Last updateMon, 29 Jan 2018 2pm


Introducing – Tools for Cinema Quality Assurance


Cinema Test Tools for the non-Technical Manager – Post Installation Quality Assurance Has Begun

Cinema Test Tools is a free resource for the cinema industry, tuned most particularly for the non-technical manager. The tools include several DCPs, all with interesting means of testing the sound and picture quality for the interested by lightly trained staff. The lessons on sound and light are written to provide a foundation to communicate with the technician who must respond quickly and well to the information that they discover.

The key is a free Managers Online Walk Through Checklist that correlates with the many DCPs. It helps bring an understanding of the many nuances of the auditorium's situation in a straightforward way. 

The feet hitting the street. This is where it all plays out.

ShowEast [Update]: HFR, 3D Sound, HI/VI Glasses, Test Tools and Duqu

Perhaps the industry is maturing finally. Looking at the  ShowEast Press Releases, many are expressing nuanced and sophisticated changes instead of heavy iron/brute force advances. We read about compliance with unknown standards in High Frame Rate projectors (Christie) and interesting installations of 3D Sound systems by Barco, wonderful Closed Caption glasses from Sony, and quality control test tools from Harkness and USL...oh, and a new variant on the Stuxnet virus coming to computer systems everywhere...but that's a different story.

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[Reply: NATO] Sony and the Un-free glasses

[Updated] Sony Pictures has announced that beginning in summer 2012 they will not be paying for the RealD glasses anymore. It was a legacy issue that had promised to leave for a long time anyway, and with Spiderman and Men In Black III coming out, it isn't like the exhibitors are going to say 'screw it, no movies from you.' 

Interesting side note is that the Sony projector system can only use the RealD system...well, it only uses the RealD system – they could as easily have chosen a better system that doesn't use a light pulverising silver screen, but they didn't go that way.

[Sperling has an excellent article at: Celluloid Junkie » A Deeper Look At Sony’s Battle With Exhibitors Over 3D Glasses

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Premium VOD: Will exhibs play favorites?

Unlike the hard-and-fast contracts that divvy up ticket revenue, most negotiations between distribs and exhibs are done on the fly. With the constant haggling over how a film plays out, a better relationship can impact whether it's given the proper time and treatment to find an audience.

According to NATO president John Fithian, those relationships have been in freefall since the March surprise at CinemaCon, when exhibitors learned of the shortened PVOD window in Variety.

"Essentially everyone was emailing and texting me to try to find out what the hell was happening," Fithian said, recalling the day the news broke. "The real problem was that the studios going forward with this plan never said anything about it and then haven't communicated at all since ... so this marks a real breakdown of trust between exhibitors and distributors."

Read the entire Variety article at: Premium VOD: Will exhibs play favorites? - Entertainment News, Film News, Media - Variety

[Update] Scathing 2D/3D Light Article...True?

Update - A response has hit the interwebs, sometimes alleged to be a Sony press release. It doesn't seem likely, but it is a defense nonetheless and explains many of the points (not all) made in the Boston Globe article. It is posted in its entirety at the bottom of this article. [End Update]

Sony projectors with RealD systems take a perceived hit in a Boston Globe article available at: A movie lover’s plea: Let there be light - Claims are made that, by virtue of using a Sony/RealD 3D lens pair – instead of a 2D lens – during 2D presentations with a Sony Projector, that only 85% of the intended light is getting to the patron in the seats. It seems like dodgy science, extrapolating some data and using some flawed common wisdom - some measurements would be grand.

Between all the ads, one might miss the link for what also seems to be a very fact-challenged graphic: Graphic - How a 3-D lens affects a 2-D movie

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Lucas, Cameron, Katzenberg at CinemaCon

Our friends at CineTechGeek recorded the CinemaCon presentation of Lucas, Cameron, Katzenberg and have made it available on their site at YouTube.

See the first of the presentation YouTube - CinemaCon 2011 - 02 - Cameron, Lucas, Ketzenberg on future of Film, Part1