Tag Archives: 2013

Buzzword Compliance at SMPTE/NAB/CinemaCon

The fundamentals of Digital Cinema are built upon Open Source tools, in particular Motion-JPEG (instead of the license troubled MPEG world) and AES-128 encryption (instead of any number of private systems) as well as PCM Wave coding for audio. The combined reasoning of avoiding license fees and allowing the technology to flow by inhibiting the restrictions that proprietary tools bring makes sense.

Now, an adjunct technology iis being held under the same scrutiny and one suspects that the reason is Marketing. Clever marketing, since this is a confused market, but marketing nonetheless. One of the first thing that one learns about standards is that they can be inhibiting and destructive in many circumstances.

The exhibitors want two things. They want to differentiate themselves by keep giving perks and higher quality in special circumstances. This means that they will buy innovation.

But they also want some security that the equipment that they buy won’t turn out to be something that they can’t use in a few years. To many the later translates into “Come On Guys, Can’t You Work Together?” Hey~! Open Source.

Whether Open Source is something the industry wants in its secondary products needs some scrutiny and education. There also has to be some recognition of the enormous amounts of investment that goes into hardware designs and accommodating capabilities not yet dreamed of. 

What is being heard now is Open Something. Open Source is bandied about, then licensing is tied to usage to become something else. 

=-=-=This will be updated as the players find ways to answer to their stockholders…or find another way to announce their firstiness.

Buzzword Compliance at SMPTE/NAB/CinemaCon

The fundamentals of Digital Cinema are built upon Open Source tools, in particular Motion-JPEG (instead of the license troubled MPEG world) and AES-128 encryption (instead of any number of private systems) as well as PCM Wave coding for audio. The combined reasoning of avoiding license fees and allowing the technology to flow by inhibiting the restrictions that proprietary tools bring makes sense.

Now, an adjunct technology iis being held under the same scrutiny and one suspects that the reason is Marketing. Clever marketing, since this is a confused market, but marketing nonetheless. One of the first thing that one learns about standards is that they can be inhibiting and destructive in many circumstances.

The exhibitors want two things. They want to differentiate themselves by keep giving perks and higher quality in special circumstances. This means that they will buy innovation.

But they also want some security that the equipment that they buy won’t turn out to be something that they can’t use in a few years. To many the later translates into “Come On Guys, Can’t You Work Together?” Hey~! Open Source.

Whether Open Source is something the industry wants in its secondary products needs some scrutiny and education. There also has to be some recognition of the enormous amounts of investment that goes into hardware designs and accommodating capabilities not yet dreamed of. 

What is being heard now is Open Something. Open Source is bandied about, then licensing is tied to usage to become something else. 

=-=-=This will be updated as the players find ways to answer to their stockholders…or find another way to announce their firstiness.

Vegas 2013 SMPTE/NAB CinemaCon

Calendar dates of SMPTE during NAB and CinemaCon

It happens again this year before switching back next year…CinemaCon immediately follows NAB in Vegas. This means that those who want to attend the SMTPE weekend, filled with more data than one can predict, but not NAB, and also attend CinemaCon, that there is a week in the middle.

Last year this was filled with a near-perfect EDCF bus tour arranged by Thomas MacCalla. From sound systems to important post houses (and who’ll forget being the first riders on the Universal Studios Transformers ride, or equally exciting, spending time talking with Laser Light Engines’ Bill Beck after the successful SMPTE showing of a laser driven Sony projector, and exchanging ideas with all the other european experts), the yearly bustour was yet again perhaps the highlight of the two weeks.

So what will it be in 2013? Can SMPTE out-do themselves…Can Nick Mitchell of Technicolor take the Marvin Hall Award for Telling Us What We Don’t Want to Hear again? Will there be another mis-named presentation that everyone complains for missing (what is white, really?) Will RealD demonstrat what they merely talk about at this coming SMPTE Hollywood Expo?

Vegas 2013 SMPTE/NAB CinemaCon

Calendar dates of SMPTE during NAB and CinemaCon

It happens again this year before switching back next year…CinemaCon immediately follows NAB in Vegas. This means that those who want to attend the SMTPE weekend, filled with more data than one can predict, but not NAB, and also attend CinemaCon, that there is a week in the middle.

Last year this was filled with a near-perfect EDCF bus tour arranged by Thomas MacCalla. From sound systems to important post houses (and who’ll forget being the first riders on the Universal Studios Transformers ride, or equally exciting, spending time talking with Laser Light Engines’ Bill Beck after the successful SMPTE showing of a laser driven Sony projector, and exchanging ideas with all the other european experts), the yearly bustour was yet again perhaps the highlight of the two weeks.

So what will it be in 2013? Can SMPTE out-do themselves…Can Nick Mitchell of Technicolor take the Marvin Hall Award for Telling Us What We Don’t Want to Hear again? Will there be another mis-named presentation that everyone complains for missing (what is white, really?) Will RealD demonstrat what they merely talk about at this coming SMPTE Hollywood Expo?

Why film will end by late 2013

 

Panel Participants: 
John Fithian – President & CEO, National Association of Theatre Owners
Joe Hart – Senior Vice President, Deluxe Digital Cinema 
Larry O’Reilly – Executive Vice President Theatre Development, IMAX
Joel Pearlman – Managing Director, Roadshow Films & Chairman, Motion Picture Distributors Association of Australia
Allan Stiles – Managing Director, Grand Cinemas & Board Member, National Association of Cinema Operators-Australasia
Wayne Duband – former CEO, Warner Bros. International & current Independent Representative for Major Product

The site for all the posts is: CineTechGeek

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