Last updateThu, 21 Dec 2017 2pm


Introducing – Tools for Cinema Quality Assurance


Cinema Test Tools for the non-Technical Manager – Post Installation Quality Assurance Has Begun

Cinema Test Tools is a free resource for the cinema industry, tuned most particularly for the non-technical manager. The tools include several DCPs, all with interesting means of testing the sound and picture quality for the interested by lightly trained staff. The lessons on sound and light are written to provide a foundation to communicate with the technician who must respond quickly and well to the information that they discover.

The key is a free Managers Walk Through Checklist that correlates with the many DCPs. It helps bring an understanding of the many nuances of the auditorium's situation in a straightforward way. 

Artist's Intent Exposed~! See it here first. Where? In the cinema, the temporary home provided by exhibitors.

Broadcasting Live Events to Cinema: DTG

The Digital TV Group, the industry association for digital television in the UK, has issued a very inclusive report on Alternative Content in the Digital Cinema universe: Broadcasting Live Events to Cinema: Recommendations for the preparation, transmission, reception and presentation of live audio-visual events into cinemas.

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Taxi Driver and a mini poster

Spectacular Films. Spectacular Idea. AMC is bringing back Taxi Driver on its 35th Anniversary. After Paramount's Airplane! and Universal's Back To The Future, Sony gets to promote a Sony Film on their 4K Projector...and digitally remastered. 

AMC seems to be going all out with the release to 150 of their cinemas. See their release: AMC Taxi Driver 2011

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Lucas, Cameron, Katzenberg at CinemaCon

Our friends at CineTechGeek recorded the CinemaCon presentation of Lucas, Cameron, Katzenberg and have made it available on their site at YouTube.

See the first of the presentation YouTube - CinemaCon 2011 - 02 - Cameron, Lucas, Ketzenberg on future of Film, Part1

AMC and Regal Forming New Venture to Acquire and Release Movies

Alternative Content takes on a whole new meaning with a joint project involved with access and distribution of independent movies by AMC and Regal.

The two groups operate over 12,100 screens at nearly 950 'plexes, substantially in the United States. 

There are hundreds of movies that get finished each year that don't get distribution. The comment that they could also sell DVD/Bluray releases brings up interesting concepts in distribution as well.

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CinemaCon Official PR [Updated]

CinemaCon LogoCinemaCon begins with International Day on 28 March. There are many interesting conferences on that day and the following two. As a break from tradition and to help make the exhibition floor more vital there are more open time without conflicts, including a virtually undisturbed final day (except for the movie.)

Of course, 3D will be a major topic, lasers are around the corner, but orienting everything around a many new regimes will be the unofficial theme.

Following is the links for the primary PR events of the show. This will be updated when new information is received.

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DoJ Transcripts: Official Submissions

HI/VI Logo"No theater should be exempted from providing captioning and description by saying it can't afford them unless that theater also is exempted, on economic grounds, from providing fire exits."

Addressed to the Disability Rights Section, Civil Rights Division of the U.S. Department of Justice as comments to proposed rules for implementation of the Americans with Disabilities Act, these were the closing comments of Elizabeth D. Botts arguments. 

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The technology of exhibition explained; from media players and projectors, to memory and local storage, from satellites and devices for the hearing and visual or read it here.

Uncountable little pieces of experience add to a wealth of knowledge that should be shared for the betterment of the community. Please contribute.

The feet hitting the street. This is where it all plays out.

Digital, though costing more, allows for more variety, sometimes at a lower cost and a better return. That variety is called "alternative content."

Building auditoriums for the Arts is a tradition from the Greeks. Projection has since been added.