Another factor Sunshine might not be considering is that digital cinema is maturing, growing out of its infancy and into adolescence. The technology is responsible for one of the greatest, if not most disruptive, transitions the motion picture exhibition industry has ever seen. By now, there has been some shakeout in the number of companies who entered the digital cinema space, and those that remain are naturally looking to augment their marketing plans. This is a common trend in emerging markets and industries, though unfortunately this phenomena is taking place in digital cinema during a record setting recession.
[Editor again: One hesitates to argue with Sperling, who was there, but…This moment in the transition is more important to more people than at any other confab…except the next one. The last 7 years has been important for the early adoptors, but now there is even more change that will be vital…and the decisions will be made for hundreds and in some cases thousands of systems. The April 2010 transition to SMPTE qualifications for equipment signifies the potential for many (perhaps unspeakable) things that exhibitors need to be on top of.]
Read the original article at: Setting The Record Straight On ShowEast Setting The Record Straight On ShowEast
Celluloid Junkie » Posted by J. Sperling Reich | November 6, 2009 5:23 pm
That’s why the number of trade show booths at this year’s ShowEast declined from around 205 to 190. “Most of the companies that were there in the past were there, they’re just downsizing,” Sunshine pointed out. “Guys who took four booths were taking two, …
What remained unchanged at this year’s ShowEast (the 25th year the event has been held) was the quality of the program itself. …
ShowEast has become known for giving exhibitors their first peak at some of the award season’s most likely Oscar contenders and this year proved no different. Lionsgate presented “Precious”, Warner Bros. brought…
There was some murmuring throughout the week about Disney not showing up with a film, as they did last year with “Bolt”. Specifically, ShowEasters were hoping to see “The Princess and the Frog”. While Disney originally made plans to bring a film to the show, …
Though there may be some who question the future of ShowEast, rest assured it will be back next year. Organizers attempted to move …
The rumors that Nielsen’s contract for ShowEast expires after 2010 are false says Sunshine, mainly because … We wish them a lot of luck with their show in 2011, but the other shows that we run, Cinema Expo International, CineAsia and ShowEast will continue as usual.”
In that case, I’ll see you all in Orlando next October.