Solana Beach, CA, April 7, 2009 – CineForm®, Inc. (www.cineform.com), creators of high-fidelity compression-based workflow solutions for the post production marketplace, today announced it will unveil the industry’s first 3D editorial workflow solution for Apple Final Cut Pro users this month in its booth (#SL11605) at NAB 2009 in Las Vegas, NV.
CineForm’s Neo3D™, a significant development in 3D post production workflows, enables Final Cut Pro users to edit 3D projects in real time with full frame rate playback to an external 3D monitor. Traditionally, 3D projects are edited in 2D as independent Left and Right eyes, with a final 3D conform after the entire editorial process is complete. CineForm Neo3D simplifies this costly, time-intensive process by enabling the editorial team to experience the 3D story-telling process by viewing in full 3D while editing. This technique allows many projects to eliminate 3D conform entirely and print directly from the Final Cut Pro timeline to electronic 3D distribution or projection files.
“Driven by increasing numbers of 3D film projects planned by Hollywood studios, the demand for efficient 3D post workflows has increased significantly in the last two years,” said David Taylor, CEO of CineForm, Inc. “But using existing 2D editorial workflows for 3D projects increases overall costs due to feature inefficiencies. With Neo3D we’ve extended CineForm’s workflow innovations to 3D by enabling editors to view their work, including independent adjustments for color and convergence, in 3D while they’re editing. This significantly reduces overall project complexity and costs. We’re excited to demonstrate Neo3D in action in our booth at NAB 2009.”
Neo3D: How Does it Work?
Read the entire release: CineForm