Last updateThu, 21 Dec 2017 2pm


Introducing – Tools for Cinema Quality Assurance


Cinema Test Tools for the non-Technical Manager – Post Installation Quality Assurance Has Begun

Cinema Test Tools is a free resource for the cinema industry, tuned most particularly for the non-technical manager. The tools include several DCPs, all with interesting means of testing the sound and picture quality for the interested by lightly trained staff. The lessons on sound and light are written to provide a foundation to communicate with the technician who must respond quickly and well to the information that they discover.

The key is a free Managers Walk Through Checklist that correlates with the many DCPs. It helps bring an understanding of the many nuances of the auditorium's situation in a straightforward way. 

Artist's Intent Exposed~! See it here first. Where? In the cinema, the temporary home provided by exhibitors.

Nice India Article

Digital Cinema Report has a nice article about the Indian cinema market. Although I would have loved 2 more paragraphs of background data for each one that Lynne Gardiner whote, it still contains a lot of interesting data:

Understanding India | Digital Cinema Report - News. Perspective. Analysis.

Tripping Over the Laser Light – Fantastic~!

There needs to be some stage setting before getting to the post-play-out conversation of Christie's monumental effort of presenting Hugo at the IBC's Monday Big Movie Night. So, before elaboration on the details: Hats off to Christie and hats off to lasers – Great Science, Great Movie, Great Effort, Great Presentation.

There are two important "everybody knows" issues that need eliminating before discussing the Christie effort. The first is to counter the wishful thinking that has morphed into a meme-life of its own. It gets stated by people who should know better and was even in an earlier slide presentation in the same auditorium on the same afternoon of the Hugo presentation.

The meme says: There is a SMPTE/ISO/DCI luminance standard for 2D presentations (48 candelas per square meter, or 14 foot-Lamberts), but the DCI 3D document only speaks to starting the sequence with the left eye, 4:2:2 data streams and one other issue and therefore, since it doesn't speak to luminance, it therefore allows a de facto standard of 4.5 ft/Lamberts.

That is as insane as saying that since the 3D standard doesn't speak to issues of following the fire code, EXIT signs don't need to be illuminated during 3D presentations. [DCI_Stereoscopic_DC_Addendum.pdf]

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Black Screen Alert~! InterOp Losing Life Support

Remember "Paradigm Shift"? Of course not. Writers have been banned from using that overworked phrase for another 20 years. The same will soon happen with the misused terms "Perfect Storm" and "begs the question". Notwithstanding, we need a way to describe the potential for Reality-laced Hyperbolic Activity that is coming to Digital Cinema screens everywhere.

Potential Points of Failure Quotient = 10.95. Hyperbole Quotient...OK, InterOp will be around a long time for legacy, but don't expect it to continue for everything else.

Does that describe it? OK, let's see how it can happen (and we'll keep math and the SMPTE Police out of this.)

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Lasers, Christie, IBC...Silver Screen Why [Update 2]

We are heartened by the consistent heartbeat of laser systems being shown at events, each time getting more and sometimes even better. This time, IBC will see Christie's first laser exposition, an anticipated move since their parent company Ushio bought the California laser company Necsel late in 2010. On Monday night of IBC 2012, Christie will be showing a 3D version of the movie Hugo which they are billing as the world's first showing of a complete motion picture in laser 3D.

We aren't heartened by the announcement that they are using a high gain screen, which has the following effect [drawing updated in Update 2 of this article -Ed.], shown in the graphs and attempted to visualize in the drawing of the RAI Auditorium. If a high gain screen wheren't enough, they are also using a silver screen, which just makes niggling problems worse.

Many questions.

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File Festival–Melzo, International

Melzo International File Festival LogoWhat fun. Third Year. In Melzo, which means, Arcadia, the nicest cinema in the world.

We believe that culture is of fundamental importance.
It is essential to invest in culture rather than to cut funds.

As Albert Camus wrote “Without culture and the related freedom that is derived from it, society, even if it were a perfect one, would be a jungle. This is why every authentic creation is a gift for the future”.

I don't know that Camus made a comment about 3D.

Read the rest of the literature at:

Harkness At Puma

"...allowing the 3D presentation to be viewed at suitable brightness levels throughout the entire seating area..."

3D and gain screens and hyperbole seems to go together.

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HFR-S3D Post SMPTE/CinemaCon Hobbit

Showbiz Sandbox put some thoughts about the coming high frame rate 3D technology into their show of 7 May 2012. This article responds to some of the thoughts expressed by Michael and Sperling.

I'm going to try the impossible task of verbally describing High Frame Rate projection and clarify a few points.

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The technology of exhibition explained; from media players and projectors, to memory and local storage, from satellites and devices for the hearing and visual or read it here.

Uncountable little pieces of experience add to a wealth of knowledge that should be shared for the betterment of the community. Please contribute.

The feet hitting the street. This is where it all plays out.

Digital, though costing more, allows for more variety, sometimes at a lower cost and a better return. That variety is called "alternative content."

Building auditoriums for the Arts is a tradition from the Greeks. Projection has since been added.