CinemaCon and NAB/SMPTE Events Posted

Here are the links for the daily events of CinemaCon 2016 and the Future of Cinema SMPTE/NAB. Note that they follow each other, separated only by one day. Enjoy that Friday off~!

CinemaCon 2016 ScheduleMake sure to note that there is an International Day schedule – which is on the 11th – as well as a schedule for the day of the 11th. Don’t miss anything~! http://cinemacon.com/schedule/2016-events/

SMPTE/NAB Future of CinemaThere is always something about the Future of Cinema Schedule – Note that if you decide that there is something that doesn’t seem interesting in the description, and you use that time to go to meet or eat – it will be THE seminar that everyone talks about for the next six months. “Hey~! Did you see the Correlative Timeshifting 4DmegaFrames per PixelSecond presentation? http://nab16.mapyourshow.com/7_0/sessions/index.cfm?advsrch-sessiontype=86&advsrch=true&advsrch-showresults=true

Good luck with that. 

The Car as Consumer Electronics – CES 2016

 

Everything will be connected and everything will require power!

Driving…Nowhere

The automobile is becoming irrelevant because well, you really don’t have to go anywhere to work, buy stuff, order dinner or touch the outside world.  But still, the design, the sex appeal gets a guy’s motor runnin’.

Faraday Future, the Chinese electric car company, kicked things off by showing their prototype that will probably never be seen on the road.

jewel2.jpg

Super Sleek – China’s Faraday Future unveiled their concept car FFZER01 at CES with 1000 HP, a top speed of 200 MPH and the ability to get to 60 MPH in 3 seconds.  The all-electric rocket is like most of the auto industry’s concepts, something we may not see on the road but at least the auto folks tell you at the outset it is a concept not a thing.

It’s totally impractical. Totally powerful. Totally cool.  Totally electric.

Car people are rapidly taking over the consumer electronics industry.  There’s nowhere they don’t want to be by 2020.

Your car will be electronically, automatically attuned to you.

Ford says it will also handle things at the house.

Toyota has set up a $1B lab to solve any/all problems, needs.

The car folks know everyone isn’t going to have 1-2 cars in the garage, so Ford, Audi, GM, etc. are taking on Uber and Lyft so you can share the car with your neighbors (whom you probably don’t talk too).

Ford’s Sync is ready to start your car for you, turn the lights on/off in the house, set your thermostat, warm up your entertainment center, check for thieves, start the robot vacuum … everything.  To them, the house is just an extension of your life so it should be the center of everything.

The Chevy Bolt, which is going to be a long-range, affordable electric car; was unveiled at CES rather than the Detroit Auto Show because well, all the auto folks were there to show off how cool and “with it” they really are.

Cars aren’t your grandpa’s iron horse any more.

The concept cars are totally 2020 plus and the models you see on the dealers’ show floors next year are moving to autonomous.

To be a part of the event, Android Auto, Apple CarPlay, Pioneer infotainment, Panasonic car solutions and others were everywhere.

With more than 72.5M vehicles sold last year, they’re investing heavily for the future so you can expect to see brands disappear through consolidation over the next couple of years.

It’s no wonder both Nvidia and Intel want a big piece of the underlying technology.

Note: The concept cars were called concepts for a reason.

Today, the companies come up with these wild CASE (connected autonomous shared electric) ideas, then they spend a couple of years doing something weird – they test them with real consumers to see which of the advanced ideas has traction.

If it doesn’t cut the mustard, one idea is replaced with another until they (hopefully) get it right five years from now.

Right now, it’s all about saving time, money and the environment.

Each manufacturer had great ideas for their solution for me … until I returned from Vegas.

jewel3.jpg

Legacy Things – The CE industry (which now includes cars) usually develops a complete solution you’ll love but unfortunately, you also have a couple of other great solutions sitting around that don’t talk to the new thing so you have a control for each of your things that don’t talk to the other things.  Great, just freakin’ great!

We have three different, fairly new keyless cars.  Each has the biggest, blackest, ugliest control unit.  Since I don’t decide which car I’m going to drive ahead of time, I carry all three with me.

Smart Home

There had to be maybe a thousand different smart home complete, partial, little bit solutions at the show to keep me safe, keep me warm, keep me at home.

They were all so cool it was hard to choose the ones you wanted installed in your home.

Baby monitors, thermostats, kitchen gadgets and other “smart” devices were all designed to add convenience to your daily life, even if you didn’t know you needed ‘em.

jewel4.jpg

Home Sweet Connected Home – All of the major players in the industry put their best home solutions forward at CES, showing how everything worked beautifully together to take care of you.  Most folks start with safety and security, and then think about the rest of the smart home.

The big hitters had their own homes – Panasonic, LG, Samsung and others had end-to-end solutions for you from the moment someone walked up to the house to when you tucked yourself into bed at night.

And all of them worked together so easily – at least on the show floor.

Even the little robovacs knew their place!

They made their way around the beer robot … mixology center … diet handling spoons/forks and well, you name it.

Of course, you had to be amazed at Samsung’s refrigerator that kept track of when and how frequently you opened the door and sent the information somewhere.

Then too, there was a remote screen you could write notes to yourself and the family so you wouldn’t forget what you were going to talk about when you got home.

jewel5.jpg

Cool Brain – With the kitchen being the center of most home life, Samsung unveiled a new refrigerator that designed to be the center of the center that captures all of the stuff going on in the kitchen.  The company also advanced the idea of the TV set being the control center for your new smart home.

It would do all that and more for a mere $5K plus.  Then there’s the added electricity required to track how often you went for a yogurt vs. a beer or ice cream.

It’s all part of a $100B industry that we’ll be contributing data and money to by 2020.

Yeah, that’s twice what we all contributed to in 2015 but come on, just think how much more it’s going to know about you and do for you.

But you have to keep in mind that in 2020, 20B of the IoT (Internet of Things) sensors out of the total 50B worldwide will be in the home gathering information, determining what needs to be done and doing it even before you know you need it.

To take advantage of all of it, you do have to upgrade your refrigerator more than once every 10 years, your light bulbs more than once every three-four years, your ceiling fans more than once every 8-10 years and your thermostat more than the life of the house.

Smart TV

While we have some naysayers, I have to say the new TV sets – HDR(high definition resolution) UHD (ultra high definition) 4K TVs at the show were spectacular.  And the prices started out … reasonable!

jewel6.jpg

Viewing Beauty – LG and others introduced the generation now HDR UHD 4K TV set that is not only super smart but delivers an even more dramatically compelling image.  With 4K content already being widely offered, HDR images will begin streaming to add to the excitement in a few months.

Content was mind blowing.  Sound was awesome (should be for those with Dolby Atmos) and true, there is only a smattering of HDR.

I dislike the people who are telling you to drag your feet on getting the new sets because they are super and they are so full of BS. There is a lot of very good 4K content (more than their bad eyes realize).

Most of that tail dragging is because “their” show isn’t in real 4K so they say, “Wait till 4K is here.”

And you can get it your way – through the cable, OTT (over the air), satellite provider, pay as you go, you name it.

It’s there and if you caught Reed Hastings (Netflix), he’s going to take killer entertainment global now that he’s one of the biggest studios (and providers) around!

What I stumbled across at ShowStoppers was this guy who had (what else?) a smart remote.

Big deal?

Well, right after settling into my room in Vegas, the wife called.

She couldn’t get our new super better, super expensive remote entertainment controller to work (you do not want to know what she was saying).

And it was all my fault!

jewel7.jpg

Magic Wand – The pre-show press events like CES Unveiled and ShowStoppers are excellent opportunities to find those neat items you probably wouldn’t get to see while running the miles of CES and stumbling into/out of the 3,600 booths.  If the entertainment/everything remote will just control your entertainment systems as advertised, it will be a gangbuster as long as you can just use it instead of being trained by it.

She used the old simple one until I got home but if the Sevenhugs remote is half as good as he was telling us … sold!

And I don’t care if it does control everything in the house I don’t have everything ready to be controlled … and won’t for quite awhile. Maybe two-three generations from now.

Until then, the set manufacturers are trying to talk us into connecting everything in the house to be managed by the TV set, which has a whole set of its own always-on, insecurity issues.

Love the beauty, intensity of the shows … that’s about it!

Virtual is Hot

Yes, there were drones over in their big area and they even had their equivalent of the Reno Air Races in the desert.

They and the robots whapped into a few folks; but this time, there were only a few bumps, bruises … this time.

But the real excitement surrounded the one-eyed purple people-eaters (the VR/AR things).

jewel8.jpg

My Own World – VR goggles were the hit of the show during CES, giving you new places to go, new things to see/experience all while sitting or standing around.  It could be the way you attend trade shows in the future.

There were a bunch of new headsets and augmented glasses on the CES floor with tons of cool “adventures” you could enjoy.  No wonder VR unit sales are expected to jump 500 percent this year with over a million units. AR is expected to hit about $550M.

They were all cool and fun until we learned one thing – less than one percent of the PCs out there are powerful enough to run the kind of high-end VR technology folks showed at CES.

You heard it right. And that was from Nvidia, who should know graphics inside and out.

So right now, it’s pretty much limited to game play or some awesome unreal world/real world walking around.

I was looking for a practical application when the young engineers panel at Storage Visions at the Luxor gave me the “ah-ha” answer.

jewel9.jpg

Future Employees – During the future engineering panel session at Storage Visions – two days before CES at the Luxor, up-and-coming engineers discussed the pros and cons of office vs. remote work.  With the right apps, VR could give employees the best of both worlds and better productivity for the company.

One of the questions from the floor was “do you prefer to work remotely or in an office/team environment.

About half wanted the office, half wanted remote and added that people had to have the right temperament and discipline for both but all of them wanted a job!

It dawned on me that VR was the real answer for tomorrow’s workforce because your best people could be located anywhere in the world.  If they wanted to be in the office they donned their headgear and BAM! they were there working side by side with the other folks.

If they wanted quiet time or to just sit back and think in quiet, they could take the headgear off and be alone.

Damn, I love it!

Everything Wearable

With all of the promise of a better way of life, there were wearables of every shape, shade, kind – wrist, finger and clothes, as well as sports bras, shorts and shoes. They were anywhere they could design in a sensor and send data.

jewel10.jpg

Feel Good Juice – W.C. Fields would have been right at home selling some of the new wearables being demonstrated at CES.  Just put the sensor on and you feel better, look better, are at your ideal weight and in the peak of health despite all the junk food you continue eating.  When one fitness unit doesn’t do the job in six months, simply replace it with a newer, better one.

Despite the fact that I doubt if any of them had been glanced at by the FDA (Food and Drug Administration), UL (Underwriters Lab), CU (Consumer’s Union) or had undergone any sort of field testing or checking their promises for a better body, better life; they were throughout the convention.

And it makes me think how glad I am to be back from Vegas and going to the club to work out every day.

It’s the first of the year and we have a new mob of folks with resolutions to lose weight, get in shape, be a better person and … they’ll have one of everything.

Seen it for 20 plus years:

–        At the end of 30 days, half will have fallen off the wagon.

–        30 more days and half of the remainder will be back on the couch, having beer/chips in front of the TV.

–        By the end of 6 months, 3-4 will still be with the program, even though they may not have met their goal but have found out it is fun.

Next year; there will be new commitments, newer/better wearables, fresh shoes/outfits and the cycle will continue.

jewel11.jpg

For the rest of them Omar will say, “You’re free to leave. Should you leave, I will not stop you… but I will not provide transportation to any airport, train station or port for you”

As for you and me … we’ll always have CES.

The Car as Consumer Electronics – CES 2016

 

Everything will be connected and everything will require power!

Driving…Nowhere

The automobile is becoming irrelevant because well, you really don’t have to go anywhere to work, buy stuff, order dinner or touch the outside world.  But still, the design, the sex appeal gets a guy’s motor runnin’.

Faraday Future, the Chinese electric car company, kicked things off by showing their prototype that will probably never be seen on the road.

jewel2.jpg

Super Sleek – China’s Faraday Future unveiled their concept car FFZER01 at CES with 1000 HP, a top speed of 200 MPH and the ability to get to 60 MPH in 3 seconds.  The all-electric rocket is like most of the auto industry’s concepts, something we may not see on the road but at least the auto folks tell you at the outset it is a concept not a thing.

It’s totally impractical. Totally powerful. Totally cool.  Totally electric.

Car people are rapidly taking over the consumer electronics industry.  There’s nowhere they don’t want to be by 2020.

Your car will be electronically, automatically attuned to you.

Ford says it will also handle things at the house.

Toyota has set up a $1B lab to solve any/all problems, needs.

The car folks know everyone isn’t going to have 1-2 cars in the garage, so Ford, Audi, GM, etc. are taking on Uber and Lyft so you can share the car with your neighbors (whom you probably don’t talk too).

Ford’s Sync is ready to start your car for you, turn the lights on/off in the house, set your thermostat, warm up your entertainment center, check for thieves, start the robot vacuum … everything.  To them, the house is just an extension of your life so it should be the center of everything.

The Chevy Bolt, which is going to be a long-range, affordable electric car; was unveiled at CES rather than the Detroit Auto Show because well, all the auto folks were there to show off how cool and “with it” they really are.

Cars aren’t your grandpa’s iron horse any more.

The concept cars are totally 2020 plus and the models you see on the dealers’ show floors next year are moving to autonomous.

To be a part of the event, Android Auto, Apple CarPlay, Pioneer infotainment, Panasonic car solutions and others were everywhere.

With more than 72.5M vehicles sold last year, they’re investing heavily for the future so you can expect to see brands disappear through consolidation over the next couple of years.

It’s no wonder both Nvidia and Intel want a big piece of the underlying technology.

Note: The concept cars were called concepts for a reason.

Today, the companies come up with these wild CASE (connected autonomous shared electric) ideas, then they spend a couple of years doing something weird – they test them with real consumers to see which of the advanced ideas has traction.

If it doesn’t cut the mustard, one idea is replaced with another until they (hopefully) get it right five years from now.

Right now, it’s all about saving time, money and the environment.

Each manufacturer had great ideas for their solution for me … until I returned from Vegas.

jewel3.jpg

Legacy Things – The CE industry (which now includes cars) usually develops a complete solution you’ll love but unfortunately, you also have a couple of other great solutions sitting around that don’t talk to the new thing so you have a control for each of your things that don’t talk to the other things.  Great, just freakin’ great!

We have three different, fairly new keyless cars.  Each has the biggest, blackest, ugliest control unit.  Since I don’t decide which car I’m going to drive ahead of time, I carry all three with me.

Smart Home

There had to be maybe a thousand different smart home complete, partial, little bit solutions at the show to keep me safe, keep me warm, keep me at home.

They were all so cool it was hard to choose the ones you wanted installed in your home.

Baby monitors, thermostats, kitchen gadgets and other “smart” devices were all designed to add convenience to your daily life, even if you didn’t know you needed ‘em.

jewel4.jpg

Home Sweet Connected Home – All of the major players in the industry put their best home solutions forward at CES, showing how everything worked beautifully together to take care of you.  Most folks start with safety and security, and then think about the rest of the smart home.

The big hitters had their own homes – Panasonic, LG, Samsung and others had end-to-end solutions for you from the moment someone walked up to the house to when you tucked yourself into bed at night.

And all of them worked together so easily – at least on the show floor.

Even the little robovacs knew their place!

They made their way around the beer robot … mixology center … diet handling spoons/forks and well, you name it.

Of course, you had to be amazed at Samsung’s refrigerator that kept track of when and how frequently you opened the door and sent the information somewhere.

Then too, there was a remote screen you could write notes to yourself and the family so you wouldn’t forget what you were going to talk about when you got home.

jewel5.jpg

Cool Brain – With the kitchen being the center of most home life, Samsung unveiled a new refrigerator that designed to be the center of the center that captures all of the stuff going on in the kitchen.  The company also advanced the idea of the TV set being the control center for your new smart home.

It would do all that and more for a mere $5K plus.  Then there’s the added electricity required to track how often you went for a yogurt vs. a beer or ice cream.

It’s all part of a $100B industry that we’ll be contributing data and money to by 2020.

Yeah, that’s twice what we all contributed to in 2015 but come on, just think how much more it’s going to know about you and do for you.

But you have to keep in mind that in 2020, 20B of the IoT (Internet of Things) sensors out of the total 50B worldwide will be in the home gathering information, determining what needs to be done and doing it even before you know you need it.

To take advantage of all of it, you do have to upgrade your refrigerator more than once every 10 years, your light bulbs more than once every three-four years, your ceiling fans more than once every 8-10 years and your thermostat more than the life of the house.

Smart TV

While we have some naysayers, I have to say the new TV sets – HDR(high definition resolution) UHD (ultra high definition) 4K TVs at the show were spectacular.  And the prices started out … reasonable!

jewel6.jpg

Viewing Beauty – LG and others introduced the generation now HDR UHD 4K TV set that is not only super smart but delivers an even more dramatically compelling image.  With 4K content already being widely offered, HDR images will begin streaming to add to the excitement in a few months.

Content was mind blowing.  Sound was awesome (should be for those with Dolby Atmos) and true, there is only a smattering of HDR.

I dislike the people who are telling you to drag your feet on getting the new sets because they are super and they are so full of BS. There is a lot of very good 4K content (more than their bad eyes realize).

Most of that tail dragging is because “their” show isn’t in real 4K so they say, “Wait till 4K is here.”

And you can get it your way – through the cable, OTT (over the air), satellite provider, pay as you go, you name it.

It’s there and if you caught Reed Hastings (Netflix), he’s going to take killer entertainment global now that he’s one of the biggest studios (and providers) around!

What I stumbled across at ShowStoppers was this guy who had (what else?) a smart remote.

Big deal?

Well, right after settling into my room in Vegas, the wife called.

She couldn’t get our new super better, super expensive remote entertainment controller to work (you do not want to know what she was saying).

And it was all my fault!

jewel7.jpg

Magic Wand – The pre-show press events like CES Unveiled and ShowStoppers are excellent opportunities to find those neat items you probably wouldn’t get to see while running the miles of CES and stumbling into/out of the 3,600 booths.  If the entertainment/everything remote will just control your entertainment systems as advertised, it will be a gangbuster as long as you can just use it instead of being trained by it.

She used the old simple one until I got home but if the Sevenhugs remote is half as good as he was telling us … sold!

And I don’t care if it does control everything in the house I don’t have everything ready to be controlled … and won’t for quite awhile. Maybe two-three generations from now.

Until then, the set manufacturers are trying to talk us into connecting everything in the house to be managed by the TV set, which has a whole set of its own always-on, insecurity issues.

Love the beauty, intensity of the shows … that’s about it!

Virtual is Hot

Yes, there were drones over in their big area and they even had their equivalent of the Reno Air Races in the desert.

They and the robots whapped into a few folks; but this time, there were only a few bumps, bruises … this time.

But the real excitement surrounded the one-eyed purple people-eaters (the VR/AR things).

jewel8.jpg

My Own World – VR goggles were the hit of the show during CES, giving you new places to go, new things to see/experience all while sitting or standing around.  It could be the way you attend trade shows in the future.

There were a bunch of new headsets and augmented glasses on the CES floor with tons of cool “adventures” you could enjoy.  No wonder VR unit sales are expected to jump 500 percent this year with over a million units. AR is expected to hit about $550M.

They were all cool and fun until we learned one thing – less than one percent of the PCs out there are powerful enough to run the kind of high-end VR technology folks showed at CES.

You heard it right. And that was from Nvidia, who should know graphics inside and out.

So right now, it’s pretty much limited to game play or some awesome unreal world/real world walking around.

I was looking for a practical application when the young engineers panel at Storage Visions at the Luxor gave me the “ah-ha” answer.

jewel9.jpg

Future Employees – During the future engineering panel session at Storage Visions – two days before CES at the Luxor, up-and-coming engineers discussed the pros and cons of office vs. remote work.  With the right apps, VR could give employees the best of both worlds and better productivity for the company.

One of the questions from the floor was “do you prefer to work remotely or in an office/team environment.

About half wanted the office, half wanted remote and added that people had to have the right temperament and discipline for both but all of them wanted a job!

It dawned on me that VR was the real answer for tomorrow’s workforce because your best people could be located anywhere in the world.  If they wanted to be in the office they donned their headgear and BAM! they were there working side by side with the other folks.

If they wanted quiet time or to just sit back and think in quiet, they could take the headgear off and be alone.

Damn, I love it!

Everything Wearable

With all of the promise of a better way of life, there were wearables of every shape, shade, kind – wrist, finger and clothes, as well as sports bras, shorts and shoes. They were anywhere they could design in a sensor and send data.

jewel10.jpg

Feel Good Juice – W.C. Fields would have been right at home selling some of the new wearables being demonstrated at CES.  Just put the sensor on and you feel better, look better, are at your ideal weight and in the peak of health despite all the junk food you continue eating.  When one fitness unit doesn’t do the job in six months, simply replace it with a newer, better one.

Despite the fact that I doubt if any of them had been glanced at by the FDA (Food and Drug Administration), UL (Underwriters Lab), CU (Consumer’s Union) or had undergone any sort of field testing or checking their promises for a better body, better life; they were throughout the convention.

And it makes me think how glad I am to be back from Vegas and going to the club to work out every day.

It’s the first of the year and we have a new mob of folks with resolutions to lose weight, get in shape, be a better person and … they’ll have one of everything.

Seen it for 20 plus years:

–        At the end of 30 days, half will have fallen off the wagon.

–        30 more days and half of the remainder will be back on the couch, having beer/chips in front of the TV.

–        By the end of 6 months, 3-4 will still be with the program, even though they may not have met their goal but have found out it is fun.

Next year; there will be new commitments, newer/better wearables, fresh shoes/outfits and the cycle will continue.

jewel11.jpg

For the rest of them Omar will say, “You’re free to leave. Should you leave, I will not stop you… but I will not provide transportation to any airport, train station or port for you”

As for you and me … we’ll always have CES.

The Car as Consumer Electronics – CES 2016

 

Everything will be connected and everything will require power!

Driving…Nowhere

The automobile is becoming irrelevant because well, you really don’t have to go anywhere to work, buy stuff, order dinner or touch the outside world.  But still, the design, the sex appeal gets a guy’s motor runnin’.

Faraday Future, the Chinese electric car company, kicked things off by showing their prototype that will probably never be seen on the road.

jewel2.jpg

Super Sleek – China’s Faraday Future unveiled their concept car FFZER01 at CES with 1000 HP, a top speed of 200 MPH and the ability to get to 60 MPH in 3 seconds.  The all-electric rocket is like most of the auto industry’s concepts, something we may not see on the road but at least the auto folks tell you at the outset it is a concept not a thing.

It’s totally impractical. Totally powerful. Totally cool.  Totally electric.

Car people are rapidly taking over the consumer electronics industry.  There’s nowhere they don’t want to be by 2020.

Your car will be electronically, automatically attuned to you.

Ford says it will also handle things at the house.

Toyota has set up a $1B lab to solve any/all problems, needs.

The car folks know everyone isn’t going to have 1-2 cars in the garage, so Ford, Audi, GM, etc. are taking on Uber and Lyft so you can share the car with your neighbors (whom you probably don’t talk too).

Ford’s Sync is ready to start your car for you, turn the lights on/off in the house, set your thermostat, warm up your entertainment center, check for thieves, start the robot vacuum … everything.  To them, the house is just an extension of your life so it should be the center of everything.

The Chevy Bolt, which is going to be a long-range, affordable electric car; was unveiled at CES rather than the Detroit Auto Show because well, all the auto folks were there to show off how cool and “with it” they really are.

Cars aren’t your grandpa’s iron horse any more.

The concept cars are totally 2020 plus and the models you see on the dealers’ show floors next year are moving to autonomous.

To be a part of the event, Android Auto, Apple CarPlay, Pioneer infotainment, Panasonic car solutions and others were everywhere.

With more than 72.5M vehicles sold last year, they’re investing heavily for the future so you can expect to see brands disappear through consolidation over the next couple of years.

It’s no wonder both Nvidia and Intel want a big piece of the underlying technology.

Note: The concept cars were called concepts for a reason.

Today, the companies come up with these wild CASE (connected autonomous shared electric) ideas, then they spend a couple of years doing something weird – they test them with real consumers to see which of the advanced ideas has traction.

If it doesn’t cut the mustard, one idea is replaced with another until they (hopefully) get it right five years from now.

Right now, it’s all about saving time, money and the environment.

Each manufacturer had great ideas for their solution for me … until I returned from Vegas.

jewel3.jpg

Legacy Things – The CE industry (which now includes cars) usually develops a complete solution you’ll love but unfortunately, you also have a couple of other great solutions sitting around that don’t talk to the new thing so you have a control for each of your things that don’t talk to the other things.  Great, just freakin’ great!

We have three different, fairly new keyless cars.  Each has the biggest, blackest, ugliest control unit.  Since I don’t decide which car I’m going to drive ahead of time, I carry all three with me.

Smart Home

There had to be maybe a thousand different smart home complete, partial, little bit solutions at the show to keep me safe, keep me warm, keep me at home.

They were all so cool it was hard to choose the ones you wanted installed in your home.

Baby monitors, thermostats, kitchen gadgets and other “smart” devices were all designed to add convenience to your daily life, even if you didn’t know you needed ‘em.

jewel4.jpg

Home Sweet Connected Home – All of the major players in the industry put their best home solutions forward at CES, showing how everything worked beautifully together to take care of you.  Most folks start with safety and security, and then think about the rest of the smart home.

The big hitters had their own homes – Panasonic, LG, Samsung and others had end-to-end solutions for you from the moment someone walked up to the house to when you tucked yourself into bed at night.

And all of them worked together so easily – at least on the show floor.

Even the little robovacs knew their place!

They made their way around the beer robot … mixology center … diet handling spoons/forks and well, you name it.

Of course, you had to be amazed at Samsung’s refrigerator that kept track of when and how frequently you opened the door and sent the information somewhere.

Then too, there was a remote screen you could write notes to yourself and the family so you wouldn’t forget what you were going to talk about when you got home.

jewel5.jpg

Cool Brain – With the kitchen being the center of most home life, Samsung unveiled a new refrigerator that designed to be the center of the center that captures all of the stuff going on in the kitchen.  The company also advanced the idea of the TV set being the control center for your new smart home.

It would do all that and more for a mere $5K plus.  Then there’s the added electricity required to track how often you went for a yogurt vs. a beer or ice cream.

It’s all part of a $100B industry that we’ll be contributing data and money to by 2020.

Yeah, that’s twice what we all contributed to in 2015 but come on, just think how much more it’s going to know about you and do for you.

But you have to keep in mind that in 2020, 20B of the IoT (Internet of Things) sensors out of the total 50B worldwide will be in the home gathering information, determining what needs to be done and doing it even before you know you need it.

To take advantage of all of it, you do have to upgrade your refrigerator more than once every 10 years, your light bulbs more than once every three-four years, your ceiling fans more than once every 8-10 years and your thermostat more than the life of the house.

Smart TV

While we have some naysayers, I have to say the new TV sets – HDR(high definition resolution) UHD (ultra high definition) 4K TVs at the show were spectacular.  And the prices started out … reasonable!

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Viewing Beauty – LG and others introduced the generation now HDR UHD 4K TV set that is not only super smart but delivers an even more dramatically compelling image.  With 4K content already being widely offered, HDR images will begin streaming to add to the excitement in a few months.

Content was mind blowing.  Sound was awesome (should be for those with Dolby Atmos) and true, there is only a smattering of HDR.

I dislike the people who are telling you to drag your feet on getting the new sets because they are super and they are so full of BS. There is a lot of very good 4K content (more than their bad eyes realize).

Most of that tail dragging is because “their” show isn’t in real 4K so they say, “Wait till 4K is here.”

And you can get it your way – through the cable, OTT (over the air), satellite provider, pay as you go, you name it.

It’s there and if you caught Reed Hastings (Netflix), he’s going to take killer entertainment global now that he’s one of the biggest studios (and providers) around!

What I stumbled across at ShowStoppers was this guy who had (what else?) a smart remote.

Big deal?

Well, right after settling into my room in Vegas, the wife called.

She couldn’t get our new super better, super expensive remote entertainment controller to work (you do not want to know what she was saying).

And it was all my fault!

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Magic Wand – The pre-show press events like CES Unveiled and ShowStoppers are excellent opportunities to find those neat items you probably wouldn’t get to see while running the miles of CES and stumbling into/out of the 3,600 booths.  If the entertainment/everything remote will just control your entertainment systems as advertised, it will be a gangbuster as long as you can just use it instead of being trained by it.

She used the old simple one until I got home but if the Sevenhugs remote is half as good as he was telling us … sold!

And I don’t care if it does control everything in the house I don’t have everything ready to be controlled … and won’t for quite awhile. Maybe two-three generations from now.

Until then, the set manufacturers are trying to talk us into connecting everything in the house to be managed by the TV set, which has a whole set of its own always-on, insecurity issues.

Love the beauty, intensity of the shows … that’s about it!

Virtual is Hot

Yes, there were drones over in their big area and they even had their equivalent of the Reno Air Races in the desert.

They and the robots whapped into a few folks; but this time, there were only a few bumps, bruises … this time.

But the real excitement surrounded the one-eyed purple people-eaters (the VR/AR things).

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My Own World – VR goggles were the hit of the show during CES, giving you new places to go, new things to see/experience all while sitting or standing around.  It could be the way you attend trade shows in the future.

There were a bunch of new headsets and augmented glasses on the CES floor with tons of cool “adventures” you could enjoy.  No wonder VR unit sales are expected to jump 500 percent this year with over a million units. AR is expected to hit about $550M.

They were all cool and fun until we learned one thing – less than one percent of the PCs out there are powerful enough to run the kind of high-end VR technology folks showed at CES.

You heard it right. And that was from Nvidia, who should know graphics inside and out.

So right now, it’s pretty much limited to game play or some awesome unreal world/real world walking around.

I was looking for a practical application when the young engineers panel at Storage Visions at the Luxor gave me the “ah-ha” answer.

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Future Employees – During the future engineering panel session at Storage Visions – two days before CES at the Luxor, up-and-coming engineers discussed the pros and cons of office vs. remote work.  With the right apps, VR could give employees the best of both worlds and better productivity for the company.

One of the questions from the floor was “do you prefer to work remotely or in an office/team environment.

About half wanted the office, half wanted remote and added that people had to have the right temperament and discipline for both but all of them wanted a job!

It dawned on me that VR was the real answer for tomorrow’s workforce because your best people could be located anywhere in the world.  If they wanted to be in the office they donned their headgear and BAM! they were there working side by side with the other folks.

If they wanted quiet time or to just sit back and think in quiet, they could take the headgear off and be alone.

Damn, I love it!

Everything Wearable

With all of the promise of a better way of life, there were wearables of every shape, shade, kind – wrist, finger and clothes, as well as sports bras, shorts and shoes. They were anywhere they could design in a sensor and send data.

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Feel Good Juice – W.C. Fields would have been right at home selling some of the new wearables being demonstrated at CES.  Just put the sensor on and you feel better, look better, are at your ideal weight and in the peak of health despite all the junk food you continue eating.  When one fitness unit doesn’t do the job in six months, simply replace it with a newer, better one.

Despite the fact that I doubt if any of them had been glanced at by the FDA (Food and Drug Administration), UL (Underwriters Lab), CU (Consumer’s Union) or had undergone any sort of field testing or checking their promises for a better body, better life; they were throughout the convention.

And it makes me think how glad I am to be back from Vegas and going to the club to work out every day.

It’s the first of the year and we have a new mob of folks with resolutions to lose weight, get in shape, be a better person and … they’ll have one of everything.

Seen it for 20 plus years:

–        At the end of 30 days, half will have fallen off the wagon.

–        30 more days and half of the remainder will be back on the couch, having beer/chips in front of the TV.

–        By the end of 6 months, 3-4 will still be with the program, even though they may not have met their goal but have found out it is fun.

Next year; there will be new commitments, newer/better wearables, fresh shoes/outfits and the cycle will continue.

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For the rest of them Omar will say, “You’re free to leave. Should you leave, I will not stop you… but I will not provide transportation to any airport, train station or port for you”

As for you and me … we’ll always have CES.

Dolby Vision and The Force of Darkness

Hours before the 8PM Star Wars release time, AMC was able to open a Dolby Cinema | AMC Prime room in Century City. There was no official announcement but opening day tickets sold in minutes.   

Christie was also able to issue a press release the day before, announcing a dual-laser system with Dolby 3D at the Cinerama Dome in Hollywood. 

Two months ago the AMC 16 in Burbank announced the opening of their new Dolby Cinema | AMC Prime auditorium. Several industry and non-industry journals did well, explaining how the projectors and screen achieve 1,000,000:1 contrast, with more detail in the deeper, smooth blacks and the increase of light level from the normal 48 candela/square meter to 108. The demonstrations were every bit as jaw-dropping as they were when first publicly shown at CinemaCon 6 months earlier. The message of brighter colors and greater depth, matched with the great sound from the Atmos object oriented sound system and superb seating with low-end boost gave more tools for the author and the ultimate presentation to the audience.

The next big movie release was Spectre. It as then that several colorists who attended commercial showings of the movie found out the nuance in the message. Now we know that the client must be aware of whether the movie was mixed and color timed for Dolby Cinema. That is, was there a Dolby Vision million to one pass made for the movie and was there an object oriented mix. It could be both (as Star Wars and Mission Impossible are), or it could be neither, and it could be Atmos only. It is unlikely that it would be Dolby Vision without Atmos, though it is possible.

Why is this significant? First, Dolby’s point is that the AMC Prime, Dolby Cinema combination – even without a movie release made for their technologies – still delivers the ultimate in potential sound and image quality and comfort. They point out that their clients, in this case AMC, chooses to book the theater with the movies available and sometimes they will book movies that aren’t in Atmos and Dolby Vision. Which is a lot to put on a bumper sticker, or an asterisk at the bottom of the entry way sign that announces the Dolby Cinema room.

The three colorists who your author sat with watching and listening to Spectre all felt that something was wrong, but weren’t yet aware about this color timing thing. Everyone noticed artifacts in deep colors, in the deep blacks especially. It was obvious that this wasn’t color timed for a million to one. And as well done as the sound was, it was obvious that it wasn’t object oriented. There was one big scene when the sound music got louder in the front and reached out as far as it could…it should have/could have burst into the room in some clever way but it just stood there like an over inflated balloon, or an effect that could never do anything because the alternative was to enter into the arrays which would have been too much. Alas.

This is when the detective hunt came about. It took multiple emails and interviews to find out the situation. 

First, we are told that if a movie isn’t timed for million to one, the dual laser projectors get tamped down to 5000:1. Which is a lot, except that it is more than twice what it was ever seen in most any post production suite. The Dolby response was:

The fixed luminance gamma function defined by DCI supports over 7,500:1 contrast, and the Dolby Vision projection system faithfully map those fixed luminance codes to the proper luminance levels on the projector.  Dolby doesn’t alter what the content is representing.  Many post houses have projection systems in excess of 2,000:1 contrast and they grade under ideal conditions, which allows them to produce content in excess of 2,000:1.  We don’t believe there are any post houses with systems in excess of 5,000:1, and as such limit the darkest code there (i.e. anything over 5,000:1 is soft clipped to 5,000:1).   When post houses can grade on higher contrast systems then we can increase our levels to match. No matter the content format a Dolby Cinema is still the best place to see and hear a movie. 

Last sentence first, this makes sense. Most Atmos systems will have new audio equipment which can better handle high levels with low annoyance due to recent calibration and low THD from new equipment and components. Because the rooms have been tweaked a bit, they probably handle early reflections well. And because several individual speakers are delivering the sound, it is likely that the sound level can match the mixer’s level – by leaving the audio processor at ‘7’ – and deliver each of us a cleaner image that is apparently loud without being overbearing. 

The problem might come from the choice to clip at 5000:1. It is probably correct that most facilities are grading at around 2000:1. That is the spec for most of the TI projectors. Until the new release of Sony projectors (8500:1) and laser projectors, even 2000:1 is difficult to attain. In practice at the best post houses, a carefully tweaked 4K xenon bulb-based projector system is hard pressed to get to 2000:1 and a little over 2000:1 is the best a 2K will do. So most people seeing the movie at the final post stages are seeing it at 2000:1. Compression artifacts that don’t show at 2000:1 may show up at 5000:1…and this is what is posited.

It is possible that there are 5000:1 monitors in use at the post house, but they are not large screen. These screens, of which the Dolby Professional Reference Monitor PRM-4220 is the premier, are brilliant and have their place, but they could also hide something that looks ugly on the big screen. And thus it goes for the very areas that are, or are supposed to be the glory spots for the system. 

So either check the Dolby site before you go to the movies to see if your choice has the Dolby Vision and Atmos, or train your ears and eyes to stop waiting for the added dimensions and subtleties of those systems. As one colorist said, “At least we got comfortable chairs.”

Back to watching Star Wars: The Force Awakens with the purpose of evaluating the laser and object sound system.  So very unfair, as it is simultaneously a pleasure and disconcerting to have to break the wall of disbelief to pay attention to dark areas, to force oneself to notice nuance and smoothness in the dark during dark scenes. It was a pleasure to hear the objects going exactly where mixer Andy Nelson needed them to be, and a surprise to feel how well the low end was tied into the seats, even having directionality. It is still disconcerting at first, even having experienced it a few times, but once or twice done well it becomes an appropriate part of the mix.

So Dolby gets a Well Done for getting another group to implement two out of three of their important technologies without excess or neglect. The third technology – Dolby 3D, is no trifle. Having seen movies that have been timed for 3D at 48 candela, it is a shame that AMC has decided not to show 3D in their Dolby Cinema | AMC Prime rooms. The extra light brings a completely new aspect to a movie. All the cues that the human visual system uses for placing objects in space are enhanced. It is especially wonderful on a low-gain white screen eliminating all the vignetting and false contrast that a high-gain / dark silver screen delivers. And the AMC Prime rooms have that nice screen, in contrast – if you’ll excuse the expression – to the out of spec screens used with the other technologies. 

Dolby also gets a demerit for not thinking through the effect of allowing their name to be used in a manner that implies more than it can deliver. Telling their patrons that they must search through pages of PR on their cool but hardly searchable website to find as to whether a movie has the proper imprimaturs is not a good solution. Knowing Dolby for the good faith actors that they are, they will find the right solution.   

AMC also gets a Well Done for the excellent job they do physically. A.) Good marks for providing a nicely done room. The long-wavelength red accents throughout the room, especially on the speakers is technically terrific for pre-show eye accommodation, and aesthetically first rate. B) Good marks for the un-ostentatious, nicely protected alcove which, although removing several seats under the port glass, protects the miscreant patron who would be so stupid as to jump on a chair and look into the projector lens. This solution will be common in the world of laser projectors, which have to follow health code regulations based upon a ridiculous mis-application of logic and an anachronistic understanding of how lasers are used in the projector. (They’re treated as if there are coherent laser beams actually coming from the lens.) As if the light exiting the lens isn’t the same beam of divergent (non-laser coherent) photons that exit any projector’s lens, which is to say: A lot. 

In addition to all that wonderfulness, AMC still gets the same demerit as Dolby does for the poorly handled ‘hole’ they leave in a patron’s education. There must be some way to educate the audience member that they are purchasing tickets for a movie presentation that isn’t optimized for the equipment that is being highlighted in the room. They also get a demerit for not showing 3D presentations when the system they have would be the best presentation possible: No Silver Screen, No High Gain Screen, No Vignetting and dark patches, glasses that are as matched to the eyes as possible (including children’s glasses, a very important detail) and 48 candela/square meter displaying a movie in the way it is supposed to be seen. Presentations, like all engineering, is the art of balancing compromises. Dolby has gone all out to push with these three components to reduce as many of those compromises as possible. It would be nice to see them all working.

So now we have to go to the ArcLight Cinerama Dome to sample the Dolby 3D, but the PR – which is notoriously poorly written – says that the light levels will be at 27.5 cd/m2, an odd number (well, it is an even 8 when divided by pi when using the deprecated and unwieldy foot/lambert system) considering that it is still 10 cd/m2lower that the lowest limit of exhibition expectations (48 being the CalibratedWhite Luminance, center specification, with a Theatrical Tolerance of ±10.2 cd/m2 – or 14 fL ±3 in the old style). But this isn’t any theater. This is the theater that we saw movies from Mad Mad Mad Mad World to Apocalypse Now, Gone With The Wind to Out of Africa in. This Christie dual laser system should be giving us the max. More when that viewing happens.

Enough of the rant. Just as the new Star Wars: Episode VII – The Force Awakens is the movie that needed to be made to launch us into a new future storyline, the new object oriented sound system(s) and laser projectors are the equipment for the next iteration of digital cinema. In addition to putting more shadows into the dark, and potentially more colors into the spectrum, we should look forward to better Live presentations, whether Event Cinema or Alternative Content. I look forward to a live presentation concert with a mixer in the center seats mixing bed channels and objects special to the auditorium.

Good luck to us all. 

Earlier similar articles:

The Spectre of Vision
Lessons of Spectre and the Force (WIP)

Dolby Vision and The Force of Darkness

Hours before the 8PM Star Wars release time, AMC was able to open a Dolby Cinema | AMC Prime room in Century City. There was no official announcement but opening day tickets sold in minutes.   

Christie was also able to issue a press release the day before, announcing a dual-laser system with Dolby 3D at the Cinerama Dome in Hollywood. 

Two months ago the AMC 16 in Burbank announced the opening of their new Dolby Cinema | AMC Prime auditorium. Several industry and non-industry journals did well, explaining how the projectors and screen achieve 1,000,000:1 contrast, with more detail in the deeper, smooth blacks and the increase of light level from the normal 48 candela/square meter to 108. The demonstrations were every bit as jaw-dropping as they were when first publicly shown at CinemaCon 6 months earlier. The message of brighter colors and greater depth, matched with the great sound from the Atmos object oriented sound system and superb seating with low-end boost gave more tools for the author and the ultimate presentation to the audience.

The next big movie release was Spectre. It as then that several colorists who attended commercial showings of the movie found out the nuance in the message. Now we know that the client must be aware of whether the movie was mixed and color timed for Dolby Cinema. That is, was there a Dolby Vision million to one pass made for the movie and was there an object oriented mix. It could be both (as Star Wars and Mission Impossible are), or it could be neither, and it could be Atmos only. It is unlikely that it would be Dolby Vision without Atmos, though it is possible.

Why is this significant? First, Dolby’s point is that the AMC Prime, Dolby Cinema combination – even without a movie release made for their technologies – still delivers the ultimate in potential sound and image quality and comfort. They point out that their clients, in this case AMC, chooses to book the theater with the movies available and sometimes they will book movies that aren’t in Atmos and Dolby Vision. Which is a lot to put on a bumper sticker, or an asterisk at the bottom of the entry way sign that announces the Dolby Cinema room.

The three colorists who your author sat with watching and listening to Spectre all felt that something was wrong, but weren’t yet aware about this color timing thing. Everyone noticed artifacts in deep colors, in the deep blacks especially. It was obvious that this wasn’t color timed for a million to one. And as well done as the sound was, it was obvious that it wasn’t object oriented. There was one big scene when the sound music got louder in the front and reached out as far as it could…it should have/could have burst into the room in some clever way but it just stood there like an over inflated balloon, or an effect that could never do anything because the alternative was to enter into the arrays which would have been too much. Alas.

This is when the detective hunt came about. It took multiple emails and interviews to find out the situation. 

First, we are told that if a movie isn’t timed for million to one, the dual laser projectors get tamped down to 5000:1. Which is a lot, except that it is more than twice what it was ever seen in most any post production suite. The Dolby response was:

The fixed luminance gamma function defined by DCI supports over 7,500:1 contrast, and the Dolby Vision projection system faithfully map those fixed luminance codes to the proper luminance levels on the projector.  Dolby doesn’t alter what the content is representing.  Many post houses have projection systems in excess of 2,000:1 contrast and they grade under ideal conditions, which allows them to produce content in excess of 2,000:1.  We don’t believe there are any post houses with systems in excess of 5,000:1, and as such limit the darkest code there (i.e. anything over 5,000:1 is soft clipped to 5,000:1).   When post houses can grade on higher contrast systems then we can increase our levels to match. No matter the content format a Dolby Cinema is still the best place to see and hear a movie. 

Last sentence first, this makes sense. Most Atmos systems will have new audio equipment which can better handle high levels with low annoyance due to recent calibration and low THD from new equipment and components. Because the rooms have been tweaked a bit, they probably handle early reflections well. And because several individual speakers are delivering the sound, it is likely that the sound level can match the mixer’s level – by leaving the audio processor at ‘7’ – and deliver each of us a cleaner image that is apparently loud without being overbearing. 

The problem might come from the choice to clip at 5000:1. It is probably correct that most facilities are grading at around 2000:1. That is the spec for most of the TI projectors. Until the new release of Sony projectors (8500:1) and laser projectors, even 2000:1 is difficult to attain. In practice at the best post houses, a carefully tweaked 4K xenon bulb-based projector system is hard pressed to get to 2000:1 and a little over 2000:1 is the best a 2K will do. So most people seeing the movie at the final post stages are seeing it at 2000:1. Compression artifacts that don’t show at 2000:1 may show up at 5000:1…and this is what is posited.

It is possible that there are 5000:1 monitors in use at the post house, but they are not large screen. These screens, of which the Dolby Professional Reference Monitor PRM-4220 is the premier, are brilliant and have their place, but they could also hide something that looks ugly on the big screen. And thus it goes for the very areas that are, or are supposed to be the glory spots for the system. 

So either check the Dolby site before you go to the movies to see if your choice has the Dolby Vision and Atmos, or train your ears and eyes to stop waiting for the added dimensions and subtleties of those systems. As one colorist said, “At least we got comfortable chairs.”

Back to watching Star Wars: The Force Awakens with the purpose of evaluating the laser and object sound system.  So very unfair, as it is simultaneously a pleasure and disconcerting to have to break the wall of disbelief to pay attention to dark areas, to force oneself to notice nuance and smoothness in the dark during dark scenes. It was a pleasure to hear the objects going exactly where mixer Andy Nelson needed them to be, and a surprise to feel how well the low end was tied into the seats, even having directionality. It is still disconcerting at first, even having experienced it a few times, but once or twice done well it becomes an appropriate part of the mix.

So Dolby gets a Well Done for getting another group to implement two out of three of their important technologies without excess or neglect. The third technology – Dolby 3D, is no trifle. Having seen movies that have been timed for 3D at 48 candela, it is a shame that AMC has decided not to show 3D in their Dolby Cinema | AMC Prime rooms. The extra light brings a completely new aspect to a movie. All the cues that the human visual system uses for placing objects in space are enhanced. It is especially wonderful on a low-gain white screen eliminating all the vignetting and false contrast that a high-gain / dark silver screen delivers. And the AMC Prime rooms have that nice screen, in contrast – if you’ll excuse the expression – to the out of spec screens used with the other technologies. 

Dolby also gets a demerit for not thinking through the effect of allowing their name to be used in a manner that implies more than it can deliver. Telling their patrons that they must search through pages of PR on their cool but hardly searchable website to find as to whether a movie has the proper imprimaturs is not a good solution. Knowing Dolby for the good faith actors that they are, they will find the right solution.   

AMC also gets a Well Done for the excellent job they do physically. A.) Good marks for providing a nicely done room. The long-wavelength red accents throughout the room, especially on the speakers is technically terrific for pre-show eye accommodation, and aesthetically first rate. B) Good marks for the un-ostentatious, nicely protected alcove which, although removing several seats under the port glass, protects the miscreant patron who would be so stupid as to jump on a chair and look into the projector lens. This solution will be common in the world of laser projectors, which have to follow health code regulations based upon a ridiculous mis-application of logic and an anachronistic understanding of how lasers are used in the projector. (They’re treated as if there are coherent laser beams actually coming from the lens.) As if the light exiting the lens isn’t the same beam of divergent (non-laser coherent) photons that exit any projector’s lens, which is to say: A lot. 

In addition to all that wonderfulness, AMC still gets the same demerit as Dolby does for the poorly handled ‘hole’ they leave in a patron’s education. There must be some way to educate the audience member that they are purchasing tickets for a movie presentation that isn’t optimized for the equipment that is being highlighted in the room. They also get a demerit for not showing 3D presentations when the system they have would be the best presentation possible: No Silver Screen, No High Gain Screen, No Vignetting and dark patches, glasses that are as matched to the eyes as possible (including children’s glasses, a very important detail) and 48 candela/square meter displaying a movie in the way it is supposed to be seen. Presentations, like all engineering, is the art of balancing compromises. Dolby has gone all out to push with these three components to reduce as many of those compromises as possible. It would be nice to see them all working.

So now we have to go to the ArcLight Cinerama Dome to sample the Dolby 3D, but the PR – which is notoriously poorly written – says that the light levels will be at 27.5 cd/m2, an odd number (well, it is an even 8 when divided by pi when using the deprecated and unwieldy foot/lambert system) considering that it is still 10 cd/m2lower that the lowest limit of exhibition expectations (48 being the CalibratedWhite Luminance, center specification, with a Theatrical Tolerance of ±10.2 cd/m2 – or 14 fL ±3 in the old style). But this isn’t any theater. This is the theater that we saw movies from Mad Mad Mad Mad World to Apocalypse Now, Gone With The Wind to Out of Africa in. This Christie dual laser system should be giving us the max. More when that viewing happens.

Enough of the rant. Just as the new Star Wars: Episode VII – The Force Awakens is the movie that needed to be made to launch us into a new future storyline, the new object oriented sound system(s) and laser projectors are the equipment for the next iteration of digital cinema. In addition to putting more shadows into the dark, and potentially more colors into the spectrum, we should look forward to better Live presentations, whether Event Cinema or Alternative Content. I look forward to a live presentation concert with a mixer in the center seats mixing bed channels and objects special to the auditorium.

Good luck to us all. 

Earlier similar articles:

The Spectre of Vision
Lessons of Spectre and the Force (WIP)

Harkness Holiday Present

As for actually “doing it”, “it” is obscure, and in the past has required expensive equipment for those specifically trained techs, and – oh yes – enough of a perceived need that the potential do-ers get enough incentive that it gets done. And, once done, what do you do with the data? Who can get to it who is trained to understand it and do something about it? really cares?

In that vein, Harkness announced for CineAsia that they have made their affordable and well-crafted iPhone tool – The Digital Screen Verifier – even more affordable. The price was dropped 25%…and considering it was only $40 to start with, that kicks the price into stocking stuffer range. Here’s the iTunes store link, and after the video are a few more comments and a few complaints.

iTunes page for Digital Screen Verifier By Harkness Screens Ltd

(The Digital Screen Archiver mentioned in the video is at: iTunes page for Digital Screen Archiver by Harkness Screens

Once again, behind all the joy and sparklers for the incredible laser and immersive sound variations, we are reminded that we live in a world where the weakest link can be the most important part of an equation. So, with the noise of one more convention gone perhaps the noise we hear is the sound of constant SMPTE meetings dealing with the dozens of topics that make the interlocking concerns of sound and light and pipeline and workflow and security nuance work together.

But that is the few who have the time (often corporate supported) and (often personally inspired) desire to put their hard won talent and experience into group cooperation mode to grind out usable and mutually beneficial documents. Viewers benefit, small companies can benefit from the more stable environment and not coincidently, large corporations advance their causes as well.  

At the user end of the Director’s Intent is image and sound that the average moviegoer pays 9 or 12 or 18 or 36 money units and their time units for. Do they get an image that is correctly white balanced from a center at 48 candela/square meter and is between 85 and 90 percent at the edges and corners? With all the high gain and silver screens out there, one can guarantee that this is impossible. 

But light levels should be/can be the best that they can be. But given that projectors largely compensate for that by changing the amperage as the bulb’s darkness magnet loses its absorption capability, is it needed?

Here’s one argument. A tech puts in the new bulb and sets up the projector correctly and goes to the next task. We know from the bulb manufacture’s specs that it loses 15% of its power in the first 100 hours then stabilizes into a much less steep slide to death. Contrary to the bulbs of 15 years ago, the balance of red and green and blue stays pretty tight instead of losing blue (thus displaying brown).

But who cares and is the problem big enough that more people should care?

Exhibitors care to the degree that they have gone to the great effort of coining a general phrase (and 3 letter acronym) and adapting hundreds of theaters to be Premium Large Format – PLFs. Give or take a few, of the 130 thousand movie auditoriums there are 1,000 IMAX rooms. Many theater chains have copied parts of the IMAX boutique model with their own TLAs and secret sauce combinations …usually full width, full height screens, an upgraded sound system and cool seats. Each chain then uses a different three letter acronym, which costs nothing. But the extra equipment and installing the extra equipment costs a bundle.

Dolby has offered these facilities a complete Dolby Cinema solution that carries their super Dolby Vision projectors and Dolby Atmos audio systems along with a room design that can handle the widened contrast window and the discerning client’s eyes and ears. AMC is converting their “AMC Prime” rooms to be Dolby Cinema with AMC Prime rooms. They are keeping their IMAX rooms and the rooms with RealD, giving customers a lot of choice, except the choice to have the best 3D possible which would be in the Dolby Cinema at AMC Prime room.   

[Side Note: The last time I attended a movie in a Dolby Cinema room many of us stayed behind and got to watch as the complete picture system was re-tweaked between shows. Geek heaven for the colorists and learners among us and much more interesting than watching the automated process that the IMAX systems are put through daily. There are other cinema chains in the vicinity which have a member of staff announce before each show that the picture and audio was checked recently for our viewing pleasure. What tests they run isn’t mentioned and probably we’re better off not knowing since we’d definitely stay more impressed with the magic than the actual doing. [Side Note Ends.]

Point being that there is an acknowledgement that there is room for more better…which implies an acknowledgement that the majority of those 130,000 rooms need more something. There are just so many understandable compromises when building and outfitting a room that 

The Digital Screen Verifier is a tool that a cinema theater manager can use every day, checking a few auditoriums each day so that every room is checked once every week using a Walk Though Checklist that a non-technical person can follow. 

 

…Like Tangents In Rain