CinemaCon 2013: Maturity Brings Discussions of Quality in Digital Cinema

Wherever one looks at CinemaCon 2013 there is the smell of Quality Control in the air. Examples:

Jack Cashin, President of USL – famous for their test and measurement systems as well as quality systems for the deaf/hard of hearing/blind/partially sighted audiences and multi-projector movie distribution systems – is awarded the Ken Mason Inter-Society Award. They introduced a QC system last CinemaCon.

Highlands Technologies introduces the QALIF Calibration system [QALIF  Digital projection System Measurement Tool] and arranges for West US distribution with Charles Flynn of Digital Test Tools (+1 818 877-6149) — See attached presentation

Harkness Screens introduces iPad apps – Digital Screen Modeller and in particular the Digital Screen Archiver – will assist in changing people’s view of their valuable data as well as helping projectionists keep track of reality. — See attached press releases

…and last but not least…

RealD is showing the new “Precision White Screen” technology that the spoke about at last years SMPTE October event. If they can make a screen that not only broadens the sweet spot of 3D movies but is more efficient then they can do the industry a great deal of actual good.More on this after the demos. — See attached press releases

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Although some say that new audio systems are just a way to fill the coming income void resulting from a market that is now nearly digital saturated, in fact with larger ceiling’d rooms there is a need to fill the room better. Technology has moved on from the simplicity of the 1990s’ and Atmos and Auro are taking advantage of new potentials of faster chips and algorithms that were impossible last decade.

For a decade the industry was fighting to just handle the influx that the digital transition kept piling on them. Now post-installation can be discussed.

Basic Bubble Burst – Security Lessons

So, it is of interest to read the lessons of groups who have failed, and this week’s lesson comes from a company who boaested that they identified and fought against several pieces of malware in the past before they were even known of. This time, the attackers grabbed their certificates. To what end is still not known.

Security Firm Bit9 Hacked, Used to Spread Malware — Krebs on Security

Boring? Yes; company gets hacked. Security firm gets hacked is getting routine.

The method is interesting through. The firm had the technology on their own shelf yet somehow the bad guys found the systems that were exposed through negligence.

And your system?

Basic Bubble Burst – Security Lessons

So, it is of interest to read the lessons of groups who have failed, and this week’s lesson comes from a company who boaested that they identified and fought against several pieces of malware in the past before they were even known of. This time, the attackers grabbed their certificates. To what end is still not known.

Security Firm Bit9 Hacked, Used to Spread Malware — Krebs on Security

Boring? Yes; company gets hacked. Security firm gets hacked is getting routine.

The method is interesting through. The firm had the technology on their own shelf yet somehow the bad guys found the systems that were exposed through negligence.

And your system?

Basic Bubble Burst – Security Lessons

So, it is of interest to read the lessons of groups who have failed, and this week’s lesson comes from a company who boaested that they identified and fought against several pieces of malware in the past before they were even known of. This time, the attackers grabbed their certificates. To what end is still not known.

Security Firm Bit9 Hacked, Used to Spread Malware — Krebs on Security

Boring? Yes; company gets hacked. Security firm gets hacked is getting routine.

The method is interesting through. The firm had the technology on their own shelf yet somehow the bad guys found the systems that were exposed through negligence.

And your system?

Post-Installation Cinema Test Tools; USL LSS-100 and DTT Digital eXperience Guardian

The unit plugs into the cinema facility’s IP network so these readings can be taken by anyone with access through the firewall.

The unit is small and unobtrusive, with only the power and ethernet cables going through the wall, connecting the system into the booth and then to the IP network.

This is how the setup page looks, and following that is a shot of the unit itself and a version of the report it creates.

USL LSS-100 Setup Sheet


 

USL LSS-100 Network A/V Monitoring Device


 

USL LSS-100 Report Page


Another network device is the DXG – Digital eXperiance Guardian from Digital Test Tools, LLC. This new company is filled with industry veterans and this is their first product in this collaboration.

The DXG setup is more complex since both its microphone section and its colorimeter remote suspend from the ceiling. In one sense it is easier, since it uses Power Over Ethernet, which puts power, control and data on one ethernet cable.

The design uses 5 microphones to discern levels at many frequencies, as well as phase and the direction of THD problems. Pulsed sounds at various frequencies avoids the buildup problems that pink noise creates. With all this, if a new rattle or hum occurs, a technician can be sent by the NOC to look for something in a particular direction that reacts to a particular frequency, decreasing the time to find whatever got loose or was inserted into or taken from the audio system.

Like the USL system, the DXG’s value comes from giving the user “changes from a baseline” measurements. Both systems would be used after a picture and audio room tuning to establish that baseline. Since the DXG captures much more data (levels and THD at different frequecies from individual speakers, and phase information from pairs of speakers at multiple frequencies, for example) the output is put into an xml file and an SQL database so that reports can be generated. These standard tools allow the client to easily integrate the data and reports into their monitoring systems.

There is also a parameters list which the customer sets up to monitor “warning” and “critical” points that can trigger notification through Web 2.0 interfaces. And, critically, the system uses ‘percentage of variation from the baseline’ since it is easier to keep track of trends this way instead of using baseline numbers that might vary from room to room. Knowing that the data point has gone beyond a 5% threshold, for example, is easier to notice than figuring whether the new x,y matrix numbers are within MacAdam’s Just Noticable Difference oval.

In addition to the “variation from the baseline” concept the DXG colorimeter also includes a pull-down in the auditorium set-up page to mark date and serial number changes of bulbs, both for 2D==>3D changes and for EOL changes. Plus, instead of one 2 degree spot – the SMPTE/ISO spec for calibration – the DXG colorimeter measures a broad section of the screen.

The system includes audio and picture DCPs that run through the projection system. The test system and projection system run asynchronously, meaning that there is no connection or feedback to or from the system under test. A playlist is created with automation instructions to shut down the lights, put the masking in the proper position, put the sound processor at the proper level, make a warning annoucement in the room, then play the DCPs in the proper sequence. Since audio contamination from adjoining rooms would throw off the audio tests, care must be taken when setting up the daily or weekly process.

The DigitalTestTools literature states that there is plenty of space for growth with the DXG, with options for forensic marking tests and IP network tests coming in the near future, as well as an option to test the signals from the various equipment that broadcasts data and sound to personal closed caption and enhanced listening systems for the deaf, blind, hard of hearing and partially sighted patrons.

Following are some screen shots from the Digital eXperiance Guardian. There is a features movie at Digital eXperiance Guardian Movie.

Now that over 80% of North American screens have made the digital conversion with the EU and UK not far behind, it is great to see that the industry has matured to deal with this last lingering problem of screens drifting out of spec. Consumers complain about it, exhibitors have paid enormous sums to get equipment that can be impeccably tuned. Now there are two methods to montor the actual room.

Finally, it should be pointed out and noticed that your author/editor, Charles ‘C J’ Flynn of dcinematools.com is also Charles ‘C J’ Flynn, a founding partner of digitaltesttools.com – he is also a long term admirer of USL and the excellent equipment that they produce. So while this article is somewhat an infomercial, it is written as a scientist and disseminator of valuable information…and presuming that it is just a launching point for further research. C J Flynn has also been a long time advocate of Post-Installation Cinema Compliance, writing and presenting at IBC on the topic as far back as 2006 (after retiring from the labors of setting up cinema servers and training their users since before Star Wars II.


Digital eXperience Guardian – the DXG Multiroom Network Setup


 

Digital eXperience Guardian – The DXG Rear Panel showing Power Over Ethernet Interface


DXG Report – One Speaker – With Errors

Post-Installation Cinema Test Tools; USL LSS-100 and DTT Digital eXperience Guardian

The unit plugs into the cinema facility’s IP network so these readings can be taken by anyone with access through the firewall.

The unit is small and unobtrusive, with only the power and ethernet cables going through the wall, connecting the system into the booth and then to the IP network.

This is how the setup page looks, and following that is a shot of the unit itself and a version of the report it creates.

USL LSS-100 Setup Sheet


 

USL LSS-100 Network A/V Monitoring Device


 

USL LSS-100 Report Page


Another network device is the DXG – Digital eXperiance Guardian from Digital Test Tools, LLC. This new company is filled with industry veterans and this is their first product in this collaboration.

The DXG setup is more complex since both its microphone section and its colorimeter remote suspend from the ceiling. In one sense it is easier, since it uses Power Over Ethernet, which puts power, control and data on one ethernet cable.

The design uses 5 microphones to discern levels at many frequencies, as well as phase and the direction of THD problems. Pulsed sounds at various frequencies avoids the buildup problems that pink noise creates. With all this, if a new rattle or hum occurs, a technician can be sent by the NOC to look for something in a particular direction that reacts to a particular frequency, decreasing the time to find whatever got loose or was inserted into or taken from the audio system.

Like the USL system, the DXG’s value comes from giving the user “changes from a baseline” measurements. Both systems would be used after a picture and audio room tuning to establish that baseline. Since the DXG captures much more data (levels and THD at different frequecies from individual speakers, and phase information from pairs of speakers at multiple frequencies, for example) the output is put into an xml file and an SQL database so that reports can be generated. These standard tools allow the client to easily integrate the data and reports into their monitoring systems.

There is also a parameters list which the customer sets up to monitor “warning” and “critical” points that can trigger notification through Web 2.0 interfaces. And, critically, the system uses ‘percentage of variation from the baseline’ since it is easier to keep track of trends this way instead of using baseline numbers that might vary from room to room. Knowing that the data point has gone beyond a 5% threshold, for example, is easier to notice than figuring whether the new x,y matrix numbers are within MacAdam’s Just Noticable Difference oval.

In addition to the “variation from the baseline” concept the DXG colorimeter also includes a pull-down in the auditorium set-up page to mark date and serial number changes of bulbs, both for 2D==>3D changes and for EOL changes. Plus, instead of one 2 degree spot – the SMPTE/ISO spec for calibration – the DXG colorimeter measures a broad section of the screen.

The system includes audio and picture DCPs that run through the projection system. The test system and projection system run asynchronously, meaning that there is no connection or feedback to or from the system under test. A playlist is created with automation instructions to shut down the lights, put the masking in the proper position, put the sound processor at the proper level, make a warning annoucement in the room, then play the DCPs in the proper sequence. Since audio contamination from adjoining rooms would throw off the audio tests, care must be taken when setting up the daily or weekly process.

The DigitalTestTools literature states that there is plenty of space for growth with the DXG, with options for forensic marking tests and IP network tests coming in the near future, as well as an option to test the signals from the various equipment that broadcasts data and sound to personal closed caption and enhanced listening systems for the deaf, blind, hard of hearing and partially sighted patrons.

Following are some screen shots from the Digital eXperiance Guardian. There is a features movie at Digital eXperiance Guardian Movie.

Now that over 80% of North American screens have made the digital conversion with the EU and UK not far behind, it is great to see that the industry has matured to deal with this last lingering problem of screens drifting out of spec. Consumers complain about it, exhibitors have paid enormous sums to get equipment that can be impeccably tuned. Now there are two methods to montor the actual room.

Finally, it should be pointed out and noticed that your author/editor, Charles ‘C J’ Flynn of dcinematools.com is also Charles ‘C J’ Flynn, a founding partner of digitaltesttools.com – he is also a long term admirer of USL and the excellent equipment that they produce. So while this article is somewhat an infomercial, it is written as a scientist and disseminator of valuable information…and presuming that it is just a launching point for further research. C J Flynn has also been a long time advocate of Post-Installation Cinema Compliance, writing and presenting at IBC on the topic as far back as 2006 (after retiring from the labors of setting up cinema servers and training their users since before Star Wars II.


Digital eXperience Guardian – the DXG Multiroom Network Setup


 

Digital eXperience Guardian – The DXG Rear Panel showing Power Over Ethernet Interface


DXG Report – One Speaker – With Errors

Latest Buzzword – H.265

The Motion Picture Experts Group came up with the idea that the future was going to come eventually, when all microprocessors were fast and cheap little buggers with great computational ability and internal paths to use it on. They re-wrote what was never called H.261 into H.264, which is often called MPEG-4.

But it was a two step process, it seems. Getting that complete re-write out of the way was fine, but now the coup de grâce to low quality – H.265, also called HEVC. 

The ITU has just approved the standard. Orange, the phone and internet arm of France Telecom (and a big presence throughout the EU) has established H.265 as their new transmission method, and so we are officially calling H.265 the Buzzword of the entire first part of 2013…except for SMPTE 2052 captioning, which should get more attention. 

Better explained here:
News: TVTechnology: Next-Gen HEVC Video Standard Approved
Background: TVTechnology: H.265 HEVC, The Next Step for MPEG 
HEVC is for OTT but not yet Ultra HD | Broadcast Engineering Blog

PR:  Orange to deploy HEVC-based VOD on Samsung Smart TVs | Videonet

Technology (Technicolor pdf): https:An overview of the emerging HEVC standard
Graphics: The Emerging HEVC Webinar

Latest Buzzword – H.265

The Motion Picture Experts Group came up with the idea that the future was going to come eventually, when all microprocessors were fast and cheap little buggers with great computational ability and internal paths to use it on. They re-wrote what was never called H.261 into H.264, which is often called MPEG-4.

But it was a two step process, it seems. Getting that complete re-write out of the way was fine, but now the coup de grâce to low quality – H.265, also called HEVC. 

The ITU has just approved the standard. Orange, the phone and internet arm of France Telecom (and a big presence throughout the EU) has established H.265 as their new transmission method, and so we are officially calling H.265 the Buzzword of the entire first part of 2013…except for SMPTE 2052 captioning, which should get more attention. 

Better explained here:
News: TVTechnology: Next-Gen HEVC Video Standard Approved
Background: TVTechnology: H.265 HEVC, The Next Step for MPEG 
HEVC is for OTT but not yet Ultra HD | Broadcast Engineering Blog

PR:  Orange to deploy HEVC-based VOD on Samsung Smart TVs | Videonet

Technology (Technicolor pdf): https:An overview of the emerging HEVC standard
Graphics: The Emerging HEVC Webinar

Weekend Camera and Colorist Learning Fun

The new concepts of digital shooting and post are nicely shown in these posts:

Shooting Video For Stills

RedShark News – Now your iPhone is the exposure meter you always wanted it to be

Check out the test video on this article:
RedShark News – Panasonic GH3: Amazing new footage from this $1,300 camera

I am about to release version 1.0 of an article I have written on accessibility in cinema. If anyone wants to tell me any last minute changes to make, including what doesn’t flow easily enough for you, or what doens’t make sense, or what is wrong in any way:
<http://dcinematools.com/pdf/Accessibility_To_Inclusion2012CinemaHIVI_v.995.pdf>

Weekend Camera and Colorist Learning Fun

The new concepts of digital shooting and post are nicely shown in these posts:

Shooting Video For Stills

RedShark News – Now your iPhone is the exposure meter you always wanted it to be

Check out the test video on this article:
RedShark News – Panasonic GH3: Amazing new footage from this $1,300 camera

I am about to release version 1.0 of an article I have written on accessibility in cinema. If anyone wants to tell me any last minute changes to make, including what doesn’t flow easily enough for you, or what doens’t make sense, or what is wrong in any way:
<http://dcinematools.com/pdf/Accessibility_To_Inclusion2012CinemaHIVI_v.995.pdf>

…Like Tangents In Rain