Objective Matrix for P2 Memory

The MatrixStore Enhances P2 Experience – IBC PR

Press Release from Objective Matrix -7 September 2009

Content and metadata that is ingested from Panasonic’s range of P2 based broadcast cameras can seamlessly be moved into the MatrixStore cluster using either Final Cut Server, CatDV or DropSpot applications. This range of interfaces provides the ability to protect content generated on mixed production platforms be they Avid, Apple or Adobe.

Nick Pearce, co-founder of Object Matrix, commented: “The centre puts into the spotlight the demonstrable benefits that automated, integrated, file based workflows can bring, namely increased efficiency, reduction in operating costs and highly secure data management.”

The centre highlights how the content and associated metadata can be protected at the highest levels from ingest to archive. Using The MatrixStore, digital assets are stored on state of the art server hardware with powerful software to provide an easy to use, scalable, secure and cost effective method of archiving multimedia projects. Archives are always available at the touch of a button, and the ease of installation and use mean that businesses are free to concentrate on their core competencies.

Adrian Clarke, General Manager UK & Ireland Professional & Broadcast IT Systems, stated: “Including Matrixstore into the Panasonic workflow experience centre exemplifies the convergence of Broadcast and IT technologies. It’s a combination of standard IT building blocks with their deep understanding of the needs of the Broadcast user add another strong partner to the centre, giving our visitors the most powerful end to end demonstration of scalable tapeless workflow solutions anywhere in the market.”

Object Matrix will be exhibiting the MatrixStore solution at IBC (Stand 6.C28d).

For more information on Object Matrix and The MatrixStore please contact Tom Warren on 01296 394614 or at [email protected]

About Object Matrix

Established in 2003, Object Matrix is a software company based in Caerphilly (Wales, UK). Its acclaimed product MatrixStore has been used in production since 2006 by broadcast and creative agency customers.

Object Matrix is comprised of a team of storage industry experts with a shared vision for high levels of data security combined with intuitive user interfaces. In addition to providing solutions and product integrations for the storage, search and retrieval of media assets, Object Matrix also provides consultancy, training, systems integration, and ongoing support services.

About Panasonic

Panasonic is a brand name for Matsushita Electric Industrial Co Ltd. of Japan (MEI), one of the world’s largest manufacturers of consumer electronics and ranked third on the Fortune 500 Electronics and Electrical Equipment Index. The company was founded in 1918 in Osaka, Japan, by Konosuke Matsushita and has grown from just three employees to more than 328,645 people worldwide. Panasonic has been operating in Europe since 1962, when it established its first sales office in Hamburg, Germany. The company’s presence has increased throughout Europe following major investment programmes in manufacturing and sales operations.


Panasonic’s Professional Broadcast and IT Systems unit is part of Panasonic Audio Visual and Computer Systems Europe (PAVCSE), a division of Panasonic Marketing Europe GmbH. The company is a leader in the development of video formats and core products for broadcast and professional AV, including camera-recorders, video recorders, monitors, and mixers. Panasonic’s P2 systems provide the reliability of solid-state production with immediate connectivity to existing IT infrastructures, allowing for completely tapeless workflows. http://panasonic-broadcast.com.

Ranieri Communications
Tom Warren
[email protected]
01296 394614

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