Filmmaker Ang Lee Becomes a Humble Technology Ambassador at IBC

(This Post-IBC article by CJ Flynn and Patrick von Sychowski was also published at Celluloid Junkie)

The event was produced by Julian Pinn as was the entire Big Screen Experience Conference track.

Celluloid Junkie’s Editor Patrick von Sychowski and regular contributor Charles ‘CJ’ Flynn were both present at IBC and discuss the impact of the screening and how the technology being demonstrated may impact the future of cinema.

CJ Flynn: One can’t consider IBC 2016 without starting and ending with reflections on the Ang Lee presentation and his thoughts and clips of “Billy Lynn’s Long Halftime Walk”.

We were given a triptych that included an on-stage interview detailing Mr. Lee’s long walk to and through the production’s desire to deliver a non-obtrusive 3D presentation, and how this drove constant unforeseen advances requiring “beyond-incremental” technology leaps.

We then saw a significant movie clip and some new technology test clips. The finish was a panel discussion titled “Realising an Auteur’s Vision: a technical deep-dive into Mr. Ang Lee’s ‘Billy Lynn’s Long Halftime Walk’” that featured the film’s editor Tim Squyres, its technical supervisor Ben Gervais and Sony Pictures Entertainment Head of Production Technology Scott Barbour who, along with Mr. Lee moved us through dozens of aspects of the ever-expanding sphere of newly exposed needs as the rough edges of the vision technology became evident.

Simply stated, needing more light showed that a 360° shutter is needed, which exposed more flicker which in turn required the highest frame rate which in turn mandated less (to the point of none) of both “standard” lighting and makeup. Unnatural shadows and even powder on the skin showed up as false and distracting in these conditions, as well as any emotion that wasn’t differently (and exceptionally) directed and portrayed by the actors.

In theory, we saw nearly the same footage and discussion at the SMPTE/NAB presentation in April. But in reality, that first presentation was in a small make-shift conference room with a screen that was too high for comfort and projectors just over our shoulders. At the time we heard Mr. Lee’s presentation before experiencing the newness of it all (or afterwards while still digesting the new and raw scenes and emotions). While this was all very striking it was somehow inartistic…un-capturable perhaps. I mean, I caught that it was exceptional in scope, but I caught only the slightest bits of the detail that made it exceptional.

In the case of IBC, from the exceptionally natural tête-à-tête flow of Julian Pinn’s introduction and questions, to the darkened auditorium with full Dolby Atmos and ultra hot-rodded Christie Mirage projectors – it was as if the 15 years of the EDCF’s IBC Digital Cinema Presentations at the RAI were all just practice for those 2 hours.

Patrick von Sychowski: Before I say anything, I should declare that as a member of the IBC Big Screen committee I could be expected to be biased in saying that this was an amazing event – but it really was an amazing event, based on my distinctly un-scientific poll of talking to people afterwards. Ninety-nine percent of people seem to have come away impressed, most of whom did not see it screened at NAB earlier this year and the sole detractors seem to just want to make a point about what they thought a “video look” was.

“Visceral” is a word that came up more than once in discussing the Ang Lee footage, because as you said, it felt very raw (and I’m not talking about the file format or unfinished edit) and direct in terms of stirring emotions. Talking to EDCF President David Hancock afterwards he said that he had a similar experience with a particularly good virtual reality “film”, so it is encouraging that cinema can find a way on the big screen to have just as hard-hitting of an emotional impact as the latest that is cropping up in VR technology.

And you’re right CJ, it was a genuinely Big Screen experience at IBC, compared to the small demo room that we were ushered into patiently waiting in groups at the SMPTE/NAB demo earlier this year. I was impressed that time, but this time it seemed more like an extraordinary cinematic event.

CJ Flynn: I didn’t get it before…at the SMPTE/NAB presentation. It seemed too wild and uncontrolled, the technology was interesting but wasted on me. There aren’t that many cones in the eye and they’re fixed on 7° of our vision, so Mr. Lee is almost giving us too much information, I thought, and he’s not telling us where to look, it’s too bright. I couldn’t put the tangents together – exploded ordinance in the mind without the expansive humanity of “Crouching Tiger” or “Life of Pi”.

What I also didn’t understand, but what was well transmitted at IBC, was that I was experiencing as an audience member what Mr. Lee was experiencing as a director – everything is coming up raw. The look in the eye as a window to the soul of the character is more broadly and granularly exposed by every ingredient of the capturing technology, every 120th of a second. So every director’s task and every cinematographer’s task and every lighting tech and gaffer’s task and every actor’s moment from prep to take – it was all raw and before those challenges were encountered as the milestones flying by, they didn’t get it any more than I did.

Then every challenge of the camera and the 7.5 terabytes of daily data and post-production with and without the Christie Mirage projectors and choosing each post technology not only for their usefulness but for their potential to expand to unknown needs, each of those flying milestones became a millstone until solved by a team of people who had to figure out then describe the problem and the team of people who had to grok it and solve it. That’s was a great story well told, in and of itself.

It was a mitigating feeling for me therefore how Mr. Lee explained how he was so constantly being lead on the journey that he had to not only locate and ride with the humility of the travel himself, but keep the crew on tempo by explaining that none of them are practiced in the specifics of this evolving craft, each of them, including himself, were “not good enough” he would say, while he tried to put into words what he often described as “humbling”.

It is a journey for us as an audience as well, and he specifically asked us to be patient as he and others in the craft walked the steps with these new tools toward better storytelling, in all their aspects. He was especially gracious to other directors and other ingredients of the technology that we have been presented with in the course of advancing the art. For example, his compelling argument that what people complained about in the high frame rate versions of “The Hobbit” as being video-like was due to their having no other category to label what they’re eyes were seeing. And as someone pointed out, it is a false category since videotape never looked that good.

Patrick von Sychowski: That leads me to the conclusion that Ang Lee is both the best and the worst ambassador possible for this new cinema technology milestone.

I’ve seen and heard James Cameron talk about new technology (primarily stereoscopic 3D) on the very same stage in Amsterdam, and boy are both filmmakers polar opposites of the spectrum. You can say a lot of things about fellow Oscar-winner Cameron, but “humble” is not a term that springs to mind. Ang Lee on the other hand doesn’t do a hard sell and sees this new technology and filmmaking methodology as a journey of discovery.

Lee is also very likely aware of the backlash against stereoscopic 3D, even though he directed what is arguably one of the greatest 3D films ever made with “Life of Pi”, not to mention the rough ride Peter Jackson faced with the 48fps HFR version of “The Hobbit”. So he is not here to tell us that “this is the future” and that we should all get onboard or find ourselves confined to the celluloid dustbin of history.

In fact, Lee was quoted in the Hollywood Reporter when he received IBC’s Honour of Excellence Award as saying, “With this movie I’m getting a new world. The use of high frame rate and high dynamic range will provide, I hope, a unique opportunity to feel the realities of war and peace through the protagonist’s eyes.” That’s about as much of a hard sell on HFR and HDR that you are ever going to get from Lee.

But if you were listening closely to Lee, particularly in the discussion with his editor, tech supervisor and head of production, you realise that there have been tremendous technical learnings that will benefit filmmakers and cinemas for a long time. For one thing, there is something happening to the human visual system when you go from 60fps to 120fps display, where suddenly the veil, window, whatever you want to call it, is removed as we see reality up on the screen. In this regard I would have loved to watch the whole clip in 2D 120fps, which is one of the versions that will be going out to cinemas.

Secondly, the various clips they showed afterwards demonstrated clearly that even if you can’t show 120fps 3D 4K in any cinema today, shooting at 120fps means that you have better images at 60fps, 48fps and even 24fps, just as we knew already that capturing 4K images and displaying them in 2K can look better than 2K projected at 2K. I will bet you anything that Cameron has changed his plans for “Avatar” 2, 3, 4, 5… to be 120fps acquisition. I just hope that the rest of the motion picture industry follows the lead into 120fps for future-proofing purposes, even though this raises the question about getting rid of makeup and lighting.

And this is even before we get into issues such as variable frame rate and its potential, such as when they discussed switching to 60fps for a pan of the cheerleaders, but staying with 120fps for the lead cheerleader to make her stand out. Will actors demand that “For Your Consideration” screenings for members of AMPAS, SAG, BAFTA, etc. be held in higher frame rate so that their non-acting acting skills can be better appreciated? Post digital conversion, is there a new technology arms race brewing in the cinema industry, with everything from 4D seating to immersive audio? There certainly seemed to be a lot of other things happening at IBC, other than just Ang Lee and “Billy Lynn”.

CJ Flynn: Well, I’m a fanboy of the technology being highlighted at IBC. I’m a Dolby Atmos fanboy – am I the only one who has thought that it is every teenage audio technologists wet dream? I’m a laser fanboy for the several reasons that range through the environmental to achieving more light for 3D and certainly, much better contrast. I’m a training fanboy for audiences and the kids who are responsible for the popcorn while also responsible for the artistic vision during those last few meters from the lens to the screen and speakers to our body’s sensors. So it is such a joy to hear and see not only Ang Lee travel the steps through the technology, but I was very impressed with the dreams and openness of the technologists during the EDCF DCinema Wrap-up.

John Hurst (CTO, Cinecert and mid-wife of digital cinema) presented a cool idea that still requires several little modules on top of the obvious but long-in-coming FLM/CDN technology which, if nudged into place could make movie theaters as immediately compelling in their programming selection as OnDemand TV.

Cinecert Proposes OnDemand at Cinemas

Andy Maltz of AMPAS brought to light some HDR benefits that have arrived naturally with the now juggernaut-level of uptake for ACES. And Barco’s Tom Bert took away some of the apparent false equivalency dust that got spread by marketing and fairness – not only was his “Demystifying laser projection for cinema: 5 frequently asked questions” on target, but the show leaves one confused with numbers – so his slide stating that there are 125 Flagship RGB lasers in Cinemas, plus over a thousand of their retrofit and blue phosphor laser units in the field….this in the year following real introduction…wow.

Patrick von Sychowski: If anything the EDCF session demonstrated that if digital cinema was originally a solution in search of a problem, having been implemented, it now leaves us with even more new problems than we ever expected.

There were very honest and candid presentations about the many new technical challenges facing the industry, ranging from affordable laser projection to SMPTE DCPs, so hats of to the EDCF under its new President David Hancock (who does this in addition to his fully consuming day job at IHS) for making it an open and honest forum that matters.

Without wishing to just accentuate the negative, the EDCF day also pointed to some of the exciting developments. In addition to the ones you have already mentioned I would single out EclairColor, which I first saw demonstrated at CineEurope this summer and which is getting a major push this autumn on both sides of the Atlantic. Whatever the relative merits of EclairColor, Dolby Cinema and any other flavour of HDR, it is good to have competition and choice in imaging technologies, because that is ultimately what the cinemas are asking for.

CJ Flynn: I feel like I still don’t have the placement of the Ymagis/EclairColor technology in the big picture of things, but I did get the joy of the technology from Cedric Lejeune (Vice President of Technology – Eclair) who I have long respected for his photographic and colorist work. This concept of getting HDR onto the screen without requiring HDR to be defined only as the deservedly much vaunted million to one Dolby Vision, while not allowing it to be marketed down to milquetoast is going to be important. Customers going to premium large format rooms deserve a real definition and we need to find an absolute and communicable baseline.

An informational slide detailing the features of EclairColor as shown during IBC 2016.In the same but opposite manner, the angst of creating and promoting and pushing a technology through an embryonic stage was tangible as Chris Witham (Director, Emerging Technology, The Walt Disney Studios) told of the last year of SMTPE DCP transition steps and issues as the only major studio grabbing the reins and delivering features in SMPTE DCP. That was followed by Tony Glover (VP, Mastering Technology and Development, Deluxe Technicolor Digital Cinema UK) detailing the two live tests of the EDCF SMPTE DCP testing. Great data of a plan that I look forward to following as it is rolled out into larger and larger spheres.

Also provocative were the similar presentations of Julian Pinn (CEO – Julian Pinn Ltd) and Rich Welsh (CEO – Sundog Media Toolkit) who both spoke about “watch-this-space” developments that they are now productizing to handle important nuances left behind in the rollout of digital cinema. As a developer myself, I wondered if anyone else had a problem with transmitting the emotion of a heartfelt belief when there are only words to do it with. But there they were, people with exceptional histories touching us with their passions.

Oh, and there was that guy who showed a picture of frog’s hair and thought that just because the DCPs for non-technical managers were free and include a Manager’s Walk Through Series Report checklist that he could get away with pushing his new website at www.CinemaTestTools.com. That was myself, and yes, that is a shameless plug.

IBC2016_CinemaLoudness_Hearing Loss Implications

And leaving the first for last, I agree with you Patrick, it was great to see what the new EDCF President, David Hancock can do with the numbers. For so long there was the driving focus of one metric – the march toward 100% saturation. Now it is an interesting group of metrics on diversification, the very things that the digital transition were supposed make cinemas more viable in an age when studios were closing distribution windows and a new audience had more choices for their time and money. The transition itself balled everything up for a long while. It will be nice to see how these numbers progress.

A slide with digital cinema figures as presented by David Hancock of IHS during IBC 2016.

Patrick von Sychowski: I was hoping you would get to the regenerating hair in the frog’s ear, which enabled it to restore damaged hearing, something us humans can’t do. Your talk was definitely the talk of the talk at the drinks reception right after the EDCF session – and not just for the frog ear hairs. There were also people coming up and asking about the availability of the DCP test tools from your website, so let’s return to those in a future post.

I have also come up with the perfect analogy for the proliferation of DCP versions that currently bedevils our industry (any guesses if “Billy Lynn” will go out in fewer or more than 400 versions?). It is like an EDCF drinks party where you get a choice of red wine, white wine, water or juice from a tray, as opposed to everyone standing in line to get their custom designed cocktails made to order. Waiting in line for 10-15 minutes to get to alcohol when you’ve just sat through three hours-plus of heavy-duty tech talk was not ideal. Let’s go back to just the four options next year, because there are always plenty of other things going on at IBC.

David Hancock EDCF IBC2016

CJ Flynn: It should also be an embarrassment for the IBC that they – with a portion of each convention area for every technology type and a sponsor everywhere, and having been the first and best with video presentations of the convention events – why aren’t they finding an IT and delivery sponsor and making the Big Screen Experience presentations live on the Internet, complete with audience interaction. Otherwise, too many of the presentations become commodities speaking to an uncompelled crowd now that the equipment has matured. There are important product differences, but the presenters have to be too very polite even with the technology, lest the fellow panelists or future client in the audience get miffed.

Patrick von Sychowski: I will half-agree with you on this one. Obviously showing “Billy Lynn” 120fps 3D 4K streamed over the internet can’t be done, even if Sony Pictures were to allow it. The same goes for other sessions where Hollywood studio material is shown on the big screen. But it would be good if the sessions that don’t use sensitive material were captured and shared, if not live, then at least TED-style at some later point. Because all of the sessions, even Ang Lee, deserved an even bigger audience than they got.

That takes me to the perennial point that the largest challenge facing the IBC Big Screen Experience is going beyond preaching to the choir and attracting more cinema people. Apart from the two representatives of Vue and Cinemax who were speaking on panels I only met one exhibitor in the audience. This was their chance to see “Billy Lynn” in a format that will shape the future of cinema, and yet despite the fact that attendance is free, they did not make the journey to Amsterdam. Nor did representatives of any cinema trade association.

I wish I knew of a good way to persuade cinema people to come to Amsterdam for IBC other than telling them that the Ang Lee presentation was an amazing eye opener. We really did watch cinema history being made in front of our eyes.

CJ Flynn: The Ang Lee keynote and the final presentation, which took an entirely different tack, were terrific and provocative. When that exceptionally talented moderator – oh, wait, that was you Patrick – when you put out the idea of having a panel of judges rate different cinema technologies like “Strictly Come Dancing” (“Dancing With the Stars” in the US), I thought, cute, but uhm…OK. But then it showed off the best sequence of the presentations.

Four different people from different slices of the business – a manufacturer, an installer, a cinema technical chief and an analyst – all got to point out reasoning that I couldn’t have imagined for justifying or nay-saying different portions of the technology spectrum as having potential return-on-investment or not. Brilliant idea, well done and I hope you take full credit for it since you’ll be remembered for the presentation. If only we in the audience could have had control of a laugh and groan track, and a dynamic rating bar.

Patrick von Sychowski: I will do an Ang Lee and say that I feel humble, not because it wasn’t a brilliant last-minute panic move to steal the format from reality TV, but because I would not have expected that of the dozen technology categories that were judged, blue phosphor laser would come out on top while VR languished in the bottom. Let’s see at next year’s IBC what the future holds. Please feel free to bring a cinema friend or two.

In the meantime I’d like to thank all the technology companies that worked with Mr. Pinn and IBC to make the Big Screen Experience day possible. I know that there is a risk in trying to list everyone as you inevitably forget someone, but Phil White’s team who coordinated everything on the tech side deserve a major shout-out, because they had to install so much equipment in the balcony of the Rai auditorium that at one point they thought it would need reinforcing. Don’t forget that there were not only the Christie twin Mirage projectors for “Billy Lynn”, but also the dual Christie/Dolby laser projector (and that’s a lot of cooling required) set-up for the screenings of Disney’s “The Junglebook” and 20th Century Fox’s “The Revenant” in Dolby Vision and with Atmos immersive audio.

I didn’t stay for the latter but I’m sure the bear mauling is even more visceral in HDR and surround-growls, while “Jungle Book” was a bright 3D delight. So Christie, Dolby, Harkness Screens, the projector and audio technicians, the studios who let IBC see the films and footage and everyone who flew to Amsterdam to share their insights. I’m sure I’ve neglected to mention plenty of others: QSC? EDCF? Ang Lee’s entourage?

CJ Flynn: Mustn’t forget Terry Nelson and partner Sean O’Dea for making the talent sound good every year while handling the live audio mixing console and other physical aspects of setting up the presentations. And thank you Patrick for this conversation. À la prochaine fois.

Sound Immersion at AES

Great to see an article where Immersion doesn’t mean Immersive…Mel Lambert reports from the AES-LA 2016 for CineMontage, the Editors Guild Magazine.

The 141st Audio Engineering Society Convention, held recently in the Los Angeles Convention Center’s West Hall, attracted a record West Coast attendance, with a wide cross-section of brands showing their wares on the exhibition floor and companion demo rooms. Aimed squarely at evolving technologies via a special focus on new markets and trends, the four-day convention took the highly appropriate theme of Immersed in Audio. “That pretty well sums up where [our industry] needs to move forward in the world of new audio technologies,” noted AES president John Krivit. “Sound for picture, networked audio and game audio were all covered here with a full technical program of workshops, tutorials and exhibits.”

For more about the co-located Virtual Reality Convention and highlights from the seminars, see: 

Sound Immersion at AES – CineMontage

Sound Immersion at AES

Great to see an article where Immersion doesn’t mean Immersive…Mel Lambert reports from the AES-LA 2016 for CineMontage, the Editors Guild Magazine.

The 141st Audio Engineering Society Convention, held recently in the Los Angeles Convention Center’s West Hall, attracted a record West Coast attendance, with a wide cross-section of brands showing their wares on the exhibition floor and companion demo rooms. Aimed squarely at evolving technologies via a special focus on new markets and trends, the four-day convention took the highly appropriate theme of Immersed in Audio. “That pretty well sums up where [our industry] needs to move forward in the world of new audio technologies,” noted AES president John Krivit. “Sound for picture, networked audio and game audio were all covered here with a full technical program of workshops, tutorials and exhibits.”

For more about the co-located Virtual Reality Convention and highlights from the seminars, see: 

Sound Immersion at AES – CineMontage

AES Los Angeles, 2016

Mel Lambert reports from AES-LA:

For a number of reasons – not least being the outstanding work done behind the scenes by its volunteer planning committee – the 141st AES Convention, which ended at the Los Angeles Convention Center yesterday, delivered on its promise. The four-day attendance was outstanding, with a good representation of overseas visitors, while a wide cross section of brands showed their wares on the exhibition floor and companion demonstration rooms.

The icing on the cake was the co-located Audio for Virtual and Augmented Conference, which drew standing-room-only attendance in a lecture theatre and companion paper room. The inaugural two-day event was expected to attract some 290 attendees; aggressive marketing and outreach to the VR and AR communities proved so successful that pre-registration had to be closed at just over 400…

For more of this Audio Media International article:

AES 2016: An overview of the key talking points

AES Los Angeles, 2016

Mel Lambert reports from AES-LA:

For a number of reasons – not least being the outstanding work done behind the scenes by its volunteer planning committee – the 141st AES Convention, which ended at the Los Angeles Convention Center yesterday, delivered on its promise. The four-day attendance was outstanding, with a good representation of overseas visitors, while a wide cross section of brands showed their wares on the exhibition floor and companion demonstration rooms.

The icing on the cake was the co-located Audio for Virtual and Augmented Conference, which drew standing-room-only attendance in a lecture theatre and companion paper room. The inaugural two-day event was expected to attract some 290 attendees; aggressive marketing and outreach to the VR and AR communities proved so successful that pre-registration had to be closed at just over 400…

For more of this Audio Media International article:

AES 2016: An overview of the key talking points

Sony Studios hosts Sound for Film and Television Conference

CineMontage, the Editors Guild Magazine report from Mel Lambert:

On Saturday, September 17, Mix magazine presented its third annual Sound for Film and Television conference at Sony Pictures Studios in Culver City, in cooperation with the Cinema Audio Society (CAS) and the Motion Picture Sound Editors (MPSE). This one-day event was subtitled “The Merging of Art, Technique and Tools” and included a keynote address by re-recording mixer Gary Bourgeois, CAS, panel discussions on the art of sound design, sponsored workshops hosted on the facility’s dubbing stages, and exhibits from leading technology suppliers — including Avid Technology, Auro-3D, Steinberg, JBL Professional and Dolby Laboratories.

Read the rest of this article at:

A Passion for Sound: Mix Magazine’s Annual Film & TV Conference

Sony Studios hosts Sound for Film and Television Conference

CineMontage, the Editors Guild Magazine report from Mel Lambert:

On Saturday, September 17, Mix magazine presented its third annual Sound for Film and Television conference at Sony Pictures Studios in Culver City, in cooperation with the Cinema Audio Society (CAS) and the Motion Picture Sound Editors (MPSE). This one-day event was subtitled “The Merging of Art, Technique and Tools” and included a keynote address by re-recording mixer Gary Bourgeois, CAS, panel discussions on the art of sound design, sponsored workshops hosted on the facility’s dubbing stages, and exhibits from leading technology suppliers — including Avid Technology, Auro-3D, Steinberg, JBL Professional and Dolby Laboratories.

Read the rest of this article at:

A Passion for Sound: Mix Magazine’s Annual Film & TV Conference

Sound Design For Film and TV –

Mel Lambert Reports from Sony Studios:

The third annual Mix Presents Sound for Film and Television conference attracted some 500 production and post pros to Sony Pictures Studios in Culver City, California, last week to hear about the art of sound design.

Subtitled “The Merging of Art, Technique and Tools,” the one-day conference kicked off with a keynote address by re-recording mixer Gary Bourgeois, followed by several panel discussions and presentations from Avid, Auro-3D, Steinberg, JBL Professional and Dolby.

During his keynote, Bourgeois advised, “Sound editors and re-recording mixers should be aware of the talent they bring to the project as storytellers. We need to explore the best ways of using technology to be creative and support the production.” He concluded with some more sage advice: “Do not let the geek take over! Instead,” he stressed, “show the passion we have for the final product.”

The rest of this Post Perspective article can be read, with pictures, at: Industry pros gather to discuss sound design for film and TV 

Sound Design For Film and TV –

Mel Lambert Reports from Sony Studios:

The third annual Mix Presents Sound for Film and Television conference attracted some 500 production and post pros to Sony Pictures Studios in Culver City, California, last week to hear about the art of sound design.

Subtitled “The Merging of Art, Technique and Tools,” the one-day conference kicked off with a keynote address by re-recording mixer Gary Bourgeois, followed by several panel discussions and presentations from Avid, Auro-3D, Steinberg, JBL Professional and Dolby.

During his keynote, Bourgeois advised, “Sound editors and re-recording mixers should be aware of the talent they bring to the project as storytellers. We need to explore the best ways of using technology to be creative and support the production.” He concluded with some more sage advice: “Do not let the geek take over! Instead,” he stressed, “show the passion we have for the final product.”

The rest of this Post Perspective article can be read, with pictures, at: Industry pros gather to discuss sound design for film and TV 

Democratization Everywhere

We’ve seen it in Post, with software editing tools being released for free or low-cost-monthly. We’ve seen it with cameras with specs impossible to attain a few years ago and impossible to avoid now. Of course, with software there is the need for a great computer and great deal of storage, and cameras need lenses. 

So it was a pleasure to meet some people at CineGear 2016 who offer all sorts of tools a la the great Panavision, but on a scale that Panavision would probably go out of business trying to match. And even though they promised that I would win this handy device at CineExpo, and didn’t arrange it like they insinuated, give their site a look: Kodak PIXPRO SP360 4K Dual Action Camera from Borrow Lenses

Democratization Everywhere

We’ve seen it in Post, with software editing tools being released for free or low-cost-monthly. We’ve seen it with cameras with specs impossible to attain a few years ago and impossible to avoid now. Of course, with software there is the need for a great computer and great deal of storage, and cameras need lenses. 

So it was a pleasure to meet some people at CineGear 2016 who offer all sorts of tools a la the great Panavision, but on a scale that Panavision would probably go out of business trying to match. And even though they promised that I would win this handy device at CineExpo, and didn’t arrange it like they insinuated, give their site a look: Kodak PIXPRO SP360 4K Dual Action Camera from Borrow Lenses

Wrapping Up Our Thoughts On CinemaCon 2016

 

Participating in this impromptu conversation are (in alphabetical order):

Charles ‘CJ’ Flynn – Executive Director, DigitalTestTools
James Gardiner – Technical Director, DigitAll and Founder CineTechGeek
J. Sperling Reich – Executive Editor, Celluloid Junkie
Patrick von Sychwoski – Editor, Celluloid Junkie
Mark Waldman – Cinema Technology Specialist

J. Sperling Reich: I know we each have our areas of focus while at a show like CinemaCon and NAB. I, for instance, attend the studio presentations to know what titles will be hitting theatres over the next ten months, whereas I realize not everybody who attends the show does that. Even so, what were your takeaways from this year’s conventions.

CJ Flynn: My three takeaways from this year’s CinemaCon/SMPTE/NAB fortnight was Barco’s apparent runaway commoditization of the laser driven projector, the vibe that Event Cinema finally has eroded the barriers that have kept it at bay and finally, that subtle things can trump exquisite nuance. By that I mean, for example, the SMPTE HDR demos will be remembered for the odd circumstance that that ceiling lights – there to subtly wash the walk paths in the dark – were tied together with the adjoining theaters so that they couldn’t be turned off. They didn’t blind you, but you knew they were always in your peripheral field there and they were always there disrupting the contrast. Just like during the next day’s panel, when questions were asked to better define HDR and the moderator always twisted them to what turned into a Dolby commercial instead of saying the obvious – “We don’t know whether 6000:1 (Barco) or 8000:1 (Sony) or 1,000,000:1 (Dolby) meets the requirements, except we know that we can’t get around the seeming constants of glaring disruptions of exit lights or odd port windows or clever floor washes”.

J. Sperling Reich: So that’s a perfect example of what I was referring to. I know you CJ spent a lot of time looking at the technology being presented at this year’s shows. Patrick I know you on the other hand, like me spent a lot of time during CinemaCon in the Coliseum watching the studios sales pitches. What did you think?

Patrick von Sychowski: It was interesting to hear every celebrity go up on stage and say that there is nothing like the big screen experience, “in YOUR theatres.” None of them mentioned the Screening Room, but it was the elephant in the conference room for the whole show. So a proposed technology for the home – which at the moment does not have the FULL support of ANY studio or exhibitor (AMC apparenty has a LOI, but that’s all) – sucked the oxygen out of pretty much all other technical discussions. Does it mean that we have reached a technical plateau in cinema and that higher dynamic range et al is not as exciting as the promise of yet another home platform, this one contingent on collapsing the day-and-date window? My personal wish is that there had been more time devoted to discussing big data, audience analytics and insights. This too me is the true next frontier of Digital Cinema 2.0 – the Cloud.

But further to your point about the house lights, CJ, I wish that someone had stood up and said, “The cinema is the best possible movie experience, but don’t neglect to clean your toilets. Or replace your dim projector bulbs. Or shield the screen from the EXIT and house lights”. The existing digital cinema installations could be made so much better in most cinemas if only cinema owners exhibited it to its best potential. We don’t actually need HDR to have a better cinema experience if exhibitors did the best with what is already there. The best thing about a Dolby Cinema, is that they have taken care to optimise everything, not just the dynamic range, but the seating, the ambient light, the sound in the auditorium it’s in.

J. Sperling Reich: It’s kind of like the difference between going to someone’s home and they have a great stereo system and they haven’t calibrated the speakers or audio levels in the slightest. You look at all the expensive equipment and think, “Boy that music could really sound better, if they just tweaked the treble a bit”.

James Gardiner: I must admit, after reading all this and looking at it from a pragmatic point of view – I get the feeling the studios are looking into the fact that with HDR consumer electronics displays looking so good, and a large portion of the population not able to get to the cinema, etc. They may be playing with the idea that bypassing cinema in some regions with day and date release on these new technologies may be worthwhile. The emissive displays just look sooooo good, even compared to Dolby Cinema. The 108nit peek luminance looks great and is as good as I have ever seen cinema but…. Yes, the lack of leadership on HDR for cinema is getting extreme. I get the feeling they wanted to ignore it and just stagger forward. But I don’t feel they can in this environment.

J. Sperling Reich: I don’t know if I agree whether the studios are in such as release to completely collapse the theatrical release window. It earns nearly $40 billion in revenue per year, not all of which would be made up by releasing films directly into the home.

CJ Flynn: I suppose it is partly a presumption that there is a ‘they’ out there and that they really have time to explore and develop options, when it is probable that they are just reacting to options as they cross into potential viability. There are so many companies which are really just small, overwhelmed business units fighting for some share of the corporate pie to simultaneously develop something good/better/great and also react to their competitors as they throw products over the convention or business model transom.

But I marveled at how J.J. Abrams stood up in front of all those exhibitors and kept talking about investigating new technology and being willing to accept change…in his full Showman of the Year glory (…and I say that with the deepest respect for his many talents) walking as close to the line and almost crossing it by saying that we have to keep looking at new things and advancing and…just when I think that he is going to use the words “Screen Room”, he wraps everyone in the room into a giant moment with the words…you have the full quote, don’t you Patrick?

Patrick von Sychowski: Yes; he said, “Much has been said of other technologies that threaten the theater experience — and of course I am no expert, and I’m open to all points of view and good ideas to keep theaters thriving — but we need to do everything we can in this age of piracy, digital technology and disruption to be thoughtful partners in the evolution of this medium. We have to adapt. It’s going to be required of all of us. We need to meet that challenge with excitement, and create solutions — not fear.”

J. Sperling Reich: I think J.J. Abrams may have been the only member of the industry to talk at all positively about Screening Room at CinemaCon this year, at least publicly. Everyone else seemed to speak out against the whole idea in one form or another. Many exhibitors seemed to be down on 3D too, and yet the companies in the space seem to be continuing to innovate, or at least try to, from what I can see.

CJ Flynn: Yes, I agree. In fact I am going to try to spend some time with Pete Ludé at RealD and Richard Mitchell at Harkness to figure out what I am missing about high gain and aluminum-ized screens. It is obvious that the new RealD technology is beyond impressive, but I can’t get around the fact that a white line going from left to right will be one color …seemingly white…at one section and will be several shades towards black at another. It is supposed to be no less than 10 or 15% of 90% off center white at the extremes, no more. People in the future will think of our pictures the same way we do of sepia with vignetting portraits from the past. To me, that violates standards that are meant to protect us all. As an exhibitor, everyone has an even playing field…either we tell our customer, “This auditorium shows a picture that is within the standard”, or we say, “This picture is several shades off but we’re trying to fool your visual system anyway with 3D”, we may as well try to fool you into thinking that the green over there is the same as what the director thought it would be presented at…even though it ain’t…and even though this is a 2D film.”

Barco went to a great deal of trouble to get some incredibly beautiful ARRI demo material for their Flagship 6P system, and looking in the center from my middle position you got great views of the forest greens and deep contrast, but a third of the picture to the left and a third to the right were darker green and had less contrast because of the vignetting of the high gain silver screen. This is the same for Christie and for any 6P system – are we being fooled by these 60,000 lumens numbers? Are they really not grand enough to light up these palaces without a high gain screen? What I really don’t get is that if the AMC chain isn’t going to show 3D in the Dolby Cinema rooms, why not have a clean low gain matte screen. The same goes for the two 6P rooms at LA Live; give my eyes a white screen. Don’t get me wrong, I’m a DolbyVision and Atmos and Barco fanboy, but we’re supposed to be serving the art and slaves to the standards.

I can possibly be convinced that for 3D there is a reason for being underpowered and use 10-bit color, but why is a 2D image allowed to be so destroyed? I don’t mean to be picking on Barco or Dolby, or Harkness or RealD, or any of the others since this is the way of the world, except in France. It’s just that the new DCI pronouncements are a Recommended Practice, and go a giant step toward guidance, but there is a logical step missing.

James Gardiner: I agree, you would expect the use of these 6P laser projectors would mean they could move away from high gain screens and the problems that they bring. Maybe it is a misunderstanding and the “not thinking” with installers going with what they typically need for such large screens. I have seen amazing pictures with laser, but then again they have been in model installations that didn’t represent the real world.

Pragmatically CJ, I understand you have all these issues in terms of what is being done with silver screens and how it falls outside of what is SMPTE spec in many situations. But a picture on screen and lack of care to these standards are not unexpected due to the limitations of 3D. I’m far more in favour in moving away from silver 3D in general, apart from what is possible with colour differential or what people like to call Dolby 3D.

J. Sperling Reich: I didn’t get a chance to go this year, but did any of you get a chance to see the Barco Escape demo?

Mark Waldman: Just as with 3D, the Escape format can truly be amazing, if content is created by the right director that knows how to use this new tool. I assume that many people will expect that action movies would work best on this format, but I believe that alternative content can also work, especially after seeing previews of a Lady Gaga and Tony Bennett concert in the main square in Brussels.

J. Sperling Reich: Well given the overall direction this conversation has headed, I’m going to assume you were all, unlike myself, at the high frame rate, high dynamic range demo Ang Lee gave at NAB. I think it was 4K, 3D at 120 frames per second and caused quite a stir. Now I wish I had been there to witness it because I don’t know if it is even possible to project the demo again. At least not in the near future. No cinema is capable of playing the content that way.

 

Filmmaker Ang Lee at the 2016 NAB Show’s Future of Cinema Conference in Las Vegas. (Photo: Jeffrey Mayer/WireImage/Getty Images)
Filmmaker Ang Lee at the 2016 NAB Show’s Future of Cinema Conference in Las Vegas. (Photo: Jeffrey Mayer/WireImage/Getty Images)

 

CJ Flynn: Ang Lee was funny. He broke the 4th wall by telling us that often he’ll just go silent to let others presume he is stoically thinking so that they’ll figure out a solution to some problem or take on more than they’ve offered in the case of a manufacturer who has to commit to some back-breaking need. I don’t know if it is true what he said, that they want to take on the back breaking work and wouldn’t do it if they didn’t want to. It reminds me of the trope about James Cameron, who supposedly said that he didn’t do his job as a director if he didn’t put at least one post house out of business during the making of a movie. Having been a manufacturer in that position, it is a trap to have such an honor. It is great when you pull off the impossible, but letting go of employees…not so much.

Patrick von Sychowski: Let’s not forget that VFX artists were furious with Ang Lee for forgetting to thank them in his “Life of Pi” Best Director acceptance speech – prompting one to post a picture of Ang Lee with his Oscar Photoshopped out [see below]. Not long after the VFX house that worked on “Life of Pi”, Rhythm & Hues, did go out of business, so Ang Lee is obviously a visionary and busness match for Cameron!

 

Ang Lee Oscar – with and without VFX (photo: source unknown)
Ang Lee Oscar – with and without VFX (photo: source unknown)

 

But looking at the quality of what we saw in the “Billy Lynn…” demo, there was no question that what we saw was the birth of something new and wondrous. I call it end-to-end reality on the big screen. I’m not saying that Ang Lee will get it 100% right, because who managed to get sound or colour completely right on the first film it was used? But he has opened a new chapter.

What impressed me equally was the humility with which he approached this new cinematic language. Trumbull’s “UFOtog” impressed, but it takes a visionary artist like Ang Lee to find a compelling story to tell with it. And you’re correct Sperling, the only shame is that there are right now zero cinemas in the world that can display the film the way we saw it. How many more will there be by the time the film premieres?

James Gardiner: My biggest take away from the Ang Lee demo is that Ang is a far better showman than all that have preceded him in terms of turning up the technology and image quality. Ang is right – we are fighting a perception of what people are comfortable with, and when it is simply an image on the screen with little emotional impact, the critique is always negative. All they see is “difference” and not better. Change is BAD in general when no perceived benefit is seen. Ang was clever enough and talented enough to make the demo not only about the better technology but about how to use the better technology as a tool in the creation of the art form used.

The real test would have been to see it again in the 2K 3D 60 frames per second that most DCI projectors are possibly capable of and see if it had the same impact. That would be very telling in terms of what is creating the buzz. The super high quality itself, or the combination of the two; art form used correctly with new, cutting edge technology.

Mark Waldman: When the clip of “Billy Lynn” appeared on the screen, all I could say was “WOW!”. It really is amazing but just like 3D and Barco Escape, I agree with what everyone has said – the right director will be needed in order to properly exploit this format.

J. Sperling Reich: Well since we seem to be sticking with technology, rather than talking about which of the trailers for upcoming films we liked, one thing I noticed at CinemaCon this year was a new wave of software for theatre owners. It’s as if the industry got the technical aspects of digital cinema down and now they are going to see how technology can improve their marketing and operations.

CJ Flynn: I must admit to being baffled by all the nuance in the software available for the exhibitor between booking all the way through to the TMS. There must have been 20 companies at CinemaCon showing their wares. I’m going to have to build a matrix and a system flowchart and a few Venn diagrams to get it all straight.

I’m also glad someone had a presentation concerning the hard of hearing and visually impaired, you know deaf and blind community problems. The solutions available are a few years old now and need a revisit to see if they meet the task. I saw the Sennheiser system in their booth and would like to see how customers meet the challenge of mounting the iPhone solution it uses. Somehow Sennheiser seems to think they don’t need to answer that question, just leave it up to the user. How will seat neighbors deal with the extra light in the room? The Dolby/Doremi and USL systems try to inhibit light pollution but I still receive stories of how the necks on the drink-cup holders they use eventually get weak. And that’s are lady a marginal solution given that the user has to focus on the screen, then focus on the words then focus on the screen and keep flipping back and forth. Note to self: check out a cinema with the Sony glasses and see if they are still as cool as they seemed when they were released. It was interesting to hear that Hawaii has mandated several open caption viewings for all movies. Patrick, does Celluloid Junkie have budget to send me to Hawaii to see how that is going?

Patrick von Sychowski: I’m assuming you’d want to fly rather than row to Hawaii? But seriously, it is encouraging that individual states and cinema chains are taking a lead on the issues of access. Too often we forget the technical advances that digital cinema enables for most viewers are incremental quality improvements, so to certain groups of people, they make all the difference between ever being able to enjoy a film in the cinema or being disenfranchised from it. But there is definitely unfinished work to be done here in Digital Cinema 1.0 before we jump to 2.0 HDR, 120 fps and so on. With populations in developing economies aging rapidly (heck, even in China this will soon be an issue), maybe the greatest technological advance will be the ability to bump up subtitles to 1.5x their normal size. I’m not saying we don’t need further advances in many areas of cinema, but let’s not leave important tasks half-finished in the technologies that have just come on line.

J. Sperling Reich: So like large type books for senior citizens, you’re suggesting large type subtitles. Actually, though I said this to be funny originally, it might make sense.

 

AuroMax Earplugs from CinemaCon 2016
AuroMax Earplugs from CinemaCon 2016

 

CJ Flynn: Before we completely wrap up our thinking on this year’s CinemaCon, I don’t want to forget to nominate the AuroMax earplugs as the Swag of the Show, just for its cleverness. It also puts forth more proof that this is the era of subtleness, the time after the heavy lifting. AuroMax is the concept of an object oriented Auro system, which was presented several years ago as a coming tool at the SMPTE/NAB Future of Cinema Weekend. Then, 18 months ago, Barco got the assets of Iosonno to incorporate into what they are now calling AuroMax. They are “showing” this technology but saying it is not available until the standards are set at SMPTE later this year.

Come to think of it, the second generation of digital cinema technology is taking a lot longer than the originators anticipated. RealD, for instance, presented the well worked out technologies of their new screen technologies in SMPTE papers in 2012, and released the embossed versions a couple years later, which is what MiT and Harkness have available. But the new technology that they showed at CinemaCon this year took until now to productize. Laser technology is similar, taking nearly a decade before finally blossoming this year … and even that is only from Barco. They’ve finally got what they call the Flagship in dozens of facilities and are finally able to give a price for retrofitting.

Mark Waldman: Well if we’re wrapping up I want to go back to one of your initial points CJ. You said that event cinema, or alternative content may finally be finding some success. I think that the experience of watching theatre, opera, ballet and concerts in the cinema, is really special because they are directed just like a movie. You can really see the details in the scenery, the costumes, primary as well as secondary actors. Because of this, I actually think that it is a better experience to watch alternative content in the cinema than in the actual theater, excluding the fact that venue for a live performance is usually quite beautiful and historic. Unfortunately, and here’s where we may have differing opinions, many cinema goers just don’t know that this programming is available in the cinemas. And many cinemas don’t seem to understand how to market alternative content properly to reach a new type of audience for the “cinema”.

Patrick von Sychowski: Hey, how come I didn’t get an AuroMax earplugs?! Forget the Screening Room and 120fps – swag is what these trade shows are ultimately about, aren’t they?

Wrapping Up Our Thoughts On CinemaCon 2016

 

Participating in this impromptu conversation are (in alphabetical order):

Charles ‘CJ’ Flynn – Executive Director, DigitalTestTools
James Gardiner – Technical Director, DigitAll and Founder CineTechGeek
J. Sperling Reich – Executive Editor, Celluloid Junkie
Patrick von Sychwoski – Editor, Celluloid Junkie
Mark Waldman – Cinema Technology Specialist

J. Sperling Reich: I know we each have our areas of focus while at a show like CinemaCon and NAB. I, for instance, attend the studio presentations to know what titles will be hitting theatres over the next ten months, whereas I realize not everybody who attends the show does that. Even so, what were your takeaways from this year’s conventions.

CJ Flynn: My three takeaways from this year’s CinemaCon/SMPTE/NAB fortnight was Barco’s apparent runaway commoditization of the laser driven projector, the vibe that Event Cinema finally has eroded the barriers that have kept it at bay and finally, that subtle things can trump exquisite nuance. By that I mean, for example, the SMPTE HDR demos will be remembered for the odd circumstance that that ceiling lights – there to subtly wash the walk paths in the dark – were tied together with the adjoining theaters so that they couldn’t be turned off. They didn’t blind you, but you knew they were always in your peripheral field there and they were always there disrupting the contrast. Just like during the next day’s panel, when questions were asked to better define HDR and the moderator always twisted them to what turned into a Dolby commercial instead of saying the obvious – “We don’t know whether 6000:1 (Barco) or 8000:1 (Sony) or 1,000,000:1 (Dolby) meets the requirements, except we know that we can’t get around the seeming constants of glaring disruptions of exit lights or odd port windows or clever floor washes”.

J. Sperling Reich: So that’s a perfect example of what I was referring to. I know you CJ spent a lot of time looking at the technology being presented at this year’s shows. Patrick I know you on the other hand, like me spent a lot of time during CinemaCon in the Coliseum watching the studios sales pitches. What did you think?

Patrick von Sychowski: It was interesting to hear every celebrity go up on stage and say that there is nothing like the big screen experience, “in YOUR theatres.” None of them mentioned the Screening Room, but it was the elephant in the conference room for the whole show. So a proposed technology for the home – which at the moment does not have the FULL support of ANY studio or exhibitor (AMC apparenty has a LOI, but that’s all) – sucked the oxygen out of pretty much all other technical discussions. Does it mean that we have reached a technical plateau in cinema and that higher dynamic range et al is not as exciting as the promise of yet another home platform, this one contingent on collapsing the day-and-date window? My personal wish is that there had been more time devoted to discussing big data, audience analytics and insights. This too me is the true next frontier of Digital Cinema 2.0 – the Cloud.

But further to your point about the house lights, CJ, I wish that someone had stood up and said, “The cinema is the best possible movie experience, but don’t neglect to clean your toilets. Or replace your dim projector bulbs. Or shield the screen from the EXIT and house lights”. The existing digital cinema installations could be made so much better in most cinemas if only cinema owners exhibited it to its best potential. We don’t actually need HDR to have a better cinema experience if exhibitors did the best with what is already there. The best thing about a Dolby Cinema, is that they have taken care to optimise everything, not just the dynamic range, but the seating, the ambient light, the sound in the auditorium it’s in.

J. Sperling Reich: It’s kind of like the difference between going to someone’s home and they have a great stereo system and they haven’t calibrated the speakers or audio levels in the slightest. You look at all the expensive equipment and think, “Boy that music could really sound better, if they just tweaked the treble a bit”.

James Gardiner: I must admit, after reading all this and looking at it from a pragmatic point of view – I get the feeling the studios are looking into the fact that with HDR consumer electronics displays looking so good, and a large portion of the population not able to get to the cinema, etc. They may be playing with the idea that bypassing cinema in some regions with day and date release on these new technologies may be worthwhile. The emissive displays just look sooooo good, even compared to Dolby Cinema. The 108nit peek luminance looks great and is as good as I have ever seen cinema but…. Yes, the lack of leadership on HDR for cinema is getting extreme. I get the feeling they wanted to ignore it and just stagger forward. But I don’t feel they can in this environment.

J. Sperling Reich: I don’t know if I agree whether the studios are in such as release to completely collapse the theatrical release window. It earns nearly $40 billion in revenue per year, not all of which would be made up by releasing films directly into the home.

CJ Flynn: I suppose it is partly a presumption that there is a ‘they’ out there and that they really have time to explore and develop options, when it is probable that they are just reacting to options as they cross into potential viability. There are so many companies which are really just small, overwhelmed business units fighting for some share of the corporate pie to simultaneously develop something good/better/great and also react to their competitors as they throw products over the convention or business model transom.

But I marveled at how J.J. Abrams stood up in front of all those exhibitors and kept talking about investigating new technology and being willing to accept change…in his full Showman of the Year glory (…and I say that with the deepest respect for his many talents) walking as close to the line and almost crossing it by saying that we have to keep looking at new things and advancing and…just when I think that he is going to use the words “Screen Room”, he wraps everyone in the room into a giant moment with the words…you have the full quote, don’t you Patrick?

Patrick von Sychowski: Yes; he said, “Much has been said of other technologies that threaten the theater experience — and of course I am no expert, and I’m open to all points of view and good ideas to keep theaters thriving — but we need to do everything we can in this age of piracy, digital technology and disruption to be thoughtful partners in the evolution of this medium. We have to adapt. It’s going to be required of all of us. We need to meet that challenge with excitement, and create solutions — not fear.”

J. Sperling Reich: I think J.J. Abrams may have been the only member of the industry to talk at all positively about Screening Room at CinemaCon this year, at least publicly. Everyone else seemed to speak out against the whole idea in one form or another. Many exhibitors seemed to be down on 3D too, and yet the companies in the space seem to be continuing to innovate, or at least try to, from what I can see.

CJ Flynn: Yes, I agree. In fact I am going to try to spend some time with Pete Ludé at RealD and Richard Mitchell at Harkness to figure out what I am missing about high gain and aluminum-ized screens. It is obvious that the new RealD technology is beyond impressive, but I can’t get around the fact that a white line going from left to right will be one color …seemingly white…at one section and will be several shades towards black at another. It is supposed to be no less than 10 or 15% of 90% off center white at the extremes, no more. People in the future will think of our pictures the same way we do of sepia with vignetting portraits from the past. To me, that violates standards that are meant to protect us all. As an exhibitor, everyone has an even playing field…either we tell our customer, “This auditorium shows a picture that is within the standard”, or we say, “This picture is several shades off but we’re trying to fool your visual system anyway with 3D”, we may as well try to fool you into thinking that the green over there is the same as what the director thought it would be presented at…even though it ain’t…and even though this is a 2D film.”

Barco went to a great deal of trouble to get some incredibly beautiful ARRI demo material for their Flagship 6P system, and looking in the center from my middle position you got great views of the forest greens and deep contrast, but a third of the picture to the left and a third to the right were darker green and had less contrast because of the vignetting of the high gain silver screen. This is the same for Christie and for any 6P system – are we being fooled by these 60,000 lumens numbers? Are they really not grand enough to light up these palaces without a high gain screen? What I really don’t get is that if the AMC chain isn’t going to show 3D in the Dolby Cinema rooms, why not have a clean low gain matte screen. The same goes for the two 6P rooms at LA Live; give my eyes a white screen. Don’t get me wrong, I’m a DolbyVision and Atmos and Barco fanboy, but we’re supposed to be serving the art and slaves to the standards.

I can possibly be convinced that for 3D there is a reason for being underpowered and use 10-bit color, but why is a 2D image allowed to be so destroyed? I don’t mean to be picking on Barco or Dolby, or Harkness or RealD, or any of the others since this is the way of the world, except in France. It’s just that the new DCI pronouncements are a Recommended Practice, and go a giant step toward guidance, but there is a logical step missing.

James Gardiner: I agree, you would expect the use of these 6P laser projectors would mean they could move away from high gain screens and the problems that they bring. Maybe it is a misunderstanding and the “not thinking” with installers going with what they typically need for such large screens. I have seen amazing pictures with laser, but then again they have been in model installations that didn’t represent the real world.

Pragmatically CJ, I understand you have all these issues in terms of what is being done with silver screens and how it falls outside of what is SMPTE spec in many situations. But a picture on screen and lack of care to these standards are not unexpected due to the limitations of 3D. I’m far more in favour in moving away from silver 3D in general, apart from what is possible with colour differential or what people like to call Dolby 3D.

J. Sperling Reich: I didn’t get a chance to go this year, but did any of you get a chance to see the Barco Escape demo?

Mark Waldman: Just as with 3D, the Escape format can truly be amazing, if content is created by the right director that knows how to use this new tool. I assume that many people will expect that action movies would work best on this format, but I believe that alternative content can also work, especially after seeing previews of a Lady Gaga and Tony Bennett concert in the main square in Brussels.

J. Sperling Reich: Well given the overall direction this conversation has headed, I’m going to assume you were all, unlike myself, at the high frame rate, high dynamic range demo Ang Lee gave at NAB. I think it was 4K, 3D at 120 frames per second and caused quite a stir. Now I wish I had been there to witness it because I don’t know if it is even possible to project the demo again. At least not in the near future. No cinema is capable of playing the content that way.

 

Filmmaker Ang Lee at the 2016 NAB Show’s Future of Cinema Conference in Las Vegas. (Photo: Jeffrey Mayer/WireImage/Getty Images)
Filmmaker Ang Lee at the 2016 NAB Show’s Future of Cinema Conference in Las Vegas. (Photo: Jeffrey Mayer/WireImage/Getty Images)

 

CJ Flynn: Ang Lee was funny. He broke the 4th wall by telling us that often he’ll just go silent to let others presume he is stoically thinking so that they’ll figure out a solution to some problem or take on more than they’ve offered in the case of a manufacturer who has to commit to some back-breaking need. I don’t know if it is true what he said, that they want to take on the back breaking work and wouldn’t do it if they didn’t want to. It reminds me of the trope about James Cameron, who supposedly said that he didn’t do his job as a director if he didn’t put at least one post house out of business during the making of a movie. Having been a manufacturer in that position, it is a trap to have such an honor. It is great when you pull off the impossible, but letting go of employees…not so much.

Patrick von Sychowski: Let’s not forget that VFX artists were furious with Ang Lee for forgetting to thank them in his “Life of Pi” Best Director acceptance speech – prompting one to post a picture of Ang Lee with his Oscar Photoshopped out [see below]. Not long after the VFX house that worked on “Life of Pi”, Rhythm & Hues, did go out of business, so Ang Lee is obviously a visionary and busness match for Cameron!

 

Ang Lee Oscar – with and without VFX (photo: source unknown)
Ang Lee Oscar – with and without VFX (photo: source unknown)

 

But looking at the quality of what we saw in the “Billy Lynn…” demo, there was no question that what we saw was the birth of something new and wondrous. I call it end-to-end reality on the big screen. I’m not saying that Ang Lee will get it 100% right, because who managed to get sound or colour completely right on the first film it was used? But he has opened a new chapter.

What impressed me equally was the humility with which he approached this new cinematic language. Trumbull’s “UFOtog” impressed, but it takes a visionary artist like Ang Lee to find a compelling story to tell with it. And you’re correct Sperling, the only shame is that there are right now zero cinemas in the world that can display the film the way we saw it. How many more will there be by the time the film premieres?

James Gardiner: My biggest take away from the Ang Lee demo is that Ang is a far better showman than all that have preceded him in terms of turning up the technology and image quality. Ang is right – we are fighting a perception of what people are comfortable with, and when it is simply an image on the screen with little emotional impact, the critique is always negative. All they see is “difference” and not better. Change is BAD in general when no perceived benefit is seen. Ang was clever enough and talented enough to make the demo not only about the better technology but about how to use the better technology as a tool in the creation of the art form used.

The real test would have been to see it again in the 2K 3D 60 frames per second that most DCI projectors are possibly capable of and see if it had the same impact. That would be very telling in terms of what is creating the buzz. The super high quality itself, or the combination of the two; art form used correctly with new, cutting edge technology.

Mark Waldman: When the clip of “Billy Lynn” appeared on the screen, all I could say was “WOW!”. It really is amazing but just like 3D and Barco Escape, I agree with what everyone has said – the right director will be needed in order to properly exploit this format.

J. Sperling Reich: Well since we seem to be sticking with technology, rather than talking about which of the trailers for upcoming films we liked, one thing I noticed at CinemaCon this year was a new wave of software for theatre owners. It’s as if the industry got the technical aspects of digital cinema down and now they are going to see how technology can improve their marketing and operations.

CJ Flynn: I must admit to being baffled by all the nuance in the software available for the exhibitor between booking all the way through to the TMS. There must have been 20 companies at CinemaCon showing their wares. I’m going to have to build a matrix and a system flowchart and a few Venn diagrams to get it all straight.

I’m also glad someone had a presentation concerning the hard of hearing and visually impaired, you know deaf and blind community problems. The solutions available are a few years old now and need a revisit to see if they meet the task. I saw the Sennheiser system in their booth and would like to see how customers meet the challenge of mounting the iPhone solution it uses. Somehow Sennheiser seems to think they don’t need to answer that question, just leave it up to the user. How will seat neighbors deal with the extra light in the room? The Dolby/Doremi and USL systems try to inhibit light pollution but I still receive stories of how the necks on the drink-cup holders they use eventually get weak. And that’s are lady a marginal solution given that the user has to focus on the screen, then focus on the words then focus on the screen and keep flipping back and forth. Note to self: check out a cinema with the Sony glasses and see if they are still as cool as they seemed when they were released. It was interesting to hear that Hawaii has mandated several open caption viewings for all movies. Patrick, does Celluloid Junkie have budget to send me to Hawaii to see how that is going?

Patrick von Sychowski: I’m assuming you’d want to fly rather than row to Hawaii? But seriously, it is encouraging that individual states and cinema chains are taking a lead on the issues of access. Too often we forget the technical advances that digital cinema enables for most viewers are incremental quality improvements, so to certain groups of people, they make all the difference between ever being able to enjoy a film in the cinema or being disenfranchised from it. But there is definitely unfinished work to be done here in Digital Cinema 1.0 before we jump to 2.0 HDR, 120 fps and so on. With populations in developing economies aging rapidly (heck, even in China this will soon be an issue), maybe the greatest technological advance will be the ability to bump up subtitles to 1.5x their normal size. I’m not saying we don’t need further advances in many areas of cinema, but let’s not leave important tasks half-finished in the technologies that have just come on line.

J. Sperling Reich: So like large type books for senior citizens, you’re suggesting large type subtitles. Actually, though I said this to be funny originally, it might make sense.

 

AuroMax Earplugs from CinemaCon 2016
AuroMax Earplugs from CinemaCon 2016

 

CJ Flynn: Before we completely wrap up our thinking on this year’s CinemaCon, I don’t want to forget to nominate the AuroMax earplugs as the Swag of the Show, just for its cleverness. It also puts forth more proof that this is the era of subtleness, the time after the heavy lifting. AuroMax is the concept of an object oriented Auro system, which was presented several years ago as a coming tool at the SMPTE/NAB Future of Cinema Weekend. Then, 18 months ago, Barco got the assets of Iosonno to incorporate into what they are now calling AuroMax. They are “showing” this technology but saying it is not available until the standards are set at SMPTE later this year.

Come to think of it, the second generation of digital cinema technology is taking a lot longer than the originators anticipated. RealD, for instance, presented the well worked out technologies of their new screen technologies in SMPTE papers in 2012, and released the embossed versions a couple years later, which is what MiT and Harkness have available. But the new technology that they showed at CinemaCon this year took until now to productize. Laser technology is similar, taking nearly a decade before finally blossoming this year … and even that is only from Barco. They’ve finally got what they call the Flagship in dozens of facilities and are finally able to give a price for retrofitting.

Mark Waldman: Well if we’re wrapping up I want to go back to one of your initial points CJ. You said that event cinema, or alternative content may finally be finding some success. I think that the experience of watching theatre, opera, ballet and concerts in the cinema, is really special because they are directed just like a movie. You can really see the details in the scenery, the costumes, primary as well as secondary actors. Because of this, I actually think that it is a better experience to watch alternative content in the cinema than in the actual theater, excluding the fact that venue for a live performance is usually quite beautiful and historic. Unfortunately, and here’s where we may have differing opinions, many cinema goers just don’t know that this programming is available in the cinemas. And many cinemas don’t seem to understand how to market alternative content properly to reach a new type of audience for the “cinema”.

Patrick von Sychowski: Hey, how come I didn’t get an AuroMax earplugs?! Forget the Screening Room and 120fps – swag is what these trade shows are ultimately about, aren’t they?

The death of film need not be the death of the cinema.

So begins Harry Mathias’ latest book, The Death & Rebirth of Cinema: MASTERING THE ART OF CINEMATOGRAPHY IN THE DIGITAL CINEMA AGE. Here is the link at Amazon.com: Harry Mathias, but once you get to Amazon you can do the google thing and find other less monolithic places to buy from. 

Many universities are using this book, from UCLA and USC, to Baylor and the facility he teaches at, San Jose State University. Graciously transmit and extremely knowledgeable are the first two thoughts that get attributed to Harry. It’s great to see the respect that his forth book is getting.

Side note: Speaking of training, I can’t get enough of FilmmakerIQ.com – everything on the site is well researched and interesting. I’m sure Harry won’t mind your putting his book down for a few minutes between chapters to enjoy a video or two.

The death of film need not be the death of the cinema.

So begins Harry Mathias’ latest book, The Death & Rebirth of Cinema: MASTERING THE ART OF CINEMATOGRAPHY IN THE DIGITAL CINEMA AGE. Here is the link at Amazon.com: Harry Mathias, but once you get to Amazon you can do the google thing and find other less monolithic places to buy from. 

Many universities are using this book, from UCLA and USC, to Baylor and the facility he teaches at, San Jose State University. Graciously transmit and extremely knowledgeable are the first two thoughts that get attributed to Harry. It’s great to see the respect that his forth book is getting.

Side note: Speaking of training, I can’t get enough of FilmmakerIQ.com – everything on the site is well researched and interesting. I’m sure Harry won’t mind your putting his book down for a few minutes between chapters to enjoy a video or two.

…Like Tangents In Rain