Wed07082020

Last updateFri, 03 Jul 2020 5pm

 

Introducing – Tools for Cinema Quality Assurance

cat_pr1_sm_jpg

Cinema Test Tools for the Non-Technical Manager 

Cinema Test Tools is a free resource for the cinema industry, tuned most particularly for the non-technical manager. The tools include several DCPs, all with interesting means of testing the sound and picture quality for the interested by lightly trained staff. The lessons on sound and light are written to provide a foundation to communicate with the technician who must respond quickly and well to the information that they discover.

The key is a free Online Managers Online Walk Through Checklist that correlates with the many DCPs. It helps bring an understanding of the many nuances of the auditorium's situation in a straightforward way. 

Digital Cinema Tools for Acquisition

There is a thrust for acquisition to take on some of the aspects of post. We are way to conservative for something fancy like that. But, we'll let you modern people talk about it.

Deluxe Revolutionizes Distribution of Content to Theaters

You never know what a revolution is when it is mentioned by a marketing group. But if Deluxe has figured out how to keep the trust of the studios while poking things through the web, perhaps this really is.

image.png
(Los Angeles, CA--June 22, 2020) Deluxe Entertainment Services Inc. (Deluxe), the leading content creation to distribution company, today announced the launch of One VZN (pronounced “vision”), a new cloud-based IP delivery solution distributing major studio and independent content to movie theaters and exhibitors worldwide quickly and securely. 

Developed in collaboration with Amazon Web Services (AWS), One VZN is an enhancement to the Deluxe One platform, the company’s flagship cloud-based solution that unifies the media supply chain. One VZN leverages Deluxe’s 100+ years of experience providing high-quality, reliable theatrical services to the media and entertainment industry and represents a continued investment in theatrical content delivery and support for the resurgence of theatrical viewing by consumers.

“As our industry faces one of the most impactful hardships in modern history, we know one thing – global cinematic experiences will return. One VZN is poised to be one of the most important innovations in digital cinema distribution in the past decade, fundamentally changing not only the economics of film distribution for exhibitors and studios around the globe, but also enabling new theatrical experiences for viewers as well,” said Andy Shenkler, Chief Product & Technology Officer of Deluxe. “We are invested in the future of cinema and are thrilled to expand our relationship with AWS to bring this innovative solution to market using AWS Snowcone. Bundling connectivity, management, and unlimited capacity, we’re looking forward to reshaping theatrical distribution and getting everyone back to the movies.”

One VZN uses the newly announced AWS Snowcone, a small, ultra-portable, and rugged edge computing and data transfer device, to provide secure, easy-to-manage storage of content in theater locations. One VZN distributes content from Amazon Simple Storage Service (Amazon S3) using high speed online transfers to AWS Snowcone devices in theater locations using AWS DataSync, to AWS Snowcone devices in theater locations. The combination of the Deluxe One platform and AWS Snowcone can overcome on-site storage constraints by sending smaller, customized content packages and providing an incredibly small infrastructure footprint in theaters, while also improving security with military-grade encryption.

“We are pleased to support Deluxe’s innovative services that are reshaping the landscape for theatrical content distribution worldwide,” said Bill Vass, Vice President of Technology, AWS. “Together, AWS and Deluxe continue to spearhead cloud innovation for the media and entertainment industry. Deluxe One and One VZN are great examples of digital transformation built on AWS that deliver tangible benefits to a whole industry and will improve customers’ experience in theaters when it’s safe to return.”

“The return of theatrical experiences is something we all are looking forward to and we are excited that our partners in the industry see the future as bright as we do. The investment in this solution represents Deluxe’s support for the future of our business and the resiliency of the theatrical market. We look forward to what Deluxe and AWS are bringing to the market and are excited about all of the possibilities,” said John Fithian, CEO of the National Association of Theater Owners.

As a part of the One VZN subscription, Exhibitors will also receive managed high-speed network connectivity at no additional cost. In mere hours, content is now made available to movie theater owners and exhibitors. This reduced delivery time will have a significant impact across the end-to-end media supply chain, providing content creators and owners with additional time to finalize the production process in advance of a global distribution. Exhibitors will now be able to eliminate their reliance on the physical delivery of hard drives, providing them with the ability to add late bookings of content or dynamically extend content without constraints of server storage or the threat of new incoming titles. The solution will also provide the ability for key management integration with files at the edge as well as tighter integration between Theater Management Systems and cloud-based content repositories, driving further support for alternative content and live event experiences in theaters.

One VZN will be piloted in select sites across North America as theaters slowly begin to reopen, including Premiere Cinemas, Emagine Entertainment, Classic Cinemas, ArcLight Cinemas, amongst additional major theater locations. Following the North America implementation, One VZN will continue to be rolled out globally.

To learn more about One VZN, click here.

###

About Deluxe Entertainment Services Inc.
Deluxe Entertainment Services (Deluxe) is the world's leading video creation to distribution company offering global, end-to-end services and technology. Through unmatched scale, technology and capabilities, Deluxe enables the worldwide market for premium content. The world's leading content creators, broadcasters, OTTs and distributors rely on Deluxe's experience and expertise. With headquarters in Los Angeles and New York and operations in 38 key media markets worldwide, the company relies on the talents of the industry's premier artists, experts, engineers, and innovators.

8K Association Certified Program

It was only a few years ago that the idea of anyone needing or wanting – much less having available – 8K screens was beyond ridiculous. But here we are, a new decade and a new CES coming and a headline about 8K Association Certified Program Now Available for High Performance 8K TVs – and a new 3 Letter Acronym: 8KA.

The 8K Association represents 22 companies with skin in the game. Which will be the first to get an 8K unit into the carts of CostCo buyers? We know that they will be available in Japan for the Olympics, because LG just said so, and NHK has been at it for a long time 

8K is now being broadcast in Japan - Newsshooter

Olympic broadcasters are really pushing 8K TV for 2020 in Tokyo

LG Begins 8K OLED TV Pitch In Japan Prior To Olympics | HD Guru

 Here is the big pitch from the 8K Association:

Las Vegas, Nevada, Dec. 30, 2019 – The 8K Association (8KA), the leading cross-industry group promoting growth and harmonization throughout the 8K ecosystem, is pleased to announce that an 8K Association Certified program for 8K TVs is now available for 8K TVs that meet the exacting requirements outlined by the 8K Association.  8K Association Certified TVs feature 4 times as many pixels as standard 4K TVs for impactfully realistic clarity and deliver exceptional contrast and color for striking high dynamic range performance.  Member companies of the 8K Association will be able to promote 8K TVs under the 8K Association Certified banner after each TV model’s performance criteria is validated by an independent Certification Program Manager.  Under this certification program for 8K televisions, TV brands will be able to display the 8K Association Certified logo to consumers to demonstrate the verified high-performance characteristics of each TV model.

The 8K Association expects that many top TV brands will launch 8KA-Certified TVs in 2020 and will use the 8KA Certified logo in the marketing of those TVs.

8K Association LogoFor 2020, the 8K Association plans to ramp up its education and industry cooperation activities.  With strong membership growth from companies representing all parts of the 8K ecosystem, the 8KA plans a number of initiatives in the year ahead to foster continued growth and awareness of 8K via:

  • Promotion and certification of 8K TVs with the 8K Association Certified program back by robust compliance validation
  • Expanded promotional activity for the 8K industry to create cutting edge demos showcasing the maturing nature of 8K products, production workflows, delivery options and display devices
  • New initiatives to reach consumers to promote the 8K ecosystem wherever people are engaging around high-quality video content.
  • Facilitate the adoption of higher efficiency 8K streaming technologies.

The 8K Association now counts 5 of the world’s leading panel manufacturers as members.  According to the 8K Association’s estimates, these 5 leading suppliers represent over 70% of the global TV panel manufacturing capacity in 2019.  With such strong support for 8K resolution technology among the majority of panel-makers, the momentum behind 8K display growth will continue to increase in the year ahead, ensuring that more consumers will be able to enjoy the performance benefits of an 8K TV in their home in 2020.

Looking ahead, the 8KA expects adoption of 8K in content creation, distribution and home penetration to follow a similar growth pattern as the rapidly successful adoption of 4K over the past several years, with 8K displays leading the way.  Companies evaluating the impact of 8K or actively engaged in some aspect of the 8K ecosystem are encouraged to consider joining the 8K Association and helping to create the future.

Phillip Holland, a renowned 8K cinematography pioneer, commented about the release of the new 8K Association Certified program, “As a content creator and filmmaker, it is a joy to provide entertainment with such high visual standards to viewers around the world.  8K is much more than a resolution, it’s about creating a very high-quality viewing medium to present content in the best way possible.  Now with the 8K Association Certified logo program, viewers can easily see if they are looking at a television that can accurately deliver that extremely high-quality 8K content.”

“8K is more than just a logo on a box. A true 8K TV needs to meet various picture quality criteria to deliver a superior viewing experience. The 8K association’s test criteria, which includes requirements for peak white and black levels, offers a standardized yet comprehensive means for manufacturers to self-certify the performance of their 8K offerings — to the benefit of the entire TV industry.”   Mark Henninger – Editor, AVS Forum

“With the 2020 Olympic Games in Japan the first major event to be broadcast in 8K… barriers to uptake will begin to fall away” – Matthew Rubin, Futuresource

About the 8K Association: 

The organization’s mission is to grow appreciation and awareness of 8K products which will provide an even higher level of enjoyment which is paramount to large screen entertainment. Its activities include development of performance and interface specifications, compliance logo programs, education and coordination with 8K ecosystem developers to help build the 8K market.

The 8K Association (8KA) has quickly grown its membership to now include 22 leading companies at the forefront of deploying 8K content and technology.  Its membership constitutes global leadership in consumer electronics, display manufacturing, ingredient technology providers as well as content and distribution.  With its membership focused on growth of the 8K ecosystem, the association’s activities are coordinated through five active work groups, including: Technology, Marketing, Certification, Content & Distribution, and Legal.

Update: Serif Affinity Designer and other Mac Vector Graphics Programs

While searching for a new workflow into the 4K 2020 world, the program Affinity Designer was tried. The website has a Free Trial download, and it was quickly found that the rare 16 bit TIFF export was there. Joy.

OmniGraffle doesn't have 16 bit export and they are a bit overpriced, perhaps by double. They are like the Volvo of software companies...such a great reputation that if there is any problem one thinks that it must only be happening to you. (Not that they have real problems outside of needing AI to tell the user what their Export size and detail really means and charging an extra arm for the Pro version.)

Keynote doesn't have 16-bit TIFF export and they have several other problems with exporting, regardless of how precisely great the drawing features are. For example, a 4:4:4 or 4:2:2 QuickTime export can only be done in 30 frames – which may transform well, but not perfectly and who wants the agro. Also, if you try to make a 4096 x 2160 export...well, you can't. You are limited to 3840...so, two jumbles making it hard for for cinema workflow. Not only is the TIFF export only 8-bit, but it will often mistakenly and incorrectly anti-alias a set of close single pixel white lines – close like, separated by a pixel of black, turning them into grey spectacles, I can tell they've had their fun, and ...AND, somehow, a pdf export cuts off a row or 2...very depressing. Your author wakes every morning by going to the App Store and hoping for a new version that will cleanse the taste of people who continue to say that Keynote is not meant to be a professional program...even though it is used all over the world by professionals using 4K projectors and importing into FCPX and Motion.

There are a few other programs with trial versions, most with only 8 bit per channel export, and who knows about the ones that don't. Pixelmator looked very interesting, but it is more cumbersome to work with than Affinity Designer. Autodesk has bought up iDraw and renamed it "Graphic", so maybe there is some high def hope from there soon. Perhaps Sketch has it down with 16 bit, but like most subscription-ware, no trial. Inkscape has some promise though the UI is still in flux and can't be judged. It and GIMP are open source and free, so they have a lot of interest.

Read more ...

You believe that Snellen eyechart or your lying eyes?

Chris Chinnock of Insight Media has tied together a group of interesting data to counter the meme that the visual acuity of the Human Visual System is incapable of discerning differences in 4K or 8K unless one is close enough to get nose oil on the screen.

Finally those who see movement flaws and dithering in 4K materials from distances supposedly impossible can stop doubting themselves, armed with science. Effects such as Film layers put over video that are composed of various forms of dithering dirt that show up on LED screens can be explained. ...– even though that addition is perhaps worthy for the 2K or 4K projection to remove the video look.

See: 8K TVs Top TV Line-ups for a Reason

For those not familiar with Chris and Insight Media, he has been assembling various focused multi-day seminars which go beyond what is typically delved into during HPA (they go into topics of the future but are not as focused on any one topic) or the NAB/IBC/ISE/CES circuits (which dance around immediately interesting topics generated from the new developments that manufacturers are showing). Nothing wrong with those, but the Insight Media sessions hit their topics from experts in with newly developed information from several tangents.      

For example, the October 2018 Display Summit held at the Harman International facility in Northridge gathered 30 experts on light field and LED technology. (It took 5 of them before I understood that there will never be a Star Wars hologram kit in my cereal box, ever. And although I have been in Barco facilities that had walls full of LED displays under test – headed to concerts, stores and exhibition displays, I was still surprised to hear a Barco/Cinionics speaker discussing LED walls for cinema.)

And here is a link for a little music to listen to while reading Chris' piece: El Panquelero - Silvia Perez Cruz & Javier Colina Trio

Sony Studios hosts Sound for Film and Television Conference

CineMontage, the Editors Guild Magazine report from Mel Lambert:

On Saturday, September 17, Mix magazine presented its third annual Sound for Film and Television conference at Sony Pictures Studios in Culver City, in cooperation with the Cinema Audio Society (CAS) and the Motion Picture Sound Editors (MPSE). This one-day event was subtitled “The Merging of Art, Technique and Tools” and included a keynote address by re-recording mixer Gary Bourgeois, CAS, panel discussions on the art of sound design, sponsored workshops hosted on the facility’s dubbing stages, and exhibits from leading technology suppliers — including Avid Technology, Auro-3D, Steinberg, JBL Professional and Dolby Laboratories.

Read the rest of this article at:

A Passion for Sound: Mix Magazine’s Annual Film & TV Conference