From an article at:

the BROADer issue September 09, 2009

Sunny skies over Amsterdam & the media tech industry?

After a fairly dismal few months, when almost everybody I spoke to complained of belts that are too tight, of long pockets and short arms, and [insert your cliche of choice here], there’s a certain positiveness about these deals.

Perhaps it’s not just a coincidence that fine weather is forecast for Amsterdam …

In an email I saw re-published on the @fxguide website, Grant Petty, Blackmagic Design’s CEO, reveals…:

“…one of the things that totally blew my mind when I first started in post production as an engineer way back in 1988 was the color grading room with a DaVinci….

Petty will not be drawn on plans for the DaVinci product line or the prospect of low-cost products, …

Avid’s purchase of Max-T came as a bit of a surprise, but now it’s happened, it makes sense.

Sledgehammer, Max-T’s storage and infrastructure product, one assumes, contains features …

MaxEdit is perhaps the more interesting of the company’s main products, though.

Editing over a network, free of an application, via a browser, and using centralised resources, is …

Avid has hundreds of millions of dollars in the bank and it needs to raise its game in the face of stiff competition …