In Brussels on the 15th and 16th of October the UNIC Cinema Days will attract the exhibition industry with a non-tradefair set of discussions. There is a lot of subtlety in the reasons why last years growth in attendance (2.5%) and revenues (1.7%). Behind the discussions – last year given with the assistance of 150 industry members – the ingredients for maintaining this level of growth when the US performed dismally and the Chinese market showed cracks (fraudulent reporting of sales amid a number of other growing pains). 

The current issue of the UNIC Newsletter (link) will have further information as available, including their take on the recent EU Parliamentary Vote on New rules for audiovisual media services which importantly describes a 30% EU content rule for Video on Demand, 2 x 20% rules for advertising and enhanced protection for children and minors from violence, hatred, terrorism and harmful advertising (so, no US news allowed?)