Alternative Content For The Cinema

Latest Buzzword – H.265

MPEG standards can be ignored in a Motion JPEG world, if all we need to do is pass DCI and InterOp and SMPTE compliant hard disks with movies from one place to the other.

But somewhere along the way, the swirling heap of new technology ideas ends up as a connector or interface in your hands and you must do something about it. The latest, as we see from CES articles is HEVC – High Efficiency Video Coding.

The back story is that MPEG 2 was nice for its time, but its time was the beginning of modern microprocessors; small pathways for minor amounts of data in a world used to 'good enough' – NTSC anyone?

The Motion Picture Experts Group came up with the idea that the future was going to come eventually, when all microprocessors were fast and cheap little buggers with great computational ability and internal paths to use it on. They re-wrote what was never called H.261 into H.264, which is often called MPEG-4.

But it was a two step process, it seems. Getting that complete re-write out of the way was fine, but now the coup de grâce to low quality – H.265, also called HEVC. 

The ITU has just approved the standard. Orange, the phone and internet arm of France Telecom (and a big presence throughout the EU) has established H.265 as their new transmission method, and so we are officially calling H.265 the Buzzword of the entire first part of 2013...except for SMPTE 2052 captioning, which should get more attention. 

Better explained here:
News: TVTechnology: Next-Gen HEVC Video Standard Approved
Background: TVTechnology: H.265 HEVC, The Next Step for MPEG 
HEVC is for OTT but not yet Ultra HD | Broadcast Engineering Blog

PR:  Orange to deploy HEVC-based VOD on Samsung Smart TVs | Videonet

Technology (Technicolor pdf): https:An overview of the emerging HEVC standard
Graphics: The Emerging HEVC Webinar