Last updateThu, 30 Sep 2021 9am


Introducing – Tools for Cinema Quality Assurance


Cinema Test Tools for the Non-Technical Manager 

  • A free resource for the cinema industry
  • Tuned most particularly for the non-technical manager.
  • Tools include:
    • Several DCPs for testing the sound and picture quality
    • Lessons on sound and light
    • Written to help communicate with the technicians

The key is a free Online Managers Online Walk Through Checklist that correlates with the many DCPs. It helps bring an understanding of the many nuances of the auditorium's situation in a straightforward way. 

Artist's Intent Exposed~! See it here first. Where? In the cinema, the temporary home provided by exhibitors.

Update: Universal/AMC Deal and the future of VOD releases

Update: Cinemark, the world's 2nd largest chain, will not go silently into the good night of marriage with VOD:

Cineworld Reacts To Universal-AMC Theatrical Window Crunching PVOD Deal: “We Do Not See Any Business Sense In This Model”

Click above to see the Deadline article. "Cineworld’s Regal is the second-biggest chain in the U.S. with 7,155 screens in 542 theaters in 42 states. Overall, Cineworld operates in 10 countries with 787 sites, counting 9,500 screens." End Update

With a number of details not told, at least we see VOD after 17 days of an Exclusive Theatrical Run...(whatever that specifically means) and AMC gets participation with the VOD! 

Universal And AMC Strike A Major Deal That Means Big Changes Are Coming

UPDATE: As Mulan/Tenet Slips, so does AMC

UPDATE: With some rumors – still unconfirmed a week later –that Tenet could be released in other countries other than the US, we are truly in WhoThePhuqueKnows territory.

CNN has a good roundup of the movies at: The movies will return someday, and here are the ones we're really stoked about 

EU cinemas are opening with decent results reported for local movies and archival favorites. China keeps reporting that cinemas can open, but none are reported to have opened. That leaves the US and India as the remaining big markets, and they ain't opening. Los Angeles is the biggest and closed, New York could open but why would any group do that when they can't get product, and product won't come until a decent representative of the market is open. And that won't happen until ???? …several weeks after everyone wears masks all the time that they aren't home and stop going anywhere. End UPDATE

PausDemic has continued to twist jobs and income into dust. While their sister organizations in the UK are opening, AMC in the US is holding back with the reasoning that 1) you need the big pictures and 2) who is really going to come to the cinemas when the pandemic is starting to rage out of control again.

AMC delays US theater openings as it waits for summer blockbusters


Tea Leave Reading for Chinese Cinemas

Wanda Film is the group that bought AMC in the States and which then bought the studio Legendary Entertainment, the company behind blockbusters like Jurassic World and The Dark Knight, and also bought the mid-sized theatre brand Carmike, and UK's Odeon Cinemas, and EU group UCI Cinemas – before being told by the Chinese government that they were spending too much money out of the country. They are now less than majority owner, though still in control of the board.

The primary source of income for Wanda previously was property development, which in this Age of PauseDemic has led to being a group with problems with getting rent from cinemas who are often the cornerstone of a closed or partially closed malls. 

China famously opened and closed their cinemas, and technically the cinemas can open now though none are – except the private cinemas. AMC held a news cycle by saying that they had to report that there were serious odds that they could shutter completely or go BK. Of course, most people are aware that that was a kabuki, to put pressure on creditors.

And, with that in mind, Wanda has announced that they are going to build more cinema theaters. China’s Wanda Film To Build More Cinemas Despite Heavy 2019 Losses, Coronavirus Impact 

UNIC Women’s Cinema Leadership Programme – Year 4


 Brussels: 30 June 2020 - The International Union of Cinemas (UNIC), the European cinema trade grouping, today launched the fourth edition of its Women’s Cinema Leadership Programme, a 12-month mentoring programme for women in cinema exhibition.

Following the success of the first three editions, this year’s programme will provide nine talented female cinema professionals with an exclusive opportunity to receive one-to-one career advice and networking opportunities, and to learn from an outstanding group of women executives from across the cinema landscape, each recognised for their leadership and business success.

The programme remains UNIC’s flagship initiative to address the need to encourage and empower female professionals in order for the industry to realise its full potential. Its 2020/21 edition welcomes the following key female leaders and rising female professionals from the cinema exhibition landscape, representing 18 companies across 14 territories:


Nathalie Cieutat (Les Cinémas Pathé Gaumont, France), Anne Fitzgerald (Cineplex, Canada), Norma Garcia-Muro (THX, USA), Kate Gerova (Curzon, UK), Jadranka Islamovic (Blitz-CineStar, Croatia), Grainne Peat (Event Cinema Association, UK), Kaisa Rakemaa (Finnkino, Finland), Géke Roelink (Filmhuis Den Haag, Netherlands), Bettina Schmit (KITAG CINEMAS, Switzerland).


Clarissa Bergh (Lillehammer Cinema, Norway), Rachel Bland (VUE Entertainment, UK), Monika Giełżecka (Multikino, Poland), Johanna Herfter (Comscore, Germany), Valeria Kurohtina (CINAMON, Estonia), Madelene Lorentzsson (Svenska Bio, Sweden), Laura Mancilla (Searchlight Pictures International, UK), Anna Paprocka (ODEON Cinemas Group, UK), Olivia Taylor (IMAX, Ireland).

Welcoming this latest edition of the programme, UNIC CEO Laura Houlgatte commented:

“We are delighted to welcome a new, fantastic group of mentors and mentees for this year’s edition and to see our inspiring community of women leaders grow year by year. While the past few months have been incredibly challenging, the level of interest that we have received serves to highlight just how important empowerment programmes like ours are, even more so during times of uncertainty.


We are proud of what we have achieved so far with the UNIC Women's Cinema Leadership Programme. 


We have been working with outstanding professionals and it’s been fantastic to see so many of them recognised for their achievements. We’re also delighted to have in Grainne Peat, for the first time, a pioneering mentee becoming a mentor herself in the new edition. This is one of the main objectives of the programme – for the mentees of today to become the mentors of tomorrow. 


The discussion around equal opportunities and greater diversity in the industry must continue, and we at UNIC will keep doing our part. 


I would like to wish an empowering journey to our new cohort!”


Notes for editors

The UNIC Women’s Cinema Leadership Programme is a 12-month cross-sector, international mentoring scheme for women in cinema exhibition.

Launched in 2017, the Programme is rooted in the belief that gender-balanced leadership in cinema exhibition is imperative for business success, better governance and more equity in the industry.

More information can be found on the UNIC website here.


The International Union of Cinemas (UNIC)

The Union Internationale des Cinémas/International Union of Cinemas (UNIC) represents the interests of cinema trade associations and cinema operators covering 38 countries in Europe and neighbouring regions.

Further Enquiries

This email address is being protected from spambots. You need JavaScript enabled to view it. / +32 2 880 99 39 | @UNIC_Cinemas 

Union Internationale des Cinémas | International Union of Cinemas | UNIC
Av. des Arts 10-11 boîte 11 | 1210 Brussels (Saint-Josse-ten-Noode) | Belgium
+32 2 8809939 | M +32 611203483 | 
Twitter: @UNIC_Cinemas | Facebook: @UNIC.Cinemas

Plead to Plead the US Congress


NATO needs the Congress to get a support bill going in the Congress. The Republicans have included it in their plan, but it is essentially nuclear and won't go anywhere. Time to get the Democrats onboard.

Fill out the form at: Let Congress Know: Support Relief for Movie Theaters and Their Employees During COVID-19 Outbreak

California Gets Cinema Back To Work

The Exit for the PauseDemic has been eagerly awaited all over the world. French cinema is getting up again [France shakes off virus blues as cinemas, casinos set to open] and [Tous au Cinema – Les Cinémas sont oiuverts!] and California has given clues o how to do it in their huge markets. [California Proposes Guidelines for Theater Reopenings at 25 Percent Capacity]With news they could reopen as early as June 12, the rumors were that CineMark and AMC might get off the ground before the end of the month. Now it seems they are both waiting until mid-July, just ahead of the Mulan opening.

Meanwhile, production may get some momentum going: A First Glimpse at the 30-Page Hollywood Safety White Paper Being Drafted for Governors — Exclusive

Exhibition Is Stable – Consumer All Over

The first US studio has stopped sending InterOp DCPs to their clients in North America, after years of refining and pushing the SMPTE DCP release package. The SMPTE DCP Migration Project in the EU is not far behind. 

And new devices like LED walls – there are 3 that are DCI certified now. Samsung has made the most noise, while Sony is biding its time. And LG just got a DCI Certification last month. And, the latest generation in lasers? RGB everywhere for the price that phosphor was offered? Wow.

You'd think that with significant transitions there would be a lot of turmoil.


The technology of exhibition explained; from media players and projectors, to memory and local storage, from satellites and devices for the hearing and visual or read it here.

Uncountable little pieces of experience add to a wealth of knowledge that should be shared for the betterment of the community. Please contribute.

The feet hitting the street. This is where it all plays out.

Digital, though costing more, allows for more variety, sometimes at a lower cost and a better return. That variety is called "alternative content."

Building auditoriums for the Arts is a tradition from the Greeks. Projection has since been added.