UNIC, the International Union of Cinemas, and Prometheus Global Media has announced a rebranding following last years successful 20th CineExpo. The name is being changed to CineEurope. 

The relationship continues, after a rocky transition felt by NATO’s take-over of ShoWest, now CinemaCon (to be held in April 2011) and an odd foray by UNIC into producing its own expo in Brussels last year. 

The press release is at CINEMA EXPO INTERNATIONAL IS NOW CINEEUROPE, THE OFFICIAL CONVENTION OF UNIC

The next CineEurope will be held on 27 – 30 June, 2011 at the RAI in Amsterdam.