Introducing – Tools for Cinema Quality Assurance


Cinema Test Tools for the Non-Technical Manager 

Cinema Test Tools is a free resource for the cinema industry, tuned most particularly for the non-technical manager. The tools include several DCPs, all with interesting means of testing the sound and picture quality for the interested by lightly trained staff. The lessons on sound and light are written to provide a foundation to communicate with the technician who must respond quickly and well to the information that they discover.

The key is a free Online Managers Online Walk Through Checklist that correlates with the many DCPs. It helps bring an understanding of the many nuances of the auditorium's situation in a straightforward way. 

Societies really imply a lot of special efforts by individual. Here's some news from some of the many in this field.

10 Years After~Revisting the Heinsohn Report

The following paper was given by Hugh Heinsohn at a SMPTE conference in April of 2000. Nearly 10 years later, April of 2010, the first fully SMPTE-standards-based digital movie presentations will be distributed. It will likely take another full year to fully leave the current InterOp stage, as mandated by many studio VPF agreements (and the logic of being able to receive their movies.) 

Hugh was looking into technology which wouldn't be decided upon for several years. The decision to JPEG-2000 was certainly 4 or 5 years away, with resulted in R&D hell for the MPEG-based companies, those which did much to carry the industry during its many development years...actually leading to the demise of several. 

The paper mentions JVC's reflective liquid crystal technology, wouldn't mature into prime-time availability for 7 years...and that by different company. Not only did JVC leave the field, but other large companies with large early investments like Qualcomm and Boeing walked away, perhaps recognizing the length of time before that their investments would come to fruition.

In fact, over half the manufacturers in the links at the end of the article are gone, one way or the other. Other companies,noteably DTS and Kodak, who made their investments later, have also left, which others such as Technicolor have scaled back.

Without further comment, this is a report that Hugh wrote, and memorably delivered well, to an appreciative audience – looking 10 years into the future. Hugh is now runs marketing plans for several entertainment technology companies. You can contact him via HughCan.

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EDCF To EU Commission re: Italian DCinema Tax Credit Investment Project

The backstory:

State aid: Commission authorises €82 million of innovative film tax incentives; opens investigation into Italian digital cinema support

Europe's cinemas are beginning to convert from 35mm (film) projection to digital projection but some have suggested that thousands of arthouse and local cinemas may face closure because they cannot afford the conversion costs. Italy has proposed to offer a 30% tax credit for the costs of installing such equipment.

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Call for Presentations - HPA Tech Retreat

Hollywood Post Alliance - HPA LogoUpdated: There will now be 3 days of breakfast roundtables (Wed, Thurs and Friday), and a newly added feature will be a Daily Summary Sessions on Weds and Thurs. The 3D Supersession on Tuesday will be on 3D in the home, and the now-confirmed broadcasters panel on Weds will include Online Delivery.  - - End Update 1 - -

A "Call for Presentations and Breakfast Roundtables" for the 16th Annual Technology Retreat, conducted by the Hollywood Post Alliance has been announced. The retreat will take place February 16-19, 2010 at Rancho Las Palmas Resort in Rancho Mirage, California

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SMPTE’s DCinema Summit at NAB

The year has been busy for the SMPTE crew with an international committee meeting in Geneva and a spring Section Committees event was held in snow-filled Atlanta last month.

Now, preparations are underway for the Digital Cinema Summit, held the weekend before the NAB Show in Las Vegas. This year the efforts are focused by the work of Tom Scott of ednet and Nelson Meacham, an independent consultant recently retired from Disney Imagineering. The objective is bringing a concise program of all the year's advances for the always full auditorium of engineers, with a focus on 3D...and not only for the cinema. 

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EDCF-3D Guide/Call for Materials

EDCF Call for Materials

The European Digital Cinema Forum has announced that this year's EDCF publication will be titled "A Guide to 3D". The announcement comes with a Call for Materials.

John Graham, secretary for the group, points out that the last two journals were incredibly well received, not only for their timely subject matter, but because the submissions were so relevant and detailed. “Each one is a master class on its subject, written by experts who deal with in-field issues everyday. There is no other collection of up-to-date information like last year's Alternative Content in Digital Cinema or the previous Guide to Digital Cinema Mastering.”

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