It would certainly avoid a lot of problems if they could modularize the mid and high frequency bands to spread them over the picture. What a lot of trouble Samsung is going through and still not getting it great. Listenable, as long as you know who is talking and have a good sense of disbelief. 

And that is what LG announced today: LG’s G8 uses its OLED screen for audio too

Sony Launches Branded Premium Large-Format Theater System

https://www.hollywoodreporter.com/behind-screen/sony-launches-branded-premium-large-format-theater-system-1186263

https://www.engadget.com/2017/01/04/lg-display-crystal-sound/   2017 Jan announcement

https://www.engadget.com/2017/01/04/sony-upgrades-its-4k-line-with-dolby-vision-and-oled/  2017 Jan announcement Sony