

Mixers go to a great deal of trouble to get the mix right then check it at other auditoriums – not just premier rooms but other auditoriums where us common people go. But they bring in their own projectors and tune the room. So it isn’t exactly like what us common people see and hear…note to self – Create studies to find:

  • If any producer or director sits for 15 minutes in dim-ish light with dim-ish music until their hearing sensitizes to quiet, then gets blasted by TASA Compliant but fully compressed, loud trailers (not their own).
  • Is it the loudness of the trailers that most people respond to as too loud and not the movies

Insert anecdote about how this is what my wife now trusts when I explain it to her while in the theater.

  • how many of the public is a complainer
  • how many of the public would choose to hear the movies like the Creatives intended.

A side study would be to

  • Find out the levels that people are playing these movies (or their music) at when they listen with ear buds on their phones and tablets.

David Monk makes the observation that once he knows what is being said, on his normal TV setup for example, the words are obvious. But sometimes he only finds these obvious words after replaying with subtitles on. Several people interviewed subsequently tell of doing and finding the same thing. David suggests that producers and mixers don’t know what we don’t know, that those words which are obvious to them would be obvious in any circumstance after hearing the words so many times during production and mixing.

For another view of the topic– one which verifies the theory of a prominent studio mixer/exec – I flew in with a women who trained at a major film university, and has subsequently mixed and directed several movies. She wasn’t trained and has never mixed with a VU meter. Instead of building a mix around dialog between -14 to -20 on a VU meter, it is done “at a comfortable level with the peak meter never hitting red.” She has never considered how this could create a big difference in movie loudness.

Tangents and Edge Cases

One horrible stat is that 60% of recent US war veterans have permanent hearing loss or chronic tinnitus ringing in the ears. That’s 600,000 of the former and 850,000 of the latter in the US alone. Add to that, 15% of baby boomers have significant hearing problems, 7.5% of 29-40year olds. UK military and civilian stats are similar in percentage and degree.

Loudness In Cinema Audience as a Stakeholder

The vets problems areorders of magnitude worse than imaginable; it isn’t rare for 25dB loss in one ear and 16dB in the other depending on how they held their rifle or what they typically sat next to. They were instructed to wear ear plugs under their helmets, but the military’s own studies show that finding a target in that condition doesn’t work.

Everyone you ask about cinemas has an opinion on loudness. Not all bad, e.g., one of the scientist interviewed for this segment said that:

The ability to control sound level while watching movies at home is the main reason people like me (no longer teen age) avoid the cinema (movie theaters) altogether.

His idea is to be able to bring and listen through his own bluetooth headphones so he can regulate the volume. Interesting concept.

I spoke to a friend about another friend whose hearing loss is suspiciously at the tone that his wife uses when she is upset. The 2nd friend says that he had the same issue – his wife insisted on tests and his doctor showed the frequency band on his chart where this occurred.

Their loss areas are one thing, but the edge frequencies leading to them are often ‘annoying’. Yet because speaker’s vertical frequency dispersion is nowhere near as smooth as their horizontal dispersion, we commonly place people with sub-prime hearing in sub-prime auditorium seats.

In the practical world, tangents are the all too common edge conditions. Later, we’ll look at some of the impacts that edge conditions might cause in our efforts at building a great room of sound.

Loudness In Cinema Zebrafish Do It

Loudness In Cinema Zebra Don't

Here’s the deal. All vertebrates can regenerate the damaged hair follicles that allow hearing and other sensing (such as the microscopic hairs on the bottom of a fish that senses variations in water currents.)

All vertebrates, except mammals.

Loudness In Cinema DCPs for Non-Except for Mammals

This is one view of the sets of hairs that are inside the Organ of Corti, which is part of the cochlea of the inner ear of mammals. We see the longer hairs and other views will show shorter adjacent hairs.

Chevron of Inner Ear Hairs

There are about 18-20,000 interconnected hairs. They all contain an even finer stereocilia that does the delicate touching on various parts of adjacent hairs, and which then help convert the stimulus into electrical signals using a transfer of potassium ions from the tip to the base of each hair.

Loudness In Cinema DCPs - Hair to Hair Transfer

This is an electron microscope view of a frogs hair which work on the same principles but when damaged by trauma, will regenerate. It is in the power of the nerve and its adjacent helper cells to recreate them using a gene factor called ATOH1. There is something in mammals blocking this function.

Loudness In Cinema – Frogs Inner Ear Hair

Another view of good working hairs. You’ll have noticed several in a chevron shape. These are tonotopically organized from high to low frequency.
If you start thinking of ⅓ octave EQ sets, you won’t be too far wrong.

Loudness In Cinema Chevron Hairs

Shown here (at the asterisk) are missing and damaged hairs. After damage the hairs and helper cells seem to maintain some viability for 10 days. Noise-deafened guinea pigs – given 60-70 dB hearing loss by simulated gunfire – can get substantial improvement if the Atoh1-based gene therapy is applied during that time period. Suffice to say, that’s a bumper-sticker statement for a complex decade of study.

Loudness In Cinema Missing Hairs

Again, good on the right and damaged in the center and left. We’ve all probably heard of missing limb phantom pain? There’s a working theory that these stragglers or the missing hairs themselves initiate a missing limb-style effect, which causes tinnitus.

Loudness In Cinema Good and Bad Hairs

Yehoash Raphael, the scientists who wants to use his bluetooth headphones in the cinema, makes the unequivocal statement:

There is no viable biological treatment for hearing loss yet.

Dr. Raphael also mentions that current science indicates an important negative outcome of acoustic trauma named Synaptopathy, that is, hidden hearing transmission issues at the nerve itself.

There are hundreds of researchers and many grants funding the laborious process of finding what works and what doesn’t, many using a friendly virus as a carrier for a gene factor.

Loudness In Cinema Gene Therapy ATOH-1

That’s as far as we’ll follow this tangent. Supporting documents will be put in the package of this presentation on the EDCF website. (Please acknowledge their copyrights if you republish this!)

So, what is the To Be Studied or done in the audience stakeholders domain. Education? Discovery?

What percentage actually complain, but this time, what is their history, and what exactly are they complaining of? Myself, if I get wax build-up, I will hear crackling sounds at loud piano recitals.

Instead of damaging the audio balance and intelligibility of the dialog by turning down the dial, could we map the auditorium for the audience? Would they understand if the cinema manager said that the sound won’t be turn down but that they would guide them to a seat that is less loud, or less loud at various frequencies?

Another tangent: The two reasons that broadcast world’s Loudness science doesn’t apply in cinema; the audience doesn’t have a remote control, and LUFS technology needs modifying for the length of movies. Thus the argument that goes: If I come to the theater and it is too cold, I put on a sweater. If it is always too loud, I put in my ear plugs (or in some pluperfect future, I shall have put on my bluetooth headphones).

Loudness In Cinema Exhibition as Stakeholder

Exhibition is very reticent of long drawn out studies becoming a red flag for sensationalists. They are the ones which stand to be most impacted by hyperbole and dissemination of partial truths. Recently, such hyperbolic betrayal came from within the technical community.

Here is what they are afraid of.

Loudness In Cinema Exhibitor House

Loudness In Cinema Focus on External Monitoring

Adding to the already complex structure of a cinema facility, the region of Barcelona passed a law that requires a back channel to the mayor’s office giving loudness data and the logs of the limiters as they kicked in during overages! Only because they were convinced by a certain company that the equipment is not available – such as a 64 channel limiters for an ATMOS system, or even an 8 channel for a 7.1 system, did the enforcement get dropped.

Just as there are no SMPTE or ISO police, there is no NATO or UNIC enforcers. The exhibition community response reverts to the basic premise that there are many commercial decisions that can’t be enforced by fiat. There are benefits and drawbacks to that. As an extreme example, as late as 2007, I installed digital cinema servers into rooms that were just converting from mono.

Loudness In Cinema Stakeholder 4 Technology

On the other hand, France, the largest EU market by many industry metrics, does have an enforcement arm that monitors exhibition facilities. The CNC normalized the ISO/SMPTE documents, and made them the law of the land. Alain Besse of the CST has begun taking his research project into Loudness all the way back to distortions created in production – microphone choices and placement among other things. He is planning a December symposium to study these and other matters.

There is one other important thing that Alain points out to those that grouse about loud sports and other entertainment venues. Communities are investigating sound not because of cinemas per se. There is fear of an epidemic of destroyed hearing from loud sound – especially low frequency sounds – in public venues, and cinemas are just another public space on the list.

On the To Be Studied List for exhibition is whether short term exposure to 85 and 90 and even 100 dB bursts of sound destroys ears. There is generalized info but not rigorous data. Mothers complain about children who come out with ringing ears, but are those kids also wearing ear buds listening to constant barrages of even louder sounds?

It should be clear that this is not an excuse for badly implemented sound in the auditorium, but what is the reality?

Loudness In Cinema Stakeholder Five – Standards Groups

Time, of course.

…and biting off more than can be handled.

The SMPTE group that developed the new digital pink noise standard started nearly 3 years ago. The documents were released many months ago. But for something so primary, there is little public knowledge and very little implementation. The SMPTE store still doesn’t have a standard tone package available for download. A pink standard was Building Block Number One of a list that needs to be done before Loudness can be tackled. Not pointing fingers, but rather pointing out that there is only so much that a volunteer group can do with their spare time. The long-term arc is great, but short-term progress is slow, and expecting engineers to be good at socializing is probably a good source for an oxymoron joke.

People new to the field always ask, “How about transcribing old standards for hearing loss in the workplace?” Well, it turns out that workplace laws – OSHA and the like – were draconian, not in the sense of being onerous for the facility owner, but onerous in the sense of only caring whether the worker still had the bandwidth available to hear a conversation at the end of their work day and at retirement. A worker was considered to have a material hearing impairment when his or her average hearing threshold levels for both ears exceeded 25 dB at 1, 2 and 3 kHz.

And finally, no group wants to walk the path that gets near the briar patch of liability. Societies become litigious for a reason, and despite the extremes that are used to mock the rules on either swing of the pendulum – with real or imagined anecdotes – we as practitioners of the technological arts can’t allow a vacuum to pull in a problem without being ready to correct it with real science in the face of legislators who hire an over ambitious engineering group to “Save The Children”. If we do allow our heads to be put in the sand, we’ll get laws like in Flanders mandating that children’s programs have to be played at essentially 4 on the dial, and adult fare at 5 on the audio processor dial.

Our new contribution to this Quality Assurance situation is a website that offers free DCPs and a comprehensive checklist for non-technical managers.

This Manager’s Walk Through Series gives the facility manager some method and knowledge against the impossible task of judging their auditoriums and communicating with their tech staff.

Each DCP is different, but each has high and low tones played in sequence around the room, with distorted and muted tones for comparison.

Loudness In Cinema DCPs for Non-Technical Manager w/Checksheet

There are graphics included to get the managers used to sensing the problems and the quality potential of their rooms. One DCP uses faces as the empirical standard to judge colors by. Another uses a cool educational graphic from the xkcd.com website, and there are more to come with lessons that fill them in on what they should expect as they build their talents. There’s also a nice dose of the new SMPTE pink noise for sweeping a room and a 2Pop DCP that puts a sync pop into different speakers every 2 seconds.

Download these from cinematesttools.com, password: QA_b4_QC

Loudness In Cinema DCPs for Non-Technical Manager

We look forward to helping you advance the trend of quality assurance in the cinemas. Thank you.

What there was no time to say in a 15 minute presentation:

A mythos has been created that there is a trend toward loudness laws because two, maybe 3, county level (not country level) groups have created laws that regulate audio levels in cinemas. In fact, the Flanders section of Belgium and the Municipality of Barcelona in Spain are the highlights and limits of that trend, and they did so 3 years ago (and only one is, or can be, implemented).

Not to say that there isn’t a good purpose in studying audio levels, but there is no need for the science, fact-based groups to use hyperbole any more than the “gee, we must do something to save the children” or the sensationalist press groups to use hyperbole. Likewise, there is no need to demean the low-knowledge groups as just did, since many are, in fact, properly working in a difficult area – clubs, concerts, sporting arenas, auto racing…) where there is a need to regulate due to entertainment industries that do deliver long and repeating exposure of +110dB levels. That cinemas, which might use brief periods of plus 100dB levels as part of the storytelling experience, get lumped into the same category is all the more reason that the area needs to be examined with the talents we have and not rely upon hope and namecalling.

If Annoyance is the buzzword, it is Distortion that is the hidden hole. In the field of projection we know that there was a long trend of installers specifying projectors down to the level that they just barely made the luminance levels for the size of the screen. This turned around to haunt the industry when exceedingly lower light level 3D became the norm, a norm that could only deliver a set of distortions, from horrible contrast to minimal stereoscopic separation. Those human visual system distortions developed horrible pictures that developed headaches and complaints and eventual collapse of a technology that should have improved but couldn’t due to under performing equipment.

Likewise, under-spec’d (and old) audio equipment delivers distortions of their own, and amplify distortions that are inherent but might go unheard in better systems that correctly play to the sensitivities of the human auditory system. From inexpensive first generation converters to speakers aimed above the heads of the audience, there are numerous potential points of failure that need to be put into a matrix and studied alongside the numerous potential points of failure in the hearing system of the varied audience members. The study that is required is one of a grand scale, and get even grander if there is any attempt to quantify subtle factors dialog intelligibility, loudness and room size (and image size?), their relation to annoyance, accommodation, and audience engagement, and differences between pre-show material and the movie itself, or (shudder to even type it) studying the actual limits for safe listening given the variations of human structure and past listening habits.

It will require a huge conclave of the various sciences. There are many existing groups which have different pieces to match the needed scope of the problem, many which are encumbered by the same time and access problems that SMPTE has, and the political expedient of self-regulation that is demonstrably incapable of reliably playing back movies at the level of artistic intent. Perhaps just creating a group that can generate a public venue to even create an outline of this kind of shared open project would be a first good step.

Finally, more at hand, there are methods that use current tools in the cinema field and variations of new tools developed as a solution for the broadcast field as a beginning for study and development of a valuable metric and algorithm and technique for use, instead of the silly and quite arbitrary Flander-based rules. Mr. Allen has developed a moving time window technique with Leq and Mr. Leem has put forth LUFS-based ideas. These studies, and others as they present themselves, should be open-sourced so that peer review can be done in a more modern and expeditious manner. The first step might be to describe these procedures well onto GitHub.

Good luck to us all.

Another Future of Film

The panel of experts didn’t always merely show the warm and fuzzy side of the matters that Marty Shindler wondrously navigated them through. Under the ‘never-a-dull-moment’ microscope were the very real effects of consolidation, Alternative Content and Event Cinema, the impact and need for tentpole movies examined for every market, technology that ranged from plush chairs to lasers, woven with the continuing aspects of 3D, and how new entries will or won’t be making headway into established business (mostly, won’t).

During the days when the Studios got their hands slapped for too much integration, “Exhibition” entirely meant movie theaters. As a few studios then owned the lion’s share of production facilities and theaters they were also able to control the artists and financing and everything else involved. Since those court cases of the 1940s – 75 years ago, eh? – there has been a lot of care so this would never happen again. With only a few examples to the contrary, studios are quite divested from theaters.

That can’t be said, of course, for the other means of distribution. Last week’s Comcast bid to purchase DreamWorks Animation put the spotlight on their ownership of another animation studio Illumination Entertainment (known for launching the Despicable Me franchise), …and oh, by the way, Universal Studios and the two TV studios on their Universal City lot, Univision and NBC, and the theme park on top of the hill named Universal Studios Hollywood (“The Entertainment Capital of L.A.”). Comcast was prevented from a hostile takeover of Disney in 2004 and a friendly takeover of Time-Warner Cable by the FCC last year because of the amount of distribution they already had and would have. They still control 20% of the US links into homes. (For comparison, in today’s news Charter Communications was allowed by the FCC to take over Time-Warner Cable, giving them a 22% broadband marketshare.) But, to the letter of the law, no theaters.

Of course, this is not peculiar to them. Disney and Sony and Fox and Warner Bros are similarly vested in many of the same ways. Without a representative on stage, it was still their health, driven by their tentpole movies, that the symposium centered upon. On the contrary, theater owners Regal and AMC own Open Road Films, which produced last year’s Academy Award Best Picture and  Best Original Screenplay winner, Spotlight. And AMC’s owner Wanda has purchased the film finance/production group, Legendary Entertainment, which helped finance blockbuster hits such as The Dark Knight, Inception and Straight Outta Compton, among others.

Likewise on the dais, represented and pointed out by AMC’s President of Programming, Bob Lenihan, the theater chains are no slouches with joint partnerships among the other largest chains of new entertainment product (movies, essentially, though not entirely) and advertising and ticketing companies…and distribution. The largest satellite distribution company, DCDC, is owned by AMC Theatres, Cinemark Theatres, Regal Entertainment Group, Universal Pictures and Warner Bros. which put movies onto 58% of US screens last year, plus several dozen “special events” including 5 live events.

The arc of Other Digital Stuff getting into cinema theaters has been a slow and haphazard one, filled with the promise of bringing the cinema’s unique social atmosphere to the entire range of high-profile events such as sports and opera, delivering both large productions world-wide and local content to distant diaspora. Several companies bet that they could break even installing equipment and use that installed base as a platform for a distribution empire of alternative content and special events. Several big companies lost big-time on that bet, starting with a spin-off of the giant broadcast manufacturing group EVS, whose large investments (among others) into dcinex was absorbed with little fanfare into Ymagis last year, and the earliest obvious success that has also morphed several times without attaining the traction that potential and bright ideas (and a lot of hard work and investment) promised, Cinedigm, né Access IT.

The dream and promise of low-cost distribution to the cinema (no need to make and fly prints all over the world) and easy programming flexibility at the cinema (Theater Management tools that decrease the team head-count at every point of the chain from the studio to the nonexistent projectionist), became a topic that flew by. “How does a small production get into the big cinema chains, in an era when new ‘studios’ such as Amazon are making their play.” With a large bit of the oxygen leaving the room, the panelist answered, “They don’t.” When another panelist tried to put a positive spin on a different small production’s attempt as having “so-so” results, he re-gained the audience’s sympathy by saying, “We would have killed for ‘so-so’.

That’s when it becomes obvious that each sector that looks like a giant monolith worthy of the Justice Departments scrutiny and other segments enmity, each are still an agglomeration of small entities trying to make their mark. Dolby, represented by the same Doug Darrow who steered the choppy waters of Texas Iinstrument’s digital cinema efforts when the path was obvious but no roads or bridges built, let us know that their successful Atmos system, by far the leader in immersive sound from artist viewpoint to installed base and customer respect, has 1,400 installations.

Given that it is still early days since the system’s release at CinemaCon four years ago, it is still a small number compared to the total number of screens that is approaching one hundred times that many. SMPTE arranged with AMC and Dolby a special set of High Dynamic Range (HDR) presentations after CinemaCon and before NAB that showed off the latest iteration of Dolby Vision at AMC Prime. That still boutique set of technologies known as DolbyVision (Dolby Million-to-One Contrast, High Brightness Laser Technology with comfortable chairs among other highlights) is still only two orders of magnitude smaller after a year of installations worldwide. …hardly a monolith compared to the 800 screen boutique of IMAX.

Dolby sits at the table with a market cap of USD$4.5 billion, IMAX, represented by the recently feted Phil Groves (SVP and EVP of International Distribution) sits at USD$2.25 billion. AMC at USD$2.8 billion, though purchased last year by the Wanda Group, a former property management group with a market cap of USD$30 billion, USD$18 billion of that now generally accepted to be the value of the Wanda Cinema Line…though only a billion of which comes from the 2,000 screens it has throughout China.

Duncan Stewart, Director of Research; Technology, Media and Telecommunications for Deloitte flew in from Toronto. Deloitte is a private firm, with a market cap valued at far over USD$100 billion, and famous for their CEO’s prediction of adding nearly 20,000 net jobs this year. Chris started out the quip-fest, with remarks that showed that a company in its position doesn’t have to cater to anyone – unlike your author who has to make nice with everyone since they all might be a customer or boss someday.

Rounding off the table, Chris Edwards who represents two private companies, The Third Floor (specializing in big-budget movie previz) and The Virtual Reality Company (specializing in the burgeoning VR creation world), who probably measures well financially though would rather talk in the value of helping develop the artists intent, some type of a pixels per idea quotient.

So, when exhibition is discussed, it means Virtual Reality and its twin AR, as well as all the streams of better pixels; high definition, wider gamut, high frame rate and lasers and immersive sound and plenty more.

Our future tech discussions will focus upon the different strategies that are developing, from the expansion of the boutique model that Dolby is implementing with their new product lines, through to Barco’s re-applying their magic to take the majority of the projector market, this time with LasersInside.

Another Future of Film

The panel of experts didn’t always merely show the warm and fuzzy side of the matters that Marty Shindler wondrously navigated them through. Under the ‘never-a-dull-moment’ microscope were the very real effects of consolidation, Alternative Content and Event Cinema, the impact and need for tentpole movies examined for every market, technology that ranged from plush chairs to lasers, woven with the continuing aspects of 3D, and how new entries will or won’t be making headway into established business (mostly, won’t).

During the days when the Studios got their hands slapped for too much integration, “Exhibition” entirely meant movie theaters. As a few studios then owned the lion’s share of production facilities and theaters they were also able to control the artists and financing and everything else involved. Since those court cases of the 1940s – 75 years ago, eh? – there has been a lot of care so this would never happen again. With only a few examples to the contrary, studios are quite divested from theaters.

That can’t be said, of course, for the other means of distribution. Last week’s Comcast bid to purchase DreamWorks Animation put the spotlight on their ownership of another animation studio Illumination Entertainment (known for launching the Despicable Me franchise), …and oh, by the way, Universal Studios and the two TV studios on their Universal City lot, Univision and NBC, and the theme park on top of the hill named Universal Studios Hollywood (“The Entertainment Capital of L.A.”). Comcast was prevented from a hostile takeover of Disney in 2004 and a friendly takeover of Time-Warner Cable by the FCC last year because of the amount of distribution they already had and would have. They still control 20% of the US links into homes. (For comparison, in today’s news Charter Communications was allowed by the FCC to take over Time-Warner Cable, giving them a 22% broadband marketshare.) But, to the letter of the law, no theaters.

Of course, this is not peculiar to them. Disney and Sony and Fox and Warner Bros are similarly vested in many of the same ways. Without a representative on stage, it was still their health, driven by their tentpole movies, that the symposium centered upon. On the contrary, theater owners Regal and AMC own Open Road Films, which produced last year’s Academy Award Best Picture and  Best Original Screenplay winner, Spotlight. And AMC’s owner Wanda has purchased the film finance/production group, Legendary Entertainment, which helped finance blockbuster hits such as The Dark Knight, Inception and Straight Outta Compton, among others.

Likewise on the dais, represented and pointed out by AMC’s President of Programming, Bob Lenihan, the theater chains are no slouches with joint partnerships among the other largest chains of new entertainment product (movies, essentially, though not entirely) and advertising and ticketing companies…and distribution. The largest satellite distribution company, DCDC, is owned by AMC Theatres, Cinemark Theatres, Regal Entertainment Group, Universal Pictures and Warner Bros. which put movies onto 58% of US screens last year, plus several dozen “special events” including 5 live events.

The arc of Other Digital Stuff getting into cinema theaters has been a slow and haphazard one, filled with the promise of bringing the cinema’s unique social atmosphere to the entire range of high-profile events such as sports and opera, delivering both large productions world-wide and local content to distant diaspora. Several companies bet that they could break even installing equipment and use that installed base as a platform for a distribution empire of alternative content and special events. Several big companies lost big-time on that bet, starting with a spin-off of the giant broadcast manufacturing group EVS, whose large investments (among others) into dcinex was absorbed with little fanfare into Ymagis last year, and the earliest obvious success that has also morphed several times without attaining the traction that potential and bright ideas (and a lot of hard work and investment) promised, Cinedigm, né Access IT.

The dream and promise of low-cost distribution to the cinema (no need to make and fly prints all over the world) and easy programming flexibility at the cinema (Theater Management tools that decrease the team head-count at every point of the chain from the studio to the nonexistent projectionist), became a topic that flew by. “How does a small production get into the big cinema chains, in an era when new ‘studios’ such as Amazon are making their play.” With a large bit of the oxygen leaving the room, the panelist answered, “They don’t.” When another panelist tried to put a positive spin on a different small production’s attempt as having “so-so” results, he re-gained the audience’s sympathy by saying, “We would have killed for ‘so-so’.

That’s when it becomes obvious that each sector that looks like a giant monolith worthy of the Justice Departments scrutiny and other segments enmity, each are still an agglomeration of small entities trying to make their mark. Dolby, represented by the same Doug Darrow who steered the choppy waters of Texas Iinstrument’s digital cinema efforts when the path was obvious but no roads or bridges built, let us know that their successful Atmos system, by far the leader in immersive sound from artist viewpoint to installed base and customer respect, has 1,400 installations.

Given that it is still early days since the system’s release at CinemaCon four years ago, it is still a small number compared to the total number of screens that is approaching one hundred times that many. SMPTE arranged with AMC and Dolby a special set of High Dynamic Range (HDR) presentations after CinemaCon and before NAB that showed off the latest iteration of Dolby Vision at AMC Prime. That still boutique set of technologies known as DolbyVision (Dolby Million-to-One Contrast, High Brightness Laser Technology with comfortable chairs among other highlights) is still only two orders of magnitude smaller after a year of installations worldwide. …hardly a monolith compared to the 800 screen boutique of IMAX.

Dolby sits at the table with a market cap of USD$4.5 billion, IMAX, represented by the recently feted Phil Groves (SVP and EVP of International Distribution) sits at USD$2.25 billion. AMC at USD$2.8 billion, though purchased last year by the Wanda Group, a former property management group with a market cap of USD$30 billion, USD$18 billion of that now generally accepted to be the value of the Wanda Cinema Line…though only a billion of which comes from the 2,000 screens it has throughout China.

Duncan Stewart, Director of Research; Technology, Media and Telecommunications for Deloitte flew in from Toronto. Deloitte is a private firm, with a market cap valued at far over USD$100 billion, and famous for their CEO’s prediction of adding nearly 20,000 net jobs this year. Chris started out the quip-fest, with remarks that showed that a company in its position doesn’t have to cater to anyone – unlike your author who has to make nice with everyone since they all might be a customer or boss someday.

Rounding off the table, Chris Edwards who represents two private companies, The Third Floor (specializing in big-budget movie previz) and The Virtual Reality Company (specializing in the burgeoning VR creation world), who probably measures well financially though would rather talk in the value of helping develop the artists intent, some type of a pixels per idea quotient.

So, when exhibition is discussed, it means Virtual Reality and its twin AR, as well as all the streams of better pixels; high definition, wider gamut, high frame rate and lasers and immersive sound and plenty more.

Our future tech discussions will focus upon the different strategies that are developing, from the expansion of the boutique model that Dolby is implementing with their new product lines, through to Barco’s re-applying their magic to take the majority of the projector market, this time with LasersInside.

Harkness Holiday Present

As for actually “doing it”, “it” is obscure, and in the past has required expensive equipment for those specifically trained techs, and – oh yes – enough of a perceived need that the potential do-ers get enough incentive that it gets done. And, once done, what do you do with the data? Who can get to it who is trained to understand it and do something about it? really cares?

In that vein, Harkness announced for CineAsia that they have made their affordable and well-crafted iPhone tool – The Digital Screen Verifier – even more affordable. The price was dropped 25%…and considering it was only $40 to start with, that kicks the price into stocking stuffer range. Here’s the iTunes store link, and after the video are a few more comments and a few complaints.

iTunes page for Digital Screen Verifier By Harkness Screens Ltd

(The Digital Screen Archiver mentioned in the video is at: iTunes page for Digital Screen Archiver by Harkness Screens

Once again, behind all the joy and sparklers for the incredible laser and immersive sound variations, we are reminded that we live in a world where the weakest link can be the most important part of an equation. So, with the noise of one more convention gone perhaps the noise we hear is the sound of constant SMPTE meetings dealing with the dozens of topics that make the interlocking concerns of sound and light and pipeline and workflow and security nuance work together.

But that is the few who have the time (often corporate supported) and (often personally inspired) desire to put their hard won talent and experience into group cooperation mode to grind out usable and mutually beneficial documents. Viewers benefit, small companies can benefit from the more stable environment and not coincidently, large corporations advance their causes as well.  

At the user end of the Director’s Intent is image and sound that the average moviegoer pays 9 or 12 or 18 or 36 money units and their time units for. Do they get an image that is correctly white balanced from a center at 48 candela/square meter and is between 85 and 90 percent at the edges and corners? With all the high gain and silver screens out there, one can guarantee that this is impossible. 

But light levels should be/can be the best that they can be. But given that projectors largely compensate for that by changing the amperage as the bulb’s darkness magnet loses its absorption capability, is it needed?

Here’s one argument. A tech puts in the new bulb and sets up the projector correctly and goes to the next task. We know from the bulb manufacture’s specs that it loses 15% of its power in the first 100 hours then stabilizes into a much less steep slide to death. Contrary to the bulbs of 15 years ago, the balance of red and green and blue stays pretty tight instead of losing blue (thus displaying brown).

But who cares and is the problem big enough that more people should care?

Exhibitors care to the degree that they have gone to the great effort of coining a general phrase (and 3 letter acronym) and adapting hundreds of theaters to be Premium Large Format – PLFs. Give or take a few, of the 130 thousand movie auditoriums there are 1,000 IMAX rooms. Many theater chains have copied parts of the IMAX boutique model with their own TLAs and secret sauce combinations …usually full width, full height screens, an upgraded sound system and cool seats. Each chain then uses a different three letter acronym, which costs nothing. But the extra equipment and installing the extra equipment costs a bundle.

Dolby has offered these facilities a complete Dolby Cinema solution that carries their super Dolby Vision projectors and Dolby Atmos audio systems along with a room design that can handle the widened contrast window and the discerning client’s eyes and ears. AMC is converting their “AMC Prime” rooms to be Dolby Cinema with AMC Prime rooms. They are keeping their IMAX rooms and the rooms with RealD, giving customers a lot of choice, except the choice to have the best 3D possible which would be in the Dolby Cinema at AMC Prime room.   

[Side Note: The last time I attended a movie in a Dolby Cinema room many of us stayed behind and got to watch as the complete picture system was re-tweaked between shows. Geek heaven for the colorists and learners among us and much more interesting than watching the automated process that the IMAX systems are put through daily. There are other cinema chains in the vicinity which have a member of staff announce before each show that the picture and audio was checked recently for our viewing pleasure. What tests they run isn’t mentioned and probably we’re better off not knowing since we’d definitely stay more impressed with the magic than the actual doing. [Side Note Ends.]

Point being that there is an acknowledgement that there is room for more better…which implies an acknowledgement that the majority of those 130,000 rooms need more something. There are just so many understandable compromises when building and outfitting a room that 

The Digital Screen Verifier is a tool that a cinema theater manager can use every day, checking a few auditoriums each day so that every room is checked once every week using a Walk Though Checklist that a non-technical person can follow. 

 

Harkness Holiday Present

As for actually “doing it”, “it” is obscure, and in the past has required expensive equipment for those specifically trained techs, and – oh yes – enough of a perceived need that the potential do-ers get enough incentive that it gets done. And, once done, what do you do with the data? Who can get to it who is trained to understand it and do something about it? really cares?

In that vein, Harkness announced for CineAsia that they have made their affordable and well-crafted iPhone tool – The Digital Screen Verifier – even more affordable. The price was dropped 25%…and considering it was only $40 to start with, that kicks the price into stocking stuffer range. Here’s the iTunes store link, and after the video are a few more comments and a few complaints.

iTunes page for Digital Screen Verifier By Harkness Screens Ltd

(The Digital Screen Archiver mentioned in the video is at: iTunes page for Digital Screen Archiver by Harkness Screens

Once again, behind all the joy and sparklers for the incredible laser and immersive sound variations, we are reminded that we live in a world where the weakest link can be the most important part of an equation. So, with the noise of one more convention gone perhaps the noise we hear is the sound of constant SMPTE meetings dealing with the dozens of topics that make the interlocking concerns of sound and light and pipeline and workflow and security nuance work together.

But that is the few who have the time (often corporate supported) and (often personally inspired) desire to put their hard won talent and experience into group cooperation mode to grind out usable and mutually beneficial documents. Viewers benefit, small companies can benefit from the more stable environment and not coincidently, large corporations advance their causes as well.  

At the user end of the Director’s Intent is image and sound that the average moviegoer pays 9 or 12 or 18 or 36 money units and their time units for. Do they get an image that is correctly white balanced from a center at 48 candela/square meter and is between 85 and 90 percent at the edges and corners? With all the high gain and silver screens out there, one can guarantee that this is impossible. 

But light levels should be/can be the best that they can be. But given that projectors largely compensate for that by changing the amperage as the bulb’s darkness magnet loses its absorption capability, is it needed?

Here’s one argument. A tech puts in the new bulb and sets up the projector correctly and goes to the next task. We know from the bulb manufacture’s specs that it loses 15% of its power in the first 100 hours then stabilizes into a much less steep slide to death. Contrary to the bulbs of 15 years ago, the balance of red and green and blue stays pretty tight instead of losing blue (thus displaying brown).

But who cares and is the problem big enough that more people should care?

Exhibitors care to the degree that they have gone to the great effort of coining a general phrase (and 3 letter acronym) and adapting hundreds of theaters to be Premium Large Format – PLFs. Give or take a few, of the 130 thousand movie auditoriums there are 1,000 IMAX rooms. Many theater chains have copied parts of the IMAX boutique model with their own TLAs and secret sauce combinations …usually full width, full height screens, an upgraded sound system and cool seats. Each chain then uses a different three letter acronym, which costs nothing. But the extra equipment and installing the extra equipment costs a bundle.

Dolby has offered these facilities a complete Dolby Cinema solution that carries their super Dolby Vision projectors and Dolby Atmos audio systems along with a room design that can handle the widened contrast window and the discerning client’s eyes and ears. AMC is converting their “AMC Prime” rooms to be Dolby Cinema with AMC Prime rooms. They are keeping their IMAX rooms and the rooms with RealD, giving customers a lot of choice, except the choice to have the best 3D possible which would be in the Dolby Cinema at AMC Prime room.   

[Side Note: The last time I attended a movie in a Dolby Cinema room many of us stayed behind and got to watch as the complete picture system was re-tweaked between shows. Geek heaven for the colorists and learners among us and much more interesting than watching the automated process that the IMAX systems are put through daily. There are other cinema chains in the vicinity which have a member of staff announce before each show that the picture and audio was checked recently for our viewing pleasure. What tests they run isn’t mentioned and probably we’re better off not knowing since we’d definitely stay more impressed with the magic than the actual doing. [Side Note Ends.]

Point being that there is an acknowledgement that there is room for more better…which implies an acknowledgement that the majority of those 130,000 rooms need more something. There are just so many understandable compromises when building and outfitting a room that 

The Digital Screen Verifier is a tool that a cinema theater manager can use every day, checking a few auditoriums each day so that every room is checked once every week using a Walk Though Checklist that a non-technical person can follow. 

 

Lessons of Spectre and the Force (WIP)

They said that most mastering rooms are running at 5000:1. All those who know a xenon based projector that is running at more than 2500:1, please raise your hands. OK. Let’s make it easier. All those who have a mastering room with a cool and groovy 4K xenon-based projector who is getting better than 2000:1, please raise your hand. Ah! look, there’s that guy with the new Sony projector. Very nice sir. No one with a TI based projector…didn’t think so. Tweaking the iris and getting the nicest bulb will get you to 1750:1, but more brightness after that gives you brighter darks…but not more contrast.

This article is a work in progress.

And no Atmos? Wha? There was some great music build-up during one of the scenes…wow, those 5 sets of speakers in the front sure can sing. But it never left the front of the room.

This article decided to wait for the release of Star Wars: The Force Awakens, so that the mystical art of watching the perfect movie in the perfect environment timed and mixed for the perfect audio and multi-mode dual laser system.

OK: That happened – Dolby Vision and The Force of Darkness  

Previous article: The Spectre of Vision

 

Lessons of Spectre and the Force (WIP)

They said that most mastering rooms are running at 5000:1. All those who know a xenon based projector that is running at more than 2500:1, please raise your hands. OK. Let’s make it easier. All those who have a mastering room with a cool and groovy 4K xenon-based projector who is getting better than 2000:1, please raise your hand. Ah! look, there’s that guy with the new Sony projector. Very nice sir. No one with a TI based projector…didn’t think so. Tweaking the iris and getting the nicest bulb will get you to 1750:1, but more brightness after that gives you brighter darks…but not more contrast.

This article is a work in progress.

And no Atmos? Wha? There was some great music build-up during one of the scenes…wow, those 5 sets of speakers in the front sure can sing. But it never left the front of the room.

This article decided to wait for the release of Star Wars: The Force Awakens, so that the mystical art of watching the perfect movie in the perfect environment timed and mixed for the perfect audio and multi-mode dual laser system.

OK: That happened – Dolby Vision and The Force of Darkness  

Previous article: The Spectre of Vision

 

ADA Proposed Rules re: CC and Audio Description

It is just a proposed set of rules, but years after the drama of public hearings and the settling of lawsuits and the installation of thousands of pieces of equipment for the deaf, hard of hearing, blind or those with low vision, the ADA has finally said they are ready to set the rules.

Notice of Proposed Rulemaking Under Title III of the ADA to Require Movie Theaters to Provide Closed Movie Captioning and Audio Description

 


 

Questions and Answers about the Department of Justice’s Notice of Proposed Rulemaking Under Title II

Here is a…perhaps the…takeaway sections of the FAQ that the DoJ put out.

4.) Under what circumstances does the rule propose to require movie theaters to provide closed captioning and audio description?

The proposed rule does not interfere with a theater owner’s choices as to which movies to exhibit. Whenever a theater intends to exhibit a movie that is available with captions and audio description, then the proposed rule would require the theater to acquire and then exhibit that movie with captions and audio description at all scheduled screenings, unless doing so would result in an undue burden or fundamental alteration. If a particular movie is not produced with captions or audio description, then the proposed rule would still allow a theater to exhibit that movie. The rule does not require movie theaters to add captions or audio description to movies that are not otherwise produced or distributed with these features.

For background on this long involved process, following are links to articles in this journal very particularly on the DoJ topic. (Yes, I clicked on the Search button above and come up with these.)

Questions from DoJ Request for Comment; Movie Captioning, etc.

Transcript DoJ hearing 16 Dec, 2010 Advance Notices of Proposed Rulemakings-Wash

NATO | HoH Representatives in Chicago DoJ Hearing.pdf

NATO Verbal Testimony to DoJ Chicago Hearing | 18 Nov 2010

San Francisco | DoJ Hearings | Highlighted Cinema-centric comments

DoJ Transcripts: Official Submissions

There are more if you hit search above.

ADA Proposed Rules re: CC and Audio Description

It is just a proposed set of rules, but years after the drama of public hearings and the settling of lawsuits and the installation of thousands of pieces of equipment for the deaf, hard of hearing, blind or those with low vision, the ADA has finally said they are ready to set the rules.

Notice of Proposed Rulemaking Under Title III of the ADA to Require Movie Theaters to Provide Closed Movie Captioning and Audio Description

 


 

Questions and Answers about the Department of Justice’s Notice of Proposed Rulemaking Under Title II

Here is a…perhaps the…takeaway sections of the FAQ that the DoJ put out.

4.) Under what circumstances does the rule propose to require movie theaters to provide closed captioning and audio description?

The proposed rule does not interfere with a theater owner’s choices as to which movies to exhibit. Whenever a theater intends to exhibit a movie that is available with captions and audio description, then the proposed rule would require the theater to acquire and then exhibit that movie with captions and audio description at all scheduled screenings, unless doing so would result in an undue burden or fundamental alteration. If a particular movie is not produced with captions or audio description, then the proposed rule would still allow a theater to exhibit that movie. The rule does not require movie theaters to add captions or audio description to movies that are not otherwise produced or distributed with these features.

For background on this long involved process, following are links to articles in this journal very particularly on the DoJ topic. (Yes, I clicked on the Search button above and come up with these.)

Questions from DoJ Request for Comment; Movie Captioning, etc.

Transcript DoJ hearing 16 Dec, 2010 Advance Notices of Proposed Rulemakings-Wash

NATO | HoH Representatives in Chicago DoJ Hearing.pdf

NATO Verbal Testimony to DoJ Chicago Hearing | 18 Nov 2010

San Francisco | DoJ Hearings | Highlighted Cinema-centric comments

DoJ Transcripts: Official Submissions

There are more if you hit search above.

ADA Proposed Rules re: CC and Audio Description

It is just a proposed set of rules, but years after the drama of public hearings and the settling of lawsuits and the installation of thousands of pieces of equipment for the deaf, hard of hearing, blind or those with low vision, the ADA has finally said they are ready to set the rules.

Notice of Proposed Rulemaking Under Title III of the ADA to Require Movie Theaters to Provide Closed Movie Captioning and Audio Description

 


 

Questions and Answers about the Department of Justice’s Notice of Proposed Rulemaking Under Title II

Here is a…perhaps the…takeaway sections of the FAQ that the DoJ put out.

4.) Under what circumstances does the rule propose to require movie theaters to provide closed captioning and audio description?

The proposed rule does not interfere with a theater owner’s choices as to which movies to exhibit. Whenever a theater intends to exhibit a movie that is available with captions and audio description, then the proposed rule would require the theater to acquire and then exhibit that movie with captions and audio description at all scheduled screenings, unless doing so would result in an undue burden or fundamental alteration. If a particular movie is not produced with captions or audio description, then the proposed rule would still allow a theater to exhibit that movie. The rule does not require movie theaters to add captions or audio description to movies that are not otherwise produced or distributed with these features.

For background on this long involved process, following are links to articles in this journal very particularly on the DoJ topic. (Yes, I clicked on the Search button above and come up with these.)

Questions from DoJ Request for Comment; Movie Captioning, etc.

Transcript DoJ hearing 16 Dec, 2010 Advance Notices of Proposed Rulemakings-Wash

NATO | HoH Representatives in Chicago DoJ Hearing.pdf

NATO Verbal Testimony to DoJ Chicago Hearing | 18 Nov 2010

San Francisco | DoJ Hearings | Highlighted Cinema-centric comments

DoJ Transcripts: Official Submissions

There are more if you hit search above.

Cinema Accessibility to Inclusion – A White Paper

Cultures and technologies advance, not always simultaneously nor without mess excitement interesting times.

This white paper describes the film to digital transition with focus on the evolution of equipment that assists the deaf, blind, hard of hearing and partially sighted cinema patron. It includes the background cultural and legal trends in Australia, England, and the United States. It includes an Equipment Table for Closed Captions and Assisted Listening Equipment.

Please address any questions or comments to the editor of DCinemaTools, C J Flynn, who is responsible for the contents of this document.

Accessibility to Inclusion in Cinema – White Paper

Cinema Accessibility to Inclusion – A White Paper

Cultures and technologies advance, not always simultaneously nor without mess excitement interesting times.

This white paper describes the film to digital transition with focus on the evolution of equipment that assists the deaf, blind, hard of hearing and partially sighted cinema patron. It includes the background cultural and legal trends in Australia, England, and the United States. It includes an Equipment Table for Closed Captions and Assisted Listening Equipment.

Please address any questions or comments to the editor of DCinemaTools, C J Flynn, who is responsible for the contents of this document.

Accessibility to Inclusion in Cinema – White Paper

Captioning CinemaCon 2013–CineTech Geek

Captioning CinemaCon 2013–CineTech Geek

Laser Light Engines, LLC, Again the First

Laser Light Engines Announces First Shipment of Its Universal Laser Retrofit System for 2D and 3D Digital Cinema
SALEM, NH– May 22, 2013 –

Jeez, just the heading. “Universal” must mean One Product fits all. That ties into the other press release LLE had on the same day, that they will be teaming with Elbit Systems of Texas to productize a system with the name of DSG265. We’re guessing DSG is for De-Speckled Green, but 265 stumps us. 256 we could have understood if this were an 8 bit system, or 255 perhaps…but DCinema is 12 bit. Hmmm. Marketing.

“Retrofit” is interesting as well. The concept of productizing anything for a market that is essentially completely full – over 90% digital saturation in some markets – there just isn’t going to be a lot of customers looking to trade-in for new projectors. There also isn’t an overwhelming reason to do so since many of the future options of lasers for projectors aren’t developed yet. Plugging into the existing optics works well enough until the mysteries of bi-refringent glass and spinning the photons off the mirrors solves the problems of darkening and softening caused by post-lens 3D filters. So, expensive ultra fast lenses and a lot of optics (that the next generation of engineers will laugh at) will have to remain – retrofit is the way to make the investment in the laser-based light systems work in 2013.

“2D and 3D Cinema” – To those who say that 3D is dead or dying, let’s remember that the studio’s latest arrangements with the Chinese government is to bring the tentpole movies in 3D…not just some, but 100% in 3D. Most of the cinema conversions are 3D capable there, and the 3D-capable percentage in Russia and parts of the EU are higher than in the US as well.

But 3D to work correctly needs more light to the eyes. There are few articles and only a little science on what causes headaches and other problems with 3D, but from those who have seen 3D movies with more light, it is more comfortable. Logic says that more light will make tired eyes strain less with a concommittant reduction in headaches and complaints.

“Announces the First Shipment” – has a nice ring to it after all the speculation and probable NIH competition since LLE made their despeckle announcement a few CinemaCons ago. It seemed obvious to many that the Kodak flash was never going to be productized, and possibly was a stock play writ large. But an actual shipment…and to whom? Enquiring minds, etc.

Having to wait for the lawyers and the marketing team of the customer can be a boring proposition for a company, especially one which wants to avoid the arrows (and worse) that many pioneers have to suffer.

Laser Light Engines, Inc., (LLE), a leader in laser illumination for high brightness digital cinema and performance projection, announced the first shipment of a fully configured RGB-laser powered Universal Laser Retrofit System to a leading global innovator in the cinema space.

“Leading Global Innovator” – Isn’t that a nice way of saying that they are smart enough to buy our product?

“The shipment of this system marks a big step forward for LLE, toward full commercialization of our universal laser upgrade solution for the nearly 100,000 global 2D and 3D digital cinema projectors installed over the past few years,” said laser projection pioneer Bill Beck, founder and EVP at LLE. According to the company, the multi-engine system incorporates LLE’s recently announced, flagship DSG265™ despeckled GREEN color modules, and provides constant brightness, outstanding image quality, brilliant colors and smooth, immersive 3D.

One would think at first that Mr. Beck was hyperbolizing a bit there, implying that 100,000 is the potential market for LLE’s light engine. In fact, in a sense he probably is, but in a sense he is probably understating the potential. There are 4 DCinema projector manufacturers who all sell projectors in far greater volume outside the cinema. They are joined by dozens of other manufacturers who use the same TI chipset (minus the security bits) for other than cinema projectors. Given the way that 3D is developing and getting less expensive on the production and post-production side, creation of 3D material can slip into many more markets, from architecture and product design to executive or music auditoriums to amusement rides.

Productizing is the key, and the market is really huge.

In addition to providing numerous image quality benefits, the LLE solution eliminates frequent replacement of expensive Xenon arc lamps, and can reduce wall plug and HVAC energy consumption. “The LLE multi-engine system is projector, chipset, resolution and frame rate agnostic, and is compatible with most major 3D systems,” Beck said. “And the light from the engine can be delivered via optical fiber cable, enabling flexible new cost- and space-saving deployment models.”

What isn’t being said is almost as loud as what was said in that paragraph. The discussions at recent demonstrations left one with the impression that some companies are not actually able to move the laser position on the frequency curve in a way that benefits both the gamut but also the wall plug efficiency, actually saying that their system wasn’t showing any benefit there, and that the cost of fans at the lasers was a wash with the reduction of savings at the projector vent. One presumes that one is hearing someone saying that the brute force method is all we can do and it works but it doesn’t work well…and come’on, the music moves the screen more than these screen shakers do.

It is just that one can’t help remembering the earthquake in the San Fernando Valley in 1994 when two earthquakes happened in close time and proximity. The joining of the concentric waves caused a much stronger reaction in a nearly straight line from the source points to dozens of miles away, to the extent of chimneys falling and houses being thrown off their foundations all along and to the end of that line, with much less severe damage a block away on either side.

Likewise, the patterns from the shakers was discernible after two weeks, with the light changing colors all along the path where concentric circles joined. Dont’ get the wrong impression; it was a brave and noble act to hold a 2 week demonstration of laser technology. Christie and their parent company Ushio should be lauded. The industry needed it. There is only one way to learn such things and groups should be given honors for taking the expense and the risk.

“Frame rate agnostic” means the future of High Frame Rate is secured and the rest of the PR is stating that compromises no longer have to be made. If history is a guide, the studios allow compromises with specifications until a manufacturer shows that the compromise is no longer required and then sets a date certain for not making prints in that format. MPEG to JPEG, the evolution of security keys and the disappearance of pre-ghostbusted prints all followed that path: one day accepted, one day ‘no mas’.

Resolution agnostic is interesting since it implies 4K, and sure enough – though it isn’t in this press release – if one goes to the LLE website and clicks on the coming event link on

June 11, 2013, 5:00pm
“Laser6P™: A New Laser Illumination System for Premium Dual Projector 3D”
Projection Summit
Orlando, FL

one sees in plain black and white that Mr. Beck of LLE will speak about “LLE was the first to demonstrate laser illuminated, “6 primary”, true 4K 3D with full color and resolution in November of 2012. Both DLP Cinema and LCOS 4K projector platforms have been integrated.”

As exciting as seeing the new RealD screen technologies in action with multiple screens at different angles and light levels, seeing any of the matrix of what that sentence speaks of would be very interesting. The implication is that others have already seen it in private demonstrations,  since the verbiage says ‘already been demonstrated’.

In addition to this major milestone for digital cinema, Beck said LLE will be shipping other new products in the coming months, including both cinema and non-cinema applications such as precision 3D metrology.

“Precision 3D metrology” – We haven’t yet seen anything of the industry’s attempt to create a precision metrology on speckle (or when the distortion goes from bad to unacceptable) and these guys are making products dealing with the measurement of 3D. Wonders never cease.

About Laser Light Engines — Laser Light Engines, Inc. (LLE) is a leader in laser illumination for performance projection, such as 3D cinema; premium large venue and rental/staging. LLE’s laser illumination systems replace traditional, high-pressure gas discharge lamps, producing dramatically brighter and sharper images, with less energy use and lower operating costs. LLE’s universal engine can plug and play with new projection systems or retrofit tens of thousands of installations, worldwide.

Partnerships with key industry players, a portfolio of patented technology and expertise, and a multi-year head start in building laser illumination systems, all combine to make LLE the leader in this large and rapidly emerging market. The venture-funded company was founded in 2008 and is headquartered in Salem, New Hampshire, USA. For additional information visit: http://www.laserlightengines.com Laser Light Engines, LLE, DSG265 and Laser6P are trademarks of Laser Light Engines, Inc. All other trademarks and registered trademarks are the property of their respective holders.

Boilerplate. Wish I had some. But actually, there is data in there. The beauty of boilerplate is that it is all lawyer vetted, so yes Alice, someone is thinking beyond retrofit and those lawyers are sure there is lower operating costs and less energy use in our future all from replacing xenon lamps with laser light.