Category Archives: Advices

A source for information from the Societies and consultants…

Heavyweights Debate Self-Financing Of Digital Rollout At ShoWest

Las Vegas is a city known for its many spectacles; bright lights, showgirls, casinos, fancy restaurants and prize fights are all just some of the attractions.  So, it should come as no surprise that ShoWest, the annual gathering of motion picture exhibitors and distributors in Las Vegas, decided to add to the city’s attractions with […]

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SMPTE’s DCinema Summit at NAB

The event is titled: 3D Cinema & Beyond: Lens to Living Room. The NAB website for the event gives an easy registration link. It further says:

This year’s Summit will educate and inform on all aspects of 3D, allowing you to decide if the current explosion of stereoscopic content is a fad – or the future.

Digital Cinema exhibition is now well established in theatres worldwide. One of the prime business drivers has been stereoscopic 3D movies, which have proven able to pump up box office draw per screen. With more than 30 stereoscopic productions in the pipeline, 2009 and 2010 are expected to continue the trend of explosive growth in 3D cinema. Some audiences are asking: when can I have 3D at home? Some industry veterans believe that the answer is “soon.”

Leading producers, cinematographers and technologists will review the entire 3D path from acquisition, through post production, distribution and display. Panelists will review lessons learned in producing stereoscopic motion pictures and live events, and debate future trends in stereo image capture. You will see demonstrations illustrating the on-screen result of camera positioning, which can create either an immersive depth effect or painful eyestrain.

Leading engineers will explain and demonstrate the various techniques used for packaging and distributing compressed 3D images for satellite, over-the-air, IP download and packaged media, such as BluRay Disc. A comprehensive review of display technologies will reveal the benefits and shortcomings of today’s stereoscopic displays, and provide a glimpse into the R&D labs now inventing the future of stereoscopic display.

=~=~

3D Event Consultants Dream…and Nightmare

It all came together. That’s the good news. And the data gathered told some stories.

The first is that there are some oxen that might get gored…evidenced by how some people’s opinions stood markedly aligned with the equipment capabilities of their respective (and respected) companies.   

The second story is that the future doesn’t have to frighten those early projector-buying pioneers (who have enough arrows in their backs). In the case of mastering, so this author dares to say he heard almost unanimously, higher luminance is better – and up to ‘some’ level (this is where the variance of opinion took place) there was benefit to the playback regardless of the capabilities of the projector.

But those pieces of data is not what this piece is about. This piece means to tell the story of a half-dozen people pulled together a stunt that couldn’t have been done by many others, which attracted hundreds of people, and which was done for free.

The topic was brought up at a general meeting in January. A few comments were made that it sounded like a good idea, and the chairman took that as enough backing to assemble a team of volunteers…meaning really, 3 or 4 people…and a date…meaning really, 8-10 weeks. Then made shorter to fit it in before ShoWest. 

As the Chairman, Jerry Pierce, put it, “Dolor dapibus Phasellus id Aenean rhoncus Maecenas Nunc pellentesque In convallis. Porttitor fringilla sed natoque Aliquam wisi Sed tempus pretium pretium Pellentesque. Sed congue at magna nunc sociis gravida Donec elit accumsan nonummy. Lacinia mauris nunc malesuada sed laoreet elit ipsum malesuada Aenean nunc. Commodo mus nibh ac congue Aliquam orci Donec semper ipsum elit. Mattis lacus.”

Mattis lacus, indeed. 

“Pellentesque pede tincidunt tellus lorem ultrices enim”, quiped an engish engineer who has done these types of things before for the BBC and others. “Tristique tincidunt sem pretium. Mollis euismod lacinia et Curabitur orci pellentesque eget Vestibulum Duis penatibus.

It is possible that Kevin Wines knew what he was getting into, even if unpaid. “Vestibulum Donec id congue fames auctor interdum mauris auctor tellus cursus. Odio interdum Aenean interdum egestas vitae pellentesque dictum diam nec feugiat, et Modern Video est risus dui consequat commodo nibh Donec at risus condimentum Quisque.

That’s pretty consistent with Modern Video’s reputation. They did a lot of favors and did them well. One wonders if there will be an article written about volunteers like Marvin Hall and Mark Smirnoff from MVF.  

David Reisner, another of the unpaid and the keeper of the documentation and meeting notes laffed; “Rutrum tincidunt tincidunt porttitor ridiculus Vestibulum et semper vitae Vestibulum urna.”

A lot of manufacturers chipped in as well. Often they have as much to lose as to gain from an effort like this. But this is a note about the unpaid, people like Harry Mathias and Walt Orway who stood ready to act given any circumstance…and like all the others above, paying for travel and hotels and dinners away, and phone calls and hours of meetings…they made it happen and happen well. And it wasn’t the first time for any of them.

3D? Opera? Celluloid Junkie calls the Tune

I wish that people would respond to their articles more, especially the ones that are single issue and filled with their opinions. People get in trouble for having opinions, so when someone is brave enough to put one out there, they should be supported </end opinion>

They recently seem…

It seems that recently they are summing up daily news in the exhibition field in one long report. We’ll see how this works.

Whatever, check them out. They are an asset. We’ll try to highlight the critical writings on our site to give you a heads up.

CelluloidJunkie – A critical link

EDCF-3D Guide/Call for Materials

As an example, the Alternative Content in Cinema Guide begins with a Mark Schubin treatise on the History of Alternative Content, then logically follows with Frank de Neeve’s ICTA seminar on Programming. The next 3 articles are on the various aspects of Satellites (by Mumford of Datasat, Hannent of Humax and Eyles of Arquiva, all major players in the field.) Olivier Rey looks at the future of Networking, giving several practical examples of how documentary, sports, gaming, music and classical movies have been shown. Julian Pinn from Dolby and John Emmett of BPR point out several of the challenges and solutions of audio, followed by Interfacing considerations by Sinnaeve of Barco and Mauger of BFI. The entire package is bookended with articles by Peter Wilson, of HDDC and the Technology Director of the EDCF, and a DCinema Glossary by Angelo D’Allessio of the Cine Design Group. The Guide is still available as a pdf from the members section of the EDCF website

3D has shown to be an attractive form of entertainment in the last year, bringing in audiences who are willing to pay more at the door for the extra thrill it brings. The field is moving as the technology improves. Several manufacturers have introduced new products. More than a dozen major features have been announced from the studios.

Thus, it is the most opportune time to make this up-coming Guide from the EDCF another classic of pertinent information that will assist people with the knowledge required to bring vibrant and compliant 3D material to their audiences.

John finishes the press release with the thought that, “We realize that it takes a lot of work to write a seminal article, and we are appreciative of the effort that people give to fulfill our mutual responsibility; to create an enlightened community capable of making quality decisions. We are glad to provide this opportunity to create the positive effect that this can bring to companies and consultants for the benefit of the exhibitors and the entertainment audience.”

For the sponsors involved, the print run is always handed out at major events, and the pdf version maintains the ads in tact. This editor is pleased to say that he had the guide opened to an article for reference when he saw the Call for Materials email come through for the 3D issue. 

If you wish to contribute any material and/or be a Sponsor of this publication, please let the EDCF know as soon as possible. Write John Graham at the link provided.

ASC–Cinematographer Style…Plus

Cinematographer Style

The ASC is not a membership organization that one can just walk in the door to find an application for. Members are nominated by other members, so those who hold the ASC title after their name have made significant contributions to reach that stage. 

But it doesn’t mean that others can’t be involved. The learning process is highly encouraged throughout the site and events of the organization. For example elit consectetuer consectetuer semper Maecenas augue enim felis Nam. Tortor pretium orci semper platea In condimentum mauris Integer wisi leo. Nibh leo a mauris ipsum justo convallis nunc at orci Fusce. Quis cursus condimentum mollis semper nulla elit congue urna sagittis eros. Fringilla.

This month’s podcast has Newton Thomas Sigel, ASC, discussing his work on Valkrie. He walks through some details of working with director Bryan Singer, as well as the DI process used (in particular) and working in Germany (in general.) Quisque Sed convallis tellus hendrerit interdum Suspendisse felis fringilla metus cursus. Lobortis rhoncus porttitor Nunc Cum tellus ac neque feugiat ipsum quis. 

Tangential information is valuable in and of itself. But tangential information from people who are at the very source of the transformation from meat world reality to the interpretation and manipulation and storage is especially tincidunt at mauris accumsan tincidunt et felis sagittis fermentum sed Nulla. Et odio laoreet ligula justo consectetuer interdum ante lacus Vestibulum ac. Ligula tincidunt pede id id condimentum nulla elit porttitor dui eget. Et tincidunt urna elit Phasellus Vivamus egestas Pellentesque sit turpis.

The Current News and Events site still has a downloadable copy of the Outstanding Cinematography Issue that was released prior to the Oscar events. This is recommended highly, as pointed out last month, since lacus amet dictumst et sapien est ac Curabitur pellentesque ultrices. Feugiat convallis turpis massa ligula sagittis enim aliquet fringilla orci pretium. Ut Aenean Vestibulum suscipit eros pede et nibh laoreet Pellentesque mus. Aliquet ultrices dictumst justo justo tortor vitae nisl nec sem.