Tag Archives: Image Matters

Gone and Back Again–Return of The Hobbitses

 

Film is dead and badly done CGI is dead and it is about time that badly done 3D be dead too. In the future, that will mean 24fps shown as 96fps (triple flashing the same picture) is dead and it won’t mean replacing it with 48fps double-flashing. 

As we learned at the 2012 SMPTE/NAB DCinema Days event (or whatever they are called now), there are problems with 48fps that are alleviated at somewhere above 52fps. Jackson’s representative (Phil Oatley, the post group head of technology from Park Road Post) said that 48 was chosen because they didn’t know if 60fps was achievable in the exhibition field, so they stuck with what seemed do-able: 2X the frames and the data rate. 

Even at that, Warner Bros. wasn’t sure enough of the field changes to trust that audio tracks for the blind or visually impaired wouldn’t negatively affect the movie, so were left out of the HFR mix. (Captions with 3D are still a different Pandora’s Box.)

But 48fps was shown to the SMPTE/NAB attendees to be the wrong choice by Dr. Marty Banks (of the Visual Space Perception Laboratory at the University of California – my tax dollars at work~!) Presumably Jackson is in too deep to change from 48. But there is no news that anyone else is going to follow. The next announced HFR (besides Hobbit II) will be Avatar II’s 60fps, and the script isn’t written for that. 

So film is unwatchable and thankfully dead. HFR as announced will be a rare jewel – though wouldn’t it be nice if Disney/Pixar/Lucas were to surprise us. Katzenberg announced at CinemaCon 2011 that we should expect new chips from them that will dramatically change computation time in production and post…maybe that will bring more/better as well.

That leaves exhibition. It was relatively painless to get to 48fps. 60fps is a different story. Will a doubling of the datarate to 500mb/s suffice? Testing remains, but at least there is time to do it. Perhaps now there will be some backing for the www.image.matters.pro road show. Image Matters Powers High Frame Rate Digital Cinema Quality

Gone and Back Again–Return of The Hobbitses

 

Film is dead and badly done CGI is dead and it is about time that badly done 3D be dead too. In the future, that will mean 24fps shown as 96fps (triple flashing the same picture) is dead and it won’t mean replacing it with 48fps double-flashing. 

As we learned at the 2012 SMPTE/NAB DCinema Days event (or whatever they are called now), there are problems with 48fps that are alleviated at somewhere above 52fps. Jackson’s representative (Phil Oatley, the post group head of technology from Park Road Post) said that 48 was chosen because they didn’t know if 60fps was achievable in the exhibition field, so they stuck with what seemed do-able: 2X the frames and the data rate. 

Even at that, Warner Bros. wasn’t sure enough of the field changes to trust that audio tracks for the blind or visually impaired wouldn’t negatively affect the movie, so were left out of the HFR mix. (Captions with 3D are still a different Pandora’s Box.)

But 48fps was shown to the SMPTE/NAB attendees to be the wrong choice by Dr. Marty Banks (of the Visual Space Perception Laboratory at the University of California – my tax dollars at work~!) Presumably Jackson is in too deep to change from 48. But there is no news that anyone else is going to follow. The next announced HFR (besides Hobbit II) will be Avatar II’s 60fps, and the script isn’t written for that. 

So film is unwatchable and thankfully dead. HFR as announced will be a rare jewel – though wouldn’t it be nice if Disney/Pixar/Lucas were to surprise us. Katzenberg announced at CinemaCon 2011 that we should expect new chips from them that will dramatically change computation time in production and post…maybe that will bring more/better as well.

That leaves exhibition. It was relatively painless to get to 48fps. 60fps is a different story. Will a doubling of the datarate to 500mb/s suffice? Testing remains, but at least there is time to do it. Perhaps now there will be some backing for the www.image.matters.pro road show. Image Matters Powers High Frame Rate Digital Cinema Quality

500Mbps Good Enough Tests

hfr test logo image mattersMany eyes and many tests later, the specifications for quality digital cinema playback was decided upon by the community. Then, in the spirit of ‘good enough’, Stereoscopic 3D quality problems were ignored. And more recently, it appears that High Frame Rate (HFR) and in particular HFR S3D is moving like an unexamined juggarnaut into the future.

At the SMPTE event last month held in conjunction with NAB, Dr. Marty Banks tossed some landmines into the Knowledge Base. Then one of the people who did tests that made the 48 frame per second decision for the Hobbit gave their historical view. His bombshell was that 48 was chosen because it wasn’t known whether (enough…any?) hardware manufacturers  could come to the plate with working equipment by the time of the release in late 2012.

One part of the DCI and SMPTE and ISO Specification for D-Cinema is a 250Mbps interface between the projector and the media player. In the early days this meant the link from the server, but since Series II TI systems capable of running 4K material (and all systems from Sony), this means an internal media block.

[Update: Qube announced at CinemaCon that their IMB supplies a 1Gig stream to the projector. A quick scan of the interwebz and the memory of other visits at CinemaCon puts the rest of the manufacturers at 500Mbps.]

24 frames per second times 2…OK, let’s double the Mbps into the projector…500Mbps is the bar that seems to be accepted wisdom for ‘good enough’ 48 frames per second stereoscopic 3D material, such as The Hobbit. Anyone got a problem with that? Answer: Who could? No one really has varied sources of material or even firm software to test it with.

Enter the new company image-matters. They have assembled equipment that will be able to show material at speeds above and below 1Gbps. They will show this at 6 cities around the world for the next 6 months. People will look and talk.

Here is the link for the press announcement:

High Frame Rate & High Bit Rate Test Equipment and Test Series

April 14, 2012, NAB Show, Las Vegas, for immediate release.

Image Matters, intoPIX, MikroM and Virident collaborate beyond the state of the art. The target is a series of tests on June 7 and 8 2012 in Burbank CA, coordinated by Michael Karagosian of MKPE Consulting, and cinematographers Kommer Kleijn SBC and David Stump ASC, as co-chairs of the SMPTE 21DC Study Group for Higher Frame Rates.

These tests will be conducted in collaboration with studios and the creative community. They will measure the minimum JPEG 2000 codestream bit rate requested by high frame rate content to reach the visually lossless quality demanded by digital cinema applications.

The experimental equipment set will enable playback of JPEG 2000 codestream bit rate higher than 1 Gbps (i.e. more than 4 times the current DCI specification). The decoded 2K images will be transmitted to a single projector at a frame rate of up to 120 fps (i.e. 60 fpe for Stereoscopic 3D content).

In order to speed up the test process and to allow the easy production of multiple encoding flavours, the equipment set will also be capable of encoding high frame rate content from uncompressed files in near real-time.

The assembled equipment will consist of one server incorporating 4 Virident FlashMAX boards and one intoPIX JPEG 2000 PRISTINE-P4 board. The PRISTINE will playback the decoded codestream on four 3G SDI links to the MikroM IMB inserted into the projector. The MikroM’s IMB will receive the four 3G-SDI links and pass the uncompressed image data directly to the projector backplane. Image Matters will insure project coordination and integration.

The integration has enough headroom to allow, on request, multiple equipments to be combined to achieve higher bit rates and/or higher frame rates.

Storage

  • Four 1.4 TB Virident FlashMAX MLC cards: 
    • total capacity of 5.6TB
    • total read bandwidth of 5.2 GB/s
    • total write bandwidth of 2.2GB/s on XFS file system.
  • Each Virident card has: 
    • a half height and half length form factor
    • a PCIe x8 Gen1 bus • power consumption of 25 W
    • a sustainable random read of 1,3 GB/s

JPEG 2000 Encoding/decoding

  • One intoPIX PRISTINE P4 board
    • 2K & 4K JPEG2000 decoder FPGA IP-cores
    • high frame rates capacity: up to 120 Fps
    • high bitrate capacity: up to 1 Gbps
    • four 3G-SDI outputs
    • one Genlock input
    • One MikroM Integrated MediaBlock MVC 201
      • four 3G-SDI input
      • Formatting and pass through of uncompressed image data
      • Up to 120 2K fps

      Information

      Please contact Jean-François Nivart
      [email protected]
      +32 495 23 00 08

      About Image Matters

      Image Matters offers innovative hardware and software modules for professional image and sound handling. This new venture helps OEMs, integrators and end-users to develop advanced imaging systems and applications easily and quickly.

      More information on www.image.matters.pro

      About intoPIX

      intoPIX is a leading supplier of image compression technology to audiovisual equipment manufacturers. We are passionate about offering people a higher quality image experience and have developed FPGA IP cores that enable leading edge JPEG 2000 image compression, security and hardware enforcement. Achieving a major breakthrough in digital cinema, intoPIX has achieved a leading position in the professional image compression industry based on the JPEG 2000 standard. More information on our company, customers and products can be found on www.intopix.com

      Interested in HFR technology? Contact Gael Rouvroy, intoPIX C.T.O. – [email protected] – +32479774944

      About MikroM

      MikroM is a leading design house and provider of state-of-the-art audio/video technologies for selected professional markets. The portfolio covers silicon-proven IPs, ASICs, PCBs and Systems in combination with professional design services. With a variety of products and services MikroM focus on application-specific and reliable solutions for system integrators and OEMs in quality-driven markets as HD Broadcast, Digital Cinema and Advertisement/Presentation.

      About Virident

      Virident Systems’ professional Storage Class Memory (SCM) solutions deliver unconditional consistent performance that supports the most data-intensive content and applications. Virident Systems is backed by strategic investors, Intel®, Cisco® Systems and a leading storage hardware and software solutions provider as well as venture investors Globespan CapitalPartners, Sequoia Capital, and Artiman Ventures. For more information visit www.virident.com.

      References:

      High Frame Rates – The New Black, Getting to Speed

      HFR-S3D Post SMPTE/CinemaCon Hobbit

      Combine 3, Drop 2, 120 becomes 24

500Mbps Good Enough Tests

hfr test logo image mattersMany eyes and many tests later, the specifications for quality digital cinema playback was decided upon by the community. Then, in the spirit of ‘good enough’, Stereoscopic 3D quality problems were ignored. And more recently, it appears that High Frame Rate (HFR) and in particular HFR S3D is moving like an unexamined juggarnaut into the future.

At the SMPTE event last month held in conjunction with NAB, Dr. Marty Banks tossed some landmines into the Knowledge Base. Then one of the people who did tests that made the 48 frame per second decision for the Hobbit gave their historical view. His bombshell was that 48 was chosen because it wasn’t known whether (enough…any?) hardware manufacturers  could come to the plate with working equipment by the time of the release in late 2012.

One part of the DCI and SMPTE and ISO Specification for D-Cinema is a 250Mbps interface between the projector and the media player. In the early days this meant the link from the server, but since Series II TI systems capable of running 4K material (and all systems from Sony), this means an internal media block.

[Update: Qube announced at CinemaCon that their IMB supplies a 1Gig stream to the projector. A quick scan of the interwebz and the memory of other visits at CinemaCon puts the rest of the manufacturers at 500Mbps.]

24 frames per second times 2…OK, let’s double the Mbps into the projector…500Mbps is the bar that seems to be accepted wisdom for ‘good enough’ 48 frames per second stereoscopic 3D material, such as The Hobbit. Anyone got a problem with that? Answer: Who could? No one really has varied sources of material or even firm software to test it with.

Enter the new company image-matters. They have assembled equipment that will be able to show material at speeds above and below 1Gbps. They will show this at 6 cities around the world for the next 6 months. People will look and talk.

Here is the link for the press announcement:

High Frame Rate & High Bit Rate Test Equipment and Test Series

April 14, 2012, NAB Show, Las Vegas, for immediate release.

Image Matters, intoPIX, MikroM and Virident collaborate beyond the state of the art. The target is a series of tests on June 7 and 8 2012 in Burbank CA, coordinated by Michael Karagosian of MKPE Consulting, and cinematographers Kommer Kleijn SBC and David Stump ASC, as co-chairs of the SMPTE 21DC Study Group for Higher Frame Rates.

These tests will be conducted in collaboration with studios and the creative community. They will measure the minimum JPEG 2000 codestream bit rate requested by high frame rate content to reach the visually lossless quality demanded by digital cinema applications.

The experimental equipment set will enable playback of JPEG 2000 codestream bit rate higher than 1 Gbps (i.e. more than 4 times the current DCI specification). The decoded 2K images will be transmitted to a single projector at a frame rate of up to 120 fps (i.e. 60 fpe for Stereoscopic 3D content).

In order to speed up the test process and to allow the easy production of multiple encoding flavours, the equipment set will also be capable of encoding high frame rate content from uncompressed files in near real-time.

The assembled equipment will consist of one server incorporating 4 Virident FlashMAX boards and one intoPIX JPEG 2000 PRISTINE-P4 board. The PRISTINE will playback the decoded codestream on four 3G SDI links to the MikroM IMB inserted into the projector. The MikroM’s IMB will receive the four 3G-SDI links and pass the uncompressed image data directly to the projector backplane. Image Matters will insure project coordination and integration.

The integration has enough headroom to allow, on request, multiple equipments to be combined to achieve higher bit rates and/or higher frame rates.

Storage

  • Four 1.4 TB Virident FlashMAX MLC cards: 
    • total capacity of 5.6TB
    • total read bandwidth of 5.2 GB/s
    • total write bandwidth of 2.2GB/s on XFS file system.
  • Each Virident card has: 
    • a half height and half length form factor
    • a PCIe x8 Gen1 bus • power consumption of 25 W
    • a sustainable random read of 1,3 GB/s

JPEG 2000 Encoding/decoding

  • One intoPIX PRISTINE P4 board
    • 2K & 4K JPEG2000 decoder FPGA IP-cores
    • high frame rates capacity: up to 120 Fps
    • high bitrate capacity: up to 1 Gbps
    • four 3G-SDI outputs
    • one Genlock input
    • One MikroM Integrated MediaBlock MVC 201
      • four 3G-SDI input
      • Formatting and pass through of uncompressed image data
      • Up to 120 2K fps

      Information

      Please contact Jean-François Nivart
      [email protected]
      +32 495 23 00 08

      About Image Matters

      Image Matters offers innovative hardware and software modules for professional image and sound handling. This new venture helps OEMs, integrators and end-users to develop advanced imaging systems and applications easily and quickly.

      More information on www.image.matters.pro

      About intoPIX

      intoPIX is a leading supplier of image compression technology to audiovisual equipment manufacturers. We are passionate about offering people a higher quality image experience and have developed FPGA IP cores that enable leading edge JPEG 2000 image compression, security and hardware enforcement. Achieving a major breakthrough in digital cinema, intoPIX has achieved a leading position in the professional image compression industry based on the JPEG 2000 standard. More information on our company, customers and products can be found on www.intopix.com

      Interested in HFR technology? Contact Gael Rouvroy, intoPIX C.T.O. – [email protected] – +32479774944

      About MikroM

      MikroM is a leading design house and provider of state-of-the-art audio/video technologies for selected professional markets. The portfolio covers silicon-proven IPs, ASICs, PCBs and Systems in combination with professional design services. With a variety of products and services MikroM focus on application-specific and reliable solutions for system integrators and OEMs in quality-driven markets as HD Broadcast, Digital Cinema and Advertisement/Presentation.

      About Virident

      Virident Systems’ professional Storage Class Memory (SCM) solutions deliver unconditional consistent performance that supports the most data-intensive content and applications. Virident Systems is backed by strategic investors, Intel®, Cisco® Systems and a leading storage hardware and software solutions provider as well as venture investors Globespan CapitalPartners, Sequoia Capital, and Artiman Ventures. For more information visit www.virident.com.

      References:

      High Frame Rates – The New Black, Getting to Speed

      HFR-S3D Post SMPTE/CinemaCon Hobbit

      Combine 3, Drop 2, 120 becomes 24

Nivart forms Image Matters Team

image matters logoAlways nice to see a new company interested in quality. When the new company is created by people who have successfully led the charge for quality in the past, it is all the more interesting. In this case it is Jean-François Nivart and Sabine Wax and other experts who have started Image Matters

An expert in broadcasting, cinema and JPEG 2000 equipment and technologies, Jean-François Nivart  and his team are proud to announce the creation of Image Matters. They are fully buzz-word compliant since they help define the buzzwords:

  • JPEG 2000
  • IMF DCP MXF AXF ASO2
  • High Frame Rate
  • HD 2K 4K 8K
  • 3D-Stereoscopic
  • Multi view Omniview

Image Matters creates, designs and markets innovative hardware and software components to help OEMs, integrators and end users develop advanced imaging systems and applications easily and quickly.

Their new website announces two new items, one a product and one a vital test in bringing high-frame-rate video to the market. The product is named: I’m-XS

“Together, the Image Matters team has more than 50 years of experience in audiovisual technologies,” said Jean-Francois Nivart, CEO of the new venture.

As an expert in software engineering, Sabine Wax develops practical solutions for media distribution industry needs.

For his part, Jean-Marc Coulon shares his multidisciplinary knowledge, enabling cost-effective product design and manufacturing.

Last but not least, highly experienced in innovative technology sales and marketing, Stephane Deckers is the link between customers and the development team.

Our combined expertise will keep our clients up to date with rapidly evolving technologies

During the NAB show in Las Vegas, Image Matters will introduce its new video boards, based on high-end JPEG 2000 image compression engines from intoPIX.

The team will be there to meet you in the Central Hall at Booth C5046.

For more information, go to www.image.matters.pro

Nivart forms Image Matters Team

image matters logoAlways nice to see a new company interested in quality. When the new company is created by people who have successfully led the charge for quality in the past, it is all the more interesting. In this case it is Jean-François Nivart and Sabine Wax and other experts who have started Image Matters

An expert in broadcasting, cinema and JPEG 2000 equipment and technologies, Jean-François Nivart  and his team are proud to announce the creation of Image Matters. They are fully buzz-word compliant since they help define the buzzwords:

  • JPEG 2000
  • IMF DCP MXF AXF ASO2
  • High Frame Rate
  • HD 2K 4K 8K
  • 3D-Stereoscopic
  • Multi view Omniview

Image Matters creates, designs and markets innovative hardware and software components to help OEMs, integrators and end users develop advanced imaging systems and applications easily and quickly.

Their new website announces two new items, one a product and one a vital test in bringing high-frame-rate video to the market. The product is named: I’m-XS

“Together, the Image Matters team has more than 50 years of experience in audiovisual technologies,” said Jean-Francois Nivart, CEO of the new venture.

As an expert in software engineering, Sabine Wax develops practical solutions for media distribution industry needs.

For his part, Jean-Marc Coulon shares his multidisciplinary knowledge, enabling cost-effective product design and manufacturing.

Last but not least, highly experienced in innovative technology sales and marketing, Stephane Deckers is the link between customers and the development team.

Our combined expertise will keep our clients up to date with rapidly evolving technologies

During the NAB show in Las Vegas, Image Matters will introduce its new video boards, based on high-end JPEG 2000 image compression engines from intoPIX.

The team will be there to meet you in the Central Hall at Booth C5046.

For more information, go to www.image.matters.pro