Tue06252019

Last updateSat, 25 May 2019 4pm

 

Introducing – Tools for Cinema Quality Assurance

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Cinema Test Tools for the Non-Technical Manager 

Cinema Test Tools is a free resource for the cinema industry, tuned most particularly for the non-technical manager. The tools include several DCPs, all with interesting means of testing the sound and picture quality for the interested by lightly trained staff. The lessons on sound and light are written to provide a foundation to communicate with the technician who must respond quickly and well to the information that they discover.

The key is a free Online Managers Online Walk Through Checklist that correlates with the many DCPs. It helps bring an understanding of the many nuances of the auditorium's situation in a straightforward way. 

Soundly Said | Mel Lambert Gets Immersive

Before CinemaCon is NAB. Before NAB is a SMPTE gathering on Technology In Cinema. Thousands travel to this annual event that is fashioned to give detail to what would otherwise be mere rumors to those who have to make a living in the post and broadcast fields – so this is knowledge dissemination by SMTPE at its best.

Mel Lambert has been writing articles on Immersive Sound for the Film Editors Guild and others for the past two years. Having attended the SMTPE event, he brings us more nuance to understand how this technology will affect the cinema auditorium.

D-Cinema Summit: standardization of immersive sound formats

SMPTE/NAB 2015 DCinema History Panel
Bill Mead (DCinemaToday) speaks to Tim Cook (Alamo Drafthouse), David Pflegl (Carmike), Steven Tsai (Sony), Sean Romano (Deluxe), Wendy Aylsworth (Warners) – Photo from Mel Lambert

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For a less focused but full-of-dat article on the Summit:

NAB Cinema Summit: On the Trail of Hollywood’s Biggest Villains from David Keene at AVNetwork

A lot of great data, but it derives a whole paragraph of analysis from the correct but asterisk'd data about the terrible reduction in ticket sales. From 10 billion something to 10 billion something...which is truly a rounding error when put under the scope of the limited number of movies released in 2014. 2015 is already on track to soundly beat 2014 and there are many big pictures in queue that should make this year more on trend.

This is only pointed out since a year of minor growth or minor sales diminishment is not the way that good management thrives. Or maybe not. But the point is that the management of several industries are working together and at odds to maintain some semblance of an exhibition industry. Clearly, the major movie studios are all parts of larger interests, and exhibition has long known that it isn't exhibition friendly. The solution was long thought to be Alternative Content, (or ODS as the punsters like to say – Other Digital Stuff, and perhaps odious for the purests) or as the new group in the EU calls it: Event Cinema. Tim Cooks speaks to how they are doing it well. Picture house in London do too. See Event Cinema Association