Last updateSat, 25 May 2019 4pm


Introducing – Tools for Cinema Quality Assurance


Cinema Test Tools for the Non-Technical Manager 

Cinema Test Tools is a free resource for the cinema industry, tuned most particularly for the non-technical manager. The tools include several DCPs, all with interesting means of testing the sound and picture quality for the interested by lightly trained staff. The lessons on sound and light are written to provide a foundation to communicate with the technician who must respond quickly and well to the information that they discover.

The key is a free Online Managers Online Walk Through Checklist that correlates with the many DCPs. It helps bring an understanding of the many nuances of the auditorium's situation in a straightforward way. 

The feet hitting the street. This is where it all plays out.

Theaters Respond to Studio's VOD Threat

exhibition logoTheater operators are mounting a challenge to plans by Hollywood studios to release movies in the home when they are still in theaters.

The nation's largest theater chains have been reaching out to investors and analysts on Wall Street, as well as directors, producers and agents, in an effort to build support for preserving so-called theatrical windows — the period of time between when a movie opens in cinemas and when it comes out on DVD or other media.

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Celluloid Junkie Hits Help Button

Sperling Reich's Celuloid Junkie site has 5 informative articles online this week, but one of them begs for community participation.

Celluloid Junkie » Rural Theatre Hopes Pepsi Can Help Fund Digital Conversion concerns one clever exhibitor who has submitted a proposal to Pepsi's Refresh Project to help them fund 50% of their Digital Cinema conversion.

Click on this link and hit Vote for this idea; 
Bring digital cinema to a non-profit rural theatre in Lincoln, KS | Pepsi Refresh Everything

A quick registration is required, but the opt in for further contact is not required. 

Good luck to Rural Theaters!

RealD and Polaroid — Possible Promise PR

Polaroid 3D GlassesGlasses are required for all versions of 3D cinema systems. There are several reasons for this, and except for a few unique circumstances, this will also apply to home theater for a long time. Most 3D glasses come from the equipment manufacturers, which are built to handle "one size fits all" abuse. In the past year there have been companies offering alternative glasses, personalized glasses, so to speak. But Polaroid's announcement yesterday gives the subject a new potential, in this case, for the polarized lens systems of RealD and MasterImage.

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Decline and Fall: 3D takes some knocks

Two stories analyze with some glee that some patrons are slipping in the backdoor to see movies in 2D rather than pay 50% more for a 3D ticket. In neither article is the word recession mentioned or the fact that many 10s of millions of potential movie goers are out of work or underemployed. It makes one wonder how much money the writers are making and whether they have lost touch with some part of their audience. 

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Avatar's August Return Adds New Footage

exhibition logoFirstShowing.com says: Some of you may have thought (or hoped that) you would never heard about James Cameron's Avatar ever again, but you were wrong. 20th Century Fox has officially announced that Avatar will be returning to theaters worldwide starting on August 27th next month with an extra 8 minutes of "never before seen" footage added. "Since - and largely as of result of - Avatar's release last December, the number of available digital 3D screens has exploded, and moviegoers who missed experiencing the film in 3D, as well as fans that want to return to Pandora again, will now have that opportunity," the studio said. Avatar is back baby!

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